Marketing Analytics & Strategy
WHO WE ARE For public sector program offices, A3P Strategies
provides cutting-edge, cost-effective solutions to its clients most
challenging problems in reaching its constituency. Unlike other
traditional government contractors, A3P Strategies focuses on
delivering value quickly, efficiently, and impartially. We leverage
industry best practices with over 20 years of combined experience
in marketing strategy, email marketing, social media marketing,
search engine optimization, and performance analytics - to measure
its effectiveness - to help our public sector clients reach their
clients with a customer-service mindset. With experience in the
private, public, and non-profit sectors, A3P Strategies can bring a
diverse set of solutions to its clients most pressing needs in
digital marketing.
WHAT WE DOStrategic Marketing ! Planning Support ! KPI
Identification & Planning ! Brand Identity & Development !
Marketing Management ! Public Relations Product Marketing ! User
Experience Testing/Design ! Focus Group Testing ! Growth
Hacking
Digital Marketing Tactics ! Social Media Marketing ! Email
Marketing ! Search Engine Optimization ! Search/Display Ad Buys !
Executive Dashboards
HOW WERE DIFFERENT ! Founders have experience working in public,
private, and non-profit sector and understand
their clients needs from the other side. ! A3P Strategies makes
unbiased recommendations without conflicts-of-interest or
alliances. ! Scrum-Certified staff includes Certified Scrum Product
Owners, Certified Scrum Masters, and
AIPMM Certified Product Managers. ! Digital Marketing staff is
certified with the Google Analytics Individual Qualification. !
Several past clients have won awards recognizing their work
examples include AFCEA,
ACT-IAC, US Department of Commerce Bronze Medal Award, and
Enterprise Architecture Conference and Expo.
DUNS: 079623816 CAGE: 79WC9 NAICS: 541611, 541613, 541910
EDWOSB/8(m) & SDB
A3P Strategies w 1400 Key Boulevard, Suite 100 w Arlington,
Virginia 22209 [email protected] w 571.281.7182
OUR$CLIENTS$ ! US Small Business Administration ! General
Services Administration ! Department of Commerce ! Department of
Energy ! National Aeronautics and Space
Administration ! Internal Revenue Service
! Architect of the Capital ! Administrative Office of the US
Courts ! Loudoun County Economic Development
Authority ! Abu Dhabi Department of Economic
Development
$
OUR$SUCCESS$STORIES$Implementing$Search$Engine$Optimization$Strategy$for$Small$Business$Portal$$Client:
Loudoun County Economic Development Authority The local economic
development agency had invested in a content management platform to
help entrepreneurs discover resources nearby and within the county.
The Economic Development Authoritys staff did not see the return on
investment in the platform, as it was not getting the traffic and
engagement that it envisioned. A3P Strategies put together a plan
to lift its SEO through basic tagging using metadata and keywords
and advanced restructuring of content using content management
system upgrades to have its content better listed on search engines
and more easily discoverable. In less than a month, the site saw an
increase in traffic and engagement from the local community.
Measuring$and$Reporting$Digital$Analytics$for$Performance$Management$$Client:
Small Business Administration A3P Strategies designed a digital
analytics plan to increase the number of sessions while
simultaneously decreasing the bounce rate percentage for one of
SBAs websites. A3P Strategies does this through continuous
collection of data from multiple sources including Google
Analytics, GovDelivery for email marketing, iPerceptions for
customer satisfaction surveys, and social media outlets. Extensive
customizations such as filters and views have been made in Google
Analytics to provide the client with the most accurate data.
Additionally, basic search engine optimization tactics were put in
place to increase the overall position of the site on search
engines. In FY 2014, sessions increased 350+%, pageviews increased
1000+%, bounce rate decreased by 80+%, and pages per session almost
doubled since the previous year. The work that A3P Strategies did
has led to the continued success of the site and recognition by
several stakeholders.!
A3P!Strategies ! 1400!Key!Boulevard,!Suite!100 !
Arlington,!Virginia!22209 [email protected] ! 571.281.7182
