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A2 level evaluation

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  • 1. A2 level Evaluation

2. Was yourProduction aneffective piece? The main strength of our trailer is the location we chose (see image above). It is really powerful and it contributed to theeffective production that we made. I was really pleased with the way the idea of using first person and third person worked. One of the main characters was holdinga camera so at selected parts of the film we used footage from the handheld camera. This adds to the realism and fits withnarrative. It worked really well in editing because we were able to give the characters perspective and create some good closeups. It allowed us to create a range of camera shots. From start to finish we learnt a lot about filming and how to create an effective piece. To start with our script lacked detail andwe had to re-think, what was actually possible in the location and possible with the filming equipment that we had. Afteradding more detail to the script we knew exactly what everyone had to say and what shots we wanted to shoot. The secondshoot was a lot more successful it was just a case of going back to the location again to film some small clips that we needed. Inthe end we were able to create an effective piece but it was a good learning curve. We worked well as a group, especially when it came to ideas and the narrative or initial idea for the film was effective. There are some strict conventions that apply to horror trailers and we managed to conform to nearly all of them. Theconventions are strict because they are proven to work and the objective of all horror films is to make the audience scared. Forexample the way horror trailers start off slow and then get scarier and quicker as they went on and we achieved this. Thishappened in all five of the horror trailers that I researched. How effective our trailer is can be applied to David Morleys Audience Reception Theory the preferred reading of the text is theaudience will want to go and see the full length film and be intrigued but the oppositional reading would be that it is disturbingand not a very good film so they wont want to watch the full length film. Overall our trailer evolved in to an effective trailer it has moments of tension, moments when the audience can see things thecharacters cant, some jumpy parts and good music which added to the tension. 3. How did you use new media technologies in the constructionstage? We used Adobe premiere pro to edit our footage. Before this project I didnt have any experience of usingpremiere pro so I learnt a lot about how to use the program and all its functions. It was an effective tool, Itallowed us to cut and take bits out of footage that we didnt want and piece them together. We were able toedit the sound separately and include horror music. It also included a range of video transitions that we used,dip dissolve, cross dissolve etc. It was easy to import the footage we wanted and include it in our production.We could slow down or speed up and parts of the footage this was useful as we realised that we needed to cutsome of our footage down in time without loosing parts of it. We used YouTube to find a piece of horror music. We then file converted the clip using an online file converterto mp3 so that we could include it in our production. To shoot our footage we used new Sony HD camcorders along with a tripod. This allowed us to transfer ourfootage straight to the computer, we didnt have to use tapes like older camcorders and it was a lot moreefficient and the footage was better in quality. The camera also allowed us to take images as well as video sowe used it to take some of the images for our ancillary tasks. It was simple and really easy to use. I used Dafont for the construction of my ancillary tasks. This allowed me to access a huge range of fonts. Thefonts on Dafont arent conventional they are more elaborate in their design compared to default fonts inPhotoshop. This was good for my film magazine and poster as it allows you to stylise the product more ratherthan just using normal fonts. I used Photoshop in the construction of my ancillary task . As I used Photoshop before as AS level it was easy toremind myself of how to use it and explore the variety of options as to how to edit the texts. 4. How did you use new media technologies in the research stage? I used YouTube to research film trailers and analyse them.YouTube was really useful as is allowed me to access ahuge number of trailers. I was able to use these trailers toestablish conventions which we used in our trailer. Theygave us inspiration as to what we were going to do andhelped us come up with an idea. It also allowed me toupload my trailer to YouTube and then embed it on to. I used Google images to search for film posters andmagazines that I could analyse to give me inspiration. I was then able to share my research through blogger.Blogger was a particularly useful tool as it allowed me tocollate all my research and have it all in one area. 5. How did you use new media technologies in the planning stage? I needed a way of uploading our story board to blogger and the most effective wayof doing this was by using Scribd. We had to scan in our hand drawn story boardand then upload the pages to Scribd. It was easy to upload the pages and thenembed it into blogger. To Upload our script all we had to do was copy and paste text on to a blog postusing blogger. We used Facebook as a way to organise the filming and getting everyone together.We did this by creating events on Facebook. It was the easiest way of co-ordinatingeveryone organise. 6. How did you use new media technologies in the Evaluationstage? I used Prezi to present my answer to thequestion In what ways does your mediaproduct use, develop or challenge forms andconventions of real media products?. It wasreally good visual and alternative way ofpresenting my evaluation. I created a directors commentary by filming. 7. What have you learned from youraudience feedback? Charlie a year 11 media student said: The fading between the words coming up onthe screen give the whole production look a lot more professional. They have usedthe usual colours of a traditional horror film (black, white) these give theconnotations of death and darkness which make the trailer a lot more eerie. Theyhave utilised the camera shots well using low angled shots close ups and othertypes to make it more professional. The base sound track they have used workswell with the trailer as it builds up the tension that the viewer might feel and willgive them the need to go and watch the whole thing. The only thing I would saythey need to improve is the use of more sounds to make it more dramatic for theviewer so they really would want to go and see it.I have leant that our editing of the trailer was successful as two of the positivecomments were about edited effects. He refers to the fade through blacks and thetitle sequences added in. The use of black and white is something which I hadntthought of but it shows that the use of colour was important and added to thehorror style. I think the use of sounds is a valid point we could of included somemore sounds related to the action, some loud sharp sounds would of been moreappropriate, a long with some sound effects such as feet scrapping a long the flooror heavy breathing. Perhaps using a sound kit would of allowed us to explore theuse of sound more. 8. What have you learned from youraudience feedback?Clare- The background music sets the scene andyou anticipate the film will be scary straight away.I enjoyed the way the clips flowed and really keptyour attention and made me want to watch moreto see what happened next. Overall it felt eerie Iwould love to find out what happened in the end.This is some really positive feedback. Again there isa positive referral to the way it is edited as theytalk about the flow of the trailer. It is especiallygood that she felt like she wanted to watch therest of the film as that is the objective of a trailer. 9. What have you learned from youraudience feedback? Emma A* in GCSE media- I feel that this trailer was wellshot and edited, giving a clear storyline in chronologicalorder which was easy to understand. However areas toimprove I think are the font; which I found hard to read.I also think that the opening scene could have beenstronger with the characters facing the camera so I couldsee the characters clearly. I also think that as thelocation was perfect for the trailer, this could have beenused more effectively by making it darker and thereforemore sinister and more like a horror trailer. I think we could have chosen a simpler font the fact thatit is a bit faded does make it harder to read. I agree withher comment on the opening seen we could of shot itbetter giving a clear view of the character, some closeups or shot reverse shots as they were speaking. Thelighting on the location would have been difficult tocontrol as there was a lot of random light beams andpillars but I agree with the comment to about lighting toa certain extent we could have shot some of the scenesin darker areas and used it more effectively.Here we could have useda stronger font. This fontreappears throughoutthe trailer.Here Phil the hoodedcharacter has his back turnedso you cant see him it wouldhave been better if we hadshot this differently so all thecharacters were in view. 10. What have you learned from youraudience feedback? Poppy A level media student- I thought it wasreally good i actually got rather scared. I lovedthe bit when the ghoul thingy walked acrossthe corridor erm negative thingssss i actuallycant think of anything. I agree with thiscomment, when the ghoulwalks across the corridor Ithink is our best scene.This again is some reallypositive feedback.The ghoul walking across thecorridor scene 11. How effective is the combination ofyour main product and ancillary texts?This is my film magazine. For the magazine I wanted tofocus on the ghoul. The convention of