A piece of Nature

Adopt a Tree

Made by David Lucas

Agenda

Introduction (Signage & Body Copy)

Poster

Business Card + Notebook

Invitation Card

Brochure

Certificate

Compilation

2

Introduction (Signage)

Use of contrast in Signage Design

– Tree is of darker shade

– Huggers of lighter shade

– Less cluttered, gentle gradient to evoke serenity

– Tree used as letter T

– Greater integration of our nature theme

– Splitting of the word Huggers

– To connote the physical act of hugging

– Emphasize corporate brand

3| Introduction| Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate |

Compilation |

Introduction (Body Copy)

A piece of nature… Adopt a Tree!

Beautiful, rolling green hills with luscious green trees & a carpet of smooth,

dewy grass. The sun shining gently upon every leaf, a lovely sheen to every stalk

and branch. A little sanctuary of peace, a little patch of heaven on earth, your very own

piece of nature, when you choose to adopt a tree with the Treehuggers. With each tree that

is adopted the sun shines a little brighter, the air grows a little fresher, and the world becomes a more beautiful place. Help stop deforestation in Sumatra jungle. Help create new life. Help Mother Nature, together with the Treehuggers. To find out

more on

how you can adopt

your very own tree, please visit

http://www.treehuggers.com.sg.

| Introduction| Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate | Compilation | 4

Poster

Relate Nature as a jigsaw puzzle Reflect our message of owning a piece of

Nature by adopting a Tree

Brown color - A calming, earthy color, and complements our “emotional value to nature” theme

Papyrus font type An elegant feel

Visual Hierarchy (Eyes movement from top to bottom)

1. Tree puzzle2. Head line3. Body copy

5| Introduction| Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate |Compilation

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Tree-shaped

Natural earthly colors

Recycled materials

Embossment Tree Huggers Logo

Add class

Business Card + Notebook

6| Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate |

Compilation |

Recycled leaf-like paper, tied with Raffia

Identify pdt category

Texture further strengthen the idea

Embossed Logo

Consistency; brand name recall

Attached to reply slip so that the

audience will not missed it

Engrave their tree name

Gives ownership

Involves the audience

Invitation Card

7| Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate |

Compilation |

Pop-out Tree Creates centre of interest

Simple; not too overpowering

Body Copy Papyrus

Translucent paper to give a classy touch

Free Seeds at the back of the card Promote planting

Make audience happy

Invitation Card

8| Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate |

Compilation |

Unique shape Grab audience‘s attention

Differentiation factor

Use of twine

Complement earthy feel

Emphasizes environmental

friendliness

Consistency Body Copy, Paper type, Logo

Reinforce unified brand image

Brochure

9| Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate|

Compilation |

Certificate

| Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Certificate| Compilation |

Complementary color scheme Natural tones of brown

Variance in hues to create depth

Grosgrain ribbon adds interest

Feel-good factor

Reward for audience

Personalization

Suited for display

Use of 3D materials More tactile, greater tangibility of reward

Compilation

An Earthly feel with a touch of Elegance

11| Introduction | Poster | Business Card + Notebook | Invitation Card | Brochure | Compilation |