Activities UpdateFINRA Investor Education and FINRA Investor Education Foundation

ASEC Partners Meeting – October 22, 2008

2 Copyright 2008 FINRA

Early Retirement Scams: Workplace Outreach

Two Resources: Employers Employees

Distribution to Human Resource Professionals International Foundation of Employee

Benefit Plans Society of Human Resources

Managers Center for American Nurses

3 Copyright 2008 FINRA

Job Dislocation 101: Plant Closing Outreach

Three new resources: Job Dislocation: Managing the Financial

Impact of Unexpected Job Loss Using COBRA to Keep Your Health

Insurance 401(k) Hardship Withdrawals

Partnerships with: National Association of State Workforce

Agencies (NASWA) California Employment Development

Department Workforce Solutions East Texas Board

4 Copyright 2008 FINRA

BrightScore: Online Credit Management Tool

Over 39,000 military users

90 days of online access

Participants with scores below 620 can use tool again after 90 days

Toll-free access to talk with LIVE Certified Credit Counselors

Partnership with InCharge Foundation

5 Copyright 2008 FINRA

Protection Strategy– Know that they are vulnerable– Recognize persuasion techniques– Take simple, highly protective steps• Ask questions• Check answers

Use academic and survey research to mount a social norm campaign to measurably reduce senior susceptibility to investment fraud

Senior Investor Protection Pilot Project

6 Copyright 2008 FINRA

Social Norm/Awareness Campaign(8 weeks) Spokane, WA and The Villages, FL PSAs, paid and earned media www.SaveAndInvest.org/55Plus (888) 295-7422 Direct mail

Persuasion Workshops Sequim, WA Experimental design

Results being measured

Senior Investor Protection Pilot

7 Copyright 2008 FINRA

Persuasion Workshops – Behavior Change

8 Copyright 2008 FINRA

9 Copyright 2008 FINRA

Contact Information

John M. Gannon

Senior Vice President, FINRA

President, FINRA Investor Education Foundation

1735 K Street, NW

Washington, DC 20006

202-974-2842

john.gannon@finra.org

www.finra.org

www.finrafoundation.org

www.SaveAndInvest.org