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4330 Niagara Avenue, San Diego, CA 92107 ❘ [p] 619.546.7003 ❘ [f] 619.222.1448 ❘ [e] [email protected]
{ MEDIA KIT 2018 }
We invite you to be part of our regionally focused ABOUT TOWN MAGAZINES group of advertisers. Published quarterly and exclusively for the following upscale coastal communities: La Jolla, Del Mar, Solana Beach, Point Loma and About Town (covers Downtown and N. County). Our complimentary lifestyle magazines offer high-quality features, content and photography with the value you’d expect from a publication of excellence.
To reserve space in ABOUT TOWN MAGAZINES, please contact us.[p] 619.546.7003 | [e] [email protected]
{ WHY ABOUT TOWN MAGAZINES? }
4330 Niagara Avenue, San Diego, CA 92107 ❘ [p] 619.546.7003 ❘ [f] 619.222.1448 ❘ [e] [email protected]
OUR POINT OF DIFFERENCE IS KEY Your brand is automatically included in EVERY REGIONAL
EDITION for the same rate. The magazines are distributed bi-weekly for the 2 ½
months of the quarter. Your brand is seen by both locals and visitors using three
channels of distribution. 1. HOMES - Your brand will be included in all our home mailings in La Jolla. 2. HOTELS - Your brand will be in all our “in-room” hotel editions OR at the concierge desk. See our hotel listings. 3. BUSINESSES - We distribute the magazines at retail shops, cafes, salons, banks, etc.
Your brand is our #1 priority and is the focus of our creative direction.
Our primary goal is to market your brand in an eye-catching and artistic way.
The publication has a clean look and feel, while creating an easy, inviting visual flow.
The edits and features are relevant, interesting, creative, current and fun.
ADDED VALUE! ADDED VALUE! ADDED VALUE!Besides your ad, each paying advertiser receives a
second position in the magazine. **Each advertiser is listed in our directory section in
our magazines and on our website. Each advertiser’s brand is on our website via our
digital edition. Each advertiser’s brand is included in ALL 5 magazine
editions.
** Must commit by advertising deadline to qualify for the “2nd position” and is subject to Publisher’s discretion.
COMPLIMENTARY | FALL 2017
M A G A Z I N E
Reserve space in ABOUT TOWN MAGAZINES
by contacting us. [p] 619.546.7003
OUR MISSION STATEMENTABOUT TOWN MAGAZINES will provide our viewer-ship and advertisers with an upscale, high-quality and memorable publication. Our goal is to present interest-ing, current and relevant content in a visually pleasing presentation. We are committed to marketing our advertisers’ brands with innovation and creativity.
{ DEMOGRAPHICS | CIRCULATION }
4330 Niagara Avenue, San Diego, CA 92107 ❘ [p] 619.546.7003 ❘ [f] 619.222.1448 ❘ [e] [email protected]
OUR DEMOGRAPHIC | YOUR AUDIENCE Affluent Coastal Communities | Locals & Visitors Female: 58% | Male: 42% Average Age: 30 —65
OUR CIRCULATION Quarterly Circulation = 20,000 Quarterly Viewership = 80,000 Circulation Per Year = 80,000 Viewership Per Year = 2.4M
MAGAZINE DISTRIBUTION 40% mailed to homeowners in La Jolla 60% distributed to regional businesses (includes hotels)
OUR HOTEL DISTRIBUTIONLa Jolla Estancia Hotel & Spa*Empress Hotel*Grande Colonial*Hotel La Jolla*La Jolla Beach & Tennis Club*La Jolla Cove Hotel & Suites*La Jolla Shores Hotel*La Jolla Village Lodge*La Valencia Hotel*Pantai Inn*Scripps Inn La Jolla*Embassy Suites by Hilton La JollaHilton La Jolla Torrey PinesHyatt Regency La Jolla at AventineInn by the SeaLa Jolla Inn La Jolla Riviera InnSheraton La Jolla HotelThe Lodge at Torrey PinesTravelodge La Jolla Del Mar L’Auberge Del Mar*Hotel Indigo*Del Mar Motel on the BeachDel Mar InnDoubleTree Del MarHampton InnHilton Garden Inn Del MarMarriott Del MarSolana BeachCourtyard by MarriottSand Pebbles Resort Winners Circle ResortPoint LomaHotel Aqua Mar*Bay Club Hotel & MarinaHomewood Suites by HiltonHumphreys Half Moon InnThe Inn at Sunset CliffsKona Kai Resort & BaysideOcean Beach HotelOcean Villa InnRamada InnSheraton San Diego Hotel & MarinaThe Pearl HotelWyndham San Diego BaysideSan DiegoThe Keating Hotel*Hard Rock HotelHilton GaslampHilton BayfrontHorton Grand HotelKimpton Hotel PalomarKimpton Solamar HotelManchester Grand HyattMarriott Marquis San Diego MarinaOmniPendry San DiegoRenaissance San Diego DowntownSheratonThe Sofia HotelThe Westin Gaslamp QuarterThe Westin San DiegoU.S. GrantWestgate
*In-room magazines
WHAT ADVERTISERS ARE SAYING... “Sigi’s Boutique has been in business for over 40 years, and About Town Magazine is the only place we choose to advertise. We advertise with them because of the quality of the content and the clean visual presentation of the magazine. It also has brought us new customers who come in to purchase what they have seen in an issue. No other form of advertising has done that for us over the years. It has benefited our business to be associated with About Town Magazine and we are proud to do so.”
—Phyllis Lanphier, Sigi’s Boutique
“I’ve been advertising our salon in About Town Magazine for a little over two years and have been happy with the results the publication has provided. Through their clever marketing approach, our brand has found new life and a new audience. It has reminded past guests that we’re still here and brought us new business.”
—Barbara Iacometti, Details SalonSpa
“As the owners of the new Sea Breeze Mercantile gift shop in Solana Beach, we were looking for a gracious and professional entrance to San Diego County. We wanted to establish a customer base of not only beach community residents but also those guests spending time in our area. We were hoping to be a destination for those who may be in search of just the right gift items or home décor accessories. About Town Magazine has not only provided quality and aesthetically pleasing issues, but it has proven results to back it up. The magazine has generated new customers for us, which has been helpful in our little “tucked away” location in the Cedros Design District of Solana Beach. We will continue to place our advertising dollars with this magazine.”
—Shirley Cordner, Sea Breeze Mercantile
WHEN YOU ADVERTISE WITH US, YOU WILL BE INCLUDED IN ALL 5 EDITIONS!
■ About Town Magazines – Seen in N. County and Downtown X X
■ Del Mar About Town Magazines X X
■ La Jolla About Town Magazines X X X
■ Point Loma About Town Magazines X X
■ Solana Beach About Town Magazines X X
Your ad and brand will be included in the following editions and distributed to the following places:
B2B Hotels(See Hotel
Listings)
Mailed to
Homes
4330 Niagara Ave., San Diego, CA 92107 P. 619.546.7003 F. 619.222.1448 abouttownmagazines.com
Trim size of publication is 9" × 10.875". Binding method: perfect bound.
To avoid critical information from trimming off, text must not extend beyond .5" from all trims.
Digital materials are preferred. Please supply native InDesign CS3®, InDesign CS4®, InDesign CS5®, PDF/X-1 or Press Ready PDF documents. They can be uploaded to the following FTP server:
URL: ftp.bhmagazines.com Username: BHM_ads_1 Password: Upload_1
Spread, bleed 18.25" x 11.125"
Spread
Full Page, bleed 9.25" x 11.125"
Full PageFull Page
½ Page, non-bleed 8" x 5"
1⁄2 Page Horizontal
½ Page, bleed 10.875" x 4.5"
1⁄2 Page Vertical
¼ Page non-bleed 3.825" x 4.875"
1⁄4 Page
1⁄6 Page non-bleed 2.399" x 4.625"
1⁄6 Page
AD SPECS & DIMENSIONS 2012 ABOUT TOWN MAGAZINES MEDIA KIT
Files need to be the correct page size including bleed and be oriented head up. All fonts must be embedded, all images must be high-resolution (300 dpi or higher) and be in CMYK color space. Ads are recommended to be supplied with a 100% of size contract-quality proof (Iris, Kodak Approval, Rainbow, DryJet, FirstProof, or equivalent). Ads will be accepted on CD or DVD as well and can be sent to: About Town Magazines, 4330 Niagara Ave., San Diego, CA 92107, Attention: Robin De Ryckere
{ AD SPECS & DIMENSIONS }
Trim size of publication is 9” x 10.875”. Binding method: perfect bound. Bleeds: Please add .25 to all sides of ad, example: full page becomes 9.5” x 11.375”
To avoid critical information from trimming off, text must not extend beyond .5” from all trims.
Digital materials are preferred. Please supply native InDesign CS3¨, InDesign CS4¨, InDesign CS5¨, PDF/X-1 or Press Ready PDF documents. They can be uploaded to our drop box by emailing [email protected] to get the link.
Files need to be the correct page size including bleed and be oriented head up. All fonts must be embedded, all images must be high-resolution (300 dpi or higher) and be in CMYK color space. Ads are recommended to be supplied with a 100% of size contract-quality proof (Iris, Kodak Approval, Rainbow, DryJet, FirstProof, or equivalent). Ads will be accepted on CD or DVD as well and can be sent to: About Town Magazines, 4330 Niagara Ave., San Diego, CA 92107, Attention: Robin De Ryckere
4330 Niagara Avenue, San Diego CA 92107 ❘ [p] 619.546.7003 ❘ [f] 619.222.1448 ❘ [e] [email protected]
(add .25 to all sides of ad for bleed) (add .25 to all sides of ad for bleed)
4330 Niagara Ave., San Diego, CA 92107 P. 619.546.7003 F. 619.222.1448 abouttownmagazines.com
Trim size of publication is 9" × 10.875". Binding method: perfect bound.
To avoid critical information from trimming off, text must not extend beyond .5" from all trims.
Digital materials are preferred. Please supply native InDesign CS3®, InDesign CS4®, InDesign CS5®, PDF/X-1 or Press Ready PDF documents. They can be uploaded to the following FTP server:
URL: ftp.bhmagazines.com Username: BHM_ads_1 Password: Upload_1
Spread, bleed 18.25" x 11.125"
Spread
Full Page, bleed 9.25" x 11.125"
Full PageFull Page
½ Page, non-bleed 8" x 5"
1⁄2 Page Horizontal
½ Page, bleed 10.875" x 4.5"
1⁄2 Page Vertical
¼ Page non-bleed 3.825" x 4.875"
1⁄4 Page
1⁄6 Page non-bleed 2.399" x 4.625"
1⁄6 Page
AD SPECS & DIMENSIONS 2012 ABOUT TOWN MAGAZINES MEDIA KIT
Files need to be the correct page size including bleed and be oriented head up. All fonts must be embedded, all images must be high-resolution (300 dpi or higher) and be in CMYK color space. Ads are recommended to be supplied with a 100% of size contract-quality proof (Iris, Kodak Approval, Rainbow, DryJet, FirstProof, or equivalent). Ads will be accepted on CD or DVD as well and can be sent to: About Town Magazines, 4330 Niagara Ave., San Diego, CA 92107, Attention: Robin De Ryckere
{ AD SPECS & DIMENSIONS }
Trim size of publication is 9" x 10.875". Binding method: perfect bound. Bleeds: Please add .25" to all sides of ad, example: full page becomes 9.5" x 11.375"
To avoid critical information from trimming off, text must not extend beyond .5" from all trims.
Digital materials are preferred. Please supply native InDesign CS3¨, InDesign CS4¨, InDesign CS5¨, PDF/X-1 or Press Ready PDF documents. Email [email protected] to request the link to upload final documents to our dropbox.
Files need to be the correct page size including bleed and be oriented head up. All fonts must be embedded, and all images must be high-resolution (300 dpi or higher) and be in CMYK color space. Ads are recommended to be supplied with a 100% of size contract-quality proof (Iris, Kodak Approval, Rainbow, DryJet, FirstProof, or equivalent). Ads will be accepted on CD or DVD as well and can be sent to: About Town Magazines, 4330 Niagara Ave., San Diego, CA 92107, Attention: Robin De Ryckere
4330 Niagara Avenue, San Diego, CA 92107 ❘ [p] 619.546.7003 ❘ [f] 619.222.1448 ❘ [e] [email protected]
