TAB

LE O

F C

ON

TEN

TS

01 CAST

02 A CUP OF FACTS

03 TRENDS

04 THE BAZAR FAMILY

05 BAZAR COFFEE & TEA

06 VISON & CONCEPT

07 STORYTELLING

08 THE BAZAR JOURNEY

01 C

AST

Nikki Leermakers – CREATE THE CONCEPTMy future dream… I dance around the whole world. Every country, every culture. I want to teach people how to dance, inspire people with my waves and moves. Together we are linked by different styles of the dance culture.

Pim Kamphuis – DESIGNER / PRESENTERMy future goal… Networking around the globe. Beautiful and inspiring business travels and meetings. Meet people and share information. Creatie beautiful and powerful collaborations of different traditions around the world.

Anne Goossens – CAPTAIN / CREATE THE CONCEPT My future prove… A major challenge. Conquer the fashion world from top to toe. Get to know people from different styles around the world; learn and discover. The journey of my life, let people speak and give them a chance to show their inspiring selves.

Dion Meuleman – DESIGNER My future experience… Conceive, create and oranize events with different people from different parts of the world. My future dream to make it in the music industry and get to know and respect people from differend music cultures. Together, create something beautiful.

Keoma Pessy – BRAINSTORM THE IDEA / PRESENTER My future chance… The chance of my life. Travel around the world. See, hear, feel and taste all kinds of cultures. A trip to get to know and discover myself with the help of the nature and inner beauty.

TEAMStrong, creative, brainstorm, different, styles, cultures, roots, interest, visions, feelings, sights, cheeky, curious, discover, travels, origin, funny, mix, the goodlife, cultures, meet people, together, styles.

02 A

CU

P O

F FA

CTS

How often do you drink coffee? » Daily -> 40% » 2+ per week -> 20% » 2+ per month -> 12% » Rarely -> 13% » Never -> 15%

Where do you get your coffee? » Make it at home -> 61% » A coffee shop -> 25% » Make it at work -> 25%

How do you make your coffee? » Drip coffee maker -> 26% » Espresso machine -> 21% » Instant coffee -> 21% » Machine -> 20% » French press -> 10% » Other -> 1%

46 % of coffee drinkers visit coffee shops more than 3x a week. 58% buy a pastry with their coffees.

Most important factors in deciding which coffee to go to:

» Quality -> 28% » Location -> 20% » Shop Loyalty -> 15% » Price -> 14% » WiFi -> 11% » Atmosphere -> 11% » Other -> 1%

50% of coffee drinkers follow their favorite coffee brands on Facebook & Twitter. Why?

» To find out about deals -> 55% » Participate in contests -> 42% » Keep up on latest news -> 36% » To ask questions -> 30%

03 T

REN

DS

Chose your own flavor!Your own special flavor. Exotic, sensual, hot, warm, spicy… what’s your choise?

Ice Coffee!Ice ice baby, vanilla ice ice baby… A hot summer is totally complete with the soft and cold taste of ice coffees.

Quick & SlowPure black coffee. Smell the aroma, enjoy your moment of a small cup of coffee. Taste against volume.

Latte ArteSpecial art coffee makers. Hearts, flowers, figures in your coffee.

Self Service!Make and create your own coffee with that spicy coffee bean.

OriginsNo mixed beans. Just one. Just pure & honest.

Topping TeaGreat taste for a topping or ingredient in food, other healty snacks and drinks.

Green Tea Ice-CreamJust another funny finger food recipe.

SustainableGreen tea health benefits.

Bubble TeaPearl your tea. Little cute bubbles sparkles around.

Mix it upMixed flavors of different fruist, flowers and herbs.

Coffee Trends Tea Trends

04 T

HE

BA

ZAR

FA

ILY

For WHO, WHEN, WHY, WHERE, HOW…. This is what we called the BAZAR family.

Business PeopleOut for a meeting or a lunch. Enjoying their moment of coffee in their moment of rest. This is the break of the day together or alone.

Quality time with friends & familyHigh tea, lunch, shopping; a fun day out with their loved ones, family and friends. How nice is this moment cup of coffee.

CommutersBored people who have to wait and nothing else to do.

StudentsThey need their sleep because they went to the club last night…

Elderly people Nice day out. Watching a new city, get to know another city, culture and landscape.

05 B

AZA

R C

OFF

EE &

TEA

Bazar Coffee & Tea is inspiring, pure, accessible and passionate. These are some great values, that should be made clear to the costumers and the caterers, as they are unique selling points. Bazar Coffee & Tea is sustainable and comes straight from the source. These high qualities are very important to the employees of Bazar as well as the costumers. We found some trends that were very much related to this subject. Bazar always looking for new recipes, cultures and traditions. Nowadays everyone wants

to create his or her own taste. By adding your own flavour to that of Bazar, we create something new; a experimental coffee & tea. At Bazar Coffee & Tea you will be given the opportunity to create your own personal cup of coffee or tea, with the help of an expert who knows everything about the source and the origin of the coffee and tea of different parts of the world.

Scent – Taste - Smile

06 V

ISO

N &

CO

NC

EPT

The ideal world of BazarTravelling together, get to know people, make the trip of a lifetime, and get to know yourself. Doing inspiration from different cultures and traditions and try to fit them in your daily life and mix them to one culture of the world. Teach and learn from each other, because together you are strong and together you can make one.

Eco friendly / Fair trade / Fantasy World / Harmony / Sent / Taste / Smile / Coffee & Tea / Ideal / Sustainable / Passion / Full of Color / Social Responsible / Inspiration / Sharing /Learn together / Teach each other / Influences of different countries and cultures.

Love and Peace; just two simple words, but the most beautiful words in the world.

Who is Bazar?A youg discoverer who is travelling around the world. A men, round the age of 28, who wants to create something. But what is something what you can create and can use in the whole entired world? During his journey he knows what he want; he want to put his stories, the things that he hear, feel,

see and prove in one special thing: a cup of coffee. Every one should prove and taste the whole world in one cup of pure and honest coffee.

Independent / Socially / Epicurean, Eye for Quality, Pure & Honest / Seeing the whole World / Passionate / Innovative / Curious / Try to dare / Enjoy life to the fullest

VisionEnjoying the moment of drinking coffee and taste, thought and enjoy every piece of added culture and leave a piece of your own culture. Share, learn and teach the moment.

Your own cup of journey...

Everyone has their own stories, their own roots, their own experiences and their own respects. While drinking your Bazar coffee, the whole world is standing still. Enjoy the moment, enjoy your own stories, roots, expieriences and respects, but also other cultures. A mix up of all different kind of people and they come together in just one cup; a cup of journey. Share your own culture around the whole world.

07 S

TORY

TELL

ING

Hello Goodbye JoeIt was time to go. Time to leave everything behind, pack the bags and never look back. With this thought Joe Bazar went on a journey of a life time. Just graduated from the University, Joe was an example for much people. He was very clever and graduated with high rates. The last year of his time at the University Joe had one single thought: Is this it? What am I going to do next? He didn’t want a 9 to 5 job. Actually he didn’t want to work at all. He wanted to discover the world, and make the most out of his life. So he made a choice. He planned a journey around the world.

Then the moment was there. He had made a planning of the different continents and countries he wanted to visit. Joe is a very thoughtful man who put everyone else first. Because of this attribute he definitely wanted to share his journey and share his founding’s during the journey. One thing Joe really loves is coffee and tea. Besides the experience during the journey, he also wanted to taste as many different kinds of coffee and tea. Every country has his own flavors and ways to make coffee and tea.

Joe started his journey in Africa. He went to Morocco, South-Africa, Congo and Dubai. He just wanted to experience the different flavors but it was much more. He got much inspiration through the different flavors. After Africa he traveled to Asia: China, Korea, Thailand and Singapore. He got more and more inspiration from the journey itself and the different coffee and teas. Also he found a moment of rest when he’s having a coffee; he thinks about what he is been through and what is coming. The Asian atmosphere helped him with that.

After Africa and Asia it was time to travel to South-America. Joe always wanted to travel to Brazil, Argentina and Columbia. Columbia is known for its coffee. After drinking coffee in Colombia he came to a conclusion. The coffee and teas has become a part of his journey. Because off the different flavors he came to the idea to share this with his environment. So could everybody taste the journey he made instead of showing just pictures. It’s your own cup of journey. The different flavors takes you there. Every culture has his own beauty, strengths and wisdom. Through coffee and tea and Joe’s effort every one can experience that.

08 T

HE

BA

ZAR

JOU

RN

EY

The BAZAR JourneyThe BAZAR Journey begins when you take a step into our imagine coffee boutique. With the red wire, the journey of Joe by all the different countries, cultures and traditions. Every culture has its own spot and this is reflected in our coffee boutique. Unwind or right to life. Read the stories or listen and watch the stories. Wit hall the different flavors in this boutique and the employees with different roots and ethnicities will help you on your way to your own culture and flavor mixes with the journey of Bazar. Mix your favorite flavor and create your own coffee story. Write the recipe on your cup and you may decorate or bescribe themselves. We make photos of everyone who comes in our boutiques. These are distributed by all boutiques all over the world. You belong to the BAZAR family and everyone should see your own personal recipe and message. They could read, taste see and smell it.

OutsideJoe is back from his travel around the global. He came back to holland, but he forgot some stuff. In every city, he lost a couple of his backpacks. In these backpacks were found cultural pieces of his road. Distributed and collected from all over the world. He puts in his omemade coffee of Bazar. His own taste, his own story. He put that in his lost backpacks because he wants to share this with the rest of this culture. Everyone will know what Bazar is and where bazar stands for. One will find the lost backpack and unluch hi mto see of who the backpack is. They find the story of Joe. The stories of his journey, the stories of his discoveries and the stories about his idea; the idea behind Bazar coffee.

They find also a coupon, which they can obtain a free bazar coffee in their neighbourhood. They will reflect on their culture and about the impressive things they have just seen. Just the vision of Bazar will happen.

01 C

AST

08 T

HE

BA

ZAR

JOU

RN

EY

SchoolJoe wants to teach in poor countries educational about various cultures and traditions. He wants to teach children about other countries, cultures, habits, respects, values and standards. The school will be called Bazar and the poor children will learn something about other cultures. This will eventually forms in to a charity; The Bazar Foundation. Along wit hall other cultures a new forms for these poor children. Create together a chance for these children. You are doing and give something tot his culture; the BAZAR family.

OnlineA place where stories are told, shared and be answered. Trips that are made and shared.People who find each other and people who are

found. Joe is taking the lead on the Facebook & Twitter. We use Social Media since research shows that about half coffee drinkers follows their coffee brand on social media. Here we post movies, photos and blogs. We link this to the website. On this website you can find all tastes, all the photos of the BAZAR family and their stories. Joe his world trip is to follow on the website. Movies, reports, blogs and photos coming over on the world map. See his findings and all tastes out there developed and composed.Find the story behind BAZAR and everything about the BAZAR foundation.

The website is a collection and the favorite online ‘hangout’ for world travellers and any other person who belongs to the BAZAR family.

08 T

HE

BA

ZAR

JOU

RN

EY

Nikki Leermakers – SUSHI CUPMy future dream… I dance around the whole world. Every country, every culture. I want to teach people how to dance, I want to inspire people with my waves and moves.Together we are linked by different styles of the dance culture.

Her own story in her own cup of coffee. Black coffee with a nice aftertaste of the Japanese culture. With dancing you will learn different cultures and mixes. Her roots is mixed by different cultures and styles and her heart is big. Sushi is her favorite dish. You can create sushi as you want; her cup uf Sushi.

Pim Kamphuis – COCO BUTTERMy future goal… Networking around the global world. Beautiful and inspiring business travels and meetings. Met people and share information. Creating beautiful and powerful collaborations of different traditions around the world.

Simple, fast, but he takes that moment to enjoy. A small cup of coffee with a touch of coco butter. That moment of rest is sacred together with his Coco Butter Cup mixed with the stores of Joe’s BAZAR Journey.

Our own BAZAR Flavors

01 C

AST

Anne Goossens – FLOWERBOMB My future prove… A major challenge. Conquer the fashion world from top to toe. Get to know people from different styles around the world; learn and discover. The journey of my life, let people speak and give them a chance to show their inspiring selves.

The taste of flowers, soft and sweet tea. Nice and warm. She is taking care of herself, but alsof or others. Traveling around the world and curious to different people and looking for new stories and inspiration with her soft tea; Flowerbomb.

Dion Meuleman – SPICY OREOMy future experience… Conceive, create and oranize events with different people from different parts of the world.My future dream to make it in the music industry and get to know and respect people from differend music cultures. Together, create something beautiful.

Dare to dream and dare to do. A spicy oreo and hot flavors. It’s his lifestyle; his whole life is a experience together with new people. A rollercoster and the spicy oreo will drive you.

Keoma Pessy – WATERFALL My future chance… The chance of my life. Travel around the world. See, hear, feel and taste all kinds of cultures.A trip to get to know and discover myself with the help of the nature and inner beauty.

Her whole life is a risk. Never know what to expect. A waterfall; dangerous but beautifull. Her cup of coffee is in line with her own life. Design it by your own. Time flies, but the good news is: you’re the pilot.

Nikki Leermakersn.leermakers@student.fontys.nl

Pim Kamphuisp.kamphuis@student.fontys.nl

Anne Goossensa.goossens@student.fontys.nl

Dion Meulemand.meuleman@student.fontys.nl

Keoma Pessyk.pessy@student.fontys.nl

Advanced Courses CO-AC C Year 3

Fontys Hogeschool TilburgAcademy for Creative IndustriesInternational Event, Music and Entertainment StudiesCommunication