A powerful engine for economic growth that attracts over
35,000 companies and 3 million visitors in 70 events.
Large nationally and internationally renowned congresses.
Owing to its over 125 years of experience and immense logistical
and organisational capacity, it has hosted global meetings such
as Mobile World Congress, Smart City and EIBTM.
Barcelona, a major player in the global economy and mobile
world capital, is among the world's leading cities in terms of tourism,
with 1,615,448 residents in 2011 and ranked 4th in outgoing tourism in Europe.
Catalonia is responsible for roughly 22.25 million domestic trips and 3.8 million
international trips (28.3%, number one in Spain).*
Spain, the country topping the world tourism rankings with
160,754 million trips (Dec.'11).* * Source: Familitur 2010
It stands out as leader in the newly emerging experiential tourism sector, among others,
where it is constantly innovating to meet market needs:
Smart Destinations Forum
Sports Tourism and much more ...
Due to its 21 editions and innovation in sectors
and seminars which make it a major point of
Due to the majority presence of highly
profitable domestic and international leaders.
The tradition, popularity and loyalty
(73.5%)* of an established trade show.
And because it is backed by major
associations, such as ACAV, UCAVE, GHB, ACT,
Turisme Barcelona, GSTC, ITR and other
Because you will have the opportunity to
make contact with the largest outgoing
international market (28.3%).*
Due to the strong presence of buyers, off
and on-line travel agents and new influential
WHY TAKE PART AS AN EXHIBITOR?
The industry's economic significance in Spain (12% GDP)
* Source: Familitur 2010
Importance of prioritising investment in initiatives like the SITC, which ensure maximum ROI and an impact on the largest tourism market.
2,2 2,1 2,1 2 2 1,9
1,5 1,2 1 0,9
0 5 10 15 20 25 30
Comunidad de Madrid
Castilla y Len
Castilla- La Mancha
Ceute y Melilla
Outgoing trips by Spanish residents by home autonomous community
We are also negotiating with other countries and
consulates with air links to Barcelona.
Participating countries: Auto. Comm.
NET AND GROSS EXHIBITION SPACE (m2) 37,000 m2
Decision on holidays 65.9%
in the seminars 82.4%
"We are a place where visitors can make decisions about their holidays, as well as a place for debate and discussion for all industry professionals."
Many adventurers, travellers and seekers of unforgettable experiences discover their future destinations at the Catalonia International
Tourism Show. It is a fantastic platform for promoting your services and to take advantage of available networking opportunities.
... 65.9% of SITC visitors decide their travel plans there.
agency, instead of the internet.
... in Spain, 53.8% of travellers deal directly with an
... 62.2% use travel agencies to make travel reservations and
most forgo special packages.
* Source: Familitur 2010
Trips abroad based on on-line travel planning
Internet not used
0 10 20 30 40 50 60 70
Asistir actividades del Saln
Contactar con agencias viajes
Decidir destinos vacaciones
Recoger informacin general
With package Trips abroad by organisation method
No reservation made
Without a package
General information 62.4 To decide holiday destination 34.8 Curiosity 42 Work-related reasons 29.4 To contact travel agencies 13.4 To attend activities 9.7 Other reasons 2.1
...54.9% return to a previous destination. ...50.9% spend their holidays in a hotel.
* Source: Familitur 2010
We provide a unique opportunity to gain the
loyalty of Spain's most avid travellers.
Do not return
Outgoing trips based on destination loyalty
Trips abroad by type of accommodation Own home 2.9% Rental home 3.5% Other 18.1% Home of family/friends 24.6% Hotel or similar 50.9%
This past edition, we welcomed internationally renowned speakers from a number of different fields.
Executive Director. Global Sustainable Tourism
Chairman. Instituto de Turismo Responsable.
Managing Director. TURESPAA.
Director of Tourism Research, Development and
Sustainable Pr. & Cons. Unit. EUROPEAN
Director Spain and Portugal. ATOUT FRANCE.
Javier Delgado Muerza,
Industry Head of the Travel Team. Google.
Jos Luis Martinez,
Managing Director Spain. KAYAK.
Delegate Catalonia and Balearic Islands. CATAI.
Managing Director. H10.
scar Luis Gonzlez,
Director Marketing Europe. Iberostar.
Business Director EMEA. BARCELO Hotels & Resorts.
Development Manager Spain, Portugal and North
Africa. Melia Hotels International.
Development Director. Hilton.
Asset Manager. NH Hotels.
Andrs Soldevila Ferrer,
CEO. NABOGA Capital.
Development Manager. HUSA.
It is our strength and we sing its praises because we are...
... the platform for business
opportunities in the industry.
Through our activities
we create links with the
visitors and help
increase their business opportunities.
LEADING TRAVEL AGENT ASSOCIATIONS
WORKSHOPS WITH TRAVEL AGENTS SUCH AS: CEAV, ACAV, UCAVE
TURESPAA: OUTGOING DOMESTIC MARKETS OUTGOING INTERNATIONAL MARKETS (MEDITERRANEAN)
SMART DESTINATIONS FORUM TECHNOLOGY APPS, NEW ON-LINE PRODUCTS
The European event featuring innovations from all participating supply and demand
sectors will take place at the Catalonia International Tourism Show.
A comprehensive activities programme
and speakers to keep abreast of new developments and encourage interaction
between industry professionals.
Raimn Martnez Fraile
President of the SITC
"... it is the industry's leading consumer-focused event in Spain and a powerful promotion tool for companies."
Director of the Catalan Tourism Agency
"The SITC is a great meeting point for the entire industry that strengthens Catalonia's leadership and dynamism in the tourism sector."
Managing Director of the Spanish
Tourism Institute (TURESPAA)
"... events like the Catalonia International Tourism Show prove valuable as a showcase for the business opportunities currently available in the tourism industry."
Chairman of the Turisme de Barcelona
"The SITC makes us all more competitive and forms a meeting point for all major players from one of the economy's most important industries."
Josep Piqu Chairman of Vueling
"The SITC is instrumental in meeting consumer needs and stimulating an industry that is vital for our economic development and which must continue to play a fundamental role in our production structure."
Sixte Cambra Chairman of the Port of Barcelona
"At the Port of Barcelona, Europe's leading cruise port and the fourth largest home port in the world, we trust that the SITC will help raise the profile of cruise tourism, an attractive holiday option with a broad range of destinations and prices."
Luis Carmelo Prez Business Manager in Catalonia for
"It is a perfect setting to promote the prestige, service quality and endless source of options that Catalonia has to offer visitors. It could also be a springboard which enables us to venture outside traditional markets and helps capture revenues in emerging countries."
Rafael Serra Chairman of the Catalan Union of
Specialised Travel Agencies (UCAVE)
"We trust that, more so than ever, it will be a place where real professionals can offer consumers guarantees and security. No doubt the SITC should be a benchmark for domestic and international tourism in Catalonia."
Patrick Goyet Director of Atout France for Spain and
"Catalonia is a strategic outgoing market: in 2011, the Catalan people took 3.8 million trips abroad."
Javier Delgado, Google Spain: "... stimulating tourism, such an
important industry for Catalonia, Spain and the world, with
conferences like those at the SITC is imperative..."
Jorge Car, Canary Islands: "A great turnout which exceeded our expectations..."
Milagros Durn, Promper: "... travellers with a great deal of interest."
Yoannis, Greece: "... a yearly opportunity to make contact with the
Rafa Serra, UCAVE: "... a trade show that features everyone, with
an ACAV workshop and UCAVE technical seminars, and an ideal
setting like the SITC..."
Jos Luis Martnez, Kayak: "... a fantastic initiative for meeting
Jos Luis, Mundomar Cruceros: "... the importance of reaching out to
scar Herencia, Baraka: "... an extremely positive turnout..."
Carmen Oroz, Navarre: "... trade show renewed..."
Each edition of the Catalonia International Tourism Show receives extensive media coverage owing to the distinct and exotic destinations and its activities,
experiences which replicate countries from around the world in one single location.
An economic impact worth 1.8 million in advertising value.
Over 700 news blurbs on the internet, press, television and radio.
Prominence in on-line media, 76%, and local press, including El Punt de Girona, El Segre, Diari de Tarragona, Regi,
Diari de Sabadell and Diari de Terrassa.
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Enlist the services of our personal adviser, who will provide you the options that best
suit your needs.
A range of turnkey stand packs or a
customised selection of designer stands, as well
as restaurant, travel and accommodation
Use the area for exhibitors on the website to make additions, check
services and purchase advertising.
Business Match helps you manage your
agenda and choose new contacts before, during and after the
You may enlist the services of our specialised team of advisers. Experts who provide professional advice and a broad range of options for you to decide the best alternative.
Germany Messe Barcelona Matthias Poensgen Tel.: 0049 7071 365 595 Fax: 0049 7071 365 596 email: email@example.com Algeria Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: firstname.lastname@example.org Argentina Anala Wlazlo Tel.: 0054 11 4372 3519 Fax: 0054 11 4371 0083 email: email@example.com Austria Messe Barcelona Matthias Poensgen Tel.: 0049 7071 365 595 Fax: 0049 7071 365 596 email: firstname.lastname@example.org Belgium Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: email@example.com Brazil CNBE, S.L. Jordi Sol Francisco Orjales Tel.: 0055 11 3062 9725 Fax: 0055 11 3063 1067 email: firstname.lastname@example.org Bolivia Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: email@example.com Canada PB Marketing International Philippe Bazin Dolly Sanchez Tel.: 001 212 564 0404 Fax: 001 703 229 4176 email: firstname.lastname@example.org
Chile Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: email@example.com China Noe China Lisa Qu Lengyuan Tel.: 0086 21 516 96889 Fax: 0086 21 510 79779 email: firstname.lastname@example.org Ecuador Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: email@example.com USA PB Marketing International Philippe Bazin Dolly Sanchez Tel.: 001 212 564 0404 Fax: 001 703 229 4176 email: firstname.lastname@example.org France Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: email@example.com Hong Kong Fairs Communications Int'l Co., Ltd. Simon Yu Tel.: 00886 2 2708 0927 Fax: 00886 2 2701 0627 email: firstname.lastname@example.org India Comnet Exhibitions Pvt., Ltd. Yogita Kackar Tel.: 0091 114279 5000 Fax: 0091 11 4279 5098 email: email@example.com Ireland Expandys Limited Emmanuel Bisi Claire Gracia Tel.: 0044 2077 238 327 Fax: 0044 2071 704 125 email: firstname.lastname@example.org
Israel Tavor Economic Consultants, Ltd. Sergio Vinitsky Tel.: 00972 9 777 68 08 Fax: 00972 9 777 68 05 email: email@example.com Italy Expo Consulting Marco Barozzi Tel.: 0039 051 649 31 89 Fax: 0039 051 649 32 42 email: firstname.lastname@example.org Kazakhstan Mercados Exteriores Consulting & Events Jos Montoro Cardea Tel.: 007 7272 14 05 68 Fax: 007 701 794 74 46 email: email@example.com Luxembourg Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: firstname.lastname@example.org Morocco Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: email@example.com Mexico TMC Parking de Mxico S. de RL Emma Ayala Martin Oll Tel.: 0052 55 5737 1230 Fax: 0052 55 5715 5766 email: firstname.lastname@example.org Holland Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: email@example.com
Poland Mercados Exteriores Consulting & Events Jos Montoro Cardea Tel.: 0048 22 658 6737 Fax: 007 701 794 74 46 email: firstname.lastname@example.org Portugal Expotec Joao Aguas Tel.: 00351 212 348 016 Fax: 00351 212 342 776 email: email@example.com Morocco Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: firstname.lastname@example.org Mexico TMC Parking de Mxico S. de RL Emma Ayala Martin Oll Tel.: 0052 55 5737 1230 Fax: 0052 55 5715 5766 email: email@example.com Holland Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: firstname.lastname@example.org Poland Mercados Exteriores Consulting & E...