FRANCHISE INFORMATION REPORT

A New Twist on Ice Cream

About Freezing Moo

The Origins

The Experience

Moo’s Menu

Community

The Future of Freezing Moo

The Freezing Moo Franchise

Why Franchise with Freezing Moo?

Getting Started

Table of Contents

Freezing Moo presents a new trend in the frozen

dairy industry. Referred to as “hibachi for ice cream,”

Freezing Moo is an experience for the senses, with its

delicious flavors and aesthetic appeal.

This ice cream is a step above the rest as only the

freshest, most wholesome ingredients are allowed:

milk, cream, cane sugar, and fruit. There are no chemi-

cals or preservatives.

Everyone in the Freezing Moo family aims to bring

a taste of joy and a fun experience to all who visit

Freezing Moo’s locations — one cup at a time!

Freezing Moo is modeled after a style of made-to-order ice cream that originated with a street vendor in Thai-

land. The first Freezing Moo location opened in December of 2016 in Overland Park’s Deer Creek shopping

center. Freezing Moo is the first shop using this serving style in Kansas City.

“They have these all over Asia, but mostly as street vendors,” says co-owner Truman Yeh, who grew up in Hong

Kong. “People enjoy the freshness of the ice cream with the fresh ingredients mixed in. Using our chain-store

background, we aregoing to package Freezing Moo. But we’re not just marketing a product, we are selling an

experience.”

Yeh opened Freezing Moo with his partners, Tommy Tang and Amy Su. Yeh and Tang have successfully operated

the GB Chinese fast food restaurants inside multiple Hen House Markets for approximately eight years.

The Origins

About Freezing Moo

CONSISTENTLY ENJOYABLE FAMILY OUTINGS

Watching from behind a Plexiglas screen, a sweet confectionary performance begins. First the customers pick

their flavor — from No. 1 Monkey Business (banana, Nutella, graham crackers and chocolate) to No. 18 Lotz a

Nuts (graham crackers, Butterfingers, peanut butter and chocolate sauce). For the local college fan, there’s also

the No. 16 Rock Chalk Cherry (cherry, sugar cookies and chocolate sauce) and No. 17 Wildcats (blackberries,

strawberries, banana and chocolate sauce).

The customers then head down the counter to see their orders take shape behind the Plexiglas partition.

Employees pour a fresh mixture of milk, cream, sugar and egg, no preservatives allowed, onto a stainless steel

plate — kept at 3.2 degrees Fahrenheit — and then chop in ingredients such as fresh fruit and cookies as the

milk mixture swiftly freezes into a square sheet of ice cream.

Then the Freezing Moo employee draws on

the ice cream using chocolate, caramel or

strawberry sauce. Pictures of teddy bears,

smiley faces, dinosaurs or alligators, names

or messages such as Happy Birthday are

skillfully drawn on the ice cream sheet to

the customers’ delight.

Using stainless steel spatulas, the employee

then rolls up the ice cream, making five to

six rolls per order for $5.99. Customers

can add three toppings from a choice of

more than 30 — including brownies, Re-

ese’s Peanut Butter Cups, coconut flakes,

mango, toasted marshmallows and lychee.

Additional toppings are 50 cents each.

The ice cream creation is then drizzled with

chocolate, caramel or strawberry syrup,

The Experience

condensed milk or whipped cream. Freshly made regular waffle

cones are 91 cents and chocolate waffle cones are $1.82.

UNIQUE STORE ENVIRONMENT

Hundreds of colorful Sticky Notes with fun messages and print-

ed photos are posted to the walls of Freezing Moo. Customers

are able to take selfie-style photos, send them to one of two

printers in Freezing Moo and immediately print them to either

post them or have as a keepsake as part of the Freezing Moo

interactive experience.

On a recent weekday, twenty-something friends, tweens and teens, and three generations of one family filled

the photo space. Customers take photos to print out at one of two printers. The customers can then post

these fun photos on the walls, which are already plastered with hundreds of colorful images and Post-It notes

with messages. Prom dates have pulled up in their limos, and families stop in after Sunday brunch to participate

in the Freezing Moo experience.

Moo’s MenuFreezing Moo offers deli-

cious, assorted ice cream

flavors including best-

sellers such as Whole

Latte Love (coffee, cook-

ies, caramel), Mint To Be

(mint Oreo, chocolate)

and Cookie Monster (Oreo cookie, chocolate). For an Asian-influenced flavor, the Green Giant uses green tea,

lychee fruit and condensed milk.

Flavors of the rolled ice cream are predetermined by the co-owners Yeh and Tang. They choose what ingredient

combinations taste best together and work well on the cold plate for spreading and rolling. While the flavors

remain the same for a few months, Yeh and Tang rotate new flavors as the seasons change.

CommunityFREE ICE CREAM GIVEAWAYS

Freezing Moo posts free ice cream giveaways as promotions on its

Facebook page. The business owners have already reached out to local

schools and organizations, such as the local school district and soc-

cer league, to promote its ice cream and become involved with the

surrounding community. Freezing Moo has sponsored many schools

and hosted fundraising events in each store, greatly to the benefit of

Freezing Moo’s reputation as a community member.

“We want to be part of the community and participate in school

events and activities. We want to help grow the area.”

With Freezing Moo, Yeh and Tang have found a means to reach people

“from all walks of life and nationalities.”

To ensure that all people have an opportunity to enjoy the Freezing Moo experience, Freezing Moo posts free

bi-monthly ice cream giveaways on its Facebook page — two-hour events that can draw hundreds of people.

In order to receive a free ice cream, guests “like” and “share” the Freezing Moo Facebook page. During the

event, a marketing coordinator talks to guests to gather demographical, geographical and marketing information

to further campaigns and pass out coupons to customers to ensure their future business.

These events allow Freezing Moo to introduce this style of ice cream service to new customers and spread

word of Freezing Moo’s incredible business and product.

MONTHLY CONTESTS

To add to the participatory, interactive appeal of Freezing Moo, the

business hosts monthly contests and invites customers to vote

on three or four options as an upcoming flavor of the month. This

ensures future flavor’s popularity, increases interaction with the

community and provides continuous rewards to Freezing Moo’s

patrons.

FIELD TRIPS

In order to continuously build a brand and community relation-

ships, Freezing Moo invites local schools to come and tour Freez-

ing Moo. During the tour, a maximum of twenty students are

introduced to the Freezing Moo brand, shown how the ice cream

is made and receive their own ice cream to enjoy. Each student leaves with Freezing Moo brand awareness,

including Freezing Moo merchandise.

The Future of Freezing MooEXPANSION

Freezing Moo’s popularity — now at several thousand orders of

the ice cream a week — had the partners scrambling to keep up

with demand. The locations started with four ice cream rolling

stations and recently increased to 10 stations.

Freezing Moo Rolling Ice Cream openedin late 2016 at 6936 W.

135th St., near Hen House Market. Since 2016, the large demand

has created a significant need for more locations. Because of this,

new locations are consistently explored and considered for Freez-

ing Moo locations.

In June 2017, the partners opened a shop in the former Glacé

Artisan Ice Cream space at 4535 W. 119th St. in Leawood’s Town Center Crossing. In July 2017, Freezing Moo

opened another location in a new freestanding building, between Pizzeria Locale and Zoës Kitchen at Oak Park

Mall, 11885 W. 95th St., in Overland Park.

In the first half year of 2018, there are 10 total locations in the

pipeline, including 1st Kansas City Missouri location on 133rd &

Stateline, 1 Lee’s Summit MO, 2 Wichita locations, 1 Atlanta GA,

and St Louis MO.

CATERING

Having found significant success at its various locations, as well as

having created a well-established following of dedicated ice-cream

consumers, Freezing Moo has expanded to catering. Catering is

offered for different amounts of people. We cater all birthday par-

ties, wedding receptions, business events, and for any other event

that calls for a sweet treat! Freezing Moo continues to expand in

order to meet the increasing demand. The need for more loca-

tions is evidenced by output demanded of each location.

Why Franchise with the Freezing Moo Franchising with Freezing Moo is easy, straightforward and profitable due to the renown, marketing and brand

that comes with Freezing Moo.

RENOWN

Freezing Moo’s Thai style of frozen ice cream has received praise and recognition in both traditional and online

news forums.

“Freezing Moo is Edible Performance Art” – FlatLand KC, online news source.

“Freezing Moo is the Coolest New Ice Cream Parlor in KC” –JournoSpeak, online blog.

“Overland Park’s new ‘Hibachi for ice cream’” – Kansas City Star, both online and in print news source.

Countless videos, Facebook posts, Instagram posts, tweets and other, popular sources of media discuss and

praise the Freezing Moo ice cream style as well as the Freezing Moo brand. Viral videos have documented this

style of ice cream as the newest, and greatest frozen treat experience. Freezing Moo provides both a novelty

experience as well as fresh, wholesome treats everyone can enjoy.

MARKETING

The Freezing Moo is well established on all popular social media platforms. It has a strong presence on these

platforms and continuously engages the community through regular, highly successful campaigns. These cam-

paigns are led and devised by the Freezing Moo Marking and Public Relations Team.

In addition to these efforts, the Freezing Moo has recently started a line of merchandise, which has found great

success. Selling gift cards and basic clothing items with the Freezing Moo logo has proven exceeding successful.

Through the successful marketing campaigns, Freezing Moo has expanded in prominence. Freezing Moo owns

its domain name and logo, meaning it is always the top search result using a search engine. The favorable media

attention received also highlights the success of Freezing Moo and promises when franchising with Freezing

Moo, success and profit is easily gained due to its successful promotions and strong online presence.

BRAND

Freezing Moo has successfully established itself in the

Kansas City area. Well-known and synonymous with

superior and engaging service, delicious ice cream and

a family-friendly atmosphere, The Freezing Moo brand

carries with it the esteem and promise of a high quality

product.

Getting StartedINVESTMENT EXPENSES

The initial investment expenses are estimated at $300,000 to $350,000, including the initial fee of $30,000.

Other fees include 5% of sales per month and $500 per month as a marketing fee, which includes the right to

use the national website, a store website, social media support, menu design and coupons.

LOCATION SELECTION

Freezing Moo will assist with location selection to help determine the best location with the highest grossing

potential.

TRAINING AND SUPPORT

Each Franchise location comes with adequate training and support for a successful entity. A two-week long

training session at the Freezing Moo training location is provided for two managers or franchisees.

A supporting manager is available for four weeks at the

Franchise location. One week is spent prior to opening

preparing. The manager will stay onsite for an additional

three weeks to help ensure the local store operation is

working efficiently and effectively.

Quarterly visits and performance evaluation checklists

are available to maintain the Freezing Moo standard.

Freezing Moo will help with leasing, site selection, trade

area study, preliminary drawing, floor plan layout, store

design, building materials, final drawings, permits, elec-

trical and plumbing, signage design, banner design, pre-opening marketing materials, opening marketing mate-

rials, the computer system, POS system, equipment, occupancy permit and assistance for additional required

licensing and permits.

MANAGEMENT SERVICES FOR FRANCHISEES ARE AVAILABLE

FOR FRANCHISING DETAILS CONTACT:

BOB CROWFranchise Director

913-945-3783 or 1(866) 825-2925

We look forward to visiting with you!