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“Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and, like any discipline, it
can be learned.”
Peter F. Drucker
“Much of our American progress has been the product of the individual who had an idea;
pursued it; fashioned it; tenaciously clung to it against all odds; and then produced it, sold it
and profited from it.” --Hubert Humphrey, 1966
KEY ACTIVITIES•Identifying an opportunity•Exploiting or developing this opportunity•Running a new business successfully
Purnima Viands Pvt. Ltd. Under the brand name of Chulha (www.chulha.co.in), they provide very reasonably priced, hygenic food in packed steel containers to the customers. Customers usually consist of bachelors who have relocated away from their families for work or studies and have no time or place to cook their own food. These people are abundant in the IT industry in India, especially Bangalore, which is the IT hub of the country.
27/2, F1, 3rd Main, K.R.Gardens, MurugeshpalyaBangalore, Karnataka, 560017 IndiaTel: 9886644750Email: [email protected]://www.chulha.co.in
Deliver Value
Hours of Operation:
Monday: 09:30 am - 06:30 pm
Tuesday:09:30 am - 06:30 pm
Wednesday:09:30 am - 06:30 pm
Thursday:09:30 am - 06:30 pm
Friday:09:30 am - 06:30 pm
Saturday:09:30 am - 06:30 pm
Sunday: Closed Payment Modes:Cash,Cheques Users Reviews on Chulha Caterers in Airport Road at
Justdial.com
Review by Sudhi 16th Oct, 2009. We tried their services for a lunch requirement on Saturday. The food was worth the cost that we paid for it. On time and very good service given.
HAPPY
PRICE
MENU
Such questions have been coming up since…
where can i find tiffin services in bangalore indira nagar, kormangala. by Imran Khan at 4:19 PM on May 04, 2008
Guys,....any idea of a home tiffin service provider in Kamanahalli/Banaswadi areas in Bangalore? by Riddhi Dutta at 4:18 PM on August 18, 2009
Looking for Veg/Non veg Dabba/Tiffin Services in BTM Layout Bangalore? by Dheer Singh at 3:31 AM on Jan 04, 2009
Can anyone tell me about any good tiffin services in Bangalore? by Nishant at 2:28 PM on October 19, 2008
….but now they have an answer
Can anyone tell me about any good tiffin services in Bangalore? Asked in Food & Drink at 11:16 PM on October 16, 2008
Chulha
City: Bangalore
Delivery Zone: East Bangalore and North Bangalore
Delivery Area: Indira Nagar, Marathahalli, Frazer Town, Cox Town, Ulsoor
Category: Veg and Non-Veg
Cuisine: North Indian, South Indian
Meal Offered: Lunch & Dinner
Standard Meals: Regular Vegetarian Tiffin: Rs 45 Mini Vegetarian Tiffin: Rs 35Regular Non-Vegetarian Tiffin: Rs 55 Mini Non-Vegetarian Tiffin: Rs 45
Contact Person: Nishant
Mobile No.:98866 44750
Email: [email protected]; [email protected]
Mouth Watering & Healthy Food at Your Doorstep !
Good for Chulha, that guy was into blogging
Good food....decent prices...and gr8 service I started taking tiffins from Chulha in my office around 3 weeks
back. Very easy to register through thr website www.chulha.co.in and they actually gave me a call on the second day and started delivering almost immediately in my office! The food has been good and the quantity adequate for more than one person. I have gone for the roti-only option and get tawa chapattis, 2 vegetables (gravy & non-gravy), dal & salad...all for 35 bucks in tiffins delivered direct to office!
Next, I called and was told that the menu for lunch & dinner is diff.....so m planning to go for dinners at home...
Entrepreneurship Process
The Idea Realizing the opportunity
Engaging the idea &
opportunity
Exploiting the opportunity
to build something of
value
The Inventor
The Opportunity Spotter The Project Champion
Entrepreneur Process Diagram
Motivation to make a difference
Spotting & Exploiting
Opportunities
Finding the required
resources
Using networks
extensively
Overcoming Obstacles
Controlling the
Business
Financial, Social,
Aesthetic Capital
Showing determination in the face of
adversity
Managing Risk
Bargaining Power of Suppliers
In this case as their suppliers for resources are basically the vegetables vendors and non veg suppliers, and since
existence of large number of suppliers in the market decreases their bargaining power in term of prices
because they always can shift to alternate vendor in case price differentiation.
Bargaining Power of Buyers
Here also buyers bargaining power is not so much in terms of pricing of food because they are ready to pay even a
slight premium price for good and hygienic food.
New Entrant
It is easy to enter in this business as it does not require much of capital investment and even does not require professional /qualified people to carry on operation like
cooking even females at home can cook and do business.
Threat from substitute products
There is no such substitute for food as this is the basic requirement for survival.
Competitive Rivalry within an Industry
Competition exist in this business from other tiffin service providers and local stalls but chulha has its own
competitive advantage in delivering superior quality and different varities of food at reasonable price .
Strengths
Good quality hygenic food ,owner themselves responsible for quality control.
Different varities of food served to avoid boringness to have same food every day
Low operational cost for this business as a result they provide food at reasonable prices.
Non kannada cook to make food especially for the non kanaddan as they are the main clients.
Great feedback mechanism to understand the actual taste and preference of the customers and provide them food accordingly
The website is the main marketing tool.
Weakness
Constrained to Bangalore only
Opportunities
Expansion to other cities.
Introduce regional food for the locals as well as non locals.
Target the festive season food like sweet dishes.
Can supply food to all corporate, food court or even can set up restaurant chains.
Threats
Competition from different tiffin service providers and from local food stalls.
From recession effect on corporate as they tend to cut the allowances like food allowances given to employees to minimize cost.
Unfamiliar technology.
QUESTIONS FOR DISCUSSIONS :
Q1) Do you think this is a viable business?
Ans : Yes it is a viable business.
Q2) Are there any changes you would like to introduce in their business model?
I. Home delivery can be introduced
II. Should expand to other metropolitan cities as well like Mumbai, Delhi, Kolkata, Chennai.
III. Tie up with hostels, PG’s, Corporate Offices, Business Schools and Engineering colleges, which are abundant in Bangalore/. E.g. college canteen
IV. Can use the website for taking online orders for food supplies and accomodation. Both Adesh and Nishant being MBAs as well as IT professionals can easily work it out.
V. Should give franchisee to local housewives to do this business and promote Chulha in the areas where Chulha itself could not deliver food in time .
VI. Should provide catering services to several parties and functions and even to the Airlines and Railways.
INDIA INFOLINE• Nirmal Jain comes from a family of risk
takers.
• His forefathers, who were commodity traders in Rajasthan, made huge profits at one time and went nearly bankrupt at another.
• The IIM-Ahmedabad graduate made the biggest gamble of his life in 1999, when he was running Probity Research, a stockmarket research firm with revenues of nearly Rs 1 crore.
• A steady but small business was no fun. So, he took the huge volumes of research data, their chief source of revenue, and put it on the Internet. Thus, India infoline was born in May 1999.
• Within months, India Infoline was getting millions of dollars in funds.
• Jain wanted the company to move from research into e-broking, something no one else in India was offering then.
Suddenly, all the funding disappeared, the dotcom business was stigmatized and, worse still, the stock market also took a downturn.
His business was struggling to survive, and it was the darkest time of his life.
But Jain was not ready to give up just yet.
He drastically scaled down operations and stripped the profile of all frills, focusing on financial services and e-broking.
He went without a salary for nearly a year-and-a-half, trying to keep his company afloat.
Things finally began to look up in 2003, when the market went positive.
INDIA INFOLINE AT PRESENT
• Online customer base of around 500000.
• India Infoline has been awarded the “Best Broker” by FINANCE ASIA, the “Most Improved brokerage” by Asia Money polls.
• Today India Infoline is also available on international wire services like Bloomberg, Thomson First Call and internet securities.
• At present India Infoline generates a revenue of around Rs. 300 crores.
INDIA INFOLINE GROUP• The India Infoline group, comprising the holding
company, India Infoline Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio Management Services, Mutual Funds,Life Insurance, Fixed deposits, GoI bonds and other small savings instruments to loan products and Investment banking.
• India Infoline also owns and manages the websites www.indiainfoline.com and www.5paisa.com
• The company has a network of 976 business locations (branches and sub-brokers) spread across 365 cities and towns. It has more than 800,000 customers.
India Infoline Ltd.Equity broking,
investment banking.
India Infoline Investment
Services Ltd.NBFC for financing
Moneyline Credit Ltd.
India Infoline Housing Finance Ltd.
India Infoline Distribution Co.Ltd.
India Infoline Commodities Ltd
Commodities broking
IIFL(Asia) Pte Ltd.New Company
for International Operations.
India Infoline Media and Research Services Ltd.
Euity research, Portal and online media.
India Infoline Marketing
Servies Ltd.Insurance
distribution.
India Infoline Insurance Broker Ltd.
India Infoline Insurance
Services Ltd.(Corporate Strategy)
CHARACTERISTICS OF AN ENTREPRENUER
Commitment and Determination
Opportunity Obession
Risk taking ability
Self reliance, ability to adapt.
Motivation to excel
TYPES OF ENTREPRENEUR
Early
starters
• Got the opportunity to tap internet boom in India.
Experienc
ed
• Starting a business Probity Research an equity research firm really paid off
Mature
• His decision was not any gamble, rather it was a calculated risk.
EARLY MOVER’S ADVANTAGES
Early movers has a technological leadership.
Can able to obtain scarce
resource before others can grab
it.
Can able to lead the market.
Nirmal Jain started his India Infoline with a Blue Ocean
Strategy because,I. Focus non-customers.II. Created an uncontested
market.III. The Competition was
irrevelent.IV. Created new demand.V. Recognised Opportunities.VI. Took Risks.
Now at present India Infoline has certain
competitors.
INDIA INFOLINE
Innovative Business
model products,
culture and credo
FinancialsLarge,strong,stable,proven,
risk managemt
abitlity
Growth Record 148%
growth of revenue in
2007DiversifiedOffers the complete breadth of financial
services and products.
Partnership Ovetr 60% of
the firm is owned by
management and
employees.
Thought Leadership Research backed,
transactions,idea greedy.
UNIQUE
APPROACH
STRENGHTS
)Integrated technology platform.
2)One Stop” shop. 3)Strong distribution network.
4)India Infoline.com” and “5paisa.com” have developed into brands.
WEAKNESS
1) Lack of a banking arm to complete the bank
2) Insignificant presence in institutional segment.
3) Still unable to tap rural market.
OPPORTUNITIES
1)Increase in per capita income .
2)Increase in people drive to manage complex financial matters through professional services.
2)Rapid penetration of Internet and computers mean that technology enabled financial services will gain market share.
THREAT1) Stock market falls will have a cascading effect on mutual fund mobilization.
2)Increase/decrease in interest rates can affect debt/income fund mobilizations.
3)Future changes in personal taxation rules can impact insurance sales
4)Increasing competitio from large and particularly foreign players.
SWOT
EXTERNAL FACTORS FOR STARTING INDIA INFOLINE
Boom of internet in India.
No competition in the field of stock trading through internet.
Huge market capability.
Using the Domain knowledge for India Infoline .
Return on Innovation.
Services Sector:
Increasing Flow of Information:
Easier Access to Resources:
Entrepreneurial Education:
dream, create, explore, innovate, invent, pioneer, imagine………
THANK YOU