MAVIN

1

MAVINA reward-based influencer marketing ecosystem on blockchainEverybody is an influencer

Version 1.30 (12.02.2018)

MAVIN

2

Table of content

Name 4

Vision 4

Platform 4

Market analysis 5

Influencer marketing 5

Mavin market positioning 6

Target market 7

Market growth 8

Instagram 9

Key trends 10

The Mavin platform 11

Key components 11

Mavin ecosystem 12

Scalability approach and workflow 12

Campaign products 13

Quality verification framework 14

Reward and scoring model 15

MVN Token 16

Description 16

Token buy-back 16

Token exchange 16

Technology stack 17

Blockchain 17

Web & Backend 18

App-Development 18

Distributed Hosting 18

A.I. 19

Big Data 19

MAVIN

3

Token distribution event 20

Overview 20

Escrow of Funds 20

Distribution / Affiliate program 20

Vesting 21

Bonus tokens 21

Pre-ICO Whitelist 21

Use of funds 22

Adoption plan 23

Road map 24

Company 24

Legal structure 24

Network Participants 24

Foundation 24

Operating Company 24

Team 25

Meet us on 26

MAVIN

4

Name

Mavin | meɪvɪn

Mavin is a coinage based on the words:

• Maven - a person with good knowledge or understanding of a subject• Influencer - someone who affects or changes the way that people behave

Vision

Mavin’s vision is to become a global market maker, where brands and companies (market-ers) and nano and micro influencers (influencers) come together.

The marketers will benefit by reaching a more extensive audience with a higher engage-ment rate. And the influencers will be paid by the marketers for some of their social me-dia mentions, giving them the opportunity to participate directly in the marketing budget spend.

The marketing spend will not only be distributed to well-known and famous influencers, but also to ordinary people. Because everyone’s an influencer.

Platform

Mavin is a decentralized, reward-based, global influencer marketing ecosystem based on blockchain that connects digital marketers and agencies to micro and nano influencers on social media.

Through the aggregation of the marketing power of micro and nano influencers into sin-gle campaign entities, Mavin outperforms the traditional target advertising market through significantly higher ROI and engagement rates. At the same time, it reduces handling costs and advertising spend through blockchain technology, smart contracts and micro transac-tions.

Our quality verification framework allows micro and nano targeting at a new level, while also offering transparent KPI measurement and disruptive rates.

All transactions are handled through MVN tokens, the platform’s internal currency that powers the payment, reward and verification system

MAVIN

5

Market analysis

Influencer marketing

Definition of influencer marketing (also influence marketing)

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Definition of influencers

Influencers are individuals who have the power to affect the purchasing decisions of others due to their (real or perceived) authority, knowledge, position or relationship. Today, influencers use social media (Instagram, Twitter, Facebook, blogs, Snapchat, etc.) to communicate their message to their followers.

Mega influencers: > 1 million followers

Earn their living in another way (e.g. athlete, actor, artist), and monetize their influence as a secondary source of income. Engagement rate: 2%-5%

Macro influencers: 10,000-1 million followers

Earn their living as an influencer (e.g. blogger, creator or journalist). Engagement rate: 5%-25%

Micro influencers: 1,000-10,000 followers

Consumers who have the relevant influence but may not know it, or who aspire to become a macro influencer. Engagement rate: 25%-50%

Nano influencers: up to 1,000 followers

Consumers who have the true fellowship of personal contacts and are very influential due to their personal relationship with their followers. Engagement rate: 50%-100%

Growing global momentum in influencer marketing (according to Google Trends1):

1 https://trends.google.com/trends/explore?date=all&q=Influencer%20Marketing

MAVIN

6

Mavin market positioning

We made the decision not to follow the crowd and invent yet another blockchain protocol, but to create a product for the practical mass use of blockchain technology. We have therefore positioned our product as a blockchain application specifically in the marketing technology (MarTech) sector. Using the MVN token unlocks many benefits compared with conventional applications, such as trust (smart contracts) and flexibility (micropayments). The Mavin platform is perfectly embedded in today’s decentralized world2:

Po

ten

tia

l ma

rke

t C

ap

of

full

laye

r o

ver

tim

e

2 https://medium.com/birds-view/mapping-the-decentralized-world-of-tomorrow-5bf36b973203

MAVIN

7

Target market

The Mavin platform builds a bridge between marketers/agencies/brands and influencers. Both to-gether combine to create a market size of several hundred million dollars:

1.7m prospects

Mavin focuses on the following services for its target customers, for which the platform charges a transaction fee based on the total marketing spend.

Influencer marketing: discover, connect, engage, recruit, measure, grow

• Digital marketers, small companies• Agencies, medium-sized companies• Global brands, international companies

Marketing consultancy: key account management

• Global brands only

MAVIN

8

Market growth

The decline of traditional television and the growth of social media have given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5 billion to $10 billion market by 2020. Instagram is one of the largest developing segments of the growing influencer marketing market3.

Significant trends that affect growth in the global influencer marketing market:

• Close to a fivefold increase (5X) in monthly influencer marketing interest over last six months.• Collapsing television viewership in the demographics where marketers are spending heavily.• Time spent on mobile apps (198 minutes) exceeded time spent watching television for the first

time in 2015.• Accompanying the decline in television viewership is the increase in digital ad spend, forecast to

overtake television ad spend in 2016.• Ad blocking is estimated to have cost advertisers $22 billion in 2015 and is forecast to reach $42

billion in 2016.

The influencer market is immense and the projected total CMO Marketing Technology spend is pre-dicted to be a 32.5 Billion USD Market.

3 http://mediakix.com/2015/12/influencer-marketing-5-10-billion-dollar-market/#gs.qTwecRM

MAVIN

9

Instagram

As Instagram will be our first implementation platform, an overview of its growth is pertinent. Insta-gram is here to stay and as long as social media remains a discoverable place for influencers to ef-fectively and easily create and share engaging content, the Instagram influencer market will continue to grow and evolve.

Instagram has been one of the fastest growing social media platforms since 2011. In the past six months alone, it’s added more than 100 million users and the growth shows no signs of slowing. With over 700 million global users (80% of whom come from outside the US and 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It has also become one of the largest players in the nascent influ-encer marketing industry.

In April 2017, Instagram passed the 700 million monthly active users mark and saw a reported daily active user base of 200 million users for Instagram Stories alone.

• Instagram is used by 48.8% of brands – a share that is expected to rise to 70.7% by the end of 2017.

• Currently, it is estimated that advertisers spend more than $1 billion per year on Instagram alone, with indications that significant annual growth will continue.

• With an average cost of $10 per thousand impressions (CPM), that amounts to an estimated $320 per post and an estimated total monthly spend of approximately $90 million. Overall total annual spend is at more than $1 billion.

• With the current annual growth, the market could reach $130 million/month spend by March 2018 and up to $200 million/month spend by March 2019.

MAVIN

10

Key trends

Ad spend decline due to global increase in ad blockers

According to new research, about 615 million devices now block ads across the globe, and more and more people are deploying ad blocking software on their phones. The figures, published in a new re-port by PageFair, represent year-on-year global growth of 30%. The report found that mobile adblock usage grew by 108 million, reaching a total of 380 million active devices. Despite a decrease in the use of desktop and laptop computers, adblock usage on these devices grew by 34 million to reach 236 million active devices4.

Increase in influencer marketing budgets

More than 83% of global respondents in a Nielsen survey say they trust recommendations from peo-ple they know versus just 42% for online banner ads.

More than one in three marketers say they expect their influencer marketing budgets to increase, and 84% expect to run at least one influencer campaign in 2016.

People do not trust advertising, but they trust people they know. This is why customers and em-ployees are such strong advocates for brands, and why influencers, and in particular nano and

micro influencers, are the future of brand and product marketing.

4 http://www.businessinsider.com/pagefair-2017-ad-blocking-report-2017-1

MAVIN

11

The Mavin platform

Key components

Influencer

An essential factor of the Mavin plat-form is its user base, the influencers. They are contributing to the differ-ent campaings and earning rewards in exchange.

Marketer

The marketers are the contracting authorities of the Mavin platform. They choose from different campaign types and put them out to tender. They are rewarding the influencers for a suc-cessful participation.

Ethereum Blockchain

Based on the Ethereum blockchain, the Mavin patform utilizes ERC20 to-kens powered by the Raiden Network for its ecosystem. The MVN Token can be bought with and exchanged to fiat currencies.

Social Media

The Mavin platform supports the social media channels most frequently used by influencers. Depending on the platform, the social media posts will be assessed by picture quality, likes and comments to quantify the engagement rate.

Human Verifier

Quality verifictation is a key component for a reliable pursu-ance of a campaign. A reward based human verification pro-cess is part of the Mavin Quality Verification Framework.

MAVIN

12

Mavin ecosystem

Scalability approach and workflow

Mavin differs from other influencer marketing platforms in that its user base is bottom up, starting from the very small nano influencers. A typical platform struggles with the sheer number of influencers they need to handle and reward – that is one of the reasons nano and micro influencers have fewer opportunities compared with their bigger competitors. Mavin is based on a blockchain-based applica-tion with a self-maintained quality verification framework – an approach that lays the foundation for a highly scalable platform that is able to maintain high quality standards.

CampaignSetup

MatchingEngine

InfluencerSocial Post

QualityVerification

Rewards

AIVerification

Distributed HumanVerification

InfluencerProfile Score

Social PostQuality Score

MVN Token

Influencer & VerificationPoints

Hashtag

Competition

Geo-Local

Direct

REWARD & SCORING MODEL

QUALITY VERIFICATION FRAMEWORK

• The Marketer places a campaign on the Mavin platform which will be automatically matched and assigned to the applicable influencers based on their profile and specialization type.

• Influencers see only appropriate campaigns in their dashboard and may spend influencer points to participate in them. Since the influencer has to spend points it will prevent the platform users to participate in campaigns which do not match their profile.

• As soon as the social media mention has been provided to the Mavin platform, the Quality Ver-ification Framework steps in. The first layer of quality verification is done by Mavins A.I. engine powered by Google and IBM technology. The second level of quality verification is done by the platform users itself. They verify random social media mentions for different criterias and will earn quality verification points which can be exchanged to MVN tokens.

• The campaign will pay a reward according to the final quality verification score and the users influencer profile score according to the reward and scoring model. A negative quality verification score will not get any reward.

• Depending on the campaign type different types of rewards will be granted. The participants will be rewarded in MVN tokens, Influencer Points and/or Quality Verification Points.

MAVIN

13

Campaign products

The Mavin platform will start with four core campaign products that a marketer can place within the Mavin platform. In their dashboard, influencers will see only the campaigns in which they can partic-ipate based on the filter criteria the marketer has set. In the interests of quality, we have introduced influencer points – an internal reward system that helps us drive, educate, verify, rank and qualify the status of the influencer and quality of their posts. An influencer interested in one of the tendered campaigns must verify their interest through ‘payment’ for their participation with influencer points from their inventory. Later in the process, the influencer ‘earns’ these points through delivery of the booked campaign. At the end of this pipeline, the influencer can exchange their earned points (through MVN tokens) for ETH or cash.

Each campaign product has the basic criteria from which the marketer can choose:

• Duration• Target Cost-Per-Mille (CPM) → defines budget for campaign• Filter (granularity based on product type)

The products also have their own character in terms of targeting possibilities or reward structure:

Product Service Level Targeting Filter # of Influencers Rewards

Hashtag Campaign Grow Country only A lot Influencer PointsMVN Tokens

Competition EngageRecruit

Variable Variable Influencer PointsMVN Tokens

Geo-Local Campaign Grow Current location Variable Influencer PointsMVN Tokens

Direct Targeting DiscoverConnectRecruit

All available A few MVN Tokens

Mavin hashtag campaign

This campaign is similar to a keyword campaign with Google AdWords. Besides the basic criteria, the marketer must narrow down the campaign to a geographical region in which it wants to target the influencers. In addition, it has to add the hashtag or a combination of hashtags for which an influencer will be paid at the end of the campaign. By sticking only to the geographical filter, this kind of cam-paign will be driven mainly by influencers, who help to give an understanding of the market dynamics by reporting the results to the marketer. Hashtag campaigns will be rewarded with influencer points.

MAVIN

14

Mavin competition

A competition is a mix between a hashtag and a direct targeting campaign, but with greater flexibil-ity in terms of the reward structure. A competition allows different kind of rewards to be set, such as modified multiplier campaigns or campaigns where the influencers must post a specific type of con-tent. The Mavin platform may use competitions in its own interests to balance the Mavin ecosystem; for instance, the platform may launch specific verification campaigns to increase the reach of the quality verification framework. Competitions will be rewarded with influencer points or MVN tokens.

Mavin geo-local campaign

This geo-local comapaign is like a competition but the main difference is that it will only appear in the users dashboard if he is near by the specific location. The GPS function of the users mobile device will be used to determine if any marketer has placed a competition around the users current location.

Mavin direct targeting

The direct targeting campaign allows all available filters. For instance, a marketer can set the mini-mum number of followers an influencer must have and other influencer-specific criteria. In contrast to a hashtag campaign or a competition, the marketer provides a detailed briefing. The social media mentions must be approved by the marketer beforehand. This is the campaign type with the lowest number of potential influencers due to its very explicit nature. Direct targeting campaigns will be re-warded with MVN tokens.

Quality verification framework

Fake influencers and low quality social media mentions are serious problems for marketers. Although a few macro influencers is not a big deal, ensuring the quality of hundreds or thousands of social media mentions is almost impossible. For that reason, the Mavin platform has an integrated quality verification framework, which consists basically of two main pillars that ensure only high quality social media mentions are rewarded.

Quality layer 1 – AI verification

The first level of verification occurs automatically through use of the artificial intelligence frameworks from Google and IBM. The posted image will be categorized and matched with the hashtags to gain an understanding of the picture and hashtag accuracy. In addition, the comments will run through a sentiment analysis to categorize the overall sentiment as negative, neutral or positive. The combina-tion of these measurements will determine the first part of the quality verification score.

Quality layer 2 – human verification

The second level of verification is powered by people; that is, users of the Mavin platform. Verifica-tions will be rewarded with quality verification points that can be exchanged for MVN tokens. Every human verification must be checked through several criteria, with several verifications per social me-dia mention. This will result in a consensus per category; if a verification is not in agreement with the consensus data, it may be an indication that the verification was not truly human or done very sloppi-ly. This will result in a negative impact (e.g. decreasing score) for the relevant user.

Verifications performed by platform users will be rewarded with quality verification points that can be exchanged for MVN tokens.

MAVIN

15

Reward and scoring model

Formula

The reward an influencer receives from the Mavin reward system depends on their score:

(InfluencerProfileScore

)x(QualityV erificationScore

)=

(TotalRewardMultiplier

)

The first parameter (‘influencer profile score’) can be controlled by the platform user, while the second parameter (‘quality verification score’) is determined by the platform’s quality verification framework, which consists of AI and human verification layers.

Influencer profile score

An influencer who participates successfully in a campaign will be rewarded with influencer points; these points can be spent to increase the user’s influencer profile score. An influencer can increase their specialization in various categories in their profile. For instance, a fashion influencer will be able to increase their reward return for fashion-specific social media mentions if they spend influencer points to increase their profile sharpness. They can also spend influencer points to increase the multi-plier for MVN tokens or quality verification points rewarded by participation in competitions.

Since an influencer will not spend points on categories in which they are not interested, Mavin will gather an in-depth understanding of the influencer’s profile and user type. This is particularly helpful in direct targeting campaigns or for KPI reporting to marketers.

Quality verification score

Each social media mention will be rated by the Mavin quality verification framework. The two-layer verification gives a highly accurate indication of the quality of the specific social media mention; for example, the accuracy of the picture in combination with the hashtags. The better the quality of the verification score, the higher the multiplier for the reward in influencer points.

MAVIN

16

MVN Token

Description

MVN tokens are released based on Ethereum blockchain ERC 20 Token Standard and are used as a mechanism to reward contributors to the platform.

Tokens can be acquired through the ICO as a speculative tool for initial buyers, received in return for contributions to the platform or purchased through one of the exchanges or from the platform’s reserve pool.

In addition to the MVN tokens, the Mavin platform uses an internal scoring system. Influencers gain influencer or quality verification points by contributing to the platform. These points by design are not based on the ERC 20 Token Standard due to their micro-transaction nature and therefore high costs of gas for transactions. Nevertheless, the internal scoring system and the corresponding points are based on the Raiden Network to make use of the blockchain technology.

Token buy-back

The platform itself has a reserved 18% pool of the total number of tokens. This reserve will be used explicitly to reward platform contributors. If demand for tokens increases from marketers, it may be necessary to buy back tokens from exchanges at the current market price; in such an event, this will serve to increase their value. Tokens that come back to the system will be reused to reward contribu-tors.

Token exchange

Points for MVN tokens

Points rewarded by the Mavin scoring system can be exchanged for MVN tokens at the user’s discre-tion. However, since MVN tokens represent monetary value, the Mavin platform will use differing ex-change rate according to the influencer’s country of domicile. The exchange rate per country will be based on the concept of purchasing power parity (PPP), which compares different currencies through a market ‘basket of goods’ approach. According to PPP, two currencies are in equilibrium or at par when a market basket of goods (taking into account the exchange rate) is priced the same in both countries. Instead of using a basket of goods, the well-known Big Mac Index will serve as the basis for the calculation. The Big Mac Index, also known as Big Mac PPP and published by The Economist, is used to measure the PPP between nations using the price of a Big Mac as the benchmark.

The PPP formula is defined as follows:

Actual exchange rate (e) = Actual amount of foreign money per dollar

Implied purchasing power parity (PPP) =Foreign Price (PF )

Domestic Price (PD)

MAVIN

17

Over or under valuation =PPP - e

e

Real exchange rate (eR) =Domestic Price x e

Foreign Price

Annual Exchange Rate (e)

Real Exchange Rate (eR)=

Foreign Price (PF )

Domestic Price (PD)= PPP

Hence, the exchange rate of points and MVN tokens is defined as:

(InfluencerPoints

QualityV erificationPoints

)x(ExchangeRate

)x(BigMacPPPRatio

)=

(TotalMV NTokens

)

MVN token for ETH

MVN tokens can be exchanged for ETH via the platform’s internal exchange or by transfer to external wallets/exchanges for the purpose of sale.

The roadmap and adoption plans of the Mavin platform include an even more convenient route through partnership with TenX or Monaco. Both have already created a blockchain-based solution to make digital currencies spendable anytime and anywhere. With such a partner, the platform’s users will be able to use their tokens as fiat money.

Technology stack

Blockchain

Ethereum Ethereum is an open-source, public, blockchain-based distributed com-puting platform featuring smart contract (scripting) functionality.[2] It provides a decentralized Turing-complete virtual machine, the Ethereum Virtual Machine (EVM), which can execute scripts using an international network of public nodes.

Solidity Solidity is an object-oriented programming language for writing smart contracts. It is used for implementing smart contracts on various block-chain platforms.

Truffle Truffle is a development environment, testing framework and asset pipe-line for Ethereum.

OpenZeppelin OpenZeppelin is an open-source framework to build secure smart con-tracts. It’s meant to provide secure, tested and audited code to enable the new generation of distributed applications, protocols and organiza-tions.

MAVIN

18

Raiden Network The Raiden Network is an off-chain transfer network for Ethereum ERC20 tokens. It provides a fast, scalable, and cheap alternative to on-chain token transfers. At the same time, the Raiden Network transfers provide users with guarantees of finality, security, and decentralization similar to those known from blockchains.

Web & Backend

node.js Node.js is a platform built on Chrome’s JavaScript runtime for easi-ly building fast and scalable network applications. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient, perfect for data-intensive real-time applications that run across distributed devices.

AngularJS AngularJS is a structural framework for dynamic web apps. It lets you use HTML as your template language and lets you extend HTML’s syntax to express your application’s components clearly and succinctly. Angular-JS’s data binding and dependency injection eliminate much of the code you would otherwise have to write.

App-Development

Apple iOS iOS is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that presently pow-ers many of the company’s mobile devices, including the iPhone, iPad, and iPod Touch.

Google Android Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets.

Distributed Hosting

Docker OnDemand Instances

Docker-on-demand is a Docker container that listen for connections on the HTTP port and run commands on the host.

Cloudflare CDN Cloudflare, Inc. is a U.S. company that provides a content delivery net-work, Internet security services and distributed domain name server services, sitting between the visitor and the Cloudflare user’s hosting provider, acting as a reverse proxy for websites.

GeoDSN GeoDNS is easily the most powerful set of tools on the DNS level. These services can be used to improve the performance of the domains on a global scale, build an own CDN, and deliver unique content based on qualities of the end-users.

MAVIN

19

A.I.

Google TensorFlow TensorFlow is an open-source software library for machine learning across a range of tasks. It is a system for building and training neural networks to detect and decipher patterns and correlations, analogous to (but not the same as) human learning and reasoning. TensorFlow was developed by the Google Brain team for internal Google use.

Google Cloud Natural Language

The Google Cloud Natural Language API provides natural language understanding technologies to developers, including sentiment analysis, entity analysis, entity sentiment analysis, content classification, and syntax analysis. This API is part of the larger Cloud Machine Learning API family.

IBM Watson Visual Rec-ognizion

The IBM Watson Visual Recognition service uses deep learning algo-rithms to analyze images for scenes, objects, faces, and other content. The response includes keywords that provide information about the content.

IBM Watson Natural Language

The IBM Watson Natural Language service analyzes text to extract me-ta-data from content such as concepts, entities, keywords, categories, relations and semantic roles.

Big Data

Apache Hadoop Apache Hadoop is an open source software platform for distributed storage and distributed processing of very large data sets on computer clusters built from commodity hardware.

Elasticsearch Elasticsearch is a search engine based on Lucene. It provides a dis-tributed, multitenant-capable full-text search engine with an HTTP web interface and schema-free JSON documents. Elasticsearch is developed in Java and is released as open source under the terms of the Apache License.

MAVIN

20

Token distribution event

Overview

Token Name Mavin

Token Symbol MVN

MVN Denomination 1 ETH = 100 MVN

Number of Tokens Distributed All of the tokens sold to the crowd will represent 60% of the total tokens in circulation.

Blockchain MVN tokens are released based on the Ethere-um blockchain technology, ERC 20 standard

Fractions Eighteen digit past the decimal point

We will ensure that the MVN token is tradable on major exchanges. Although we cannot guarantee substantial liquidity levels until the platform is fully deployed, we will make every effort to enable growth of the liquidity market from the start.

Escrow of Funds

All funds raised during the ICO will be held in a 2 out of 3 multi-sig wallet that will include licensed fi-duciary agents as two of the signatories. All funds raised in the pre-ICO will be made available imme-diately for the purpose of promoting the ICO. ICO funds will be released in three month tranches to cover expenses, with the flexibility to adjust amounts in response to current market conditions.

Distribution / Affiliate program

The tokens with the ticker symbol MVN will be released for the ICO at a base price of 100 MVN per ETH 1.

MAVIN

21

The tokens will be allocated as follows:

Vesting

All tokens distributed to the Mavin team members are subject to a 1 (one) year descending vesting / lockup-period implemented in the smart contract system and therefore may not be transferred in accordance to the following schedule: • First six months upon start of the Initial contribution period: No transfers possible• 7th-12th months upon start of the Initial Contribution Period: 50% of the tokens shall immediately

become transferable, while another 16.66% of the remaining tokens shall become transferrable at the beginning of every remaining month.

Bonus tokens

Pre-ICO Whitelist

A whitelist is a special form of token presale. During this stage, all applications for the MVN token presale will be collected.

The token presale through the whitelist program will run before the start of the ICO.

Participation in this program guarantees a spot in the upcoming token distribution event and a reduc-tion of the transaction costs on the first day of the token sale. At this stage, it will also be possible to buy tokens for fiat money or other crypto currencies other than ETH on request.

MAVIN

22

Use of funds

The funds raised through the ICO will be spent in the following ways over the next two years:

Since every influencer will be paid from the day the platform goes live, a major portion of the budget will be distributed as rewards from the company’s funds. This quota will decrease over time as brands start to spend their marketing budget on the platform and increase the rewards for their keywords or competitions. The initial investment in influencer development is crucial for reaching influencer cover-age, buying back tokens and gaining traction in general.

Depending on the fundraising result and according to the adoption plan, the expenses for marketing will increase in proportion to the amount raised because of the parallel entry to different markets as well as the simultaneous implementation of different social media platforms.

MAVIN

23

Adoption plan

The adoption plan is designed to take the initial funding result into consideration. Depending on the result of the token distribution event, the features and geographic and platform-related roll-outs will be launched in parallel. However, it is the intention to introduce all the higher tier milestones sequen-tially and with a longer time horizon, since they need to be funded by the platform’s earnings.

Initial social media platforms roll-out

Depending on the funding result, the Mavin platform will implement one or several social media plat-forms on which an influencer can interact with the Mavin platform.

Initial geographical roll-out

Mavin is designed to be a global platform used by marketers and influencers worldwide. Neverthe-less, business development efforts in the specific markets are essential to support organic growth of the platform and its user base. Depending on the funding result, Mavin will start market cultivation ef-forts in one or several key regions, divided into market development, sales and education. Education plays an important role and Mavin will introduce partnership programs to educate and certify platform participants.

MAVIN

24

Initial exchange options roll-out

Crypto currencies are not yet widespread in the mass market and not everyone is able to handle the technical trading process. Mavin will provide an internal exchange for marketers and influencers alongside the third-party exchanges. In addition, Mavin intends to partner up with two crypto currency card providers to make payment with MVN tokens as convenient as possible.

Road map

Company

Legal structure

Network Participants

MVN token holders (global, open to everyone in compliance with their local laws and regulations).

Foundation

The Mavin Foundation (Principality of Liechtenstein, non-profit) oversees the overall management and supervision of the Mavin platform. It will manage all revenue and expense flows related to the devel-opment and maintenance of the platform. Any major changes to the platform will be first put to a vote by the trustees of the foundation before implementation. The foundation’s board is the only party that can make decisions on distribution of funds to the operating company or other contractors, according to the product roadmap conditions.

MAVIN

25

Operating Company

Mavin GmbH (in the course of incorporation) will be registered in Switzerland following the formation of the Mavin Foundation. Mavin GmbH is the main operating entity and will be contracted by the foun-dation to build and deploy the Mavin platform and any future implementations. Please note that the foundation ultimately has the final decision on allocation of funds and use of sub-contractors. Some specific functionalities, security audits, etc., may require third-party vendors and service providers to work independently or jointly with Mavin GmbH.

Team

Daniel Jazbec

CEO & Project Lead

Daniel is a certified IT specialist with extensive experience in the financial industry and the marketing sector. His focus is on blockchain, web solutions and integration of business processes. He is a desig-nated product and financial specialist and former COO in asset man-agement.

https://www.linkedin.com/in/jazbec/

Giovanni Toma

CTO & Technical Lead

Giovanni is a full stack developer with more than 20 years’ experience in software development. His deep interest in software and hardware makes him a strong partner in every aspect for the successful imple-mentation of complex IT projects. He is our blockchain expert.

https://www.linkedin.com/in/giovannitoma/

Roman Balzan

CMO & Communications Lead

Roman is a senior business professional with a deep knowledge of digital storytelling, start-up consulting and project management. As an X-Googler and online marketer, he thrives on topics connected to MarTech and decentralized app solutions.

https://www.linkedin.com/in/romanbalzan/

MAVIN

26

Silvan Baumann

CXO & User Experience Lead

Silvan is an experienced front-end engineer and UX specialist with extensive expertise in digital media, entrepreneurship and leadership. His background enables him to implement frictionless user journeys for many projects.

https://www.linkedin.com/in/sbiulmvan/

Ilona Niederer

Marketing & Sales

Ilona is an expert in marketing and sales. Her experience in this field allows her to work closely with new customers and communicate the latest up-to-date product features to the market audience.

https://www.linkedin.com/in/ilona-niederer-0a44bb14a/

Sarah Müller

Project Management

Sarah Müller is specialist for online-marketing and -communications. She has long-term practical experience in the management of com-plex website and e-mail marketing projects, in both intersectoral B2B as well as B2C environment.

https://www.linkedin.com/in/sarahmuellerweb/

Meet us on

website: https://mavin.networkinstagram: https://www.instagram.com/mavin.network/twitter: https://twitter.com/mavin_networkmedium: https://medium.com/@mavin.networktelegram: https://t.me/MavinNetwork

MAVIN

27

MAVIN

28

MAVIN