ADDITIONAL PROMO IDEAS

GET YOUR GAME FACE ON!Purchase $XX worth of clothing to receive an online code to get ‘your game face on’ (a shirt) by uploading a picture of yourself.  This picture will be pixelized and silk-screened onto a t-shirt for you (add fun PIXELS-themed taglines like “GET YOUR GAME FACE ON” or “I SCORED IN THE 80’s”). 

Plus upload your pixelated picture to participating social media sites to receive a discount on your next clothing purchase and be entered into the “Get Your Game Face On’ Sweepstakes for a chance to win a pair of movie ticketsor a Vacation around the world to the locations from the film! (New York, London, India, etc.)!  

Clothing store environment can highlight this promotion by featuring unique pixelated mannequins wearing PIXELS branded clothing.

APPAREL RETAILER PROMO

PIXELS ARCADE TOURNAMENT - WE GOT GAME!This campaign brings the Classic Arcade Game Tournament to a mall near you, with a modern day social media spin. Tournament Players play in real time on a group of retro arcade video game machines attached to unique interactive PIXELS Standees. The highest scorers will instantly be broadcast live online, posted to select social media sites, and featured on PIXELS’ website and other participating Partners’ websites, etc. with the header “WINNER!! PIXELS says YOU’VE GOT GAME!!

The Tournament will feature popular video games from the film and the highest scorer from each mall will win a Life-size Pixelated Replica of Yourself (every hardcore gamer’s fantasy prize!) and will move into the national tournament where the winner receives a Customized Game Room filled with Retro Arcade Games, a Sony PS4 Console, and a 60” Sony TV!!

MALL EVENT PROMO

PIXELS ARCADE TOURNAMENT - WE GOT GAME!The mall environment will feature PIXELS and Tournament signage throughout the mall, and mimic a ‘real’ attack by Pac-Man by featuring giant paper clings throughout the mall that create the effect of huge bites taken out of chairs, walls, elevators, etc.

Optional – Expand this concept by placing these arcade machine standees in third party venues such as Theaters or Food Partners to hold localized tournaments, or in strategically placed Mobile Arcade Trucks (with lenticular pixelated image wrapped around it).

MALL EVENT PROMO

Q-Bert Virtual Pet

• Partner can create app to take care of Q-bert, their AR virtual pet!

• Scan food packaging to unlock a miniature 3D Q-bert in AR space• CARE FOR HIM

– Feed him food• PLAY WITH HIM

– Play minigames with unlockable achievements• POSE WITH HIM

– Snap pictures with him and share them to Facebook and Twitter

– Record video of his interactions and share to YouTube or Facebook

• Uses his voice and SFX from the film

Q-Bert Virtual Pet

Pixels Photobomb• Partner can create web app lets you snap a photo and add characters from the film

like they were really there• ARCADERS

– Adam Sandler, Kevin James… The whole crew• VIDEO GAME CHARACTERS

– Q-Bert– Dog from Duck Hunt– Space Invaders

• All photos are shareable– Download to your phone & share to Instagram– Share directly to Facebook, Twitter

• Includes a branded Tumblr site where curated fan photos are posted to a public gallery

• Web app works in mobile browsers – No need for app download

Pixels Photobomb