Adobe® Flash® Builder™ for Force.com and the Force.com Flex framework

Markus Spohn Director of Product Management

James Ward Technical Evangelist

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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The Cloud Computing Model

Multi-tenant Automatic Upgrades Pay-as-you-go Real-time

5 Times Faster Half the Cost

IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009

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The Salesforce Real-Time Cloud

Adobe Flash Platform

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How Flex Works in the Browser

Compile

SOAP HTTP/S AMF/S RTMP/S

Web Server

Existing Applications & Infrastructure

Salesforce.com Force.com

Force.com Flex XML/HTTP REST SOAP Web Services

Browser

Flash Player

Flex Builder IDE

Flex SDK

Flex Class Library

MXML ActionScript

Debuggers

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How Flex Works on the Desktop

Compile & Package

SOAP HTTP/S AMF/S RTMP/S

Web Server

Existing Applications & Infrastructure

XML/HTTP REST SOAP Web Services

Desktop

AIR Client Runtime

Files SQLite Notifications Clipboard

Flex Builder IDE

Flex SDK

Flex Class Library

MXML ActionScript

Debuggers

Salesforce.com Force.com

Force.com Flex

Introducing…

Adobe® Flash® Builder™ for Force.com

Adam Caplan, CEO

Available for download at developer.force.com/flashbuilder

Web Service API Smart Sync

Flash AIR

Flash Builder Force.com Discovery

& Introspection

Force.com Data Service Adapter

ide Force.com UI components

Conflict Resolution UI

Admin Console

Data Management Services

Local Data Store

Offline Adapter

Adobe Flash Builder for Force.com High-level architecture

Developer Benefits   Single Eclipse®-based IDE   Powerful code-editor and design-

view   Pre-built Force.com UI components

and data visualizations   Pre-built data management and

data synchronization   Develop once on Force.com and

deploy in the browser (Flash) or on the Desktop (AIR)

  Run in the cloud

Adobe Flash Builder Force.com IDE

Adobe Flash Builder for Force.com Integrated, Eclipse-based IDE

Deploy app to Force.com

Access it from the browser Access it from the Desktop

Adobe Flash Builder for Force.com How it works…

What’s new in the GA release?

  Adobe Flash Builder for Force.com / Force.com Flex framework GA

  Support for both, Desktop (AIR) and Web (Flex) applications

  Support for dynamic schema changes

  Salesforce EntityContainer UI Component

Adobe Flash Builder for Force.com makes it easy to build…

Field Sales/Service Apps Custom Branded Desktop

Runs on a tablet PC

Occasionally Connected Apps

Adobe Flash Builder for Force.com makes it easy to build…

Rich CRM Extensions

Inventory management Human resources

E-Commerce

Rich Custom Apps

Adobe Flash Builder for Force.com makes it easy to build…

Demo Time!

  Highly interactive and expressive UI

  Improved decision-making support

  Powerful desktop integration   A faster and lower cost way of

delivering apps

Business and End User Benefits

What’s next?

  Adobe Flash Builder for Force.com / Force.com Flex framework v1.1   Out-of-the-box support for creating Master/Detail

relationships when offline   Localizations   Add Related Lists to EntityContainer component   Add Support for RecordTypes to EntityContainer component   New Aloha skin for UI components   New ListView UI component   Support for relationships in F3 SOQL

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Learn more…

•  Adobe Flash Builder for Force.com GA release – Available now!Download today at developer.force.com/flashbuilder

•  Start building your 1st RIA using the Force.com Workbook (tutorial 10): developer.force.com/workbook

•  Attend Dreamforce ‘10 (Dec 6-9, 2010 - Moscone Center, San Francisco)

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Thank You!