A2 Advanced PortfolioEvaluation

Question 2

How effective is the combination of your main products and ancillary texts?

In this question I am going to answer the

following:

• Does it fulfil its purpose?

• Would it be appropriate for your target audience?

• How do they combine with each other?

• What would I change?

My CD digipack

My magazine advertisement

Does it fulfil its purpose?

Both my digipack and magazine advertisement include many typical conventions of existing digipacks and magazine advertisement. In advance to making both of my ancillary tasks I researched existing magazine advertisements and digipacks of the same genre of music and the in the same magazine I chose. From doing so I noticed that most CD covers and magazine adverts by this genre of music have the artist on the front. In my digipack cover I used all the general information on other CD covers by my artist such as the artist name, album name, track list and production company info. I really think this fulfils its main Purpose. As for my magazine advertisement I think I have made it so it fulfils its purpose. I think this because I included all the correct information about the artist and the album. The goal of a magazine advertisement is to promote an album and help it sell, I definitely think that I have done this.

Would it be appropriate for you target audience?

Personally I think that both my magazine advertisement and my CD digipack are appropriate for my target audience. I aimed my music video at a young generation of 20 and below. All of the songs on the album are very summery so I portrayed this in both of the ancillary tasks by putting the main character who stands in as the singer ‘Colbie Caillat’ in a white dress and by having flowers, the sun and summery colours. I think my album cover and magazine advertisement portray the artist very well. I think my album would attract mostly females because it’s a female artist and most of her songs are about being in love.

How do they combine with each other?

I think that my magazine advertisement and

my digipack combine well with each other.

This is because they were both shot with the

same outfits, hair and makeup and also

because I kept the same “summery” feel in

both of them.

What would I change?

I am very happy with the final outcome of both of my ancillary tasks. I think I portrayed the artist very well in both of them. I really enjoyed creating both my magazineadvertisement and my digipack because it was fun to explore Photoshop and it was fun to take the pictures. I think they both look very professional and realistic. The only thing that I would change about my ancillary task is that I would take a wider variety of pictures so that I had more to choose from.