A Visual Guide to Creating the Perfect LinkedIn Company Page

  • View
    71

  • Download
    0

Embed Size (px)

Transcript

  • A Publication of

    CREATING THE PERFECT

    A Visual Guide to

    LinkedInCompany Page

  • 3) CAREERS PAGE Page 6

    4) SHOWCASE PAGES Page 7

    Page 106) COMPANY UPDATES

    Page 95) FEATURED GROUPS

    Erik Devaney Content Strategist,

    HubSpot @BardOfBoston

    Created by:Page 117) PAGE ANALYTICS

    2) LOGO & BANNER IMAGE Page 3

    1) COMPANY OVERVIEW Page 2Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool. !To help you make the most of your LinkedIn Company Page, we've put together this visual guide, which features several Pro Tips that LinkedIn has contributed, along with some visual examples weve gathered from top-performing Company Pages. !So, flip on through and find some inspiration. And if youd like a text-only version of LinkedIns tips, refer to the checklist that came with your download. Thanks!

    Table of Contents Introduction

    1

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/

  • Above: Company overview from LinkedIns Company Page

    2 PRO

    TIPCompany Overview1 Make it easy for the right people to find your Company Page by adding SEO terms in the description and 'Specialties' sections. -- LinkedIn

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/y6q4fhttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • Above: Kelloggs Company Page cover image, which highlights recent accomplishments

    PRO

    TIPLogo & Banner2 Keep your Company Page fresh with rich cover images that reflect your company's accomplishments, events, and offerings. -- LinkedIn

    3

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/6cJeehttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • Logo & Banner2 (continued)

    Above: The Weinstein Companys cover image, which highlights an upcoming film release

    4

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/6cJeehttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • Logo & Banner2 (continued)

    Above: Apples Company Page cover image, which highlights a product feature

    5

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/6cJeehttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • Above: NPRs Careers Page on LinkedIn, which features an employee video

    PRO

    TIPCareers Page3 Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours. -- LinkedIn

    6

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/o1pQshttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • 7 PRO

    TIPShowcase Pages4 For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page. -- LinkedIn

    Above: Cover images from Adobes two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/ahRaEhttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • 8

    Showcase Pages4 (continued)

    Above: Examples of Adobe using unique messaging for each of its Showcase Pages

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/ahRaEhttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • Above: Sidebar menu showing HubSpots Featured Groups

    9 PRO

    TIPFeatured Groups5 Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page. -- LinkedIn

    Click me!

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.linkedin.com/groups/Inbound-Marketers-Marketing-Professionals-21005http://www.linkedin.com/groups/HubSpot-Academy-2045641/abouthttp://www.linkedin.com/groups/INBOUND-Conference-5062784http://ctt.ec/83s4Nhttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • Above: Examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience

    10 PRO

    TIPCompany Updates6 Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions. -- LinkedIn

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://ctt.ec/JUdzNhttp://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-page

  • Above: Example Company Page Analytics (note: some data has been hidden)

    11 PRO

    TIPPage Analytics7 Get insight into what's working and what's not by using Company Page Analytics to test frequency, topics, and formats. -- LinkedIn

    http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.linkedin.com/shareArticle?mini=true&url=http://offers.hubspot.com/create-linkedin-company-pagehttp://ctt.ec/PUd1D

  • !Subscribe to the HubSpot Blog for the Latest Marketing Insights

    Want to see how HubSpots Social Inbox can help you master social media?

    Thanks for Reading!

    http://offers.hubspot.com/demo-social-media-inboxhttp://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/

  • RATE THIS CONTENT & HELP HUBSPOT IMPROVE.

    HubSpot believes in creating content for you (not for us) - so what did you think? Submit a 1-10 rating in a matter of seconds. Your feedback goes directly to our content team.

    POOR

    GOOD

    EXCELLENT

    Click to Rate

    HubSpot believes in creating content for you (not for us) - so what did you think? Submit a 1-10 rating in a matter of seconds. Your feedback goes directly to our content team.

    SUBMIT YOUR RATING HERE: http://bit.ly/1dQciOOSUBMIT YOUR RATING HERE: HTTP://BIT.LY/1F0DKFZ

    Either write something worth reading or do something worth writing. - Benjamin Franklin

    http://bit.ly/1dQciOOhttp://bit.ly/1dQciOOhttp://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/http://www.hubspot.com/