A powerful engine for economic growth that attracts ?· A powerful engine for economic growth that attracts…

  • Published on
    09-Sep-2018

  • View
    212

  • Download
    0

Embed Size (px)

Transcript

  • A powerful engine for economic growth that attracts over

    35,000 companies and 3 million visitors in 70 events.

    Large nationally and internationally renowned congresses.

    Owing to its over 125 years of experience and immense logistical

    and organisational capacity, it has hosted global meetings such

    as Mobile World Congress, Smart City and EIBTM.

    Barcelona, a major player in the global economy and mobile

    world capital, is among the world's leading cities in terms of tourism,

    with 1,615,448 residents in 2011 and ranked 4th in outgoing tourism in Europe.

    Catalonia is responsible for roughly 22.25 million domestic trips and 3.8 million

    international trips (28.3%, number one in Spain).*

    Spain, the country topping the world tourism rankings with

    160,754 million trips (Dec.'11).* * Source: Familitur 2010

  • It stands out as leader in the newly emerging experiential tourism sector, among others,

    where it is constantly innovating to meet market needs:

    Autonomous Communities

    Cruises

    International/Mediterranean

    Camp Sites

    Travel Agencies

    Smart Destinations Forum

    O N

    Wine/Gastronomic Tourism

    Technology

    Sports Tourism and much more ...

  • Due to its 21 editions and innovation in sectors

    and seminars which make it a major point of

    reference.

    Due to the majority presence of highly

    profitable domestic and international leaders.

    The tradition, popularity and loyalty

    (73.5%)* of an established trade show.

    And because it is backed by major

    associations, such as ACAV, UCAVE, GHB, ACT,

    Turisme Barcelona, GSTC, ITR and other

    industry institutions.

    Because you will have the opportunity to

    make contact with the largest outgoing

    international market (28.3%).*

    Due to the strong presence of buyers, off

    and on-line travel agents and new influential

    profiles.

    WHY TAKE PART AS AN EXHIBITOR?

    INDUSTRY

    The industry's economic significance in Spain (12% GDP)

    * Source: Familitur 2010

    Importance of prioritising investment in initiatives like the SITC, which ensure maximum ROI and an impact on the largest tourism market.

    28,3 18

    11 9,3

    5 4,7

    3,5 3,1

    2,2 2,1 2,1 2 2 1,9

    1,5 1,2 1 0,9

    0 5 10 15 20 25 30

    Catalua

    Comunidad de Madrid

    Andaluca

    Comunidad Valenciana

    Castilla y Len

    Pas Vasco

    Galicia

    Murcia

    Canarias

    Asturias

    Aragn

    Castilla- La Mancha

    Extremadura

    Baleares

    Navarra

    Ceute y Melilla

    Cantabria

    La Rioja

    Outgoing trips by Spanish residents by home autonomous community

  • We are also negotiating with other countries and

    consulates with air links to Barcelona.

  • EXHIBITORS: 1,094

    Satisfaction 82.6%

    Return 73.5%

    50

    Participating countries: Auto. Comm.

    15

    NET AND GROSS EXHIBITION SPACE (m2) 37,000 m2

    VISITORS: 178,860

    Decision on holidays 65.9%

    Satisfaction 75.8%

    PROFESSIONALS: 4,322

    High interest

    in the seminars 82.4%

    "We are a place where visitors can make decisions about their holidays, as well as a place for debate and discussion for all industry professionals."

    Many adventurers, travellers and seekers of unforgettable experiences discover their future destinations at the Catalonia International

    Tourism Show. It is a fantastic platform for promoting your services and to take advantage of available networking opportunities.

  • ... 65.9% of SITC visitors decide their travel plans there.

    agency, instead of the internet.

    ... in Spain, 53.8% of travellers deal directly with an

    ... 62.2% use travel agencies to make travel reservations and

    most forgo special packages.

    * Source: Familitur 2010

    53,8

    46,2

    Trips abroad based on on-line travel planning

    Internet used

    Internet not used

    0 10 20 30 40 50 60 70

    Otros motivos

    Asistir actividades del Saln

    Contactar con agencias viajes

    Motivos profesionales

    Por curiosidad

    Decidir destinos vacaciones

    Recoger informacin general

    2,1

    9,7

    13,4

    29,4

    42

    34,8

    62,4

    2012

    2011

    2010

    37,30%

    62,20%

    0,50%

    13,60%

    48,60%

    With package Trips abroad by organisation method

    Reservation made

    No reservation made

    Without a package

    General information 62.4 To decide holiday destination 34.8 Curiosity 42 Work-related reasons 29.4 To contact travel agencies 13.4 To attend activities 9.7 Other reasons 2.1

  • ...54.9% return to a previous destination. ...50.9% spend their holidays in a hotel.

    * Source: Familitur 2010

    We provide a unique opportunity to gain the

    loyalty of Spain's most avid travellers.

    40,60%

    59,40%

    Return

    Do not return

    Outgoing trips based on destination loyalty

    Trips abroad by type of accommodation Own home 2.9% Rental home 3.5% Other 18.1% Home of family/friends 24.6% Hotel or similar 50.9%

  • This past edition, we welcomed internationally renowned speakers from a number of different fields.

    INSTITUTIONAL

    Erika Harms,

    Executive Director. Global Sustainable Tourism

    Council.

    Toms Azcrate,

    Chairman. Instituto de Turismo Responsable.

    Manuel Butler,

    Managing Director. TURESPAA.

    Carlos Romero,

    Director of Tourism Research, Development and

    Innovation. Segittur.

    David Styles,

    Sustainable Pr. & Cons. Unit. EUROPEAN

    COMMISSION.

    Patrick Goyet,

    Director Spain and Portugal. ATOUT FRANCE.

    ENTERPRISE HOTEL

    Javier Delgado Muerza,

    Industry Head of the Travel Team. Google.

    Jos Luis Martinez,

    Managing Director Spain. KAYAK.

    Csar Herrero,

    Delegate Catalonia and Balearic Islands. CATAI.

    Jordi Espelt,

    Managing Director. H10.

    scar Luis Gonzlez,

    Director Marketing Europe. Iberostar.

    Txema Xutgla,

    Business Director EMEA. BARCELO Hotels & Resorts.

    John Alarcn,

    Development Manager Spain, Portugal and North

    Africa. Melia Hotels International.

    Carlos Mir,

    Development Director. Hilton.

    Javier Salgado,

    Asset Manager. NH Hotels.

    Andrs Soldevila Ferrer,

    CEO. NABOGA Capital.

    Robin Chalier,

    Development Manager. HUSA.

  • It is our strength and we sing its praises because we are...

    ... the platform for business

    opportunities in the industry.

    Through our activities

    we create links with the

    visitors and help

    increase their business opportunities.

  • LEADING TRAVEL AGENT ASSOCIATIONS

    INSTITUTIONAL

    INTERNATIONAL DESTINATIONS

    DOMESTIC DESTINATIONS

    SUSTAINABILITY

    HOTEL INDUSTRY

    TRANSPORT INDUSTRY

    TRAINING

    SERVICES

  • SEMINAR TOPICS

    WORKSHOPS WITH TRAVEL AGENTS SUCH AS: CEAV, ACAV, UCAVE

    TURESPAA: OUTGOING DOMESTIC MARKETS OUTGOING INTERNATIONAL MARKETS (MEDITERRANEAN)

    SMART DESTINATIONS FORUM TECHNOLOGY APPS, NEW ON-LINE PRODUCTS

    CITY BREAKS

    The European event featuring innovations from all participating supply and demand

    sectors will take place at the Catalonia International Tourism Show.

    A comprehensive activities programme

    and speakers to keep abreast of new developments and encourage interaction

    between industry professionals.

  • Raimn Martnez Fraile

    President of the SITC

    "... it is the industry's leading consumer-focused event in Spain and a powerful promotion tool for companies."

    Xavier Espasa

    Director of the Catalan Tourism Agency

    "The SITC is a great meeting point for the entire industry that strengthens Catalonia's leadership and dynamism in the tourism sector."

    Manuel Butler

    Managing Director of the Spanish

    Tourism Institute (TURESPAA)

    "... events like the Catalonia International Tourism Show prove valuable as a showcase for the business opportunities currently available in the tourism industry."

    Joan Gaspart

    Chairman of the Turisme de Barcelona

    Executive Committee

    "The SITC makes us all more competitive and forms a meeting point for all major players from one of the economy's most important industries."

  • Josep Piqu Chairman of Vueling

    "The SITC is instrumental in meeting consumer needs and stimulating an industry that is vital for our economic development and which must continue to play a fundamental role in our production structure."

    Sixte Cambra Chairman of the Port of Barcelona

    "At the Port of Barcelona, Europe's leading cruise port and the fourth largest home port in the world, we trust that the SITC will help raise the profile of cruise tourism, an attractive holiday option with a broad range of destinations and prices."

    Luis Carmelo Prez Business Manager in Catalonia for

    Iberia

    "It is a perfect setting to promote the prestige, service quality and endless source of options that Catalonia has to offer visitors. It could also be a springboard which enables us to venture outside traditional markets and helps capture revenues in emerging countries."

  • Rafael Serra Chairman of the Catalan Union of

    Specialised Travel Agencies (UCAVE)

    "We trust that, more so than ever, it will be a place where real professionals can offer consumers guarantees and security. No doubt the SITC should be a benchmark for domestic and international tourism in Catalonia."

    Patrick Goyet Director of Atout France for Spain and

    Portugal

    "Catalonia is a strategic outgoing market: in 2011, the Catalan people took 3.8 million trips abroad."

  • PROFESSIONALS

    Javier Delgado, Google Spain: "... stimulating tourism, such an

    important industry for Catalonia, Spain and the world, with

    conferences like those at the SITC is imperative..."

    CONSUMERS

    Jorge Car, Canary Islands: "A great turnout which exceeded our expectations..."

    Milagros Durn, Promper: "... travellers with a great deal of interest."

    Yoannis, Greece: "... a yearly opportunity to make contact with the

    Catalan market."

    Rafa Serra, UCAVE: "... a trade show that features everyone, with

    an ACAV workshop and UCAVE technical seminars, and an ideal

    setting like the SITC..."

    Jos Luis Martnez, Kayak: "... a fantastic initiative for meeting

    industry professionals..."

    Jos Luis, Mundomar Cruceros: "... the importance of reaching out to

    consumers..."

    scar Herencia, Baraka: "... an extremely positive turnout..."

    Carmen Oroz, Navarre: "... trade show renewed..."

  • Each edition of the Catalonia International Tourism Show receives extensive media coverage owing to the distinct and exotic destinations and its activities,

    experiences which replicate countries from around the world in one single location.

    An economic impact worth 1.8 million in advertising value.

    Over 700 news blurbs on the internet, press, television and radio.

    Prominence in on-line media, 76%, and local press, including El Punt de Girona, El Segre, Diari de Tarragona, Regi,

    Diari de Sabadell and Diari de Terrassa.

    PRESS INFORMATION ABOUT WHAT'S NEW ON MAIN WEBSITE

    MEDIA ARRANGEMENTS AND FOLLOWERS ON SOCIAL NETWORKS

    GENERAL AND SPECIFIC WEBSITES AND BLOGS

  • Enlist the services of our personal adviser, who will provide you the options that best

    suit your needs.

    A range of turnkey stand packs or a

    customised selection of designer stands, as well

    as restaurant, travel and accommodation

    options.

    Use the area for exhibitors on the website to make additions, check

    services and purchase advertising.

    Business Match helps you manage your

    agenda and choose new contacts before, during and after the

    trade show.

  • You may enlist the services of our specialised team of advisers. Experts who provide professional advice and a broad range of options for you to decide the best alternative.

  • Germany Messe Barcelona Matthias Poensgen Tel.: 0049 7071 365 595 Fax: 0049 7071 365 596 email: germany@firabcn.es Algeria Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: algeria@firabcn.es Argentina Anala Wlazlo Tel.: 0054 11 4372 3519 Fax: 0054 11 4371 0083 email: argentina@firabcn.es Austria Messe Barcelona Matthias Poensgen Tel.: 0049 7071 365 595 Fax: 0049 7071 365 596 email: austria@firabcn.es Belgium Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: belgium@firabcn.es Brazil CNBE, S.L. Jordi Sol Francisco Orjales Tel.: 0055 11 3062 9725 Fax: 0055 11 3063 1067 email: brazil@firabcn.es Bolivia Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: bolivia@firabcn.es Canada PB Marketing International Philippe Bazin Dolly Sanchez Tel.: 001 212 564 0404 Fax: 001 703 229 4176 email: canada@firabcn.es

    Chile Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: chile@firabcn.es China Noe China Lisa Qu Lengyuan Tel.: 0086 21 516 96889 Fax: 0086 21 510 79779 email: china@firabcn.es Ecuador Osvaldo Cabrera Tel.: 0056 2 657 24 37 Fax: 0056 2 657 24 36 email: ecuador@firabcn.es USA PB Marketing International Philippe Bazin Dolly Sanchez Tel.: 001 212 564 0404 Fax: 001 703 229 4176 email: usa@firabcn.es France Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: france@firabcn.es Hong Kong Fairs Communications Int'l Co., Ltd. Simon Yu Tel.: 00886 2 2708 0927 Fax: 00886 2 2701 0627 email: hongkong@firabcn.es India Comnet Exhibitions Pvt., Ltd. Yogita Kackar Tel.: 0091 114279 5000 Fax: 0091 11 4279 5098 email: india@firabcn.es Ireland Expandys Limited Emmanuel Bisi Claire Gracia Tel.: 0044 2077 238 327 Fax: 0044 2071 704 125 email: ireland@firabcn.es

    Israel Tavor Economic Consultants, Ltd. Sergio Vinitsky Tel.: 00972 9 777 68 08 Fax: 00972 9 777 68 05 email: israel@firabcn.es Italy Expo Consulting Marco Barozzi Tel.: 0039 051 649 31 89 Fax: 0039 051 649 32 42 email: italy@firabcn.es Kazakhstan Mercados Exteriores Consulting & Events Jos Montoro Cardea Tel.: 007 7272 14 05 68 Fax: 007 701 794 74 46 email: kazakhstan@firabcn.es Luxembourg Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: luxembourg@firabcn.es Morocco Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: morocco@firabcn.es Mexico TMC Parking de Mxico S. de RL Emma Ayala Martin Oll Tel.: 0052 55 5737 1230 Fax: 0052 55 5715 5766 email: mexico@firabcn.es Holland Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: holland@firabcn.es

    Poland Mercados Exteriores Consulting & Events Jos Montoro Cardea Tel.: 0048 22 658 6737 Fax: 007 701 794 74 46 email: poland@firabcn.es Portugal Expotec Joao Aguas Tel.: 00351 212 348 016 Fax: 00351 212 342 776 email: portugal@firabcn.es Morocco Bcn Promotions Grard Escriv Tel.: 0033 1 47 07 29 39 Fax: 0033 1 47 07 32 10 email: morocco@firabcn.es Mexico TMC Parking de Mxico S. de RL Emma Ayala Martin Oll Tel.: 0052 55 5737 1230 Fax: 0052 55 5715 5766 email: mexico@firabcn.es Holland Koraal Consulting Micole Smits Oscar Van Zetten Tel.: 0031 46 400 04 46 Fax: 0031 46 458 56 35 email: holland@firabcn.es Poland Mercados Exteriores Consulting & E...