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A DOCUMENTARY SERIES & PUBLIC
ENGAGEMENT CAMPAIGN
LINKING EARLY CHI LD
HEALTH AND DEVELOPMENT TO
A HEALTHIER, MORE PROSPEROUS
AND MORE EQUI TABLE AMERICA
Major FundingW.K. Kellogg Foundation
The California EndowmentU.S. Centers for Disease Control
Additional FundingBlue Cross Blue Shield of MN Foundation
The Raising of America2014 Video Release and National PBS Broadcast TBD
A 6-part Documentary Series How a strong start for all our kids leads not only to better individual outcomes, but also a healthier, more prosperous and equitable America.
A National Public Engagement Campaign To reframe the debate about what we as a society can—and should—do to ensure every infant a strong start.
A Companion WebsiteWith interactives, discussion guides, action toolkits and other resources
Strong Children
Strong Communities
Strong starts yield strong communities BUT equitable communities and nations are vital to strong starts
THE DOCUMENTARY SERIES
Opening 60’ episode:THE RAISING OF AMERICA: Early Childhood and the Future of Our Nation
+ Five 30 min. episodes: ARE WE CRAZY ABOUT OUR KIDS? The Cost/Benefit Equation
* DNA IS NOT DESTINY: How the Outside Gets Under the Skin ONCE UPON A TIME: When Childcare for All Wasn’t Just a
Fairytale * STRESSING OUT THE POOR? Building Community Resilience WOUNDED PLACES: Confronting Childhood PTSD in America’s
Shell-Shocked Cities *
* Work-in-progress cut available for preview
The Campaign will help educators, providers, advocates, organizers, public
off icials and community members use the documentary series and online tools to
build the vision and groundwork for bold and transformative childhood policy and systems changes needed to provide all
infants a strong start.
The Public Engagement Campaign:
Using the series as a tool to change the conversation
Old Habits of Thinking The Emerging Story
Infants don’t remember
Success / failure shaped by parental “choices
Poverty reflects a moral deficit or ‘lack
Failure due to dysfunc-tional racial cultures
The period of our most complex and formative learning
Growing inequalities constrain or enhance what parents can do
Poverty a consequence of exploitation
Racialized opportunity structures & social exclusion
Widening the Lens (1)
Old Habits of Thinking The Emerging Story
Development takes place within a ‘family bubble’
Impairment (‘bad’ kids)
Prenatal care
‘Their’ kids
This is just how things are
Families are situated within nested social ecologies
Adaptation (injured kids)
Life-course approach
‘Our’ kids
All policies are child development policies
Widening the Lens (2)
Using vs. Watching
Advance dialogue within child health and development circles
Build cross-sectoral alliances with stakeholders from other sectors (e.g. racial justice, business, the religious community, affordable housing and community development, corrections, regional equity, etc.)
Spotlight promising practices, innovative projects and progressive initiatives
Engage community voices—across the board
Hold elected officials and the policy community accountable to families with young children
200+ Campaign Partners
American Academy of Pediatrics
Association of Maternal & Child Health Programs
Boston Public Health Commission & CityMatCH
California State Libraries & For Our Babies Campaign
Center for the Study of Social Policy
Official Companion WebsiteComing Fall 2014
Get Involved
Stay informed: eNewsletter & Facebook
Join the ConnectUp Database
Sign up as a Campaign Partner
Create your own outreach strategy Work-in-progress screenings (Now– Aug) Sneak Preview Launch Events (Sept – Nov) Screening events (November onward) PBS Broadcast & Twitter Launch Party (TBD)
Work-in-progress ScreeningsNow - August
Available clips and episodes to preview:
The Raising of America 11-minute Preview
Are We Crazy About Our Kids?
Once Upon a Time
Wounded Places
Contact: [email protected]
Sneak Preview Launch EventsSeptember - November
Show the Opening hour-long episode followed by a panel of local leaders and experts to promote meaningful conversation and local action to improve conditions of families with young children
Large events (250–750+ people) that bring together a diverse audience (community members, advocates, policymakers, educators, practitioners, researchers and more) across a range of sectors—early childhood, health, education, business, government, etc.
Contact: Rachel Poulain, [email protected]
Campaign Screenings
November onward! Internally; Workshops; Conferences Dialogue and mobilize partners and allies Build new alliances Town hall meetings & Public events Media engagement Local PBS Station
Before you begin: Using vs. Watching Internal consensus Clear goals and objectives that fit your audience(s) Opportunities for action
The success of The Raising of America
will ultimately be measured by how eff ectively
it can be used to intervene in public debate and advance the eff orts of organizations
that have long worked to tackle inequities and
benefi t all children in the U.S.
How can your foundation use the series?
Larry AdelmanProject Director & Executive Producer
Rachel Poulain, MPHDirector of Public Engagement &
Associate [email protected]
Produced by: California Newsreel with Vital PicturesVideo Release Fall 2014 and PBS Broadcast TBD
www.RaisingofAmerica.orgwww.facebook.com/raisingofamerica
