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1
ADIKAVI NANNAYA UNIVERSITY
RAJAHMUNDRY
II Year Syllabus
B.B.M
Effective for 2013 Admitted Batch only.
Part I: Languages
ii) TELUGU
Paper-1: Telugu (At the end of the Second Year)
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iii) HINDI
Paper-1: Hindi (At the end of the Second Year)
A. Prose Gadya Sandesh,Editor: Dr. V.L. Narasimham Shiva KotiLorven Publications, Hyderabad.
In prose text Gadya Sandesh` only these lessons are kept in syllabus:1. ---
2. --- 3. --- . 4. --- 5. ... / ---
B. Non-Detailed Katha LokEditor: Dr. GhanshyamSudha Publications, Hyderabad
In Non-Detailed `Katha Lok ` only these stories are kept in syllabus:1. --- 2. ---3. ---4. --- 5. ---
C. Grammar pertaining to the following topics1. Re writing of sentences as directed based on :
i. Case, Gender, Number, Tense, Voice.2. Correction of sentences3. Karyalaya Hindi; Administrative Terminology (Prashasanik shabdavali), official
designations (padnam) 50 words4. WORDS: ( Changing English terms to Hindi )
1.Absence, 2. Acceptance. 3. Accommodation4. Administration. 5. Agreement. 6. Casual Leave.7. Confidential. 8. Forward. 9. Fair copy.10. Head Quarters. 11. Honorarium. 12. Identification Card.13. Joining report. 14. Man Hour. 15. Memorandum.16. Minutes. 17. Office Order. 18. Order.19. Over Time. 20. Particulars. 21. Passport.22. Allotment. 23. Circular. 24. Clarification.25. Deduction. 26. Accountant. 27. Accountant General.28. Additional Secretary. 28. Adviser 30. Administrative Officer.31. Audit Officer. 32. Auditor. 33. Camp officer.34. Cashier. 35. Chairman. 36. Chief Justice.37. Commissioner. 38. Convener. 39. Director.40. Education Officer. 41. Enquiry Officer. 42. Forest Officer.43. Joint Secretary. 44. General Manager. 45. General Sectary.46. Governer. 47. Home Secretary. 48. In charge.49. Translator. 50. Treasurer.
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I. Sandhi VichchhedII. Antonyms (Vilom Shabd)
D. Letter Writing Personal Letters, Business Letters, Letter of Complaints, Application forappointment.
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iv) SANSKRIT(General lessons pattern approved & details of syllabus)
Paper-1: -1 (Daivi Vak-1) Poetry, Prose & Grammar (At the end of the SecondYear)I. Poetry:
Lesson No. 1 : SaranagathihFrom Valmiki Ramayana- Yuddhakanda 17th
Canto Slokas 11 to 68
Lesson No. 2 : Ahimsa ParamodharmahFrom SrimanMahabharatam- Adiparva 8th ChapterSloka 10 to the end of 11 chapter
Lesson No. 3 : RaghohAudaryamFrom Raghuvamsa 5th Canto 1-35 Slokas
Lesson No. 4 : MathrudesasyaAujvalyam(Modern Poetry) by Dr. G.S.R Krishna Murthy
II. Prose:Lesson No. 5 : MitraSamprapthih
From Panchatantra 1st Story (Abridge)
Lesson No. 6 : Chikrodakatha(Modern Prose) Andhra KavyaKathah bySannidhanamSuryanarayanaSastry
Lesson No. 7 : Computer Yanthramby Prof. K.V. Ramakrishnamacharyulu
III. Grammar:(a) Declensions : Nouns ending in vowels
(1) Deva () (2) Kavi( ) (3) Bhanu() (4) Dhatr()(5) Pitr.( ) (6) Go() (7) Rama() (8) Mati()(9) Nadee( ) (10) Tanu() (11) Vadhoo() (12) Matr()(13) Phala() (14) Vari( ) (15) Madhu()
(b) Conjugations:
1st conjugations : bhoo(); gam(); shtha( ); Drsh( );labh(); mud( )2nd conjugations : As()3rd conjugations : yudh()
4th conjugations : ish()8th conjugations : likh(;kri()9th conjugations : kreen( )
10th conjuations : kath();chur();bhash();ram();vand( )(c) Sandhi:
) Swarasandhi: (1) Savarnadeerghasandhi ( )(2) Ayavayavadesasandhi( )
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(3)Gunasandhi( )
(4)Vrddhisandhi( )
(5)Yanadesasandhi( )
) Vyanjanasandhi: (1) Schutvasandhi( )(2) Stutvasandhi( )
(3)Anunasikadwitvasandhi( )
(4)anunasikasandhi( )
(5)Latvasandhi( )
(6)Jastvasandhi( )
()Visargasandhi : (1)Visargautvasandhi( - )(2)Visargalopasandhi( )
(3)Visargarephasandhi( )
(4)Ooshmasandhi( )(d)Samasa:
(1)dwandwa(2)Tatpurusha(common)(2(a)karmadharaya(2(b)dwigu(2(c)Praditatpurusha(2(d)Gatitatpususha(2(e)upapadatatpususha(3)Bahuvreehi(4)Avyayibhava
Text Book:
1. Prof. G.A. Sarma, -I (Daivi Vak-1),Maruthi Publishing House, Hyderabad.
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Part II: Foundation courses
Paper-2: Contemporary India: Economy, Polity and Society (at the end of SecondYear)
Unit-I: Basic features of Indian Economy Trends in National Income Role ofAgriculture Sector Problems, Remedial Measures; Industry Large scale, Smallscale problems and remedial measures; a brief review of Industrial policies inIndia. Role of Public Sector in the context of Globalization.
Unit-II: Population, Poverty, Unemployment and Income Inequalities Causes andConsequences Remedies Inflation Causes and Remedies Indian TaxStructure Globalization, Economic Reforms and their impact on Indian Economy.
Unit-III: Indian National movement various Stages Its legacy, Integration of Native Statesand Formation of Modern India. Formation of Andhra Pradesh.
Unit-IV: Basic Characteristics of Indian Constitution Indian Political System, Emergence ofAll India Parties Regional Parties Coalition Politics. Centre State relations Emerging trends Various Commissions Raja mannar Committee, AnandpurSahib resolutions, Sarcaria Commission. Indian Foreign Policy Non AlignedMovement Local Self governments in the light of 73rd, 74th constitutionalamendments. Right to Information Act Governance factors influencingGovernance Civil Society.
Unit-V: Salient features of Indian Social Structure, Social Groups: Primary and Secondary,Association Institution. Status and Role Norms, values and Customs Concept ofSocialization - Agencies of Socialization. Gender Issues Women LiberationMovements in India domestic Violence, Women empowerment Entrepreneurship Programmes Child labour.
Unit-VI: Human Rights Importance and violation of Human rights.Books for Reference:
1. Dutt and Sundaram, Indian Economy, S. Chand Publications, New Delhi.2. Mishra and Puri, Indian Economy, Himalaya Publications, New Delhi.3. Indian Vovernment and Politics, Telugu Academy.4. K Jagannada Sarma, Indian Society.5. Indian History, Telugu Academy
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Part III: Basic Subjects
Paper-5: Cost and Management AccountingUnit-I: Nature and Scope of Cost Accounting and Management Accounting Cost
Accounting vs. Financial Accounting.Elements of Cost Material Cost Direct and Indirect Material Cost Issue ofmaterials Pricing Methods (FIFO, LIFO and Weighted average) Labour Cost Direct and Indirect Labour Cost Systems of Payment of Wages Overheads Classification. Allocation and apportionment of overheads.
Unit-II: Preparation of Cost Sheet Methods of Costing Job costing -Contract Costing -Process Costing.
Unit-III: Marginal Costing Principles and Applications of Cost Volume Profit Analysis.Principles of standard costing Types of Standards Setting up of Standards Variance Analysis Material Labour and Overhead Variances.
Unit-IV: Preparation of Funds Flow and Cash Flow statements Statement of FinancialAnalysis Ratio Analysis.Reporting to Management Principles of Writing Report to Management Typesof Reports Preservation of Information.
Books for References:1. Jain & Narangh, Cost Accounting, Kalyani Publishers, New Delhi,2. Horngren, Introduction to Management Accounting, Prentice Hall of India, New
Delhi.
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Paper-6: Marketing ManagementUnit-I: Introduction: Definition, Nature, Scope and importance of marketing Approaches to
study of marketing. Marketing and economic development Traditional andModern concepts of Marketing.Features and characteristics of market Market Segmentation.Consumer and Marketing: Consumer behaviour and motivation Stages andparticipation in buying process Factors influencing consumer behaviour.
Unit-II: Product: Classification of products Industrial Vs. Consumer goods, Product line Product additions and deletions New product development Product Life CycleTheory.
Unit-III: Channels of distribution: Types of marketing channels Selection of channels.Pricing: Pricing objectives Basic price concepts Price determination Factorsinfluencing pricing policy Methods of pricing Pricing policies and strategies.
Unit-IV: Promotion: Nature and importance of promotion Promotional methods Advertising Advertising copy Personal selling Sales Promotion.(Case Studies (Each not exceeding 250 words)
Books for References:1. Kotler, Principles of Marketing, Prentice-Hall of India, New Delhi.2. V S Ramaswamy & S Namakumari (VS & SN) Marketing Management,
Macmillan, Publishing, New Delhi.3. Rajan Saxena Marketing Management, Tata-Mc Graw-Hill Publishing, New Delhi.
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Paper-7: Financial ManagementUnit-I: Business Finance: Conceptual foundations Finance function in business Scope
and objectives Relation to finance with other businesses functions.Sources of finance: Long term sources Short term sources Relative Merits andLimitations.
Unit-II: Cost of Capital: Cost of Debt Cost of Preference Share Capital- Cost of Equity Aggregate Weighted Average Concept, Measurement and Significance.Capital Structure; Theories of Capital Structure Optimum Capital Structure Determinants Financial Leverage - Concept, Measurement and Significance.
Unit-III: Capital Budgeting: Significance Different Techniques Traditional andDiscounted Cash Flow Techniques Merits and Limitations.
Unit-IV: Dividend Decisions: Theories of Dividends Determinants of Dividends Forms ofDividend Dividend Policies in Practice.Working Capital Management: Cash Securities Receivables and InventoryManagement.
Books for References:1. I M Pandey, Financial Management, Vikas Publishing House, New Delhi.2. Prasanna Chandra, Financial Management, Theory & Practice, Tata McGraw Hill.3. Khan & Jain, Financial management, Tata McGraw Hill, New Delhi.
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Paper-8: Human Resource ManagementUnit-I: Human Resource Management Meaning and Importance Functions and Status
Organizational set up- Changing Scope of Human Resource Management.Human Resource Planning: Job Analysis Recruitment and Selection Methods ofSelection - Socialization of New Employee.
Unit-II: Training and Development Need, Methods Employee Training and ExecutiveDevelopment Career Development.Performance Appraisal: Methods - Limitations Changing Trends.
Unit-III: Wage and Salary Administration Principles and Techniques of Wage Fixation Job Evaluation Incentive Plans.Trade Unions Growth of Trade Unions in India Changing Role of Trade Unionsin Modern Business World.
Unit-IV: Industrial Relations - Prevention and settlement of Disputes Collective Bargaining Workers Participation in Management.Motivation: Morale Job Satisfaction.
Books for References:1. P Subba Rao & V S R Rao, Human Resource Management, Konark Publishers Pvt.
Ltd.2. C.B. Gupta, Human Resource Management, S Chand Publishing Pvt. Ltd., New
Delhi.