DISSERTATION

On

“A study of the Tourism Trends of Uttarakhand and its potential”

ByBhupesh Mahara

A0102210063MBA-M&S Class of 2012

Under the Supervision ofDr. Bandana Chadha

Assistant Professor (International Business)Department of Marketing

In Partial Fulfilment of Award of Master of Business Administration

AMITY BUSINESS SCHOOLAMITY UNIVERSITY UTTAR PRADESH

AMITY BUSINESS SCHOOL

DECLARATION

I, Bhupesh Mahara student of Masters of Business Administration from Amity Business School,

Amity University Uttar Pradesh hereby declare that I have completed Dissertation on “A study of the Tourism Trends of Uttarakhand and its potential” as part of the course requirement.

I further declare that the information presented in this project is true and original to the best of

my knowledge.

Date: Bhupesh Mahara

Enroll. No: A0102210063

Place: Noida MBA Class of 2012

(i)

AMITY UNIVERSITY UTTAR PRADESH

AMITY BUSINESS SCHOOL

CERTIFICATE

Dissertation

I, Ms. Bandana Chadha hereby certify that Bhupesh Mahara student of Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed the report of dissertation on “A study of the Tourism Trends of Uttarakhand and its potential” under my guidance.

Ms. Bandana Chadha

Assistant Professor

International Business

Department of Marketing

(ii)

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ACKNOWLEDGEMENT

There is always a sense of gratitude which one expresses to others for the help or needy service

they render during all phases of life. I would like to express my gratitude towards all those

have been helpful to me in taking this mighty task of live project to a successful end.

First of all, I consider it a pleasant duty to express our heartfelt appreciation, gratitude and

indebtedness to my Faculty Guide Ms. Bandana Chadha for providing advice throughout the

project work duration.

I would also like to be thankful to Dr. Sanjay Shrivastava, ADG, ABS. who has given us the

opportunity to be a part of Amity Business School.

I would want to take this opportunity to thank our parents because of whom we got this

opportunity to study at one of the most prestigious B-school and their help and suggestions

during the course of my project work.

Bhupesh Mahara

Enroll. No.: A0102210063

MBA – M&S Class of 2012

(iii)

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TABLE OF CONTENTS

DECLARATION…………………………………………………. (i)CERTIFICATE………………………………………………….... (ii)ACKNOWLEDGEMENT………………………………………... (iii)CHAPTER 1- INTRODUCTION………………………………… 1-41 Industry Profile…………………………………….

1. Kumaon Region……………………………………..1.1 -Nainital…………………………………………..

1.1.1 -Educational Institutions in Nainital……......1.1.2 -Religious Places in Nainital……………….1.1.3 -Other Tourist Places in Nainital…………...

1.2 -Kausani………………………………………….1.2.1 -Pant Museum………………………………1.2.2 -Laxmi Ashram…………………………….1.2.3 - Baijnath…………………………………..1.2.4 -Pinakeshwar………………………………1.2.5 - Someshwar.................................................1.2.6 - Anasakti Ashram…………………………1.2.7 - Kausani Tea Estate……………………….1.2.8 - Accommodation in Chevron Mount Villa,

Kausani…………………………………..2. Garhwal Region…………………………………….

2.1 -Badrinath……………………………………….2.2 -Mussoorie………………………………………

2.2.1 -Bhadraj Temple……………………………2.2.2 -Mussoorie Lake……………………………2.2.3 -Vinog Mountain Quail Sanctuary………....2.2.4 -Camel’s Back Road………………………..2.2.5 -Gun Hill……………………………………2.2.6 -Kempty Fall………………………………..2.2.7 -Sukhanda Devi Temple……………………2.2.8 -Lakha Mandal Temple…………………….

2.3 -Gangotri and Yamunotri………………………... SWOT Analysis…………………………………...

1-408-238-1711-1414-1516-1718-2319191920202021

21-2323-3324-2525-29262727272727282929-3334-40

Purpose of the Study……………………………… Context of the Study……………………………… Significance of the Study………………………..........

414141

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CHAPTER 2- LITERATURE REVIEW……………………….… 42-47CHAPTER 3- RESEARCH METHODS AND PROCEDURES… 48-52 Research Methodology………………………………. 3.1Research Objectives…………………….…………

4950

3.2-Research Design………………………………….. 50 3.3-Sampling Design…………………………………. 51 3.4-Population And Sampling Technique……………. 51 3.5-Data Collection Procedure……………………….. 51 3.6-Instruments Used………………………..……….. 51 3.7-Procedure………………………………………… 52 3.8-Data Analysis…………………………………..… 52 3.9-Limitations……………………………………….. 52CHAPTER 4- DATA ANALYSIS AND FINDINGS……………. 53-69 4.1-Results Of The Research Questions…………….... 54-69 4.2-Summary Of The Findings……………………….. 70CHAPTER 5- CONCLUSIONS AND RECOMMENDATIONS… 5.1-Conclusions………………………………………. 5.2-Recommendations………………………………...

71-7472-7374

REFRENCES…………………………………………………….... 75ANNEXTURE (Questionnaire) …………………………………… 76-81

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LIST OF FIGURES

Fig. 4.1.1 Which places of Uttarakhand you heard of?(Nainital)………………… 54

Fig. 4.1.2 Which places of Uttarakhand you heard of?(Kedarnath)……………... 55

Fig. 4.1.3 Which places of Uttarakhand you heard of?(Badrinath)……………… 56

Fig. 4.1.4 Which places of Uttarakhand you heard of?(Corbett National Park) 57

Fig. 4.1.5 If None, then if you get an opportunity to visit any place in Uttarakhand, which place in Uttaranchal would you prefer to visit?(Nainital)……………………………………………………………...........

58

Fig. 4.1.6 If None, then if you get an opportunity to visit any place in Uttarakhand, which place in Uttaranchal would you prefer to visit?(Kedarnath)………………………………………………………………..

59

Fig. 4.1.7 If None, then if you get an opportunity to visit any place in Uttarakhand, which place in Uttaranchal would you prefer to visit?(Badrinath)…………………………………………………………...........

60

Fig. 4.1.8

Fig.4.1.9

Fig.4.1.10

Fig.4.1.11

Fig.4.1.12

Fig.4.1.13

Fig.4.1.14

Fig.4.1.15

Fig.4.1.16

If None, then if you get an opportunity to visit any place in Uttarakhand, which place in Uttaranchal would you prefer to visit?(Corbett National Park)………………………...........................................

Rate of Satisfaction (Overall Rating Of Uttarakhand as a TouristDestination)………………………………………………………………....

Reason for Visiting Uttarakhand…………………………………………

Printed Tourism Material- Factor Analysis……………………………...

Internet- Factor Analysis………………………………………………….

Government Tourism Board- Factor Analysis…………………………..

Family and Friends- Factor Analysis…………………………………….

Others- Factor Analysis…………………………………………………...

Kind of Tourism Materials Analysis……………………………………..

61

62

63

64

65

66

67

68

69

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LIST OF TABLES

Table 4.1.1 When you search for the information, how important are thefollowing tourism materials? (Printed tourism material)……………… 64

Table 4.1.2 When you search for the information, how important are thefollowing tourism materials? (Internet)………………………………… 65

Table 4.1.3 When you search for the information, how important are thefollowing tourism materials? (Government Tourism Board)………… 66

Table 4.1.4 When you search for the information, how important are thefollowing tourism materials? (Family and Friends)…………………… 67

Table 4.1.5 When you search for the information, how important are thefollowing tourism materials? (Others)…………………………………. 68

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CHAPTER-1

INTRODUCTION

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CHAPTER-1 INTRODUCTION

Industry Profile

Economic Importance:

Tourism is one of the important industries and plays a key role in achieving the socio-

economic goals of the development plans of a region. It is motivated by the natural urge of

every human being for new experience, adventure, education, knowledge and entertainment. It

is an important service-oriented sector which has made rapid strides globally in terms of gross

revenue and foreign exchange earnings. Tourism meets the diverse interests and requirements

of domestic and international tourists. It facilitates trade and commerce between different

regions of a country and also between different countries. As a result, over the years, it has

acquired the status of a service industry.

In Uttarakhand, tourism industry holds a special position as it not only has potential to grow at

a high rate, but also stimulate other economic sectors through its backward and forward

linkages and cross-sectional synergies with sectors like agriculture, horticulture, poultry,

handicrafts, transport, construction, etc. That is why; it has been regarded as the core sectors of

the economy and endowments of biodiversity, forests, rivers, mountains, historical places,

temples and pilgrims, caves, museums, monuments and culture, the industry holds immense

strength for obtaining higher growth rate. Ministry of Tourism, Government of India

initiated pilot surveys in ten states including Uttaranchal state on a plan to outsource collection

activity of tourism statistics for the different states.

Online Tourism:

There are plenty of tour operators and travel agencies which offer a wide range of tour

bookings to India. Well known travel agencies also have their own booking procedures and

systems. In order to make booking of tours to your ideal tourist destinations in India, you need

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to have prior information about the facilities and services and select your suitable tour option.

This saves time and is also cost effective as you are not required to take the trouble of

planning. 

As more and more technological advancements are taking place, travelers can as well enjoy the

benefits of online tour bookings to India. Almost all the travel agencies have their sites on the

web.

You just need to browse through various sites and choose your ideal tour and book them in

advance. You need to select from a wide range of bookings and choose your preferred tour

online. For making online tour bookings to India, all you need is to have a credit card and pay

through it. Right from the starting to the end, your trip will be organized and arranged by the

tour operators. There are various types of tours to India. There are luxury tours as well as

budget tours.

Travelers just need to make their proper booking from different kinds of tours and trips

according to their tastes, preferences and budget requirements. You can also avail of various

rebates and discounts on the various tour facilities and services by making India tour bookings

in advance. In most cases, discounts are offered during the tourist season. By making advance

bookings, you can enjoy the benefits on tour prices and other hotel facilities. Well known tour

operators publish their discount advertisements on the internet, newspapers, magazines and

other communication channels.

The tourism industry is primarily service and people oriented; it is made up of businesses and

organizations belonging to various other industries and sectors. It is interplay among these

businesses and organizations/persons which offer “travel experience” to tourists. The tourism

industry comprises hospitality (related to accommodation and dining), travel (transportation

services through different modes), and various other businesses which offer services and

products to tourists.

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The components of the tourism industry are shown in Exhibit 1.1.

Rising Online Sales:

Online travel sales have increased drastically in recent years. Greater proliferation of the

Internet, growth in low-cost air carriers, secure payment mechanisms, and coming-up of the

Indian railways portal have led to rise in online sales in the travel industry. A number of low-

cost carriers operate on certain routes, and hence online booking offers choice of air carriers to

customers. Airline ticket booking constitutes more than 70% of online travel sales. However,

a shift is being seen from air to non-air segments in the online travel market. This shift is due

to the non-air ticket booking segment growing swiftly with launch of the Indian Railways

online portal (www.irctc.co.in) and many online travel agencies providing bus tickets. Indian

Railway Catering and Tourism Corporation is the largest travel website in the APAC in terms

of transaction volumes. A number of hotels also use the Internet for booking of rooms.

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Travel portals and hotel chains used to provide 360 degree virtual tours, audio tours and

photographs, and text reviews to the travelers. They are now marketing through video reviews

and video blogs, either put up by themselves or travelers on the travel agency portal or a social

media video platform. Online travel market sales are expected to grow in the coming years.

Tourism in Uttaranchal

Uttaranchal now called Uttrakhand was formed in 2000, which was earlier part of northern

Uttar Pradesh. This 27th state of India has a peculiar socio economic conditions prevailing

because of the geographical conditions have and also the states have both hills as well as

planes. Hilly region makes the economic conditions more challenging. The state makes

boundaries with Uttar Pradesh in South, Nepal on the East, Himachal Pradesh on the west and

China on the northeast. Geographically, it is situated in the central Himalayan zone. The high

Himalayan ranges and glaciers cover most of the northern parts of the state, while the lower

reaches are densely forested. The Ganga and the Yamuna take birth in the glaciers of

Uttarakhand. The topography of Uttaranchal is characterized by hilly terrain, rugged and rocky

Mountains, deep valleys, high peaks, sharp streams and rivulets, rapid soil erosion, frequent

landslides and widely scattered habitations. Uttaranchal has traditionally been divided into two

parts, the eastern region going by the name of Kumaon and the western half known as

Garhwal.

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Total population of Uttarakhand was estimated 8,479,562 (2006). About 37 percent of

population lives under poverty line in the state. Recent developments in the region include

initiatives by the state government to capitalise on the burgeoning tourist trade as well as tax

incentives to lure high-tech industry to the state. In 2003, a new industrial policy for the state

with generous tax benefits for investors was initiated that has led to a massive upsurge of

capital investment.

SIDCUL, the State Industrial Development Corporation of Uttarakhand has established seven

industrial estates in the southern periphery of the state, while dozens of hydroelectric dams are

being built in the upper reaches. The state also has big-dam projects, such as the very large

Tehri dam on the Bhagirathi-Bhilangana rivers, conceived in 1953 and about to reach

completion. However, hill development remains an uphill challenge as out migration of local

peoples continues from the highland hinterlands. Uttarakhand has educational institutions of

major importance to India and the world. The current literacy rate in Uttarakhand is 72% which

above the national average.

Uttarakhand's gross state domestic product for 2004 is estimated at $6 billion in current prices.

Born out of partition of Uttar Pradesh, the new state of Uttarakhand produces about 8% of the

output of the old Uttar Pradesh state. Uttaranchal became the 27th state of India on November

9, 2000.

It borders Tibet in the north-east and Nepal to the south-east, while its neighboring

states are Haryana, Himachal Pradesh and Uttarakhand is a region of outstanding natural

beauty. The high Himalayan ranges and glaciers cover most of the northern parts of the state,

while the lower reaches are densely forested. The unique Himalayan ecosystem plays host to a

large number of animals (including bharal, snow leopards, leopards and tigers), plants and rare

herbs. Two of India's mightiest rivers, the Ganga and the Yamuna take birth in the glaciers of

Uttaranchal, and are fed by innumerable lakes, glacial melts and streams in the region.

The tourism industry is a major contributor to the economy of Uttarakhand, with the Raj era

hill-stations at Mussorie, Almora, Ranikhet and Nainital being some of the most frequented

destinations. To this region also belong some of the holiest Hindu shrines, and for almost 2000

years now pilgrims have been visiting the temples at Haridwar, Rishikesh, Badrinath and

Kedarnath in the hope of salvation and purification from sin.

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Recent developments in the region include initiatives by the state government to capitalize on

the burgeoning visitor trade. The state also plays host to some of the worst conceived big-dam

projects in India such as the monstrously large Tehri dam on the Bhagirathi-Bhilangana Rivers.

Major Tourist Destination in Uttarakhand:

Uttarakhand is divided into two regions:-

1. Kumaon Region

2. Garhwal Region

Map of Uttarakhand

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1. Kumaon Region:-

Kumaon is one of the two regions and administrative divisions of Uttarakhand. Its a

mountainous state of northern India, the other being Garhwal. It includes the districts of:

Almora, Bageshwar, Champawat, Nainital, Pithoragarh and Udham Singh Nagar. The Kumaon

region consists of a large Himalayan tract, together with two submontane strips called

the Terai and the Bhabhar.

The submontane strips were up to 1850 an almost impenetrable forest, given up to wild

animals; but after 1850 the numerous clearings attracted a large population from the hills, who

cultivated the rich soil during the hot and cold seasons, returning to the hills in the rains. The

rest of Kumaon is a maze of mountains, part of the Himalaya range, some of which are among

the loftiest known. In a tract not more than 225 km in length and 65 km in breadth there are

over thirty peaks rising to elevations exceeding 5500 m. The rivers like Gori, Dhauli , Kali etc

rise chiefly in the southern slope of the Tibetan watershed north of the loftiest peaks, amongst

which they make their way down valleys of rapid declivity and extraordinary depth. The

principal are the Sharda (Kali), the Pindari and Kailganga, whose waters join the Alaknanda.

The river Sharda (Kali) forms the international boundary between India and Nepal. The pilgrim

route currently used to visit Kailash-Mansarovar, goes along this river and crosses into Tibet at

Lipu Lekh pass.

Tourism is mainly centered in two places in Kumaon:

1.1 Nainital

1.2 Kausani

1.1 NAINITAL:

Nainital tourist district is the pride of the Kumaon region in Uttarakhand. While there are

many other places equally beautiful, Nainital is certainly the most popular tourist destination in

Kumaon. It's a pleasant hill station. For tourists looking for hustle and bustle the best time to

go is the summer months when a lot of traffic ascends from Delhi and the plains. The town gets

equally crowded during the September/ October season which coincides with the Diwali and

Puja holidays. However, like most hill resorts, it has its quite periods too. During the winter,

Nainital is quite another beautiful experience when it reverts back to the local population and

the crowds are absent.

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Sunrise Sunset

At Day At Night

In Snow Lake View

Peaceful, open, and invigorating. Nainital is a small town in the kumaon foothills of the outer

himalaya. Nainital is so beautiul that it is like a glittering jewel in the himalayan necklace.

Nainital is famous for lakes especially naini jheel(lake), hence nainital is also known as 'lake

district' of India. Nainital is situated in a valley that contains pear shaped lake, approximately

two miles in circumference and surrounded by mountains.

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In Indian mythology, Nainital is regarded as one of the 64 'Shakti Peeths'. Legend has it that a

grief stricken Lord Shiva was carrying Sati's body and one of her eyes fell here. This is the spot

where the Goddess Sati's Eye (Nain) is believed to fall and hence "Nain-tal" which later was

called Nainital. The Nainital Lake is shaped like an eye and the town derived its name from the

combination of Nain (eye) and Tal (lake). The Naina Devi temple is located at one end of the

lake.

Eagles Eye View of Nainital from China Peak (Pear-Shaped Lake)

The place lay undisturbed till an English businessman chanced upon the location while

hunting. The businessman, Mr. Barron, a sugar trader got enamored of the place and decided to

start a settlement on the side of the pristine lake. The British had occupied the area in 1815 and

the first recorded reference to the township can be found in a journal entry in 1841 in

'Englishman Calcutta' which mentions a lake being discovered in the area. The English

settlement soon had lovely cottages on the hillsides around the lake. Sometime later, a number

of wealthy Indian families from the old town of Almora shifted to Nainital and the town

flourished. Nainital was, at one time, the summer capital of Uttar Pradesh.

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Tourism and Tourist Places in Nainital:

The main tourist places in Nainital are:

1.1.1 Educational Institutions in Nainital

1.1.2 Religious Places In Nainital

1.1.3 Other Tourist Places In Nainital

1.1.1 Educational Institutions in Nainital:

Different educational institutions in Nainital are:-

1.1.1 (a) Sherwood College:

The oldest of the public schools in Nainital, it was established in July 1867, which was once called The Nainital Diocesan School. The school also has the distinction of changing its locations four times and on two occasions the school was located in two/three different places, till it finally was located to its present site in 1897. It is today one of the premier institutions of the country and can boast of its former illustrious students like Field Marshal Sam Manekshaw and actors Amitabh Bachchan and Kabir Bedi.

1.1.1 (b) All Saints’ College:

It was established in July 1869 as an educational centre for European girls. The school changed three locations before being finally shifted to its present site in 1892, adjoining the Government House. The management of the school is done by The All Saints’ College Society under The Church of North India.

1.1.1 (c) St. Mary’s Convent:

It was founded by Mother Salesia Reiner, the Superioress of the Institute of the Blessed Virgin Mary in 1878 and is popularly known as Ramnee School. Initially the school was housed in Belvedere on rent, which was not found suitable being in the town area. It was moved to its present location near the district courts in Tallital in 1879 by acquiring the estate from Sir Henry Ramsay, the Commissioner of Kumaon. Of the original buildings two still exist as the convent and infirmary.

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1.1.1 (d) St. Joseph’s College:

1900-01, Nainital

(i) Origin of the Irish Christian Brothers Order:

Edmund Ignatius Rice (1762 – 1844), an Irish philanthropist abandoned his flourishing

provision merchant business on the death of his wife in 1808 and joined with seven others in

taking religious vows, assumed a habit and as Christian Brothers, order of which was

sanctioned by the Pope in 1820, established schools in Cork, Dublin, Thurles, Limerick, in

England and Australia. He was the first superior general of the order from 1821 to 1838.

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(ii) Through the ages:

St. Joseph’s College first took shape as St. Joseph’s Seminary, in Darjeeling, which was at that

time under the spiritual jurisdiction of the Capuchin Fathers. Its first Principal was the Very

Rev. Fr. Englebert, O.M.C. in 1887 Darjeeling became part of the Archdiocese of Calcutta, and

was handed over to the Jesuit Fathers. With the sundering of Darjeeling from his diocese, the

most reverend Dr. Pesci, O.M.C. the then Bishop of Allahabad, decided that a new hill station

must be chosen for a good Catholic school for his Diocese. He decided upon Nainital. Towards

the end of January 1888, Fr. Englebert and some of his Darjeeling pupils migrated to Nainital,

and took up their residence in “Long View” – a house hard by the present College – which was

rented as the new seminary. In March of the same year a building site was purchased from a

certain Mr. Read for Rs. 2,000, and the foundation stone of a new seminary was laid. Mr.

Mathews, the contractor, had the building ready for occupation on the 1st March, 1889.

In May of the same year it was formally opened by Sir Auckland Colvin, the Lieutenant-

Governor of the Province. Thus, was established the nucleus of the present imposing building.

It comprised the centre block, as it stands to-day, without the towers. The cost of the building

was Rs. 45,000. A contingency arose which made it imperative that the college authorities

should purchase the plot of ground which is now the Senior Playing Field. Through the prompt

and capable action of the Very Rev. Fr. Petronius, later, Bishop of Allahabad, this field was

purchased from Mr. Read at the rate of Rs. 500 an acre.

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The Twin Towers of the College – on the skyline – one of the grandest specimens of

architecture in Nainital are visible from almost any place in Nainital, which makes every ex-

student’s chest swell with pride and nostalgia.

It is also the only school of Nainital having its own Boat House. Located in Tallital, in the

Hangman’s Bay – ‘Phansi Gadhera’, it houses the rowing boats of the school. The boats are the

Oxford four seater Scullers (racers) and inter-house championships were held every year.

1.1.2 Religious Places In Nainital (Temples of Nainital):-

There are two famous temples in Nainital, one is the Naina Devi Temple though it was

relocated to its present site after the 1880 slip, had been there since antiquity and second is the

Pashan Devi Temple.

1.1.2 (a) Naina Devi Temple:

Naina Devi temple is an ancient temple named after the eye of Sati (Lord Shiva’s consort) which fell here, from which Nainital has derived its name. It was destroyed in the 1880 landslide and was relocated here, the very next year. To some it is Nanda Devi temple. In history Naina Devi and Nanda Devi were separate Goddesses but over a period of time their identities got merged into one. Nonetheless, it is the most revered shrine of Nainital district, visited by locals on a daily basis and also by tourists alike.

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1.1.2 (b) Pashan Devi Temple:

This temple on the ‘Thandi Sarak’, literary meaning “cold road”, as it remains cold throughout the year owing to its thick forestation and less of sunshine, along the left bank of the lake as one faces North is considered to be the site, where Sati’s eye fell, giving Nainital its name and is much revered among the local people.

Small Market Of Mallital (Nainital)

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1.1.3 Other tourist places in Nainital:

1.1.3 (a) China Peak or Naina Peak:

Tallest of all, at a height of 2,610 metres (8,568 feet) and 5.65 kilometres (3.5 miles) away,

China, the monarch of the Gagar range, offers a beautiful bird’s eye view of Nainital and the

lake. On the north, the crest is prolonged in a ridge known as the Burans – ka – danda or

‘Rhododendron ridge’ from the number of these trees growing there.

The view from China embraces Rohilkhand, Kumaon, Garhwal and the snowy range from the

sources of the Jumna to those of the Kali. From left to right are the Himalayan peaks of the

Gangotri group, the great Kedarnath mass, the grander mass of Badrinath or the Neelkantha

peak, Trishul, Nanda-Devi with its pyramidal grey peak rising to 25,660 feet. Then comes next

the Nandakot with the tent-shaped peak which is supposed to form the pillow of the katiya or

cot on which Sita reclines and further east the Panch-chula or five cooking places used by the

Pandavas. Then the Himalayan peaks fall in Nepal. One can also see Almora, Ranikhet and the

Kosi River from here.

1.1.3 (b) Snow View:

Just 2.4 kilometres (1.5 miles) away and at a height of 2,270 metres (7,450 feet), it is the most

easily accessible, situated on Sher-ka-Danda, it affords a good panoramic view of 250

kilometres of the Himalayas on clear days. It is a popular vantage point – one can go by a

ropeway, by horse or on foot and more recently by a car/jeep.

China Peak (Naina Peak) View

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1.1.3 (c) Dorothy’s Seat:

The memorial from a sorrowing husband to his wife, Dorothy, killed in an air crash, gave the

name to this 2,290 metres (7,520 feet) peak, 4.3 kilometres (2.5 miles) from the town, also

known as Tiffin Top. The peak was known as Ayarpata Hill, before the death of Mrs. Kellet,

the English lady whose tomb was built there by her husband.

1.1.3 (d) High Altitude Zoo:

Situated at an altitude of 2100 metres, 1.5 kilometres away from the Bus Station, on Sher-Ka-

Danda ridge, the zoo covers an area of 4.693 hectares and is famous for housing a variety of

species of animals living at higher altitudes. It was established on 1st June 1995.

1.1.3 (e) Aryabhatta Research Institute of Observational Sciences:

Situated on Manora peak, at a height of 1951 metres and 4.4 kilometres (9 by road) from

Nainital, it is a centre of astronomical studies and optical tracking of artificial earth satellites.

For night viewing of stars and planets some days are fixed on moon lit nights and permission is

necessary. The observatory was established at Nainital in 1955 and shifted to present location

in 1961. The primary objective of the observatory has been to develop facilities for modern

astrophysical research in stellar, solar and theoretical branches of astrophysics. On some

selected clear nights the visitors are also shown some celestial objects through the telescopes.

1.1.3 (f) Kilbury:

At a height of 2,528 metres (8,300 feet), Kilbury is a good place for a quiet weekend holiday

and picnic spot. Wild animals are very often seen here, often crossing the road or grazing.

Kilbury is an area of a forest rich in bio-diversity where oak and its associates are still thriving.

One will find nature in abundance here and is extremely rich in flora and fauna, with a wide

variety of birds including game birds and pheasants. The Forest Rest House here is excellently

sited and accommodation can be reserved from the D.F.O., Nainital Forest Division.

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1.2 Kausani:

Kausani is placed in the striking Kumaon hills of Uttarakhand. Kausani is positioned at

6,075 ft above sea level; this tiny and serene hill-station is famous for its well-preserved

natural beauty. It is also famous for 250 km-wide views of the Himalayan snow-peaks.

Hardly some places of Uttrakhand present that kind of unforgettable view of Himalayas as

Kausani. This place also holds significance because Mahatma Gandhi stayed here for a long

time in 1929. Kausani is the hometown of the legendary poet Sumitra Nandan Pant.Sumitra

Nandan Pant was renowned Kausani as the 'Switzerland of India’.

View Of Mountain Range From Kausani

Kausani is ultimate to make vacation with the family unit. Because of its loveliness, tourists

come here in all period of the year. Morning to evening, valleys to peaks, altered colours can

be seen here. At Kausani the mountains rise so spectacularly as if to get in touch with the

heavens. Not just Kausani the complete Kumaon Hills have been well-known for their

heavenly beauty with the enormous mountains silhouetted against the sky.

Kausani is a picturesque and majesty hill station positioned just 53 km from the north

of Almora, in the Uttrakhand and is the part of Almora district. It is located at 6075 feet or

1890 mts above the sea level. From Kausani we can analysis 250 kms approximately the

Himalayan Mountain. This area is full of bottomless and dark pine forest. Kausani is pretty

often compared to Switzerland. It is also known as the jewel of the Himalayas.

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Tourism and Tourist Places in Kausani:

The main tourist places in kausani are:

1.2.1 Pant Museum

1.2.2 Laksmi Ashram

1.2.3 Baijnath

1.2.4 Pinakeshwar

1.2.5 Someshwar

1.2.6 Anasakti Ashram

1.2.7 Kausani Tea Estate

1.2.8 Accommodation in Chevron Mount Villa, Kausani

1.2.1 Pant Museum:

A slight left from the Kausani town is a museum named after the legendry Hindi poet Sumitra

Nandan Pant. The house which has the museum; it was the poet's house of his early days. His

daily use articles, drafts of his poems, letters, his awards etc. are displayed here.

1.2.2 Lakshmi Ashram:

Lakshmi ashram 1 km left from the Anasakti Ashram of mahatma Gandhi, this place is a

inside run by women who do social service. Gandhiji's follower, Sarala Behen spent her life

here accomplishment social service. This ashram is situated in a private area in an

impenetrable forest.

1.2.3 Baijnath :

Baijnath is 17 kms far away from Kausani, the mainly essential historical place in

Uttrakhand. Baijnath is located on the banks of Gomti canal. The Baijnath temple was build

thousands year ago and can still be accepted for its carvings and sculptures. Some aged

temples can also be found at here.

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Baijnath Temple

1.2.4 Pinakeshwar:

Pinakeshwar is the famous trekking area at Kausani. Its 9050 feet beyond sea level, this hill

station is 20 kms far away from Kausani. Here is a holy place of Shiva from where one can

cite several valleys. In the region of Pinakeshwar are other places similar to Old Pinakeshwar,

Gopalkot, Huria etc.

1.2.5 Someshwar:

Someshwar is a famous valley of Uttranchal its 15 kms far away from Kausani, this is well-

known Shiva temple build by King Somchand of the Chand Empire. In March of every year a

festival is celebrate at here.

1.2.6 Anasakti Ashram:

Mahatma Gandhi stayed at the Anasakti ashram in the year1929. After his vacation the

place is called as "Gandhi ashram". He was very impressed by the peaceful environment of

the hills around. He stayed here for 12days. In this time period he wrote a book noble

Anasakti Yoga. This book is available at the outstanding ashram library which also has lots of

books on different topics. View of the peaks from this ashram in magic bounding and

demonstration to watch. The ashram is peaceful and gives a freedom from strife to mind.

1.2.7 Kausani Tea Estate:

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Giria Uttranchal tea is the forename of the tea formed at Kausani tea estate. This estate is

placed 1200 to 1800 mts above sea level. It is especially flavoured tea made with greatest be

concerned for connoisseur of tea all over the world. This tea is singular since it is grown in

foggy and cool type of weather. Visit to the tea estate with the help of guides is on the cards.

It’s really a superb place to visit in Kausani.

1.2.8 Accommodation in Chevron Mount Villa, Kausani :

At Kausani Chevron Mount Villa you will get an option to choose from an array of 12 well-

furnished guestrooms. You will be delighted to see the arrangements done inside these rooms.

You will find that each room is decorated in such a manner that they look spacious despite

being dotted with a number of modern amenities that serve daily purpose. Some of the

amenities that mark every room in this hotel invariably are television, attached baths, running

hot & cold water and telephone.

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Dining in Chevron Mount Villa, Kausani

Chevron Mount Villa in Kausani deserves special mention among all the hotels in Uttaranchal

for featuring exclusive dining facilities. It has a stunning multi cuisine restaurant that serves

Indian, Chinese and Continental dishes. It also has a stylish yet very simple coffee shop that

offers exotic beverages and finger licking snacks. This apart, the well-stocked bar of this hotel

provides select range of drinks and cocktails to set your spirits truly soaring.

Trishul – From Ganga Kutir

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Recreation in Chevron Mount Villa, Kausani:

Kausani Chevron Mount Villa will floor you with its magnificent array of recreational facilities

that is composed of florist shop and indoor entertainment.

Other Facilities in Chevron Mount Villa, Kausani :

Chevron Mount Villa in Kausani has remarkable additional facilities that will cater to your

extra needs. These facilities are travel desk, major credit card acceptance, room service,

laundry, reception, car park, doctor on call and others.

City Info:

Kausani is an ideal getaway to indulge oneself in relishing the serenity of the nature and its

grandeur. It is a place most visited by the travelers to savor the beauty of picturesque

Himalayan ranges. From here the impressive views of snow-capped Trishul and Nanda Devi

group of Mountains are cherished most in the memory lane. Exotic vistas of the sun set and

rise amidst towering Anashakti Ashram and Lakshmi Ashram is truly something that captivates

everyone to extend their vacations in Kausani.

2. Garhwal Region:-

Garhwal is the north-western region which is the administrative division of

the Northern Indian state of Uttarakhand, which is a home of the Garhwali people. It is

bounded on the north by Tibet, east by Kumaun region, south by Uttar Pradesh state and north-

west by Himachal Pradesh state. Garhwal - the land of gods, the home of Himalayas and truly a

paradise on earth, allures everyone from everywhere. The fresh air, the pure water, the chilling

snow, the adversing mountains, the scenic beauty, the small villages, the simpler people and a

tougher lifesytle is what that distinguishes Garhwal from rest of the world.

“In the north of India, there is mighty mountain by the name of Himalaya the abode of

perpetual snow, fittingly called the Lord of Mountains, animated by Divinity as its soul

an internal spirit. Spanning the wide land from the eastern to the western sea, he stands

as it were like the measuring rod of the earth.”- ("Kalidas" in "Kumar Sambhavam")

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It includes the districts of Chamoli, Dehradun, Haridwar, Pauri Garhwal, Rudraprayag, Tehri

Garhwal, and Uttarkashi. The region consists almost entirely of rugged mountain ranges

running in all directions, and separated by narrow valleys which in some cases become deep

gorges or ravines. The only level portion of the district was a narrow strip of waterless forest

between the southern slopes of the hills and the fertile plains of Rohilkhand. The highest

mountains are in the eastern Chamoli district, the principal peaks being Nanda Devi 7,816 m

(25,643 ft), Kamet 7,756 m (25,446 ft),Chaukhamba 7,138 m (23,419 ft), Trisul 7,120 m

(23,360 ft), Dunagiri 7,066 m (23,182 ft), and Kedarnath 6,940 m (22,769 ft). The Alaknanda

River, one of the main sources of the Ganges, receives with its affluents the whole drainage of

the district. At Devprayag the Alaknanda joins the Bhagirathi, and thenceforward the united

streams bear the name of the Ganges. Cultivation is principally confined to the immediate

vicinity of the rivers, which are employed for purposes of irrigation.

The people of Garhwal are known as Garhwali and speak the Garhwali language. The

administrative center for Garhwal division is the town of Pauri.

Tourism is mainly centered in two places in Garhwal:

2.1 Badrinath

2.2 Mussorie

2.3 Gangotri and Yamunotri

2.1 Badrinath:

Badrinath is a Hindu holy town and a nagar panchayat in Chamoli district in the state

of Uttarakhand, India. It is the most important of the four sites in India's Char

Dham pilgrimage. The Badrinath temple is the main attraction in the town. According to

legend Shankara discovered a black stone image of Lord Badrinarayan made of Saligram stone

in the Alaknanda River. He originally enshrined it in a cave near the Tapt Kund hot springs.  In

the sixteenth century, the King of Garhwal moved the murti to the present temple. The temple

has undergone several major renovations because of age and damage by avalanche. In the 17th

century, the temple was expanded by the kings of Garhwal. After significant damage in the

great 1803 Himalayan earthquake, it was rebuilt by the King of Jaipur.

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The temple is approximately 50 ft (15 m) tall with a small cupola on top, covered with a gold

gilt roof. The facade is built of stone, with arched windows. A broad stairway leads up to a tall

arched gateway, which is the main entrance. The architecture resembles a Buddhist vihara

(temple), with the brightly painted facade also more typical of Buddhist temples. Just inside is

the mandapa, a large pillared hall that leads to the garbha grha, or main shrine area. The walls

and pillars of the mandapa are covered with intricate carvings.

Badrinath temple at night

2.2 Mussorie:

Mussoorie with its green hills and varied Flora and Fauna, is a fascinating hill resort.

Commanding a wonderful view of extensive Himalaya snow ranges to the northeast, and

glittering views of the Doon Valley, Roorki, Saharabpur and Haridwar to the south, the town

presents a fairy land atmosphere to the tourists. Its history back to 1827 when Captain Young,

an adventures military officer, explore the present site and laid the foundation of this

holiday resort which now has few rivals. Mussoorie is famous for its scenic beauty and hectic

social life. It provides all kind of amusement and every facility for domestic and foreign

tourist. Mussoorie is conveniently connected by road to Delhi and by other major Cities and is

also a "Gateway" to Yamunotri and Gangotri shrines.

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Tourism and Tourist Places in Mussoorie:

2.2.1 Bhadraj Temple

2.2.2 Mussoorie Lake

2.2.3 Vinog Mountain Quail Sanctuary

2.2.4 Camel's Back Road

2.2.5 Gun Hill

2.2.6 Kempty Fall

2.2.7 Surkanda Devi Temple

2.2.8 Lakha Mandal Temple

2.2.1 Bhadraj Temple:

This temple is about 15 kms away from Mussoorie, it is ideal spot for trekking via Park Toll -

Clouds end, Dudhi. It is situated on the extreme western region of Mussoorie town; Bhadraj

offers a commanding view of Doon Valley. Chakrata ranges and Jaunsar Bhabar area can be

viewed from here. Bhadraj temple is dedicated to Lord Bal Bhadra, brother of Lord Krishna.

Bhadraj Temple

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2.2.2 Mussoorie Lake:

A newly developed picnic spot situated at Mussoorie - Dehradun Road.

2.2.3 Vinog Mountain Quail Sanctuary:

It is 11 kms to the south of Library Point lies an old sanctuary established in 1993 and covering

an area of 339 hectares. It is famous for the extinct bird species, Mountain Quail (Pahari

Bater), which was last spotted in 1876.

2.2.4 Camel's Back Road:

The place offers a picturesque view of sunset and a life like resembles of a sitting camel. One

can also enjoy long walks and horse riding here.

2.2.5 Gun Hill:

One can enjoy a thrilling ropeway ride to Gun Hill, the second highest peak of Mussoorie

(2122 mts.). The peak offers a panoramic view of Himalayan Ranges.

2.2.6 Kempty Fall:

It is 15 kms away from Mussoorie on the Yamunotri Road. It is the most fascinating and the

biggest water fall - Kempty, located in a beautiful valley of Mussoorie.

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Kempty Fall

2.2.7 Surkanda Devi Temple:

It is situated at an elevation of 3030 mts. above sea lavel near village Kaddukhal the temple of

Surkanda Devi is 33 kms. from Kaddukhal and one has to trek about 2 kms.

Surkanda Devi Temple

2.2.8 Lakha Mandal Temple:

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Past Kempty falls, 75 kilometer on  the Mussoorie - Yamunotri road lies Lakhamandal.

Legends has it that the Kaurvas made a shelter house and conspired to burn the Pandavas alive

here.

2.3 Gangotri and Yamunotri:

Gangotri:

Gangotri Glacier is located in Uttarkashi District, Uttarakhand, India in a region

bordering China. This glacier, source of the Ganges, is one of the largest in the Himalayas with

an estimated volume of over 27 cubic kilometers. The glacier is about 30 kilometres long (19

miles) and 2 to 4 km (1 to 2 mi) wide. Around the glacier are the peaks of the Gangotri Group,

including several peaks notable for extremely challenging climbing routes, such

as Shivling, Thalay Sagar, Meru, and Bhagirathi III. It flows roughly northwest, originating in

a cirque below Chaukhamba, the highest peak of the group. The terminus of the Gangotri

Glacier is said to resemble a cow's mouth, and the place is called Gomukh or Gaumukh (gou,

cow + mukh, face). Gomukh, which is about 18 km (11.2 mi) from the town of Gangotri, is the

precise source of the Bhagirathi river which is an important tributary of the Gangas. Gomukh is

situated near the base of Shivling; in between lies the Tapovan meadow.

The Gangotri glacier is a traditional Hindu pilgrimage site. Devout Hindus consider bathing in

the icy waters near Gangotri town to be a holy ritual, and many make the trek to Gomukh

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and Tapovan. In recent times, it has been pointed out that the retreat of the glacier has slowed

significantly. This glacier has three main tributaries, namely Raktvarn (15.90 km), Chaturangi

(including Kalandini bamak) (22.45 km) and Kirti (11.05 km) and more than 18 smaller

tributary glaciers The Raktvarn system contains 7 tributary glaciers; among them Thelu,

Swetvarn, Nilambar and Pilapani are important.

Similarly the Seeta, Suralaya and Vasuki are the major tributaries which make up the

Chaturangi system, while the Kirti system is made up of only three tributary glaciers. Besides

these three major tributary systems, some other tributary glaciers of this area drain directly into

the Gangotri glacier; among them Swachand, Miandi, Sumeru and Ghanohim are important.

Four other glaciers, Maitri, Meru, Bhrigupanth and Manda drain into the river Bhagirathi. The

total glacierized area of the catchment is 258.56 km², out of which the Gangotri system

comprises 109.03 km², followed by Chaturangi (72.91 km²), Raktvarn (45.34 km²) and Kirti

(31.28 km²). The remaining four glaciers contain 29.41 km² of glacierized area; among them

maximum contribution is Bhirgupanth glacier (14.95 km²).

Gangotri Glacier, Gaumukh

Yamunotri:

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It is the source of the Yamuna River and the seat of the Goddess Yamuna in Hinduism. It is

situated at an altitude of 3,293 metres (10,804 ft) in the Garhwal Himalayas and located

approximately 30 kilometers (19 mi) North of Uttarkashi, the headquarters of the Uttarkashi

district in the Garhwal Division of Uttarakhand, India. It is one of the four sites

in India's Chhota Char Dham pilgrimage. The sacred shrine of Yamunotri, source of the river

Yamuna, is the westernmost shrine in the Garhwal Himalayas, perched atop a flank of Bandar

Poonch Parvat. The chief attraction at Yamunotri is the temple devoted to the Goddess

Yamuna and the holy thermal springs at Janki Chatti (7 km. Away).

The actual source, a frozen lake of ice and glacier (Champasar Glacier) located on the Kalind

Mountain at a height of 4,421 m above sea level, about 1 km further up, is not frequented

generally as it is not accessible; hence the shrine has been located on the foot of the hill. The

approach is extremely difficult and pilgrims therefore offer puja at the temple itself.

The temple of Yamuna, on the left bank of the Yamuna, was constructed by Maharaja Pratap

Shah of Tehri Garhwal. The deity is made of black marble. The Yamuna, like the Ganges, has

been elavated to the status of a divine mother for the Hindus and has been held responsible for

nurturing and developing the Indian civilization.

Close to the temple are hot water springs gushing out from the mountain cavities. Surya Kund

is the most important kund. Near the Surya Kund there is a shila called Divya Shila, which is

worshipped before puja is offered to the deity. Devotees prepare rice and potatoes, tied in

muslin cloth, to offer at the shrine by dipping them in these hot water springs. Rice so cooked

is taken back home as prasadam. The pujaris of Yamunotri come from the village of Kharsali

near Janki Chatti. They are the administrators of the sacred place and perform religious rites.

They are well-versed in the Shastras.

Yamunotri Temple:

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Yamunotri temple is situated in the western region of Garhwal Himalayas at an altitude of

3,235 metres (10,614 ft) in Uttarkashi district, Uttarakhand. The temple is dedicated

to Goddess Yamuna. The Yamunotri temple is a full day's journey from Uttarakhand's main

towns — Rishikesh, Haridwar orDehradun. The actual temple is only accessible by a 13

kilometres (8.1 mi) trek from the town of Hanuman Chatti and a 6 kilometres (3.7 mi) walk

from Janki Chatti; horses or palanquins are available for rent. The hike from Hanuman Chatti

to Yamunotri is very picturesque with beautiful views of a number of waterfalls. There are two

trekking routes from Hanuman Chatti to Yamunotri, the one along the right bank proceeds via

the Markandeya Tirth, where the sage Markandeya wrote the Markandeya Purana, the other

route which lies on the left bank of the river goes via Kharsali, from where Yamunotri is a five

or six hours climb away. The original temple was built by Maharani Guleria of Jaipur in the

19th century. The current temple is of recent origin as earlier constructions have been

destroyed by weather and the elements. There seems to be confusion as to who built the temple

of Yamunotri.

However, according to sources, the temple was originally constructed by Maharaja Pratap Shah

of Tehri Garhwal.

It is located at an altitude of 3,235 metres (10,614 ft) approximately. A little ahead is the actual

source of the river Yamuna which is at an altitude of about 4,421 metres (14,505 ft)

approximately. Two hot springs are also present at Yamunotri offering relief to tired hikers at a

height of 3,292 metres (10,801 ft), Surya Kund, has boiling hot water, while Gauri Kund, had

tepid water suitable for bathing. The temple opens on Akshaya Tritiya(May) and closes on

Yama Dwitiya (the second day after Diwali, November). Lodging at the temple itself is limited

to a few small ashrams and guest-houses. Ritual duties such as the making and distribution

of prasad (sanctified offerings) and the supervision of pujas (ritual venerations) are performed

by the Uniyal family of pujaris (priests). Unique aspects of ritual practice at the site include hot

springs where raw rice is cooked and made into prasad.

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Yamunotri Temple

“In these hills, nature's hospitality eclipses all man can ever do. The enchanting beauty of

Himalayas, their bracing climate and the soothing green that envelope you leaves nothing

more to be desired.”- ("Mahatma Gandhi")

According to the legend ancient, sage Asit Muni had his hermitage here. All his life, he bathed

daily both in the Ganges and the Yamuna. Temple and the place open every year on the

auspicious day of the Akshaya Tritya, which generally falls during the last week of April, or

the first week of May. The temple always closes on the sacred day of Diwali in mid-October -

first week of November, with a brief ceremony. The temple staffs return to their villages and

for the rest of the time the valley is gripped in no-man silence and covered with a white sheet

of snow. The daughter of the Sun god, Surya and consciousness, Sangya the birth place of the

Yamuna is the Champasar Glacier (4,421 m) just below the Banderpoonch Mountain. The

mountain adjacent to the river source is dedicated to her father, and is called Kalind Parvat,

Kalind being another name of Surya. Yamuna is known for her frivolousness, a trait that she

developed because, according to a common story, Yamuna's mother could never make eye

contact with her dazzling husband.

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A widely used framework for organizing and using data and information gained from situation

analysis. It encompasses both internal and external environments. It is one of the most effective

tools in the analysis of environmental data and information. A SWOT analysis generates

information that is helpful in matching an organization’s or a group’s goals, programs, and

capacities to the social environment in which they operate. It is an instrument within strategic

planning. When combined with a dialogue, it is a participatory process.

Factors affecting an organization can usually be classified as:

1. Internal Factors: Strengths and Weaknesses

2. External Factors: Opportunities and Threats

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Strengths- Strengths are the positive tangible and intangible attributes, internal to an

organization. They are within the organization’s control.

Weaknesses- Factors that are within an organization’s control that detracts from its ability to

attain the core goal. In which areas might the organization improve?

Opportunities- Opportunities are the external attractive factors that represent the reason for

an organization to exist and develop. What opportunities exist in the environment which will

propel the organization? Identify them by their “time frames”.

Threats- External factors, beyond an organization’s control, which could place the

organization’s mission or operation at risk. The organization may benefit by having

contingency plans to address them should they occur. Classify them by their “seriousness” and

“probability of occurrence”.

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Uttarakhand SWOT analysis:

Strengths:

A network of magnificent rivers (Ganges, Yamuna and its tributaries).

Beautiful lakes and streams.

Winter Sports facilities at Auli.

Fishing and water sports facilities (Lohaghat, Kodyala etc.).

Existing range of trekking paths and circuits.

Wide range of wildlife, including species of world-wide significance (tiger, leopard,

bear etc.) and selection of wildlife sanctuaries of world significance.

Variety of landscapes.

Successful conservation regulations curbing encroachment of development into natural

areas.

World class tourism assets and in some cases unique to attract a varied clientele.

Committed private sector associations, particularly in the hotel sector.

Substantial funds allocated to annual marketing campaigns by the public sector in 2006

and 2007.

Sites of significant cultural, historic and archaeological value.

Places of religious and spiritual significance, aligned with geographical features (Char

Dham Circuit, source of the Ganges, numerous ashrams and temples).

Well established spiritual products (Ashrams, yoga centres, meditation retreats) for

both domestic and the international market.

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Weaknesses:

Lack of proper accessibility.

Almost all urban environments are very poor quality in terms of overall appearance.

Little to no interpretation of the natural environment.

Little to no awareness of potential and needs of eco and nature tourism among many

operators and Government agencies.

Strict conservation laws hinder ecotourism and other developments.

Lack of conservation management in many popular tourist spots such as Gangotri,

Yamunotri etc.

Little design quality in development of tourism facilities as exemplified at many

Government Guest Houses.

Lack of coordination among Government agencies.

Lack of traffic management in towns and villages.

Lack of community understanding and participation in tourism in many areas.

Low environmental awareness among overall population, domestic tourists, resort

owners and developers.

Little awareness of Uttarakhand as a tourism destination in the international market, or

indeed as a major Himalayan destination.

Branding adopted by the State is inadequate.

Competition from other States (Himachal Pradesh and Kashmir and the Northeastern

States).

Lack of a marketing strategy for the State and scattergun approach to media advertising

in expensive publications.

Mismatch between the perception of quality and comfort implied in the advertising.

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Lack of coordination and dialogue between the different branches of the public sector

involved in tourism promotion.

Unfair competitive practice through the use public money to maintain and build public

sector accommodation and other tourist facilities;

Monopoly enjoyed by the public sector in the advertising of its accommodation and

other services in brochures created by the Tourism Department.

Absence of an efficient statistical system for measurement of tourism demand and

supply as well as economic and social impact.

Lack of market research to understand the profile of visitors, their perceptions,

demands and satisfaction levels.

The district tourist offices lack manpower.

Poor electricity supply due to brown-outs and black-outs.

Poor telecommunication.

Opportunities:

Very large, overall carrying capacity given the immensity of the natural environment.

Vast opportunities for nature and adventure tourism such as rafting.

Potentially large domestic market offers specific niche opportunities for ecotourism.

Increasing international market, based on expatriate workers in Delhi and other major

cities.

Some private sector experience in running quality tourism accommodation.

Relatively large rural population offers opportunities for local training and participation

in tourism.

Potential future market for luxury second homes/holiday homes in many areas of the

lesser Himalayas (e.g. Almora, Bageshwar Ridge and Garur).

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International renown of Ganges as a holy river and Himalayas as a natural attraction.

Increasing spending power and leisure aspirations of domestic market favours

accessible tourist hotspots such as Nainital;

Hill stations at Almora, Nainital and Bageshwar, Mussoorie and Kausani offer a solid

basis for developing quality resorts.

Planned development of domestic airports will boost week-end market from Delhi and

other cities.

Cluster of higher education facilities in Dehradun.

Self-contained nature of valleys and limited accessibility should be conducive.

Cultural distinctiveness in dress, folklore and local products can promote village

development.

Engaging persons with high professional knowledge can establish a lean and efficient

market research unit.

A marketing strategy can be formulated which will allocate resources and

responsibilities in a well-designed plan.

The international market can be made aware through well thought out campaigns.

Domestic tourists can be made aware of the range of opportunities that can be enjoyed

in the State.

Facilities and services can be upgraded to an appropriate level for the targeted markets.

Public institutions and the private sector can coordinate their marketing efforts and

work in partnership.

GMVN and KMVN corporations can reassess their role in developing and supporting

the tourism sector in the State.

Great potential for mountaineering and high-altitude trekking out of towns that can be

reached by road (Gangotri, Munsiyari). Huge potential for nature tourism.

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Threats:

Continued neglect of urban environments, basic amenities and overall cleanliness (e.g.

food preparation).

Continued lack of understanding and application of ecotourism principles.

Over-development at certain scenic or religious spots (e.g. Nainital and Gangotri).

Overzealous conservation regulations in forest areas will hold back ecotourism

development and global warming.

Lack of effective management plans. Unfocused marketing campaigns.

Success of wildlife reserves will increase conflicts between certain species (elephants,

leopards) and local villagers.

Additional traffic and pollution from cars and visitors. Continued poor environmental

awareness of general population and tourists.

Ill-conceived accommodation or other tourism developments at sensitive sites.

Poorly conceived development and low awareness of landscape design.

Continued poor maintenance of roads.

Little to no participation of local people in tourism.

High spending tourists will continue to opt for other destinations if improvements in

quality of tourism products, sanitation and accessibility fail to materialize.

Continued competition and provision of poor quality facilities by the public sector.

Lack of coordination between different public sector bodies as well as the private sector

Implying high quality facilities in the advertising message without delivering the

amenities and services will have a negative effect on the image of the State.

Establishment and/or upgrading of airports and helipads without improving access

roads to these facilities will reduce their desired effect on enhancing access.

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Purpose of the Study:

1. To know the popular places in Uttarakhand.

2. To know why and for what reason tourists/travellers visit Uttarakhand (adventure

tourism; medical tourism, well-being, relaxation, sightseeing, religious tourism etc.).

3. To know the level of satisfaction of tourists visiting specified destinations in

Uttarakhand.

4. To ascertain the awareness level of people as regards to Uttarakhand tourism.

Context of the Study:

The research is about analyzing the tourist’s feedback and studying the various factors

of tourism with the goal of highlighting useful information, suggesting conclusions, and

supporting decision making. Descriptive Research has been used. In this research open-

ended and closed ended e questionnaire have been used and tools are SPSS and MS

Excel.

Significance of the Study:

1. It will help in analyzing the tourist’s feedback towards the Tourism Trends of

Uttarakhand by various tools through data analysis.

2. It will help in studying the various factors which will help in knowing know the level of

satisfaction of tourists visiting specified destinations in Uttarakhand.

3. It will also help in identifying the scope of improvement of Tourism of Uttarakhand.

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CHAPTER 2

LITERATURE REVIEW

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CHAPTER-2 LITERATURE REVIEW

Due to environmental legislation, economic influence and increasing concern about the

environment, today’s tourism businesses are becoming more committed to environmental

issues. The literature focuses on determining the long term efficiency of green marketing and

how confidence and trust plays a role to gain customer satisfaction and customer retention.

Jithendran, K. J. Baum, Tom. (2000) :

The goal of sustainability oriented tourism development requires a number of human resources

development (HRD) strategies aimed at the tourism industry personnel, host community and

the tourists, and underpinned by concepts and practices of sustainability. Sustainability based

`work

culture', `professional ethics' and operational practices are basic to sustainability in tourism.

Indian tourism, despite its immense potential, has seen tardy development, and shortcomings in

the HRD domain have been one of the reasons for this below par performance. This paper

suggests a comprehensive and strategic approach to HRD, catering to the training and

education needs of Indian tourism at various levels for the major target groups. The paper also

identifies the pressing issues confronting HRD in Indian tourism and potential strategies to

address them within the context of sustainability.

Sharpley, Richard; Sundaram, Priya. (2005):

Religious tourism is the tourism that is motivated by faith or religious reasons which has been

in evidence for centuries. In more recent times, however, it has been suggested that modern

tourism has become the functional and symbolic equivalent of more traditional religious

practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism

is a sacred journey. To date, however, little work has been undertaken to explore this position;

the purpose of this paper, therefore, is to contribute to this debate.

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Based on an exploratory study, it considers the motivations and experiences of Western tourists

visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in

Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent

tourists’ who have immersed themselves in definitely in a spiritual ‘Other’ and temporary

visitors.

The latter are categorized into sub-groups which point to a variety of spiritual and non-spiritual

motives. The paper concludes that there is a continuum of spirituality inherent in tourism,

though this is related to tourists’ experience rather than initial motivation.

Batta, Ravinder N. (2006):

This paper addresses two prime concerns in ecotourism: defining ecotourism, and identifying

indicators of ecotourism to facilitate operationalizing and evaluating the concept at a particular

location. Based on a literature review, the following indicators are identified: impacts of

ecotourism on the natural environment, its contribution to the local economy and conservation,

the extent of participation of the host community, and its capacity to educate the stakeholders.

Using the indicators, the study evaluates the sustainability of nature tourism in three

destinations in the Kufri-Chail-Naldehra area of Himachal Pradesh, India. Primary data is used

from surveys with tourists, tourism industry operators, host communities, representatives of

local self-government institutions, and local development officers in the area. It is concluded

that in its present form, tourism in the study area does not meet the criteria for true ecotourism.

However, forging stronger links between local agricultural and other producers and the tourism

industry, diversification of tourist accommodations and services in line with tourist demand,

marketing of the destinations, education of the local people, and, particularly, more

involvement of the community in tourism planning, could unlock significant potential for

developing ecotourism that brings substantial economic benefits to the community and

promotes environmental protection.

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Das, Debadyuti; Sharma, Sushil Kumar; Mohapatra, Pratap K. J.; Sarkar, Ashutosh. (2007):

The present study attempts to find out the determinants of the attractiveness of a tourist

destination based on tourists’ expectation, experience and satisfaction with the tourist related

attributes of the destination. A factor analysis carried out on 24 items pertaining to the

expectation of visitors on touristic attributes gives rise to seven meaningful constructs. Results

of stepwise multiple regression analysis between the perceived attractiveness as dependent

variable and the seven constructs as independent variables reveal the importance of each of

these seven constructs in explaining the perceived attractiveness of the destination. Further

findings of multiple regression analysis between the overall attractiveness of the destination

(based on experience of visitors) and 24 attributes show that four attributes are most dominant

in explaining the overall attractiveness of the destination. Subsequent analyses further indicate

that four and five attributes are most important in explaining the motivation to recommend the

destination to others and the intention for repeat visit to the destination respectively. Finally the

holistic impressions of the destination from the perspective of the visitors have also been

presented in the present study.

Narayan, Bindu; Rajendran, Chandrasekharan; Sai, L. Prakash; Gopalan,

Ram. (2009):

The purpose of this paper is to identify dimensions of service quality (SQ) and their

corresponding measurement variables in the tourism industry by focusing on India, a South

Asian destination. The dimensions and the measurement variables have been identified through

a detailed review of literature and exploratory research. Service quality in tourism comprises

10 dimensions, namely core-tourism experience, information, hospitality, fairness of price,

hygiene, amenities, value for money, logistics, food and security. This study aims to enrich the

body of knowledge pertaining to similar work undertaken by researchers in other parts of the

world. The growing importance of Asian destinations in the global tourism market in general

and emergence of India as a prominent tourist destination in South Asia in particular marks the

importance of this study.

P a g e | 54

The proposed framework is expected to equip the tour operators in the western world to better

understand the tourism industry in South-Asian destinations. It would also be useful to service

providers for managing other equally important tourist destinations in South Asia and Asia-

Pacific regions, which are endowed with similar socio-cultural backgrounds.

Jain, Sheenu; Tiwari, A. K. (2009):

Tourism is the activity of people traveling and staying away from home. The tourism industry

by nature and structure is multidimensional; it is worldwide in its operation and versatile in

character. During the last decade, the tourism sector of India has been growing and India has a

place in the world tourist map. Quite a good number of researches have been done in the

international context but for India limited literature is available. This paper measures the

association between socioeconomic and demographic variables with tourist destination. It

includes some interesting observations like impact of children in deciding the tourist

destination, what budget has to do with planning a holiday, etc. It explains the aspirations of

people ranging from those belonging to the middle class to rich holiday travelers. This paper

utilizes a structured questionnaire for data collection and employs numerous statistical

techniques on it. This paper is an interesting journey of domestic tourist preferences.

Bedanta, Bora; Bora, Anindita; Ajeya, Jha. (2010):

Tourism has been for years one of the world's finest service industries having an average

growth of 5% with 1000 million visitors traveling around the globe. This new approach of a

tourism based economy has opened up door of a landlocked part known as 'Sikkim Himalaya'

in eastern region of India. Sikkim being nested below the Mount Kanchendzanga (S534

meters), the third highest mountain in the world, is endowed with immen.se natural wealth,

unique cultural heritage, magical beauty and bewildering diversity. Nevertheless, it is vet to

wake up to its enormous tourism prospect in a sustainable manner. So, the present study aims

to explore the potentiality of Sikkim Himalaya as a 'Green Tourism Paradise' and to highlight

its major impediments to growth and development. It suggests few probable reforms that may-

help speedy augmentation of the state of affairs in due course of time.

P a g e | 55

Special focus is bestowed upon a multidimensional SWOT analysis performed at the end

which signifies that the encouragement of Tourism in Sikkim holds out an assured prosperity

of projecting the state as a unique destination in the globe.

Kaushik, Neeraj; Kaushik, Jyoti; Sharma, Priyanka; Rani, Savita. (2010):

India’s share in international tourist arrivals, which was 0.34% in 2002, is expected to reach

1.5% by 2010 and is forecasted to generate $42.8 billion by 2017. Indian government is putting

in a lot of effort to revamp the Indian tourism industry. The states of Rajasthan, Kerala and

Himachal Pradesh have promoted their tourist spots on a worldwide basis. Other tourist

destinations like Amritsar, Kurukshetra, Salasar and Khatushyam ji are also coming up as

acclaimed tourist spots. In the present study, an attempt has been made to determine which

factors are considered more important by tourists while selecting their destination. Seven

factors have been extracted by factor analysis, and ANOVA has been used to check their

relationships with the demographic variables. A model has been established to predict

customer satisfaction on the basis of the factors obtained.

P a g e | 56

CHAPTER 3

RESEARCH METHODOLOGY AND PROCEDURES

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CHAPTER-3 METH ODOLOGY

Research Methodology:

RESEARCH OBJECTIVES

RESEARCH DESIGN

SAMPLING DESIGN

POPULATION AND SAMPLINGTECHNIQUE

DATA COLLECTION PROCEDURE

INSTRUMENTS USED

PROCEDURE

DATA ANALYSIS

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3.1Research Objective:

1. To know the popular places in Uttarakhand.

2. To know why and for what reason tourists/travellers visit Uttarakhand (adventure

tourism; medical tourism, well-being, relaxation, sightseeing, religious tourism etc.)

3. To know the level of satisfaction of tourists visiting specified destinations in

Uttarakhand.

4. To ascertain the awareness levels of people as regards to Uttarakhand tourism.

3.2 Research Design:

DESCRIPTIVE RESEARCH – This research focuses on primary and secondary datas. The

primary data which is in the form of Questionnaire which is formal structured and clearly

defined. The data analysis is quantitative. Findings will help in knowing the potential of

Uttaranchal Tourism.

RESEARCH QUESTIONS – The questions have been designed to guage the experience of the

tourists to Uttaranchal through questions related to:

Accommodation

Reason for visiting Uttaranchal and information about the places in Uttaranchal

Mode of Travel

Duration of stay

Expenses Incurred

Level of Satisfaction

(* for the complete questionnaire please refer to annexure-1)

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3.3 SAMPLING DESIGN:

A questionnaire was constructed for the survey. A questionnaire consisting of a set of questions

was presented to Indian tourists for their answers. Type of scaling technique is used- likert scale.

Some of the questions are open-ended and some are close-ended.

(* for the complete questionnaire please refer to annexure-1)

3.4 POPULATION AND SAMPLING TECHNIQUE :

Tourists from within India constitute- the population of the study. 201 tourists were randomly chosen for the study. Sample size was selected using the simple random sampling technique. A Sample size of 201 was considered sufficient in view of the time and resource constraint.

3.5 DATA COLLECTION PROCEDURE:

- Type OF Data: Primary and Secondary Data

- Methods of collecting Primary Data: e-questionnaire

- Methods for filling questionnaire: Social networking sites, e-mails, personal contact

3.6 INTRUMENTS USED:

The instruments that we have used for the survey are:

- e-questionnaire

- Social networking sites like FACEBOOK (FB).

- E-mail sites: Gmail, Yahoo mail, Rediff mail & Hot mail

- SPSS Software for analysis

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3.7 PROCEDURE:

- SPSS: It provides with a broad range of capabilities for the entire analytical process

output, helps us to share results with others using a variety of reporting methods. MS

Excel as well been used for the data analysis process.

3.8 DATA ANALYSIS:

Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the

goal of highlighting useful information, suggesting conclusions, and supporting decision making.

Data analysis has multiple facets and approaches, encompassing diverse techniques under a

variety of names, in different business, science, and social science domains. The analysis is being

done with the tool like SPSS. It provides with a broad range of capabilities for the entire

analytical process output, helps us to share results with others using a variety of reporting

methods.

3.9 Limitations :

Research is based on the sample size of 201 tourists which may not be representative of

the population.

There may be a possibility of biasness on the part of some respond, but very much care

has been taken to make this report unbiased. Some of the respondents may not have given

the answers with their full enthusiasm.

Some tourists might not give the correct information due to their lack of interest and

shortage of time.

Time constraint- Time limit restricts detailed survey work for this particular topic of

research.

All the information, which is taken, is based on primary and secondary data that has its

own limitations.

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CHAPTER 4

DATA ANALYSIS AND FINDINGS

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CHAPTER-4 DATA ANALYSIS AND FINDINGS

4.1-RESULTS OF THE RESEARCH QUESTIONS –

The analysis of the questionnaire has been given below:-

Fig No.- 4.1.1

Interpretation -

From the above Fig. 4.1.1, it was observed that 191 (95%) respondents are aware of Nainital and

10 (5%) respondents are unaware.

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Fig No. 4.1.2

Interpretation -

From the above Fig. 4.1.2, it was observed that 123 (61%) respondents are aware of Kedarnath

and 78 (39%) respondents are unaware.

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Fig No.- 4.1.3

Interpretation -

From the above Fig. 4.1.3, it was observed that 174 (87%) respondents are aware of Badrinath

and 27 (13%) respondents are unaware.

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Fig No.- 4.1.4

Interpretation -

From the above Fig. 4.1.4, it was observed that 184 (92%) respondents are aware of Corbett

National Park and 17 (8%) respondents are unaware.

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Fig. 4.1.5

Interpretation -

From the above Fig. 4.1.5, it was observed that 78 (39%) respondents would prefer to go to

Nainital and 123 (61%) respondents would not prefer to go to Nainital.

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Fig. 4.1.6

Interpretation -

From the above Fig. 4.1.6, it was observed that 5 (2%) respondents would prefer to go to

Kedarnath and 196 (98%) respondents would not prefer to go to Kedarnath.

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Fig. 4.1.7

Interpretation -

From the above Fig. 4.1.7, it was observed that 56 (28%) respondents would prefer to go to

Badrinath and 145 (72%) respondents would not prefer to go to Badrinath.

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Fig. 4.1.8

Interpretation -

From the above Fig. 4.1.8, it was observed that 70 (35%) respondents would prefer to go to

Corbett National Park and 131 (65%) respondents would not prefer to go to Corbett National

Park.

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Fig.4.1.9 Rate of Satisfaction (Overall Rating Of Uttarakhand as a Tourist Destination)

Interpretation:

From the above Fig. 4.1.9, it was observed that 17% respondents are highly satisfied, 30% are

satisfied, 4% are average satisfied, 3% are unsatisfied and 46% respondents have not visited the

Uttarakhand.

4 %

3%

46%

17%

30%

46%

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Fig. 4.1.10 Reason for Visiting Uttarakhand

47

3

83

9

6

51

2

Relaxation & PeaceReligion and CultureNature and LandscapeMountaineering and TrekkingHobbyHolidaysWork

Intrepretation:

The maximum tourists have given different reason for visiting Uttarakhand. The responses are

Nature and Landscape- 41%, Holiday- 26%, Relaxation & Peace- 24%, Mountaineering &

Trekking- 4%, Hobby- 3%, Religion & Culture- 2% and Work- 1%. This concludes that most

people prefer to visit Uttarakhand for Nature and Landscape, Holiday and Relaxation & Peace.

Reason for Visiting Uttarakhand?

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Rating of the following factors on the basis of the sources of information factor of the tourism materials – Printed Tourism Materials

Table 4.1.1

Fig. 4.1.11 Printed Tourism Material- Factor Analysis

According to the survey, 46% of the respondents feel printed tourism material as Important, followed by 24% as Very Important, 22% as Average and 8% Unimportant respectively.

When you search for the information, how important are the following tourism

materials? (Printed tourism material)

Frequency Percent Valid Percent

Cumulative

Percent

Valid Very Important 49 23.1 24.4 24.4

Important 93 43.9 46.3 70.6

Average 44 20.8 21.9 92.5

Unimportant 15 7.1 7.5 100.0

Total 201 94.8 100.0

Missing System 11 5.2

Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of the tourism materials – Internet

Table 4.1.2

Fig. 4.1.12 Internet - Factor Analysis

According to the survey, 66% of the respondents feel internet as Very Important, followed by 23% as Important, 8% as Average and 3% Unimportant respectively.

When you search for the information, how important are the following tourism

materials? (Internet)

Frequency Percent Valid Percent

Cumulative

Percent

Valid Very Important 133 62.7 66.2 66.2

Important 47 22.2 23.4 89.6

Average 15 7.1 7.5 97.0

Unimportant 6 2.8 3.0 100.0

Total 201 94.8 100.0

Missing System 11 5.2

Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of the tourism materials – Government Tourism Board

Table 4.1.3

Fig. 4.1.13 Government tourism board - Factor Analysis

According to the survey, 44% of the respondents feel government tourism board as Average, followed by 35% as Important, 18% as Very Important and 3% Unimportant respectively.

When you search for the information, how important are the following tourism

materials? (Government tourism board)

Frequency Percent Valid Percent

Cumulative

Percent

Valid Very Important 36 17.0 17.9 17.9

Important 71 33.5 35.3 53.2

Average 88 41.5 43.8 97.0

Unimportant 6 2.8 3.0 100.0

Total 201 94.8 100.0

Missing System 11 5.2

Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of the tourism materials – Family and Friends

Table 4.1.4

Fig. 4.1.14 Family and Friends - Factor Analysis

According to the survey, 54% of the respondents feel family and friends as Very Important, followed by 35% as Important, 9% as Average and 2% Unimportant respectively.

When you search for the information, how important are the following tourism

materials? (Family and Friends)

Frequency Percent Valid Percent

Cumulative

Percent

Valid Very Important 109 51.4 54.2 54.2

Important 71 33.5 35.3 89.6

Average 18 8.5 9.0 98.5

Unimportant 3 1.4 1.5 100.0

Total 201 94.8 100.0

Missing System 11 5.2

Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of the tourism materials – Others

Table 4.1.5

Fig. 4.1.15 Others - Factor Analysis

According to the survey, 46% of the respondents feel others as Important followed by 29% as

Average, 15% as Unimportant and 10% Very Important respectively

When you search for the information, how important are the following tourism

materials? (Others)

Frequency Percent Valid Percent

Cumulative

Percent

Valid Very Important 19 9.0 9.5 9.5

Important 92 43.4 45.8 55.2

Average 59 27.8 29.4 84.6

Unimportant 31 14.6 15.4 100.0

Total 201 94.8 100.0

Missing System 11 5.2

Total 212 100.0

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Interpretation:

In order to do the factor analysis of the 5 categories of sources of information preferred for Tourism Material, Weighted Average Method is used. Each of the 4 attributes Very important, Important, Average and Unimportant at all are given the weight in the order of 1, 2, 3 and 4 respectively.

The individual scores for each of the kind of Tourism Material on the basis of Weighted Average Mean Method are as follows:

Printed Tourism Material [(4*93)+(3*49)+(2*44)+(1*15)] 622Internet [(4*133)+(3*47)+(2*15)+(1*6)] 709Government Tourism Board [(4*88)+(3*71)+(2*36)+(1*6)] 643Family and Friends [(4*109)+(3*71)+(2*18)+(1*3)] 688Others [(4*92)+(3*59)+(2*31)+(1*19)] 626

Fig 4.1.16 Kind of Tourism Materials Analysis

Printed Tourism Material

Internet Government Tourism Board

Family and Friends Others560

580

600

620

640

660

680

700

720

622

709

643

688

626

Thus from the above figure we conclude that the most effective type of sources of information preferred for Tourism Material category can be ranked as-

1. Internet2. Family and Friends3. Printed Tourism Material4. Government Tourism Board5. Others

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4.2-SUMMARY OF THE FINDINGS –

The analysis of the findings:

More of the visited tourists are satisfied to some extent.

Most tourists are aware of Nainital and Corbett National Park.

Internet and Family & Friends are the two most important factors of sources of

information for Tourism Materials.

Most of the tourists would prefer to visit to Nainital and Corbett National Park. This

show the popularity of the Nainital and Corbett National Park.

Most people prefer to visit Uttarakhand for Nature and Landscape and relaxation &

peace.

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CHAPTER 5

CONCLUSIONS AND RECOMMENDATIONS

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CHAPTER-5

CONCLUSIONS AND RECOMMENDATIONS

5.1-CONCLUSIONS :

Popular places in Uttarakhand:

CONCLUSION:-

As per the preference of going to any places in Uttarakhand, it was observed that

39% respondents would prefer to go to Nainital and 61% respondents would not prefer

to go to Nainital

35% respondents would prefer to go to Corbett National Park and 65% respondents

would not prefer to go to Corbett National Park.

Major tourist destinations in Uttarakhand are Nainital and Corbett National Park.

Reason tourists/travellers visit Uttarakhand (adventure tourism; medical tourism, well-

being, relaxation, sightseeing, religious tourism etc.):

CONCLUSION:-

The responses are:

Holiday- 51%

Relaxation & Peace- 47%

Nature and Landscape- 41%,

This concludes that most people prefer to visit Uttarakhand for Holiday, Nature and Landscape,

and Relaxation & Peace.

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Satisfaction of tourists visiting specified Uttarakhand:

CONCLUSION:–

46% respondents have not visited the Uttarakhand and 54% have visited the Uttarakhand. Considering only those 54% who have visited:

32% are highly satisfied

55% are satisfied

8% are average satisfied

5% are unsatisfied.

Most of tourists are satisfied to some extent but the response would have been better if there

would have been more respondents.

Awareness about Uttarakhand tourism:

CONCLUSION:–

95% respondents are aware of Nainital and 5% respondents are unaware.

92% respondents are aware of Corbett National Park and 8%respondents are unaware.

87% respondents are aware of Badrinath and 13% respondents are unaware

61% respondents are aware of Kedarnath and 39% respondents are unaware

Most of the tourists are aware of the places of Uttarakhand especially Nainital, Corbett National

Park, Badrinath and Kedarnath.

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5.2-RECOMMENDATIONS:

Following recommendations for Uttarakhand Tourism Board that can be exercised:

Major Issue What to Do? How to Do? End ResultApart from Nainital and CorbettNational Park ,other places ofUttarakhand areless popular.

Innovative website design interface and media. Also aggressive marketing campaign focusing international markets.

Making well-designed

website and promoting

tourism through a popular

personality or Brand

Ambassador. Also

attractive designing ad

Campaigns at the State

Government level.

This will help in promoting the Uttarakhand tourism.

Less awareness ofother places ofUttarakhand apartfrom Nainital,Corbett NationalPark ,Badrinath andKedarnath.

Development and

maintenance of

roadways and local

tourism.

Participation of local

administrator and local

people in tourism.

Establishment or upgrading

of airports & helipads, taxi

stand and mass bus transit.

It will bring cultural

distinctiveness in local

products which will help in

promoting local

development.

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REFERENCES

Journal:

Jithendran, K. J.; Baum, Tom , Nov/Dec2000,Human resources development and sustainability —the case of Indian  tourism , International Journal of Tourism Research, Vol. 2 Issue 6.

Sharpley, Richard; Sundaram, Priya., May/Jun2005, Tourism: a sacred journey? The case of ashram  tourism ,  India , International Journal of Tourism Research, Vol. 7 Issue 3.

Batta, Ravinder N., 2006, Evaluating Ecotourism in Mountain Areas: A Study of Three Himalayan Destinations, International Review for Environmental Strategies, Vol. 6 Issue 1

Das, Debadyuti; Sharma, Sushil Kumar; Mohapatra, Pratap K. J.; Sarkar, Ashutosh., Apr2007, Factors influencing the attractiveness of a tourist destination: a case study, Journal of Services Research, Vol. 7 Issue 1.

Narayan, Bindu; Rajendran, Chandrasekharan; Sai, L. Prakash; Gopalan, Ram., Jan2009,

Dimensions of service quality in  tourism   - an Indian perspective, Total Quality Management &

Business Excellence, Vol. 20 Issue 1.

Jain, Sheenu; Tiwari, A. K., Mar2009, A Study on Indian Consumer's Preferences for Domestic  Tourism , ICFAI Journal of Consumer Behavior, Vol. 4 Issue 1.

Bedanta, Bora; Bora, Anindita; Ajeya, Jha ., Jan2010, Tourism   Management in Sikkim Himalaya -- A Multidimensional SWOT Analysis, Advances in Management, Vol. 3 Issue 1.

Kaushik, Neeraj; Kaushik, Jyoti; Sharma, Priyanka; Rani, Savita. , March 2010, Factors Influencing Choice of Tourist Destinations: A Study of North  India , IUP Journal of Brand Management, Vol. 7 Issue 1/2.

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ANNEXURE

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QUESTIONNAIRE FOR TOURISTS

Research is being carried out as part of the “A study of the Tourism Trends of Uttarakhand and its potential” project of which this questionnaire is part. I should be pleased if you could spare about 5 minutes of your valuable time to participate in this survey. I assure you that the information provided by you will be kept confidential and used for academic/education purpose only.

Please write down answer or tick (√) in which corresponds to your answer:-

PART 1:  INFORMATION ON YOUR TRIP:-

1. Which places of Uttarakhand you heard of?

□ NAINITAL

□ KEDARNATH

□ BADRINATH

□ DEHRADUN

□ MUSSOORIE

□ CORBETT NATIONAL PARK

□ RANIKHET

□ OTHERS (Specify)___________

□ NONE

2. How did you hear about the places of Uttarakhand. If you haven’t heard about any place in Uttarakhand, then mark “None”?

□ Recommended by relatives or friends

□ Publications (tourist guide, newspaper, magazine)

□ Printed tourism materials

□ Internet

□ Travel Agent

□ Other (Specify)_____________

□ None

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3. What all places in Uttarakhand have you visited?

□ NAINITAL

□ KEDARNATH

□ BADRINATH

□ DEHRADUN

□ MUSSOORIE

□ CORBETT NATIONAL PARK

□ RANIKHET

□ OTHERS (Specify)___________

□ NONE

4. If None, then if you get an opportunity to visit any place in Uttarakhand, which place in Uttaranchal would you prefer to visit?

□ NAINITAL

□ KEDARNATH

□ BADRINATH

□ DEHRADUN

□ MUSSOORIE

□ CORBETT NATIONAL PARK

□ RANIKHET

□ OTHERS (Specify)___________

5. Duration of Stay:

Less than 3 days Less than 7 days More than 7 days (Specify)_____________

6. Means of transport:

Bus Taxi Train

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Self-vehicle Others (Specify)____________

7. Reason for visiting Uttarakhand?

Relaxation & Peace Religion and Culture Nature and Landscape Mountaineering and Trekking Hobby Holidays Work

8. What kind of accommodation did/would you choose?

Hotel Lodge/ Resort Camp site Friends & Relatives Guesthouse Rented Accommodation

9. How much expenses you incurred/would be incurring during your visit?

Less than Rs. 10000 Rs. 10000-30000 More than Rs.30000 (Specify)______________

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PART 2: ESSENTIAL GENERAL INFORMATION ON UTTARAKHAND TOURISM:-

10. When you search for travel information, how important are the following tourism materials? (mark on the appreciate circle box)

Tourism materials Very Important Important Average Unimportant

Printed tourism material

Internet

Government tourism board

Family and Friends

Others

11. If you have already travelled earlier to Uttaranchal, then rate your satisfaction with regard to the place you have visited or if not visited, then mark “0” in each category?

(1-Highly Satisfied and 4-Unsatisfied)

RATINGFACTORS 0 1 2 3 4

Sightseeing

Accommodation Facilities

Food and Beverages

Shopping

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Overall rating of Uttarakhandas a tourist destination

PART 3: PERSONAL INFORMATION:

NAME

AGE

SEX

MALE FEMALE

WHICH CITY YOU BELONG TO

PROFESSION

AVERAGE ANNUAL INCOME OF YOUR FAMILY

2 Lakhs to 4 Lakhs 4 Lakhs to 6 Lakhs 6 Lakhs to 8 Lakhs More than 8 Lakhs

EMAIL ADDRESS

PHONE NUMBER

P a g e | 90