ADOPTED - Annual Report 09 & 10

8/8/2019 ADOPTED - Annual Report 09 & 10

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Annual Report2009/10

Gawler Buines

Development Group

hotographs courtesy of the Town of Gawler



Annual Report 2009/10Gawler Business Development Group

PAGE 2

INDEX

1. INTRODUCTION .............................................................................. PAGE 3

2. PURPOSE ......................................................................................... PAGE 4

3. STRUCTURE & MEETING PROCEDURE / ATTENDANCE ................. PAGE 5

4. SUMMARY OF ACTIVITY ................................................................. PAGE 7

5. FINANCIAL INFORMATION .......................................................... PAGE 10




PAGE 3

1. INTRODUCTION

The voluntary board members of the Gawler Business Development Group (GBDG) have had an active andproductive year. In this time we have undertaken marketing to promote Gawler businesses, contributed to events,had several information sessions, advocated to Council and undertaken steps to become an IncorporatedBody.

Marketing:In the past 12 months the GBDG has developed a professional marketing plan with the help of marketingconsultant Patrick Baker. As a result we have organised Christmas and Mother’s Day Promotions featuring TV

advertising, mail outs of approx 25,000 to the Gawler and surrounding districts and funded prizes to the valueof $10,000 (10 x $1,000 prizes). We have undertaken several surveys and meetings to gain the response anddirection of the business community to our marketing activities with very positive outcomes.

Events:The GBDG has nancial contributed to the town’s Christmas decorations, Christmas Festival and the Tour DownUnder.

Advocacy:We have written letters to Council and given several deputations, supporting businesses in their ght against anincrease in rates and the Car Park Levy. Despite being unsuccessful, we were heard.

I would urge you to use the power of the vote in the upcoming Council elections for those remaining Councilcandidates who supported businesses and voted against the rate increases. I also would urge you to attendthe “Meet the Council Candidate” function 7.00 pm Wednesday 3rd November at the Gawler Arms, where youwill be able to question candidates to ascertain their level of commitment to Gawler businesses and broader community. Support those who support you!

Incorporated Body:The GBDG is undertaking the process of becoming an Incorporated Body. While our objectives and fundingremain the same, our legal status will change from a Council body, giving us more operational freedom andefciency. We look forward to a new independence and encourage Gawler businesses to attend meetingsheld on the second Tuesday of the month at 7.30am.For more information call Sigrid 0402 347 920.

Regards,Sigrid MurljacicChairperson




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2. PURPOSE

As a Section 42 Committee of Council the Gawler Business Development Group (GBDG) has been establishedto assist Council meet its obligations under the Local Government Act (1999).

The Act denes the function of a council to include the requirement to promote its area and to provide anattractive climate and locations for the development of business, commerce, industry and tourism.

The Gawler Business Development Group operates under the guidance of its Charter, as authorised by theMinister for Local Government as at 27 March 2003.

The Charter denes the objects and purposes of the Gawler Business Development Group as the following:-

• To enhance and sustain the businesses of the Town of Gawler • To develop and adopt strategies to

1. focus strategic management decisions on the retail, industrial and commercial businesses within the Townof Gawler and in the commercial precincts;

2. develop, manage, co-ordinate and fund economic development initiatives which recognise localdifferences; and

3. continually rene and redene the strategic management framework for each commercial precinct inresponse to changes in circumstances;

• to improve the economic viability of the commercial precincts and businesses generally within theTown of Gawler

• to position the commercial precincts in a way that sustains retail, business and economic growth andmaintains economic viability;

• to promote and co-ordinate strategic management actions in away that will ensure ongoingparticipation and commitment from traders, investors, property owners and the Council;

• to enhance the diversity and vibrancy of the commercial precincts with the objective of enriching thequality of life in the Town of Gawler; and

• to undertake such other matters, purposes and things incidental to and in furtherance of theseobjects.

In essence the Gawler Business Development Group looks to develop initiativesthat focus on projects that are beyond the scope of individual small business

with the aim of improving repeat loyal customers, increasing customer numbersand generating improved prots.




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3. STRUCTURE & MEETING PROCEDURE / ATTENDANCE

The Gawler Business Development Group is governed by a Board of Management. The Board is responsible for the administration of the affairs of the Group.

Representatives for the board are drawn from the business and general community as follows.

• No more than 4 members to represent the interests of the Town Centre commercial precinct businessand property owners

• No more than 2 members to represent the interests of Willaston commercial precinct business and

property owners• No more than 2 members to represent the interests of Gawler South / Adelaide Road commercial

precinct business and property owners• No more that 2 members to represent the interests of Evanston commercial precinct business and

property owners• One member to be drawn from the business sector of the Town of Gawler to represent those

businesses not represented by the commercial precincts covered above• One member appointed at the discretion of Council• One member who is the person holding ofcer for the time being of the chair of the Gawler Tourism

and Promotion Committee

For 2009/2010 the Board comprised:-

NAME BUSINESS PRECINCT DATESLouise Drummond ARA Jobs Town Centre 1 July 09 to 2 September 09

Tony Harnett Kingsford Hotel Town Centre 1 July 09 to 30 June 10

Sigrid Murljacic Indigenous Dreamings/ Black Pepper

Town Centre 1 July 09 to 30 June 10

Sue Adams Entice Boutique Town Centre 1 July 09 to 30 June 10

Margie Betts Bunyip Newspaper Town Centre 1 July 09 to 30 June 10

Leon Angione Bookends Café Willaston 1 July 09 to 13 September 09

Sam Irrgang Starplex Evanston 1 July 09 to 30 June 10

Darryl Mewett Solomons Flooring Evanston 1 July 09 to 4 February 10

John Giannitto Hi –Beam Car Wash Gawler South / Adelaide Rd 1 July 09 to 30 June 10

Genevieve Hebart The WheatsheafRestraunt

Other 23 February 10 to 30 June 10

Cr Tom Zorich Sportspower Council 1 July 09 to 30 June 10

Board meetings are open to the public to attend, unless the Board resolves otherwise. Meetings are currentlyheld on the 2nd Tuesday of the month, commencing at 7.30 am in the Gawler Sport & Community Centre.Special meetings from time to time are also arranged.




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MEETING ATTENDANCE SUMMARY FOR 2009/2010.

Name Attendance Record

Total number of meetings held = 15Meetings not held due to lack of quorum = 0

Present Apology Leave ofAbsence

Absent

Louise Drummond 3

Tony Harnett 8 5 2

Sigrid Murljacic 14 1

Sue Adams 14 1

Margaret Betts 10 4

Leon Angione 4

Sam Irrgang 13 2

Darryl Mewett 5 1 2John Giannitto 11 1 3

Genevieve Hebart 4 3

Cr Tom Zorich 13 1 1

During 2009/2010 the Board did not exercise its ability to hold condential discussions under Section 90 (3) (d)of the Local Government Act 1999.




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4. SUMMARY OF ACTIVITY

Business Marketing & Promotions

Facilitate Network Dinner FunctionOn 29 July 2009 the GBDG successfully hosted the Gawler Business Marketing Forum. Held at the Gawler ArmsHotel the forum provided an opportunity for the Board to launch its Strategic Marketing Plan to the wider business community. Attended by approx 80 representatives, Mr Glenn Cooper presented a valuable insightinto the success of his long running family owned South Australian business, Coopers Brewery, including the

challenges of operating within a globally competitive market. Inspiring everyone in attendance was Glenn’sdemonstrated dedication to his business and community.

Town Christmas DecorationsChristmas is traditionally a time to celebrate with family and friends, reect on the year just gone, look forwardto the year ahead, put out the decorations and enjoy a time of gift giving. The GBDG contribute to theexcitement of Christmas by transforming the streetscape of Gawler by partnering with the Town of Gawler andinstalling a wide array of Christmas decorations. Predominately centred around the CBD the GBDG in 2009extended the provision of decorations into the Willaston Main Street and Gawler Park Homemaker Centre.

Christmas Window IncentiveIn addition to contributing to Christmas decorations in the public arena the GBDGB also continues to provide

incentives to local business that decorate their shop fronts. Congratulations to Creative Outdoors who wereawarded the cash incentive prize for 2009.

Three Year Strategic Marketing PlanRecognising the need to further dene its marketing plan the Board engaged the services of a marketingspecialist and embarked upon the development of a strategic marketing plan.Research, combined with local intelligence was pulled together through a series of workshops. As a result“Barbara” and her family were born. “Barbara” and everything that she lives and stands for now drives thetargeted marketing focus for the GBDG.




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Marketing Campaigns

Three major campaigns were conducted during 2009/2010.

Fathers DayEmbracing new technologies the community were encouraged to talk about their dad online. Several reasonsbeyond the control of the GBDG resulted in limited uptake of this campaign limiting its success.

ChristmasThis campaign was focussed on raising the awareness of Gawler as an option for the consumer to shop inGawler for all their Christmas needs.The major development was that of a professional TV commercial which was placed on free to air TV.

Supporting this exposure was the production and mass distribution of postcards throughout the region and anupgrade of the Gawler Gold Website.

Mothers DayThe nal instalment of campaigns throughout the year was just as successful.Consumers were awarded for shopping locally and after lodging entry forms were entered into the draw towin “Gawler Gift Vouchers” to the value of $1,000.The ten lucky winners certainly enjoyed their additional shopping in Gawler. This campaign was extremelysuccessful and attracted over 30,000 entries.

Marketing Collateral

Foster RelationshipsRelationships with local print media have been strengthened via the ongoing support by the GBDG withadvertisement placements and ongoing availability of Board members providing comment on local businessissues.

Events

Gawler Christmas Street FestivalRecognised as a major community festival providing an opportunity for local business to thank localpatronage and general promotion, the GBDG has been a strong supporter of this event since the inception of

the Sunday family concept.The sponsorship that the Group provides assists with delivering attractions on the day, including Father Christmas and gifts, in addition to wider marketing. Sponsorship of this event is $10,000.With estimated attendance in the order of 9,000 people the Festival again provided local business theopportunity to demonstrate their support to the community and entice them to shop locally.

Tour Down Under 2010Events play a major role in attracting locals and visitors primarily into the main street environment. This provideseach business with an opportunity to entice new customers to their store.This is recognised by the Group and as a result they allocate a portion of their funding to support events whichdeliver business opportunities. In 2009/2010 Gawler was successful in hosting a stage start of the Tour DownUnder.Attendance of approx 20,000 between Gawler and Williamstown was estimated on the day. Formal researchundertaken by the Town of Gawler in relation to the Tour Down Under indicated that the event provided aneconomic return within the order of $175,000-. Total media coverage for Gawler was valued at $4,438,305.82.The GBDG contributed $15,000 to this event, equivalent to the applicable host fee.






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5. FINANCIAL INFORMATION

Carry over 2008/2009 97,128

+ Income

Business Development & Marketing Separate Rate 137,000

Administration 891

TOTAL INCOME 235,019

- Expenses

Administration 22,000

Advertising 58,334

Catering 1,264

Contributions 35,563

Insurance 11,293

Legal Fees 2,480

Marketing Consultants 52,846

Other 1,476

Printing 7,052

Stationery 233

192,541

Surplus (carry over for 2010/2011) 42,478



PAGE 11 Annual Report 2009/10Gawler Business Development Group

FOR FURTHER INFORMATION

Gawler Business Development Group

PO Box 402

GAWLER SA 5118

EMAIL: [email protected]

Documents

ADOPTED - Annual Report 09 & 10