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An Introduction 520 W Erie St, #400 Chicago, IL 60654 312.397.8880 © SPONGE 2009

About Sponge

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Sponge is passionate about discovering ideas with a relevant edge—the threshold where a brand’s relevance to consumers intersects with a dynamic brand experience. Whether traditional, non-traditional or category-defying, it’s about ideas that cut through and engage.

Text of About Sponge

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  • A Laboratory for New Thinking

  • Sponge is passionate about discovering ideas with a relevant edge the threshold where a brands relevance to consumers intersects with a dynamic brand experience. Whether traditional, non-traditional, or category-defying, its about ideas that cut through and engage.

    No matter the size of the spend, or the channel of the message, it either has a relevant edge... or it doesnt.

    Which begs the question:

    Will your message be repelled... or absorbed like a Sponge?

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    A pattern or structure for meeting the demands of fresh circumstances.

    - Michael S. Malone, The Future Arrived Yesterday

    CoreManagement

    Team

    Spongecustomizes teams and talent to align with a specific clients needs and structure. At the heart of this unique processis the Core Management Team. Surrounding the core team are satellite resources thatenableSponge to quickly and appropriately react and respond to both needs and change.

  • DesignOnline Content

    Ambient/Alternative Media Brand Development

    Broadcast, Print, OutdoorStrategic Development

    Creating dynamic brand experiences

  • Paul BrourmanPRESIDENT, CHIEF CREATIVE OFFICER

    Paul Brourman has more than 20 years experience in advertising, most of which were spent as SVP, Group Creative Director with DDB Chicago. During this time, he led the creative charge for brands such as McDonalds, Anheuser-Busch, Discover Card, Luxottica/LensCrafters, Unilever and JCPenney.

    Brourman earned numerous creative awards and accolades for revitalizing some of the most prominent brands in the industry; most notably, the six-year reinvention and transformation of the JCPenney brand. BrandWeek named JCPenney 2005 Marketer of the Year and analysts dubbed it, the biggest turnaround in retail history.

    In 2006, Brourman founded and launched a new agency model called, Sponge. A more agile, nimble full-service agency, Sponge helps brands discover their relevant edge in order to cut through and engage. In June of 2006, Sponge earned the title of AOR for AutoZone, the first such appointment in the brands 30-year history. Sponge is located in Chicagos River North district.

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  • David SimpsonDirector of Business Development

    David joins Sponge with nearly 25 years in marketing communications. His working experience is grounded in agency and account management, as well as business development. David has worked for such notable companies and agencies as Bank of America, FCB, Citigate Albert Frank, Scali McCabe Sloves, Pedone & Partners and most recently Brussels, Belgium-based, Publicis Group-owned agency, Duval Guillaume, for whom he opened an office in New York City in 2005.

    Brands David has worked with over the years include Bank of America, Bear Stearns, Chase, The Coca Cola Company, Georgia-Pacific, Hilton International, Holsten Bier of Germany (Carlsberg), Le Pain Quotidien, Newmark Knight Frank, Prestige Brands, Peninsula Hotels, Ruths Chris Steak House, The Smith & Wollensky Restaurant Group, The Topps Co., Union Bank of Switzerland, Virgin Atlantic Airways and more.

    David is a graduate of Washington University in St. Louis and hails from that city, as well. He spent his formative years in Brussels, Belgium and London, England.

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  • Brand Experience

    Historical Sponge