22
1 Join the expedition. A journey called personal entrepreneurship. A Márcia Augusto

A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

  • Upload
    others

  • View
    5

  • Download
    0

Embed Size (px)

Citation preview

Page 1: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

1

Join the expedition.

A journey called personal entrepreneurship.

A Márcia Augusto

Page 2: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

Academiaseavessos

2

Jornalismo?

Afinal,elaera“daComunicação”

SobreaMárcia

Page 3: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

Academiaseavessos

3

CaetsuAdverAsingAgency

.

SobreaMárcia

Page 4: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

4

Money for nothing

Page 5: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

SafiraFacilityServicesSA

5

DaImprensaaoDigital

•  Comumvolumedenegóciosquerondaos35milhõesdeeuros,aSafiraaparecepelaprimeiraveznosjornaisem15anosdeaAvidadeempresarial.

•  AdjudicaorebrandingeumreposicionamentovoltadoparaoOnline,apostadanodesafiodecaptarleadsdomercadoprivado.

Backtothestage

Page 6: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

SafiraFacilityServicesSA

6

DaImprensaaoDigital

•  Comumvolumedenegóciosquerondaos35milhõesdeeuros,aSafiraaparecepelaprimeiraveznosjornaisem15anosdeaAvidadeempresarial.

•  AdjudicaorebrandingeumreposicionamentovoltadoparaoOnline,apostadanodesafiodecaptarleadsdomercadoprivado.

Backtothestage

Page 7: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

7

Page 8: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

AJPSáCoutoCouto(JP–InspiringKnowledge)

8

EstratégiadeComunicaçãoeMarkeAngdeEducação(contextointernacional)

Após4meses,assumoaComunicaçãoDigitaleoMarkeAngDigitaldasfrentesnacionaleinternacional:

•   JP-IKDistribuiçãoeRetalho

•  JP-IKEducação

•  JP–IKComunicaçãoCorporaAva

BacktothestageII

Page 9: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

AJPSáCoutoCouto(JP–InspiringKnowledge)

9

Backtothestage

SocialMedia

SEO,SEM

OAmizaçãodeConteúdos

Redefiniçãodewebsites

ComunicaçãoeAssessoriadeImprensa

Page 10: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

AJPSáCoutoCouto(JP–InspiringKnowledge)

10

Backtothestage

SocialMedia

SEO,SEM

OAmizaçãodeConteúdos

Redefiniçãodewebsites

ComunicaçãoeAssessoriadeImprensa

Page 11: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

11

Page 12: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

12

Page 13: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

13

Page 14: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

14

Page 15: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

15

Page 16: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

16

Page 17: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

17

Page 18: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

18

Backtothestage

Page 19: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

19

Backtothestage

Page 20: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

Pós-graduaçãoemMarkeAngDigital

20

Mentores:

AnaMendes–SocialMediaforBusiness(SonaeDistribuição,Cetelem,SumolCompal,Unilever)

MiguelMaio–SEOeSEMSpecialist(VodafonePortugal,Microsoi,Sapo,Nissan…)

JoséManuelGomeseJoséFrade(HavasMediaeCofina)

IntoDigital

Page 21: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

21

AMárciaeaComunicação

Ésubiraopalcoinventarumahistoriadiferentetodososdias,àsvezessobreamesmacoisa

Écolocaramáscara,éinterpretar,éentrareconfundir-senamulAdão

Éoutrar-se.

Vendersemvenda.

Page 22: A journey called personal entrepreneurship. A Márcia Augusto · 2015-12-11 · A journey called personal entrepreneurship. A Márcia Augusto. Academias e avessos 2 Jornalismo? Afinal,

22

Handsonworking

#HeartOnWorking