Active Ageing Sponsorship Prospectus

For older Australians

PANTONE 432 UCMYK 23c 2m 0y 77kRGB 75r 87g 95b

PANTONE 173 UCMYK 0c 69m 100y 4kRGB 232r 109g 31b

PANTONE 144 UCMYK 0c 48m 100y 0kRGB 248r 151g 29b

PANTONE 377 UCMYK 45c 0m 100y 24kRGB 120r 162g 47b

PANTONE 390 UCMYK 22c 0m 100y 8kRGB 193r 205g 35b

PANTONE 123 UCMYK 0c 24m 94y 0kRGB 255r 196g 37b

Blueberry

Pumpkin

Orange

Pea

Lime

Banana

COTA ColoursThe names next to each colour have been added by Dorina in SA not Hybrid.

They may be easier to refer to when discussing colours.

• An independent organisation run by older people for older people

• The voice of seniors, advocating on behalf of seniors to influence local, state and federal government, business and the community

• A provider of programs and projects that benefit seniors, including the Seniors’ Housing Centre, Living Longer Living Stronger, technology training, peer education and crime and safety awareness and information sessions

• A member organisation providing benefits including the Ambassador Card, COTA Home Maintenance, ‘ONECOTA’ magazine and free or reduced prices to attend our events for individual and organisational members

• An incorporated, non-profit, charitable, deductible gift recipient organisation governed by an elected Board, managed and run by professional staff, and supported by the generous contributions of many volunteers

• Recognised by the state and federal governments as the peak seniors’ organisation in Western Australia

• A member of COTA Australia, an organisation that brings together all state and territory COTAs. Nationally, we:

• Assist and resource the COTA Australia National Policy Council in the key areas of policy development, information dissemination and resource development

• Collect, interpret and disseminate information within the COTA network and to interested external individuals and organisations

• The peak non-government seniors’ organisation in Western Australia, widely respected for its policy and program work. Our submissions to Government have resulted in a number of significant improvements in services for seniors in recent times

• A uniquely inclusive organisation. Unlike mass membership organisations which lobby solely for their members, we seek to promote the interests of all older Western Australians, irrespective of their origin, situation or background.

COTA (WA)

COTA (WA) – the voice of older Western Australians is...

A Study of 305 randomised controlled trials with 339,274 Senior participants has found that physical activity is potentially as effective as drug interventions on the secondary prevention of coronary heart disease, stroke, heart failure, and pre-diabetes – common causes of mortality in ageing. Exercise is literally the best medicine!.

BMJ 2013; p347

Active Ageing (as defined by the UN) is the process of optimising opportunities for health, participation and security in order to enhance quality of life as people age.

Active Ageing is about helping people realise their potential for physical, social and mental well-being enabling them to continue participating in society. Active Ageing aims to extend health, life expectancy and quality of life for all people as they age.

COTA (WA) is committed to Active Ageing initiatives that have a true impact on Seniors’ wellbeing in Western Australia. These initiatives empower Seniors to continue living in their communities of choice with independence, freedom and dignity.

Living Longer Living StrongerEstablished in 2004, Living Longer Living Stronger is an evidence-based progressive strength and exercise program aimed at improving the health, wellbeing and independence of people over 50 years of age.

Living Longer Living Stronger has been independently evaluated, and is supported by international research as an effective means of controlling many conditions associated with ageing.

Participants receive individualised programs for their medical circumstances, then participate in a fun group setting. Living Longer Living Stronger operates in sixty gyms and clinics throughout Western Australia.

Proven Benefits:• Increased functional strength and muscle mass

• Maintenance of bone density

• Improvements in balance, mobility, co-ordination and flexibility.

• Prevention of falls

• Effective weight management tool

• Decreases arthritic inflammation

• Improved heart conditioning

• Effective anti-depressant

Reduction of chronic diseases :

• Arthritis

• Sleep Disorders

• Type 2 Diabetes

• Osteoporosis

• Cardiovascular Diseases

• Cognitive Decline

Mall WalkingA free community exercise activity taking place in safe indoor Shopping Mall locations. Mall Walking combines stretching, vigorous walking, and social activities that help improve balance, gait and cardiovascular fitness while combating social isolation amongst the elderly.

Our Active Ageing programs

More than a fifth of Western Australia’s population will be over the age of 60 by 2021. The ageing population presents an opportunity for organisations to connect with and be seen to support this growing sector of the community.

Align your brand with a trusted organisation: COTA (WA) and Living Longer Living Stronger are known, trusted and respected brands with high recognition amongst this growing demographic.

Be part of the shift to wellness: Older people are the fastest growing segment of fitness industry customers and there is increasing recognition of the importance of physical activity as an effective way to improve health and wellbeing in later life.

Leverage and network with like-minded organisations: COTA (WA) has 200 organisational members and Living Longer Living Stronger delivers 60 services around Western Australia. Our Mall Walking service operates in several major metropolitan shopping centres. Linking with this network provides a unique opportunity for your organisation.

Nationally known, locally recognised: There is a COTA in every State and Territory, each focusing on local seniors’ issues and concerns. Our national member magazine, OneCOTA brings it all together.

Our Active Ageing programs are currently not funded by the State or Federal Government. We are currently seeking partner organisations with whom we can develop and maintain mutually beneficial relationships. Our Sponsorship Opportunities are listed in detail on the following pages.

Partnering with COTA (WA)

Living Longer Living Stronger has tripled my lower body strength and doubled my upper body strength. My circulatory system works more efficiently and I have better balance and better posture. Exercise gives us a better quality of life.

Dr Bob Ziegler, LLLS participant, 85

Support and Recognition (non-package)

As a deductible gift recipient and registered charity, COTA (WA) thanks and acknowledges individuals and organisations that make tax deductible donations enabling us to maintain our services to achieve our Organisational Vision of:

An equitable, just and inclusive society in which older people can flourish.

Please contact us for more details.

Corporate Volunteering and Staff Engagement OpportunitiesCOTA (WA) also have a wide range of volunteering opportunities for staff placement and engagement in events, fundraising, technology training and other functions.

Please contact us for more details.

Active Ageing Supporter Recognition

$1,000 pa

• 12 month logo and banner Linkage on COTA (WA) Active Ageing website directory as a Proud Sponsor

• 12 month logo and banner Linkage on Living Longer Living Stronger website directory of Providers

• Logo and banner inclusion as sponsor in Active Ageing e-newsletter to LLLS and Mall Walking Centres

• Social media linkage through Living Longer Living Stronger LLLS facebook page

Bronze Sponsorship

$5,000pa

As Active Ageing Supporter Recognition package plus :

• Access for onsite photo and interview opportunities organised with either Living Longer Living Stronger or Mall Walking programs

• Press Release/Package announcing collaborative arrangement published in COTA e-newsletter to 1,700+ recipients and social media

• Logo and banner inclusion on COTA e-newsletter to 1,700+ recipients and social media

• Focus article hosted on COTA (WA) and LLLS websites for 12 months, highlighting our collaborative relationship

Sponsorship Opportunities

Up to 10 Available

Sponsorship Opportunities

Silver Sponsorship

$12,500pa

As Bronze Sponsorship plus :

• Launch and press event held at Living Longer Living Stronger or Mall Walking centre of choice – with special guests and refreshments organised

• Annual distribution of sponsorship kits including your poster and display materials distributed to all 60 Living Longer Living Stronger sites and all COTA Mall Walking Centres

• Inclusion of sponsorship material in all Living Longer Living Stronger Participant Packs for new participants in the program

• Distribution rights of materials to all Living Longer Living Stronger Centres

• Participation and accreditation in annual Active Ageing Annual Excellence awards as named sponsor

Gold Sponsorship

$40,000pa

As Silver Sponsorship plus :

• Activity of Active Ageing programs

• Named Sponsorship of a Living Longer Living Stronger Centre and quarterly updates from an Instructor and Participant (as part of briefing report)

• Two annual events held at Sponsored Centre showcasing your collaboration and involvement

• Display on-site at Sponsored Centre of sponsorship materials and promotional material for 12 months

• Quarterly group updates from selected Centre for 12 months

• Bi-annual distribution of packs of your materials to all Living Longer Living Stronger and Mall Walking Centres

• Representation of Living Longer Living Stronger Ambassadors at four of your events and functions

• Naming of Best Living Longer Living Stronger Instructor (Metropolitan and Regional) Award and Best Walk Leader Awards in annual Active Ageing Awards

Up to 5 Available

Only 1 Available

Sponsorship Opportunities

Platinum Sponsorship

$150,000pa (exclusive naming rights)

As Gold Sponsorship plus :

• Exclusive naming rights of all COTA Active Ageing programs and initiatives, including Living Longer Living Stronger and Mall Walking, including co-branding of logos and identity on all printed and online materials, and annual Awards

• Display on-site at all Centres of physical logos, banners and promotional material for 12 months

• Naming of Best Living Longer Living Stronger Centre and Mall Walking Centre Award in Annual Awards

• Naming and representation in OneCOTA National magazine for all Active Ageing initiatives

• Four events held at Mall Walking or Living Longer Living Stronger Centres during the year to showcase collaboration and involvement

Contact Us

Discuss this exciting opportunity with COTA (WA) CEO, Ken Marston on 9472 0104 or 0403 66021, or email exec@cotawa.org.au

Visit COTA: www.cotawa.org.au

Visit Living Longer Living Stronger: www.lllswa.org.au

Only 1 Available

Having participated in the Living Longer Living Stronger program for 9 years I can testify to the benefits I have experienced as a result of the twice weekly sessions. The program allows participants to progress at their own pace and adjust weights to suit capabilities. One of the great benefits of Living Longer Living Stronger is the social interaction between participants and this goes a long way to assisting the mental well being of all of us.

Bettine Heathcote, LLLS Participant

street address: The Perron Centre 61 Kitchener Avenue Victoria Park WA 6100

postal address: PO Box 923 Victoria Park WA 6979

tel: (08) 9472 0104

fax: (08) 6161 8902

email: exec@cotawa.org.au

web: www.cotawa.org.au