A Valentine’s Day Teleseminar

Steve Crescenzo

Ragan Communications

It’s easy to hate . . .

• Tons of bad writing• Awful photos• Stilted language• Jargon, buzzwords• Loads of C.R.A.P. (Corporate Rhetoric

Awards Program)

• But . . .

. . . There is a lot to love

• Creative communication

• Great writing

• Interesting stories

• Good reporting

• Controversial material

• Real-world quality material

Today’s Teleseminar . . .

• A love letter to the folks doing it right

• Loaded with stuff you can steal

• This can work in ANY company

• Have to push a little

• Have to get out of your rut

• Have to stop doing “Corporate” communication

Sending 14 Love Letters To . . .

#1: Editors who refuse to run lousy photos

• We would never run shoddy editorial from unprofessional writers

• Why do we run lousy amateur photos?• We run so many photo clichés • The standard shots

– Group Shots– People holding things– Collages– Award shots

Win a FREE Ragan teleseminar in Win a FREE Ragan teleseminar in 2006!2006!

Please complete a short survey telling us what you thought of Please complete a short survey telling us what you thought of today’s event. One response will be drawn and that person’s today’s event. One response will be drawn and that person’s

team will win a free teleseminar. Increase your company’s team will win a free teleseminar. Increase your company’s chances of winningchances of winning——make sure each teleseminar participant in make sure each teleseminar participant in

your group completes the survey.your group completes the survey.

Fill out the survey at:Fill out the survey at:

www.ragan.com/cupid-2006-surveywww.ragan.com/cupid-2006-survey