Active Loop Interactive TV content portfolio

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    CONTENT PORTFOLIOV 5February 2009

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    Formats from Active Loop Television

    1A B O U T A C T I V E L O O PT E L E V I S I O N

    Since January 2007, ALTV has produced 2880 hours ofinteractive TV a month worldwide. We have delivered a widevariety of interactive TV solutions to a number of markets,including North America, Scandinavia, Germany, the UK,Eastern Europe, the Middle East, South-East Asia and China.Active Loop Television (ALTV) was cr eated in 2006 byexperienced TV producers and technicians in Norway. The teamhad successfully worked with mobile-driven interactivity forvarious broadcasters over six years. ALTV is a managementbuyout of the Interactive TV division of The Mobile MediaCompany taking over existing customers, technology and TV

    formats.

    ALTV is a highly specialised company focussed on delivering

    significant profits to broadcasters. Any viewer with a mobilephone can connect to TV channels for a mix of participation,user-generated TV content, and on and off screen mobileservices.

    ALTV has a multi-platform approach where viewers are treatedas customers and the customer relation can be personalisedand expanded from the one to many TV screen experiences.

    This builds long term, and therefore profitable, relations.

    GET KEEP GROW USE is our approach to monetisingviewers for our broadcast partners.

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    Cost-effective, revenue generating TV programming.

    2

    I N T E R A C T I V E A U T O M A T E D C H A N N E L S

    Formats from Active Loop Television

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    Formats from Active Loop Television

    2 . 1 I N T E R A C T I V E V I D E O J U K E B O XInteractive Jukebox is a great way of creating a highly effective andprofitable automated TV channel. You just load the system with videosand the viewers decide what they want to see. They can alsocommunicate with each other and participate in fun interactiveservices.

    2 . 1 . 1 . 1 i n t e r a c t i v e m u s i c j u k e b o x...finally a TV channel you control!

    Viewers themselves control the Interactive

    Video Jukebox with their mobile phones.They can vote on their favourite videos (theplay-list is updated live) and chat on or off-screen when their videos are played.

    A number of additional services such asnegative voting, Hall-of-Fame, MMSpictures, VIP-accounts and sponsorintegration, are available. The Music VideoJukebox is already a unique and provensuccess in North America and severalEuropean markets.

    2 . 1 . 1 . 2 H a v o c J u k e b o xMaking TV music communities:

    The Interactive Video Jukebox allows viewers to control the video playlist from amusic library. The ALTV jukebox is a fully-automated solution that combines voting for your favourite videos with text messagechat and mobile picture messaging (MMS).

    The Music Video Jukebox can either bescheduled as part of a broadcastersexisting weekly programming, or be tailor-made into a brand new Music TV channel.

    2 . 2 F U L L S C R E E N G A M E S2 . 2 . 1 . 1 I n t e r a c t i v e q u i z c h a n n e lChallenge yourself and the world!

    The interactive quiz channel is a fullyautomated quiz format where viewersanswer multiple choice questions in variouscategories. The system automaticallyselects and alerts winners.

    The interactive quiz channel is scheduled

    with different segments and pre-recorded voiceovers and bumpers to personalisethe wholly automated program.

    2 . 2 . 1 . 2 W i n n e r s c i r c l eGet into the Game mood!

    Get into the inner circle by qualifying liveduring the broadcast. Then stay in the

    winners circle by winning battles off-air.

    Winners Circle is a participation gameshow with 12 or more micro games basedon SMS, and optionally IVR and WAPparticipation.

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    Invite your viewers to be a part of the show by engaging them in communication with

    the program host.

    3 I N T E R A C T I V E S T U D I O S H O W S

    Formats from Active Loop Television

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    Formats from Active Loop Television

    3 . 1 . 1 . 1 L o o k - a - L i k eWho wants to look like a celebrity?

    This Look-a-Like studio show invitesviewers to send in their photos and shortpromos by MMS to be matched with theirLook-a-Like celebrity and for a momentdream their own celebrity lifestyle.

    A host and other viewers see othersmatched with our database of stars. Theparticipants are competing to be the best

    Look-a-Like in a live studio program withchat and gossip.

    3 . 1 . 1 . 2 M a t c h M eThe Ultimate dating show!

    Match Me studio show is a live showwhich helps viewers find a new friend, adate, a boyfriend or girlfriend by creating their own profiles using the mobilephone.

    The community lives 24/7 outside the TVscreen.

    3 . 1 . 1 . 3 T e x t M e T VSocial networking and Community Building for TV

    TEXT-ME TV is a single camera hostedprogram and the ultimate interactivecommunity TV show with a targetaudience aged 12-29.

    TEXT-ME TV raises revenue via premiumcharged messaging and combines allmajor SMS/MMS-transaction motivatingservices Communication (Chat), In-

    fluence (voting) and winning prizes(competitions).

    3 . 1 . 1 . 4 W i n n e r s c i r c l e l i v e h o s t e d s h o wGet into the Game mood!

    First get into the inner circle by qualifyinglive during the broadcast. Then stay inthe winners circle by winning battles and

    a bit of luck. Winners Circle is aparticipation game show format with 12or more micro games based on SMS,and optionally IVR and WAP participation.

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    Adding value to existing programming by running appealing overlay games and

    applications.

    4

    I N T E R A C T I V E O V E R L A Y G A M E S

    Formats from Active Loop Television

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    Formats from Active Loop Television

    4 . 1 . 1 . 3 K a r m a M a t c h

    tch?

    ut how well

    nd

    4 . 2

    4 . 1 P E R S O N A L E V A L U A T I O N4 . 1 . 1 . 1 X - f a c t o rHow hot are you?

    Participants send in their name to checkout how hot they are. The viewer getshis or her name with a hot or not factoron the screen and on the mobile byreturning animated percentage and an

    amusing comment.

    4 . 1 . 1 . 2 Z o d i a cViewers can see into their future on this astrology

    format!

    Viewers can see into their future with thisastrology format. Send in your date of birthand get an astrology reading of your futurelove, work and money situation with yourname on the screen. The viewer ex-perience is enriched by compelling on-screen graphics and an animated returnmessage. Zodiac is a possible subscriptionservice so revenue is generated off-air.

    Does your Karmas ma

    Send in two names and check oyour Karmas match. The Karma God helpspeople to find their colour aura and thepercentage for how well their Karmasmatch. The smile factor is ensured by afunny text accompanying an on-screenanimation. All participants get the text apercentage animation back to their mobilephone, as well as seeing their names on TVscreen

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    Formats from Active Loop Television

    L O V E G A M E S

    4 . 2 . 1 . 1 L o v e m e t e rTake the temperature on your relationship!

    ip game based

    by a funny

    Send in two names and get your best

    g!

    !

    e Wheel of Love is spinning, your

    ent factor is ensured by a

    Let the cards give you

    ards

    Want to make somebo

    voodoopell

    LoveMeter is a relationshon how well two people fit together. Sendin two names and the applicationcalculates your compatibility.

    The smile factor is ensured text accompanying an on-screenanimation. All participants get the text

    and percentage animation back to theirmobile phone, as well as seeing theirnames on TV screen

    4 . 2 . 1 . 2 K a m a S u t r aMake love not war

    matched Kama Sutra position with ananimation back to your phone! With a

    great comment accompanying your bestposition shown on screen.

    Comes with a health warnin

    4 . 2 . 1 . 3 W h e e l o f L o v eSpin the Wheel of Love

    Thromantic destiny awaits. Send in twonames and the application calculatescompatibility.

    The entertainm funny text accompanying an on-screenanimation All participants get the text andpercentage animation back to theirmobile phones.

    4 . 2 . 1 . 4 T a r o t L o v e

    a verdict!To be read from Tarot cards is a wellknown game activity. By sending in twonames the Love Tarot gives the couple areading of their love situation by givingthem one of the original cards in the 21Card decks of tarot cards. All participantsget the text and percentage animationback to their mobile phone, as well asseeing their result on the TV screen.

    4 . 2 . 1 . 5 C e l t i c L o v e

    Let the ancient wisdom of the Celtics give you a loveverdict!

    To be read from Celtic cards is a well knowngame activity. By sending in two names theCeltic Cards gives the couple a reading of

    their love situation by the next months.Participants are given one of the original cin the 10 Card decks of Celtic cards. Allparticipants get the text and percentageanimation back to their mobile phone, as wellas seeing their result on the TV screen.

    4 . 2 . 1 . 6 V o o d o L o v e

    dy love you, cast a love spell!

    VoodooLove is based on thecommon knowledge of how one can ssomeone to influence them to do whatone want them to do - like love. Bysending in two names love needles rushinto a doll and give a love spell to thatspecial one.

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    Formats from Active Loop Television

    4 . 2 . 1 . 7 T h e F o r t u n e C o o k i e

    spelle and wisdom of the fortune

    e. The

    ed

    the

    tand

    en

    4 . 2 . 1 . 8 L o v e m e l o v e m e n o t

    oveMenot is based on the game

    he

    The Sex God . Dr. Sexus - is a game where participants send in twonames to find out if they are a sexualmatch. Participants will get a commenabout how they fit sexually togetherwhat they can do to improve it. Allparticipants get the text and percentageanimation back to their mobile phone, aswell as seeing their names on TV scre

    Are you hand in a glove together?

    4 . 2 . 1 . 9 D r . S E X U S

    where plucking the petals of a Daisy one

    by one saying for each one of them -LoveMe - next one Love me not until tlast one reveals the true love of the lovesubject

    cookies are widely known and TheFortune Cookie is no exception herparticipant gets a Love fortune andwisdom from the cracking the cookiecompatibility. The smile factor is ensurby a funny text accompanying an on-screen animation. All participants gettext and percentage animation back totheir mobile phone, as well as seeing

    their names on TV screen.

    The fortun

    LoveMeL

    Get a Fortune Cookie love

    Make sure its love!

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    Formats from Active Loop Television

    4 . 5 P U Z Z L E4 . 5 . 1 . 1 H i t t h e P r i c eGuess the price of a product by sending in SMSmessages.

    Guess the price of a product by sendingin SMS messages. Get the price right towin it.

    Each guess will be represented by a dart that hits the screen. The exciting

    graphics grab the attention of viewersand attract ongoing attempts to guess.

    If you get the price right first, or you areclosest to the price, youll win the prize.Obvious prize sponsor integration

    opportunities.

    4 . 5 . 1 . 2 M u s i q u i zShow your music muscle!

    Music Quiz is a premium SMS quiz whereparticipants show off their knowledge inmusic by answering multiple choicequestions. They can prove their musicmuscle in pop, rock and hits with 3questions in each category with 3alternatives to choose. A display ofsponsored prizes is integrated.Participants can enter the game at anytime.

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    Formats from Active Loop Television

    In development

    4 . 5 . 2 P U Z Z L E S4 . 5 . 2 . 1 S i n g S a n gDo you know your music history?

    A sentence from a very famous songs lyrics isdisplayed with the name of the group/artist performing.The lyrics have one word missing, which is the wordparticipants must find and SMS to SingSang. Such as:The Beatles: Yesterday, All my troubles . so far

    away.

    4 . 5 . 2 . 2 H o o l y w o o d G e e k Are you a Hollywood Geek?

    Guess Hollywood themed questions and beat theaverage score or go head-to-head with a friend or yourentire family!

    4 . 5 . 3 P E R S O N A L E V A L U A T I O N4 . 5 . 3 . 1 M a g i c l o v e C a r dAre You under love's magical spell, or still looking for

    your fairy tale ending?

    Don't worry, Magic Love Tarot reading shows you love'smagical potential day by day, week by week, month bymonth. Text in your name and birth date and you willget your Magic Tarot Card to help you on your way! On screen SMS with GIF animation returned to the mobile.

    4 . 5 . 3 . 2 L o v e V e r d i c tGet your Love verdicts for 2008.

    Send in your name and your birth date and we will give you a forecast of your love life for 2008!

    4 . 5 . 3 . 3 F l i r tPunch In Your love interest with this game and Improve

    your flirting technique!

    Send in your name and birth date and we will give youa knockout flirting tip.

    On screen SMS and return messages of GIF animation.

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    Formats from Active Loop Television

    4 . 5 . 3 . 4 C e l e b r i t y d a t eWho is your perfect celebrity date?

    Find out by texting your name and we will find yourcelebrity dream date.

    4 . 5 . 3 . 5 G o o d o r B a d t h i s y e a r ?Have you been a good boy or girl this year?

    Find out by sending in your name and we will calculate itby giving you as many presents as you have been goodor bad!

    4 . 5 . 3 . 6 A r e y o u a g o o d o r b a d E a s t e r B u n n y ?What kind of Easter Bunny Qualities do you have?

    Find out by sending in your name and we will calculate itwith giving you as many eggs as you rate as the topEaster Bunny!

    4 . 5 . 3 . 7 T h e a n a g r a m t e s tYour name has a hidden meaning!

    Did you know that rearranging the letters of "George Bush"gives "He bugs Gore", "Madonna Louise Ciccone" gives"Occasional nude income" and "William Shakespeare", "I ama weakish speller"??!

    Send us your name and well tell you what it spells!

    4 . 5 . 3 . 8 T h e C e l e b r i t y H o o l i g a nWhat would you be like if you were acelebrity?

    If you were a celebrity who would you be and how would you behave?Send in your name and birth date and we will tell you.

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    Formats from Active Loop Television

    4 . 5 . 4 L O V E G A M E S4 . 5 . 4 . 1 C o m p a t i b l y L o v e R e p o r tCheck out the love potential between you & your love.

    Check the meter on how well you match. Let us give youan healthy advice on your relationship! Text in yournames and see for yourselves.

    4 . 5 . 4 . 2 A s k t h e M a g i c 8 b a l lAsk the Magic 8 Love ball a question about your loveand relationships!

    The 8 Magic Love Ball will tell you if its time to lovethem or leave them.

    4 . 5 . 4 . 3 T h e L o v e B o a tCheck out where and why the LoveBoat would take

    you!

    See what kind of vacation matches your relationship!Text two names and we will tell you.

    4 . 5 . 4 . 4 T h e C e l e b T r i pCheck out which Celeb you will hit it off on vacationwith! ...and how and where would you go?

    Send in your name to be matched with a celebrity tosee where YOU would go on vacation, why this placeand what YOU do there! .

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    Formats from Active Loop Television

    4 . 5 . 4 . 5 S e c r e t C r u s h B a r o m e t e r want to know how much your secret crush likes you?

    Text us your name and the name of your secret crush andyou will get a percentage and a comment about how well you and your secret crush match! Either you must goahead with your love interest or maybe you must forget it.

    4 . 5 . 4 . 6 D a t e m e N o w !Get the best pickup line for you and get the one you

    Send in your name, sex and birth date and we will give the

    are you?we will find the ultimate love song

    want!

    best pickup line to start dating with.

    4 . 5 . 4 . 7 L o v e S o n gWhich Love song

    Text in two names and for just you and tell you why this song is for you!

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    Add a sprinkle of interactivity on your existing TV shows by using Active Loops

    interactive toolbox.

    5

    I N T E R A C T I V E A D A P T A T I O N S

    Formats from Active Loop Television

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    Formats from Active Loop Television

    5 . 1 . 1 O V E R L A Y QU I ZZE S A 30 second spot tells the story of the a film or a celebrity competition quiz.Questions are displayed with multiplechoice answers based around internationalmovie celebrities, Hollywood stars and localcelebrities.

    5 . 2 R E - R U N C O N C E P T SBeing a part of the story!

    Breathe new life into re-run programming by incorporating chat, votingand competitions. Chat adds new editorial, voting gives eachbroadcast an added dynamic and so do competitions. All are also newsources of income.

    Viewers can also send MMS pictures and videos for on-screen display. A host or moderator can talk to and with viewers, either driving the

    chat through a clear theme, or commenting on the viewers input. Thehost or Moderator trigger competitions, and announces polls.Constantly asking for the viewers opinion and participation.

    5 . 2 . 1 . 1 B i g B r o t h e r r e - r u n c h a tExpress yourself and connect to other fans

    Reality shows create strong views anddedicated fans. Why not let them express themselves and share their thoughts andviews with others.

    Overlaid interactive services are a greatway to add value to re-runs of shows andlet hard core fans connect with each other.

    5 . 2 . 1 . 2 T o p M o d e l C h a tTalk to the experts

    Let the viewers talk to the key people of the program as a host for a chat session.This way hard core fans can even closer tothe TV program and its stars.

    The host can be represented as a stillpicture or as a live cam from the session.

    5 . 2 . 1 . 3 T o p M o d e l M o r p hFind your twin model

    Send in your MMS picture; get 15 secondsof fame on TV and in addition we will findyour twin model!

    The match will be displayed on screen as amorph between your face and your twin

    model with a match percentage. Themorph is also sent back to your phone asan MMS.

    5 . 2 . 1 . 4 T o p M o d e l B o b b l eAre you a fashion expert?

    Solve on screen fashion related wordpuzzles and win great prizes. The quicker

    you answer the more points you collectand the closer you are to win the grandprize!

    Simply text in your answer and get instantresponse with updated points in youraccount.

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    Formats from Active Loop Television

    5 . 2 . 1 . 5 R o b i n s o n E k s p e d i s j o n e n( T h e E x p l o r e r ) 3 G i n t e r a c t i o n

    The ultimate mobile experience

    With this 3G service viewers canexperience the Explorer whenever theywant and see video material not shownon TV. By calling a streaming video callservice and navigating with the keys on the mobile phone, or log on to themobile internet service the viewers can follow their favourite contestant and

    participate in exclusive mobile services.

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    Making big experiences bigger. Invite the audience on live events and exhibitions toparticipate and be involved using ALTVs portfolio of ready to use interactive arena

    formats.

    6 I N T E R A C T I V E A R E N A

    Formats from Active Loop Television

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    Formats from Active Loop Television

    6 . 1 V O T I N G & P O L L SLet the audience decide!

    Your audience can vote for specific voting alternatives or express howmuch they agree or disagree using their mobile phone. The result canbe visualized in a variety of ways.

    6 . 1 . 1 . 1 C l u s t e r e d B a r s Animated bars showing the choice of theaudience with a percentage peralternative. Can also show comparabledata to see how the viewer opinion has

    changed over time.

    6 . 1 . 1 . 2 P i e d i a g r a m Another way to visualize the audiencesopinions is showing their contribution of100% in a pie diagram. This way it is easy to see the distribution of opinions in theaudience.

    6 . 1 . 1 . 3 Av e rage Ba rIn polls you might want to get theaudiences average opinion towards aspecific question; if the agree ordisagree. Average bar is a great way tovisualize the result of such polls.

    6 . 2 S H O U T S & C H A TLet your audience be heard!

    Let your audience express their views and opinions on screen andshare them with the public at the venue. Messages from the audiencecan be displayed on screen in a number of ways.

    6 . 2 . 1 . 1 F u l l s c r e e n t e x t - t o - s c r e e nPeople love seeing their message on the bigscreen! By inviting your audience to express their views they will get an added value totheir live experience.

    6 . 2 . 1 . 2 M e s s a g e s c r o l l e rIf you want to combine the audiencemessages with other screen content thiscan be done by scrolling the text over thescreen.

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    Formats from Active Loop Television

    P i c t u r e S c r a m b l e

    What or who is hidde

    6 . 3 . 1 . 9 C r o s s p u z z l eSolve the cross puzzle and find the

    you get the question and

    6 . 3 . 1 . 1 1

    This ALTVs version of the old street

    By puzzling the rebus containing of

    n in the scrambled

    picture? It gradually gets easier to seeand the first to answer correctly is thewinner.

    hidden word. The individual words in the

    puzzle are gradually filled in and it getseasier and easier to solve the puzzle andfind the hidden word.

    6 . 3 . 1 . 1 0 S i n g l e Q u e s t i o n Q u i zIn this quiz

    the answer is a single word or a shortsentence. Send in the right answer,

    thats it no more mumbo jumbo.

    V i s u a l C h a l l e n g e

    hustle game. If you keep attention andcan see under which cup the ball getshidden you can outsmart the hustler.

    6 . 3 . 1 . 1 2 R e b u spictures, letters and words you should be

    able to find the hidden answer. This is asimple, fun and visual version of a quiz.

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    Address: 4, UBI Colony, Road no.3, Banjara Hills,

    Active Loop Television North America

    Active Loop Television Asia Pacific

    Email: [email protected]

    355 King Street West, Suite 400

    c/o MyThum Interactive Inc.

    Hyderabad, Andra Pradesh,

    Active Loop Television UK

    Active Loop Television AS

    c/o Orange Films Pvt. Ltd.

    [email protected]

    [email protected]

    www.active-loop.com

    [email protected]

    0161 OSLO, NORWAY

    Active Loop UK Ltd.

    Stortingsgaten 30

    44.207 100 1044

    Toronto, Ontario

    INDIA 500 034

    Formats from Active Loop Television

    M5V 1J6

    o

    Monetizing Viewers!Cross platform interactive TV