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A script designed to accompany the ACME Customer Service Training Proposal PowerPoint presenation.
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A Guide to Good
Customer Service ACME Pros Office Cleaning
By Michele Hladik
Public Relations/Marketing Director
MKGT350 E1WW
Tony Bonina
9-11-11
Welcome Customer service training session for all current and new employees A variety of customer service complaints. Importance of excellent customer service Improving customer service Benefits for the customers, the employees, and the company.
Recent Customer Service Issues
Complaints need to be taken seriously Addressed at all levels Long hold times for calls Unanswered questions or requests
Unprofessional dress
Rude telephone treatment
Ignored concerns Product or service updates
The Need for
Good Customer Service
Tough economy means customers spend less
Customers feel valued and appreciated
Inspires loyalty
Brings in return business Every employee has customer contact
Never too late to begin
Customer dissatisfaction
General Procedures Excellent job performance A positive, can-do attitude Take concerns seriously and respond promptly
Listen to the customers’ requests intently and act promptly
Know about all ACME products and services
Forward requests
Follow up
Procedures for Cleaners
The most visible
Be polite
Never interfere
Wear the appropriate uniform - Clean - Professional
No cell phones
No electronic devices
Procedures for Office Staff
Phone calls - Professional - Prompt
- Hold time - Messages - Return calls
Professional business dress - Hair, makeup and jewelry - While representing the company
Procedures for Supervisors
Monitor staff members
Positive team meetings
Fit the employee to the job
Consider the way employees are treated - Rewards - Discipline
Customer Service Rewards
Customers - Better care - Satisfaction ACME employees - Employee of the Month - Special parking - Special bonus - Future rewards - Job satisfaction ACME - Continued success - Financial prosperity - Growth
Conclusion
Performing a few simple customer service procedures can make for a happier and more successful workplace. Performing these simple tasks would make current customers happy and encourage new customers to contract with ACME. Happy customers are essential to a successful business.
References American shoppers spend more for good service. (2011 August 8). Business News Daily. Retrieved September 8, 2011 from http://www.businessnewsdaily.com/good-customer-service-increases-sales- 1630/ Customer service culture change. (2011). Good Customer Service. Retrieved September 8, 2011 from http://www.goodcustomerservice.org/. Miller, A. (n.d.). Customer service tips and techniques. Business Know How. Retrieved September 10, 2011 from http://www.businessknowhow.com/marketing/cstips.htm One easy thing you can do to improve your customers' experience. (2011 April 5). Business News Daily. Retrieved September 10, 2011 fromhttp://www.businessnewsdaily.com/improving-customer-service-1151/ Small business gives best customer service. (2011 May 4). Business News Daily. Retrieved September 8, 2011 from http://www.businessnewsdaily.com/small- business-customer-service-1250/