Achieving Success Through Effective Business Communication

5/20/2018 Achieving Success Through Effective Business Communication

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Chapter 1 - 1

Achieving SuccessThrough Effective

Business Communication


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Chapter 1 - 2

Getting Ready for Business

Communication 2.0

Strategic

Plans

Policy

Documents

Project

Updates

Customer

Support

Conversation

Interaction

Publishing

Broadcasting

Hybrid Model

Traditional Model Social Model


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Chapter 1 - 3

Achieving Success Today

Communication

Senders ReceiversInformation and Meaning

Written Spoken Electronic Visual


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Communication Benefits

Stronger decision making

Faster problem solving

Earlier warning of potential problems

Increased productivity and lower costs

Stronger business relationships


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Chapter 1 - 5

Communication Benefits

Clear, persuasive marketing messages

Enhanced professional images

Greater employee engagement

Better financial results

Stronger connection with stakeholders


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Chapter 1 - 6

Forms of Communication

Casual Communication

Among Employees

Casual Communication

With Outsiders

Planned CommunicationAmong Insiders

Planned CommunicationWith Outsiders

Informal

Forma

l

Internal External


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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 7

Effective Communication

Practical Factual

Concise Clear Persuasive


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What Employers Expect

Organizing ideas and information

Expressing ideas and information

Listening actively to others

Communicating with diverse groups

Using communication technology


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What Employers Expect

Writing and speaking effectively

Adapting to audiences and situations

Applying business etiquette

Communicating ethically

Managing time and resources


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Challenges of Business

Communication

Pervasiveness

of Technology

Organizational

Evolution

Reliance on

Teamwork

Globalizationand Diversity

Value ofInformation


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Globalization

and Workforce Diversity

Products and Markets

Business Partnerships

Workers and ExecutivesCo

mmunication

C

hallenges B

usiness

Opportunities


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Increasing Value

of Business Information

Knowledge Workers

CompetitiveInsights

Regulationsand Guidelines

CustomerNeeds


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Pervasive Technology

Communication

Skill Requirements

Competitive Advantage


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Organizational Evolution

Tall Structures

Flatter Structures

Flexible Structures

Corporate Cultures
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Reliance on Teamwork

Business Usage

Complex Dynamics

Communication Skills


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Effective Communication

Connect With Audience

Use Audience-

Centered Approach

Give Constructive

Feedback

Minimize Distractions

Improve Your

Communication Skills

Use Business Etiquette


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Communication Process

Communication Barriers

Mind of the Audience

Connect With the Audience


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Communication Process

Sender

Has an Idea

1

Sender

Encodes the Idea

2

Sender

Produces Message

3

Audience

Decodes Message

6

Audience

Receives Message

5Sender

Transmits Message

4

Audience

Reacts to Message

7Audience

Sends Feedback

8


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Communication Barriers

Noise and

Distractions

ChannelBreakdowns

Filtering ofMessages

Competing

Messages


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The Mind of the Audience

Receiving

Decoding

Responding

Business Messages


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Emphasize

Familiarity

Practice

Empathy

Design for

Compatibility

ConsiderExpectations EnsureEase of Use

Receiving Messages


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Decoding Messages

Language Issues

Cultural Issues

Thinking Styles

Beliefs and Biases


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Responding to Messages

Memory

Ability

Motivation


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Minimize Distractions

Use Common Sense

Respect Differences

Acknowledge Emotions

Practice Courtesy

Limit Distractions

Anticipate Reactions


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Adopting an Audience-

Centered Approach

The You Attitude

Focus On Audience

Care About Audience

Emotional Intelligence

Learn About Audience

Relate to Audience


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Build Communication Skills

On-the-Job

Training

CommunicationClasses


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Giving and Responding to

Feedback

Constructive

Feedback

Destructive

Feedback

Process

Focused

Outcome

Focused

Personal

Attacks

Unclear

Guidelines


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Etiquette in Business

Respect

Courtesy

Common Sense


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Communication Technology

Maintain Your Perspective

Avoid Information Overload

Use Technology Productively

Reconnect With People


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Ethical Communication

True In Every Sense

Includes Relevant Information

Not Deceptive In Any Way


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Unethical Communication

Omitting Information

Misrepresentation

of Data

Abuse of Privacy

and Security

Plagiarism

Selective Misquoting

Distorting Visuals


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Recognizing Ethical Issues

Ethical Dilemma

Stakeholders

Conflicting Loyalties

Difficult Tradeoffs

Ethical Lapse

Business Pressures

Illegal Choices

Unethical Choices


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Making Ethical Choices

Policies and Structures

Individual

Employees

Corporate

ManagementCode of Ethics


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Have you defined the situation?

Why are you communicating?

What impact will your message have?

What good or harm will be achieved?

Will your assumptions change?

Are you comfortable with the decision?

General Ethical Guidelines


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Legal and Ethical Behavior

Promotions

Contracts

Employment


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Legal and Ethical Behavior

Intellectual Property

Financial Reporting

Defamation


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Achieving SuccessThrough Effective

Business Communication