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6—Adpages SOURCE BOOK 2012

Publisher: Paul Harris Managing publisher: Gail ClarkEditor-in-chief: Naomi Wittes ReichsteinDesign director: Randy PearsallProduction: Carole ReadmanProduction manager: Don Schuetze Sales manager: Joan McGroganAdvertising sales: Lori Borden,

Corinne TkachukAdministrator: Katherine ButlerSenior researcher: Anna Liczmanska Research: Richard ChuController: Marlita Hodgens President, BIV Media Group: Paul Harris

Adpages Sourcebook is published by IV Magazines, a division of BIV Media Group, 102 Fourth Avenue East, Vancouver, B.C. V5T 1G2, 604-688-2398, fax 604-688-6058, www.businessinvancouver.com.

Copyright 2012, BIV Magazines. All rights reserved. No part of this book may be repro-duced in any form or incorporated into any information retrieval system without permis-sion of BIV Magazines. The publishers are not responsible in whole or in part for any errors or omissions in this publication.

Features 6 Graphic design: Developing your logo, building your brand identity 9 Advertising: From the latest techniques to getting the best rates 10 Market research: Phone surveys, online platforms and more 12 Out-of-home advertising: Billboards, digital, guerilla 15 Print media: The latest in newspaper, magazines, direct and more 17 Publicity: Getting your word out 19 Corporate communications: Your company on the line 20 Social media: Frontiers in Internet promotions

B.C. market data 22 Media/advertising organizations; TV fast facts; radio/TV media

organizations; media ownership in B.C. 23 Print media organizations; blogs, forums & news sites; publications;

Internet/interactive-media organizations; media fast facts; professional development; additional resources; specs & guidelines

BIV lIsts 24 Biggest ad agencies in Metro Vancouver 26 Biggest commercial printers in Vancouver 27 Biggest public-relations companies in B.C. 28 Biggest graphic-design firms in B.C.

30 magazIne and newspaper rates and CIrCulatIon

36 dIreCtory oF the adVertIsIng Industry

2012

Find out how to get the most effective printing for your money. We do more than just print. We provide custom-tailored solutions

that make you stand out from the crowd.

connecting the

data dots

By Curt Cherewayko

Market researchers are finding social

media, the Internet overall and new digital technologies to be necessary tools. Yet opinions vary on how often they should be used and on their effectiveness in gathering market data.

On one side: companies like Vancouver-based Vision Critical Communications Inc., which reported an increase of 36 per cent in annual revenue in 2010 from fully embracing new data-collection methods like online survey panels.

On the other: companies that use digital, web and social-media tools more cautiously. These include British Columbia’s second-largest market-research firm by employee count, the Mustel Group, which still trusts ran-domized telephone surveys and focus groups.

In March 2011, Vision Critical created its 500th online community panel. Each

member of the company’s panels has been recruited

to provide, as needed, an opinion about a par-ticular brand.

Vision Critical’s customers, which include such major brands as

Banana Republic, NASCAR and Quiksilver Inc.,

can interact with other members of their own respective community panels any time through highly engaging, visually stimulating online surveys. With an average response rate of 51 per cent, the company says these panels easily outperform more trad-itional research methods.

Each panel can have anywhere from 5,000 to 15,000 members, recruited through warranty cards, email, websites, banner ads and retail points-of-sale. Reid says that Vision Critical’s panel platform allows busi-nesses nimbly to maintain ongoing conversations with consumers rather than simply analyzing data from the past to speculate about what to do in the future. While fewer than two per cent of Vision Critical’s thousands of panel members respond to web surveys through mobile devices,. •

How effective is online market

research?


weet toothtLessons from advertising on social media


By Curt Cherewayko

When Twitter decided to launch paid advertise-ments in its conversation

streams last year, it turned to Vancouver’s HootSuite Media, Inc. for help.

HootSuite was the first third-party application to syndicate Twitter ads, a recognition of just how popular HootSuite had become with people and businesses requiring a more robust product to schedule, manage and monitor their Twitter-based brands and personae.

Paid advertisements, or promoted tweets, constitute Twitter’s key com-mercialization play. As such, they were a hot topic when launched through Twitter’s own site in April 2010 and then through HootSuite in October 2010.

Experimenting with new ways of monetizing your web product after consumers have enjoyed years of ad-free or subscription-free service can be disruptive.

HootSuite had to respond to various levels of criticism from some users for hosting promoted tweets.

“We had some people saying this [was] the downfall of Rome,” recalls Ryan Holmes, HootSuite’s president.

He likens the negative reac-tion from some users to the initial response to Google’s launch of its AdSense product, which bloggers can use to receive shares of revenue from ads on their websites.

“A lot of people said that it would be the end of blogging,” says Holmes of AdSense. “Ultimately, it provides a great way for websites to earn money.

It created a whole new economy and a ton more blogging content.”

Holmes says the keys to getting web users to accept your new product are responding to negative feedback head-on and continually refining your product to speak to people.

For example, one of the criticisms that HootSuite received was that the ads appearing in users’ Twitter streams didn’t resonate with or have relevance to them.

Users of HootSuite’s premium, paid versions can choose not to receive promoted tweets. The fact that the percentage of HootSuite’s paid customers opting out of the ads is negligible signals to Holmes that Twitter serves relevant ads that users value.

“Its algorithm is getting pretty sophisticated,” says Holmes. “It’s tar-geting the right content at the right people.”

HootSuite receives a share of rev-enue from the promoted tweets it syndicates, and Holmes notes that the vast majority of feedback about pro-moted tweets was positive, so he is eager to keep HootSuite involved with the initiative.

HootSuite is four months into its own commercialization program.

In a so-called “freemium” subscrip-tion model, the company has begun offering two paid, premium versions of its Twitter client in addition to its original free version.

Roughly three per cent of HootSuite’s users are paid subscribers.

With positive cash flow, more than


1.5 million users and 75 Fortune 100 brands among its paying subscribers, HootSuite is in the top five Twitter applications.

“There [haven’t] been a lot of products that have done this migra-tion from free to pay and done it in a way that doesn’t alienate their loyal fans,” says Holmes.

HootSuite has also incorporated Facebook and LinkedIn to become more of a social-media dashboard than a Twitter client.

“Our big goal was to add more functionality in the paid product, as opposed to taking away things that our free users were used to,” says Holmes. “And we were always trans-parent about the fact that at some point we were going to head toward this paid model.”

Thomas Stringham, president and creative director of Vancouver’s Hot Tomali Communications Inc. observes that “these platforms cost a lot of money to develop and maintain” and that “the owners of those platforms have a right to generate some kind of revenue from them.”

Yet he adds that Twitter has to keep in mind its free ecosystem when positioning its promoted tweets.

“Twitter is successful because people can get in there easily and because there is so much informa-tion,” he says. “If Twitter started becoming fully a paid service, I think it would just dry up.”

Twitter hasn’t made its promoted tweets fully available to all businesses yet, and few Canadian companies are advertising through the beta program.

Stringham notes, however, that blatant promotion can work through Twitter, where marketers tend to use a more conversational tone or maintain ongoing dialogue with cus-tomers rather than pitching products. Stringham’s clients promote contests and other calls to action.

He says it’s not so much about whether the tweet is paid for or not as it is about the offering or the mes-sage contained within the tweet: “If the promotion you’re offering is enticing enough, people will act on it.” •

Thomas Stringham, president and creative director, Hot Tomali Communications: maintain a dialoque rather than pitch products


Media/advertising organizationsAdvertising Standards Canada

– Toronto office 175 Bloor Street E., South Tower, suite 1801, Toronto, ON M4W 3R8 web: adstandards.com p: 416-961-6311 f: 416-961-7904

Association of Canadian Advertisers (ACA) 95 St. Clair Avenue W., suite 1103, Toronto, ON M4V 1N6 web: aca-online.com p: 416-964-3805, 800-565-0109 f: 416-964-0771

British Columbia Association of Integrated Marketers (BC AIM) 102–211 Columbia Street, Vancouver, B.C. V6A 2R5 web: bcaim.org p: 604-633-0033 f: 604-681-4545

Canadian Advertising Research Foundation (CARF) 160 Bloor Street E., suite 1005, Toronto, ON M4W 1B9 web: carf.ca p: 416-413-3864 f: 416-413-3879

Canadian Marketing Association (CMA) 1 Concorde Gate, suite 607, Don Mills, ON M3C 3N6 web: the-cma.org p: 416-391-2362 f: 416-441-4062

Professional developmentLangara Digital Film Production Programs: www.langara.bc.ca/creative-arts/digital-film/index.html

Magazines West: www.magazineswest.com

SFU, Summer Publishing Workshops: www.ccsp.sfu.ca/pubworks

SFU, Writing & Publishing Program: www.sfu.ca/wp/

B.C. MARKET DATA

Radio/TV media organizationsBroadcast Executives Society (BES) 20 Bloor Street E., P.O. Box 75150, Toronto, ON M4W 3T3 web: bes.ca p: 416-899-0370

Broadcast Research Council (BRC) 160 Bloor Street E., suite 1005, Toronto, ON M4W 1B9 web: brc.ca p: 416-413-3864 f: 416-413-3879

Bureau of Broadcast Measurement (BBM) 10991 Shellbridge Way, suite 208, Richmond, B.C. V6X 3C6 web: bbm.ca p: 604-248-0770 f: 604-214-9648

Cable and Telecommunications Association for Marketing Canada (CTAM Canada) 20 Bloor Street E., P.O. Box 75063, Toronto, ON M4W 3T3 web: ctam.ca f: 905-574-6330

Canadian Association of Broadcast Representatives (CABR) P.O. Box 902, Station Q, Toronto, ON M4T 2P1 web: cabr.ca/CABRpg6.htm p: 416-764-6871

Canadian Association of Broadcasters P.O. Box 627, Station B, Ottawa, ON K1P 5S2 web: cab-acr.ca p: 613-233-4035 f: 613-233-6961

Canadian Broadcast Sales (CBS) Vancouver 600–601 W. Broadway, Vancouver, B.C. V5Z 4C2 web: radiocbs.com p: 604-683-0860 f: 604-683-7577

Canadian Radio-television and Telecommunications Commission (CRTC) Ottawa, ON K1A 0N2 web: crtc.gc.ca/eng/welcome.htm p: 877-249-2782 f: 819-994-0218

Nielsen Media Research (Canada) 160 McNabb Street, Markham, ON L3R 4B8 web: nielsenmedia.ca p: 905-475-9595 f: 905-475-7296


Internet/interactive-media organizationscomScore 90 Sheppard Avenue E., suite 100, Toronto, ON M2N 3A1 web: comscore.com p: 416-646-9900 f: 416-642-1007

Interactive Advertising Bureau of Canada web: iabcanada.com

Solutions Research Group 2200 Yonge Street, suite 910, Toronto, ON M4S 2C6 web: srgnet.com p: 416-323-1337 f: 416-323-0338

Blogs, forums & news sitesAge of Persuasion – The Terry O’Reilly Blog: www.terryoreilly.ca

Canadian Magazines blog: canadianmags.blogspot.com

Canadian Marketing Association blog: www.canadianmarketingblog.com

Michael Geist legal blog (expertise in copy-right and internet law): www.michaelgeist.ca

Media in Canada: www.mediaincanada.com

TV, eh? What’s up in Canadian television:

www.tv-eh.com

Specs & guidelinesCanadian Magazine Industry Advertising – Editorial Guidelines: www.magazinescanada.ca/adhesion/lignes_directrices

Digital Magazine Advertising – Canadian Standards: www.magazinescanada.ca/advertising/production/dmacs_specifications

Additional resourcesAdvertising Age Datacenter: www.adage.com/datacenter

Alliance for Arts and Culture: www.allianceforarts.com

Association of Canadian Advertisers: www.acaweb.ca/en/

BCStats: www.bcstats.gov.bc.ca

Canadian Advertising Research Foundation: www.carf.ca

Canadian Business Press: www.cbp.ca

Canadian Media Directors’ Council Media Digest: www.cmdc.ca/pdf/Media_ Digest_2009.pdf

Canadian Society of Magazine Editors: www.canadianeditors.com

Editors’ Association of Canada: www.editors.ca

Federation of BC Writers: www.bcwriters.com

B.C. MARKET DATA


Biggest graphic design firms in B.C.Biggest graphic design firms in B.C.Ranked by 2010 revenue

Rank '11 Graphic design firm Specialties Principal(s) Yearfoundedlocally

Graphicdesign staff'11/ '10

Billing range

1 Traction Creative Communications Inc1020 Mainland St Suite 160, Vancouver V6B 2T4P: 604-408-7040 F: 604-408-7048 www.tractioncreative.com

Strategic brand communications, graphic design, advertising, marketing,interactive and digital design

Jeff Lucas, general manager 1995 2020

Between$3 million - $5 million

2 Hangar 18 Creative Group Inc1737 3rd Ave W Suite 220, Vancouver V6J 1K7P: 604-737-7111 F: 604-737-7166 www.h18.com

Brand development, graphic design, advertising, web development Nigel YongeSean CarterVida Jurcic, partners

1996 1927


3 Flame Design5172 Kingsway Suite 290, Burnaby V5H 2E8P: 604-801-5585 F: 604-801-5594 www.flamedesign.ca

Branding Blair Fraser, presidentDekker Fraser, general managerCraig Fraser, creative director

2003 1612


4 Switch United1

128 8th Ave W, Vancouver V5Y 1N2P: 604-669-2296 F: 604-669-2310 www.switchunited.com

Digital environments and multi-platform campaigns for entertainmentand lifestyle clients

Catherine WincklerBlair Pocock, partners

1983 1515


5 612 Creative Inc768 Columbia St Suite 204, New Westminster V3M 1B4P: 604-525-8884 F: 604-525-8804 www.612creative.com

Integrated communications and graphic design company. Our marketing,communication and advertising solutions include interactive strategyand design, branding strategy and implementation, online and traditionalmarketing, graphic design and on-line gaming contests and prizefulfillment.

Rob Trowbridge, principal and creativedirector

1987 814


6 Origin Design + Communications Ltd1002 Lynham Rd Suite 201, Whistler V0N 1B1P: 604-932-8482 F: 604-932-8418 www.origindesign.ca

Brand and campaign development, advertising, interactive, print, andOOH design, development and production

Danielle Kristmanson, principal andcreative directorMarie-Josée Legault

1993 1919


7 Signals Design Group Inc27 6th Ave W, Vancouver V5Y 1K2P: 604-732-9827 F: 604-732-9853 www.signals.ca

Signals is known for bringing clarity and understanding to complexissues and subjects

Kosta TsetsekasRobyn Sussel, principals

1984 1411


8 Dossier Creative611 Alexander St Suite 402, Vancouver V6A 1E7P: 604-255-2077 F: 604-255-2097 www.dossiercreative.com

Birthing brands that deliver massive value and endure Ronna Chisholm, president and co-founderDon Chisholm, chief creative officer andco-founder

1987 1012


9 Engine Digital Inc717 Pender St W Suite 404, Vancouver V6C 1G9P: 604-684-3330 F: 604-685-3323 www.enginedigital.com

Strategy, creative, technology Stephen Beck, partner & creative directorKele Nakamura, partner & technicaldirectorRichard Gallagher, partner & creativedirector

2002 55


10 Nextphase Strategy Marketing Inc1445 Georgia St W Suite 400, Vancouver V6G 2T3P: 604-669-1180 F: 604-669-3645www.nextphasestrategy.com

Branding, creative strategy, interactive, direct marketing and publicrelations, integrated marketing communication services to private andpublic enterprises

Ullrich Schade, president and brandstrategist

1978 1311


11 RKW Communications Inc7298 Hume Ave, Delta V4G 1C5P: 604-940-8650 F: 604-940-8950 www.rkwinc.com

Packaging graphics, brand development, corporate communication Rob MiddletonWade Pelletier, principals

1979 1010


12 Burnkit397 Alexander St, Vancouver V6A 1C4P: 604-687-7715 F: NP www.burnkit.com

Brand design, interactive/online, advertising. Josh Dunford, director 2000 1311


13 Ion Branding + Design948 7th Ave W, Vancouver V5Z 1C3P: 604-682-6787 F: 604-682-6769 www.iondesign.ca

Brand strategy, graphic design, web design, wayfinding and exhibitdesign

David Coates, partner 1988 77

Between$500,000 - $1 million

14 Industrial Brand336 1st Ave E Suite 106, Vancouver V5T 4R6P: 604-737-1958 F: 604-737-4347 www.industrialbrand.com

Corporate identity, branding, communication design, advertisingcampaigns, interactive design and website development

Mark Busse, founding partner and designdirectorBenjamin Garfinkel, partner, creativedirector

1998 1110


15 OPACITY Design Group Ltd21900 Westminster Hwy Suite 225, Richmond V6V 0A8P: 604-277-4228 F: 604-277-4229www.opacitydesigngroup.com

iPhone applications, real estate marketing, website design, e-commerce,corporate branding, trade show and signage systems

Chris Hayward, presidentWilliam Dennill, vice-president

2001 77


16 Subplot Design Inc318 Homer St Suite 301, Vancouver V6B 2V2P: 604-685-2990 F: 604-685-2909 www.subplot.com

Brand and competitor audits, brand planning and strategy, naming andverbal branding, logomarks, brand identity programs, packaging, annualreports, corporate and promotional brochures, print communications,posters, campaigns, point-of-sale, brand management, standards, digitalbranding

Roy WhiteMatthew Clark, principal, creativedirectors

2004 65


17 Holy Cow Communication Design Inc2537 Beacon Ave Suite 301, Sidney V8L 1Y3P: 250-655-6597 F: 250-655-6598 www.holycowcom.com

Full-service firm providing graphic design, advertising, copy-writing,branding, marketing, and media expertise

Ken Coward, president 1997 66


18 Coastlines Creative Group Inc55 Water St Suite 212, Vancouver V6B 1A1P: 604-738-6378 F: 604-738-6379www.coastlinescreative.com

Brand strategy and graphic design Byron Dowler, principal, creative director 1992 97


19 Porcaro Communications221 Esplanade W Suite 504, North Vancouver V7M 3J3P: 604-985-2400 F: 604-986-8166 www.porcaro.ca

Identity development, brand management, annual reports Barbara Moreira, managing partner 2003 86


20 Primal Communications Ltd335 Wesley St Suite 205, Nanaimo V9R 2T5P: 604-839-7556 F: NP www.primalcommunications.com

Strategic visual communications Robert Dodds, president & creativedirector

1994 89


21 Shervin Communications Inc8557 Government St Suite 101, Burnaby V3N 4S9P: 604-422-0174 F: 604-422-0175 www.goshervin.com

Brand creation, high impact graphic design and marketing for print andonline

Sherrin Western, director of insightKevin Western, chief imagination officer

1992 89


22 Ducharme Designworks1089 West Broadway Suite 201, Vancouver V6H 1E5P: 604-649-9675 F: NP www.ducharmedesignworks.com

Graphic design, print and web Brent Ducharme, president 2000 85


Sources: Interviews with representatives of the above companies and BIVresearch. NR Not ranked NP Not provided NFP Not for publication 1 - FormerlyFleming Creative Group

Ranked by 2010 revenue

Sources: Interviews with above firms and BIV research.

Business in Vancouver makes every attempt to publish accurate information in The List, but accuracy cannot be guaranteed. Researched by Richard Chu: 604-608-5114.


Biggest ad agencies in Metro VancouverBiggest ad agencies in Metro VancouverRanked by total number of advertising staff in 2011

Rank '11 Company Partial list of accounts Owner(s) Head office/Yearfounded

Top local executive(s) No.staff'11/'10

1 DDB Canada777 Hornby St Suite 1600, Vancouver V6Z 2T3P: 604-608-4449 F: 604-640-4343www.ddbcanada.com

BC Dairy Foundation, BC government, BC Hydro, BCLC, Canadian Dental Association, CanadianTourism Commission, Health Sciences Association of BC, Hoopla, McDonald's Fun Times,Pacific Blue Cross, PavCo, Sun-Rype Products Ltd., Rick Hansen Foundation, TourismKelowna, Travel Manitoba, UofA, UBC

NP Vancouver/1969

Frank Palmer, chair and CEOLance Saunders, EVP, managing directorMarty Yaskowich, managing director, Tribal DDB

9995

2 Rethink Communications Inc1

470 Granville St Suite 700, Vancouver V6C 1V5P: 604-685-8911 F: 604-685-8911www.rethinkcanada.com

A&W Food Services, BCAA, Coast Capital Saving, Canadian Egg Marketing, Kraft, Mr Lube,Mosaic Homes, Metro, Solo Mobile. Science World, The Source, Tilley Endurables,Sympatico.ca, Sobeys, PNE/Playland, Children of the Streets

Chris Staples, TomShepansky

Vancouver/1999

Chris Staples, creative director, ownerTom Shepansky, ownerIan Grais, creative director

8565

3 Dare North America1085 Homer St, 5th floor, Vancouver V6B 1J4P: 778-331-8340 F: 778-331-8341www.thisisdare.com

BC Ministry Tourism, Trade and Investment, British Columbia Lottery Corporation, ManitobaTelecom Services, Prairie Milk Marketing Partnership, McDonald's, Sony Ericsson, SAP

Vision 7International

Vancouver,BC/2010

Sandy Fleischer, senior vice-president andmanaging partnerJohn Hall, senior vice-president and managingpartner, senior vice-president and managing partners

800

4 Wasserman & Partners Advertising1020 Mainland St Suite 160, Vancouver V6B 2T5P: 604-684-1111 F: 604-408-7048 www.wasserman-partners.com

ICBC, London Drugs, Worksafe BC, Encorp Pacific, Terasen Gas, White Spot Restaurants,Resort Municipality Whistler, Metropolis at Metrotown, Wesbild, Vancity, Granville IslandBeer, The Community

Alvin Wasserman,Doug Conn, TimDundon, AndeenPitt

Vancouver/1995

Alvin Wasserman, president and partnerLiam Greenlaw, creative directorDoug Conn, partnerKaren Nishi, vice-president, strategyAndeen Pitt, partner and vice-president,connections

5858

5 Cossette West1085 Homer St Suite 600, Vancouver V6B 1J4P: 604-669-2727 F: 604-647-6293www.cossettewest.com

McDonald's Restaurants of Canada, BCLC, APTN, Ivanhoe Cambridge, Sauder School ofBusiness, BC Pavilion Corporation, National Music Centre, Rennie & Associates, RennieMarketing Systems, Ostara, Onni, Hunter Dickinson, Royal Roads University

CossetteCommunicationInc.

Vancouver/1980

Nadine Cole, vice-president and general manager 37145

6 Wavemaker Marketing400 Burrard St Suite 1920, Vancouver V6C 3A6P: 7783318262 F: 604-915-7290www.wavemakermarketing.com

NA NP Vancouver /2008

Larry Heinzlmeir, chief creative officer 3424

7 TAXI Canada Ltd515 Richards St, Vancouver V6B 2Z5P: 604-683-8294 F: 604-683-6112 vancouver.taxi.ca

TELUS, Crofton House School, Westminster Savings Credit Union, SHAPE Properties,Vancouver Aquarium, Braintrust Canada, Dairy Farmer’s of Canada, Kiwi Collection, GoldenBoy Foods

NP Toronto/2007

Russ Stedman, general manager, TAXI WestKaren Pearce, managing directorJordan Doucette, creative directorJack Dayan, strategic planning director, TAXI WestBen Tarr, business development director, TAXI West

3128

8 GREY Vancouver1500 Georgia St W Suite 1600, Vancouver V6G 2Z6P: 604-687-1001 F: 604-682-1827www.greyvancouver.com

BC Used Oil Recycling, Canfor, Dominion Lending Centres, Glentel (WirelessWave/Tboothwireless/Wave sans fil/la cabine T sans fil), GGRP, Robeez by striderite, Special Olympics(BC), Thrifty Foods, TransLink, Vancouver Magazine, Warner Bros., Regional Municipality ofWood Buffalo.

GREY Canada Toronto/1974

Tim Johnson, president and CEO, GREY VancouverTeresa Guarascio, vice-president, media director:MediaComMaya Lange, vice-president, group account director,GREY Vancouver

2726

9 MacLaren McCann Vancouver100 Pender St W Suite 800, Vancouver V6B 1R8P: 604-689-1131 F: 604-687-6955www.maclaren.com/vancouver

General Motors of Canada, Cathay Pacific Airways, BCLC, Andrew Peller Ltd, EnvisionFinancial

Interpublic Groupof Companies

New York/1978

Hagan Ainsworth, senior vice-president, generalmanager, creative directorRick Hart, vice-president, associate generalmanager, director of client strategy

2526

10 Noise Digital Inc856 Homer St Suite 200, Vancouver V6B 2W5P: 604-689-9574 F: 604-689-9575www.noisedigital.com

Johnson + Johnson, Sony Playstation, Adidas, Nokia, Ferrero Brands, Canadian DirectInsurance, Credit Unions of BC, UNBC, Nature's Path Foods

Privately held Vancouver/1998

Trevor Carr, president and CEOMark Nishiguchi, COO, CFO, managing partner

2322

10 Spring1250 Homer St Suite 301, Vancouver V6B 1C6P: 604-683-0167 F: 888 607-8264www.springadvertising.com

Urban Barn, Capilano Suspension Bridge, John Casablancas Institute, RE/MAX, JoeyRestaurant Group, Four Seasons Denver, Morgan Crossing, Auto West Group, NufloorsCanada, Central City Brewing, Clancy's Meat Co.

Richard Bergin,Rob Schlyecher,James Filbry

Vancouver/2006

Rob Schlyecher, creative director, partnerRichard Bergin, client services director, partnerJames Filbry, art director, partner

2322

12 Hangar 18 Creative Group Inc1737 3rd Ave W Suite 220, Vancouver V6J 1K7P: 604-737-7111 F: 604-737-7166 www.h18.com

Boston Pizza, BC Hydro, BC Mental Health Foundation, BCSPCA, Beef Information Centre,Canadian Cancer Society, CedarCreek Estate Winery, Commissionaires, FairmontHotels,Metro Vancouver, Prince Rupert Port Authority, Richmond Centre, SemiahmooShopping Centre, Tourism Vancouver, YVR, Vancouver Int'l Writers Festival, Wickaninnish Inn

Sean Carter, VidaJurcic, NigelYonge

Vancouver/1996

Lynne DeCew, director of client servicesStuart Freer, account directorCassie Plotnikoff, account managerThomas Nguyen, account manager

2222

13 Cowie and Fox Inc1062 Homer St Suite 201, Vancouver V6B 2W9P: 604-608-1049 F: 604-608-1079www.cowieandfox.com

HSBC, BBC UK, Bootlegger, Ricki's, Cactus Club Cafe, BC Dairy Foundation, Fairmont PacificRim, 2010 Legacies Now, BC Innovation Council, Wantsa, Crofton House School, Quigg Group,Opus Hotel, Canadian Snowboarding Federation, Semperviva Yoga Studios, 1-800-GOT-JUNK,Joey's Restaurant Group, The Loden Hotel, Anthem Properties, Canadian Autism Network

Mike Cowie, RufinaChang

Vancouver/1996

Mike Cowie, studio directorRufina Chang, director of operations

2119

14 Newad1120 Hamilton St Suite 209, Vancouver V6B 2S2P: 604-646-1370 F: 604-646-1371 www.newad.com

NP NP Montreal/1995

Jerrid Grimm, vice-president, client service andregional manager, Western Canada

2017

15 Engine Digital Inc717 Pender St W Suite 404, Vancouver V6C 1G9P: 604-684-3330 F: 604-685-3323www.enginedigital.com

MTV, TELUS, Bravo TV, BC Hydro, Shea Homes, Coastal Contacts, Great-Western Brewing Co.,Nicola Wealth Management, Swiss Water Decaffeinated Coffee Co.

Privately held Vancouver/2002

Stephen Beck, partner & creative directorKele Nakamura, partner & technical directorRichard Gallagher, partner & creative director

1919

16 Elevator Strategy Advertising andDesign Inc2

1505 2nd Ave W Suite 300, Vancouver V6H 3Y4P: 604-737-4346 F: 604-737-4348www.elevatorstrategy.com

B.C. Centre for Disease Control, Bosley's Pet Food Plus, Toyota dealers of BC, Coast Hotelsand Resorts, Interior Savings, International Union against Cancer, BC Ferries, Elections BC

Bob Stamnes Vancouver/1989

Bob Stamnes, president and ownerAllan Black, director of client servicesDean Butler, director of media servicesBruce Fraser, director of creative services

1826

17 Mercer Creative Group Inc1333 Johnston St Suite 100, Vancouver V6H 3R9P: 604-689-0880 F: 604-689-3036www.mercerad.com

Panago Pizza Inc, Canadian Network of International Surgeons, Salvation Army, BC UtilitiesCommission, Rasoee Indian Kitchen, Blenz Canadian Coffee

Trademark PublicRelations Inc.

Vancouver/1991

Terry Mercer, president and creative directorDeborah Kieselbach, associate creative directorJim Fox, director of finance & administration

1515

18 Suburbia Advertising1363 56 St Suite 3, Delta V4L 2P7P: 604-943-6414 F: 604-943-5516www.suburbiaadvertising.com

NP Mary-LynnBellamy-Willms,Russ Willms,Virginia Boggie

Victoria/1989

Mary-Lynn Bellamy-Willms, co-founder and CEOVirginia Boggie, partner and director of clientservicesJacquie Arnatt, partner and general manager

1414

19 IRIX Design Group Inc777 Broadway W Suite 1200, Vancouver V5Z 4J7P: 604-876-1812 F: 604-876-1862 www.irix-design.com

Heart and Stroke Foundation of BC & Yukon, Blenz Coffee, Cathay Bank (USA), GatewayCasinos, Sprott-Shaw Community College, Polygon Homes, Tourism BC, Whitecaps FC, Vitasoy(USA)

CIBT (TSX:MBA),Alvin Chu

Vancouver/1994

Alvin Chu, president 1312

19 Saint Bernadine MissionCommunications Inc228 Georgia St E, Main Floor, Vancouver V6A 1Z7P: 604-646-0001 F: 604-646-0005www.stbernadine.com

BC Hydro, Granville Island (CMHC), Shaw Cablesystems, Mahony & Sons, Great WesternBrewing, Wasteless Environmental, Opus Aviation, Ledcor, WrapZone, Ledingham McAllister,Inn at Laurel Point, Western Coal, Canfor, Angel Restoration

David Walker andAndrew Samuel

Vancouver(Chinatown)/2004

David Walker, partnerAndrew Samuel, partner, partners

139

21 A&G Creative Group666 Burrard St Suite 500, Vancouver V6C 3P6P: 604-270-1411 F: 604-270-1830 www.agcreative.ca

NP Dave Ancrum,Doug Williamson

Richmond/1991

Dave Ancrum, presidentDoug Williamson, vice-president and director ofmarketing

128

21 Midlyn Day Communications Inc3

1591 Bowser Ave Suite 101, North Vancouver V7P 2Y4P: 604-980-2980 F: 604-980-2967www.midlynday.com

NP Day AdvertisingGroup

NorthVancouver/1989

Elisa Hendricks, managing director 1212

21 NOW Communications Group Inc750 Pender St W Suite 710, Vancouver V6C 2T7P: 604-682-5441 F: 604-681-4834www.nowgroup.com

Saskatchewan Government and General Employees' Union, BCTF, HEU, Government ofManitoba, Manitoba Teachers' Society, Manitoba Government and General Employees' Union,Manitoba Nurses' Union, Service Employees International Union, CUPE, IBEW 424 Alberta,Nova Scotia GEU

Marie Della Mattia,Paul Degenstein,Ron Johnson

Vancouver/1992

Marie Della Mattia, partner, president and CEOPaul Degenstein, partner and chief creative officerRon Johnson, founding partnerMaya Russell, managing director

1212

Sources: Interviews with representatives of the above agencies and BIV research.Only companies that responded to requests for information are listed. NR Not ranked

NP Not provided 1 - Opened a new office in Toronto in 2010 2 - Formerly known asGlennie Stamnes Strategy 3 - A subsidiary of Day Advertising Group Inc.

Ranked by total number of advertising staff in 2011

Sources: Interviews with above firms and BIV research.

Business in Vancouver makes every attempt to publish accurate information in The List, but accuracy cannot be guaranteed. Researched by Richard Chu: 604-608-5114.











Advertising Agencies

A&G Creative Group 666 Burrard St Suite 500 V6C 3P6 Doug Williamson – 604‑270‑1411 e [email protected] w www.agcreative.ca A&G Creative Group specializes in building sustainable brands and businesses. For more than 20 years, we’ve been evolving a process and a culture that combine the most powerful aspects of research, design, technology and marketing to bring real, measurable commercial advantage to our clients. We don’t believe in simply making things look pretty; we believe in creating consumer touch points that build relationships and effective marketing, advertising and communication strategies that drive bottom line profits.

Big House Communications 1777 3rd Ave W Suite 100 V6J 1K7 Cam Landell – 604‑731‑8232 f604-731-8233 e [email protected] w www.bighouse.ca

BRANDFX 15 Chesterfield Pl Studio E, North Vancouver V7M 3K3 Tim Kelly – 604‑988‑1407 f604-988-1437 e [email protected] w www.brandfx.ca

Cossette West 1085 Homer St V6B 1J4 Colin Schleining – 604‑669‑2727 f604-687-1243 e [email protected] w www.cossettewest.com

Cowie and Fox Inc 1062 Homer St Suite 201 V6B 2W9 Noel Fox – 604‑608‑1049 f604-608-1079 e [email protected] w www.cowieandfox.com

Davron Marketing 7231 120th St Suite 473, Delta V4C 6P5 David Parker – 604‑594‑7604 e [email protected] w www.davronmarketing.com

DDB Canada Vancouver 777 Hornby St Suite 1600 V6Z 2T3 Richard Sandor/Frank Palmer – 604‑687‑7911 f604-640-4343 e [email protected] e [email protected] w www.ddbcanada.com

eBridge Marketing Solutions 1962 11th Ave W V6J 2C6 Hartland Ross – 604‑731‑5530 e [email protected] w www.ebridgemarketingsolutions.com

Engine Digital Inc 21 Water St Suite 404 V6B 1A1 Stephen Beck – 604‑684‑3330 f604-685-3323 e [email protected] w www.enginedigital.com

ET Marketing Solutions Ltd 3833 Henning Dr Suite 207, Burnaby V5C 6N5 Peter Tsui – 604‑801‑6168 f604-801-6165 e [email protected] w www.etmarketingsolutions.com

advertising & marketing directory


Fusion Communications Group Inc 545 Clyde Ave Suite 220, West Vancouver V7T 1C5 Dean Mailey – 604‑913‑8810 f604-608-9220 e [email protected] w www.fusioncommunicationsgroup.com

GREY Vancouver 1500 Georgia St W Suite 1600 V6G 2Z6 Tim Johnson – 604‑687‑1001 f604-682-1827 e [email protected] w www.greyvancouver.com

Halloran:etcetera Advertising 1120 Hamilton St Suite 403 V6B 2S2 Mike Halloran – 604‑688‑0200 f604-688-8508 e [email protected] w www.halloranad.com

Hamazaki Wong Marketing Group 1155 Pender St W Suite 700 V6E 2P4 Ted Barrett – 604‑669‑8282 f604-669-2288 e [email protected] w www.hamazakiwong.com

Ken Etheridge & Associates 7140 Gilbert Rd, Richmond V6Y 3G9 Ken Etheridge – 604‑247‑9178 f604-247-9179 e ketheridge@k‑e‑a.com w www.k‑e‑a.com

Kinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V5J 3J1 Paula Skaper – 604‑629‑5250 f604-682-7036 e [email protected] w www.kinetixmedia.com

MacLaren McCann Vancouver 100 Pender St W Suite 800 V6B 1R8 Hagan Ainsworth – 604‑689‑1131 f604-687-6955 e [email protected] w www.maclaren.com

Maria Barichello Communications Ltd 3989 Henning Dr Suite 107, Burnaby V5C 6N5 Maria Barichello – 604‑298‑9506 f604-298-9507 e [email protected] w www.mbcadvertising.com

Media Buying Company 5032 Stevens Pl, Delta V4M 1P2 Loretta Longoz – 604‑662‑8050 e [email protected]

Mercer Creative Group Inc 1333 Johnston St Suite 100 V6H 3R9 Terry Mercer – 604‑689‑0880 f604-689-3036 e [email protected] w www.mercerad.com

Myron Advertising & Design 1575 Georgia St W Suite 230 V6G 2V3 Kyle Balagno – 604‑687‑6604 f604-687-7413 e [email protected] w www.myroncreative.com

Noise Digital Inc 856 Homer St Suite 200 V6B 2W5 Trevor Carr – 604‑689‑9574 f604-689-9575 e [email protected] w www.noisedigital.com

NOW Communications Group Inc 750 Pender St W Suite 710 V6C 2T7 Ron Johnson – 604‑682‑5441 f604-681-4834 e [email protected] w www.nowgroup.com

Origin Design + Communications Ltd 1002 Lynham Rd Suite 201, Whistler V0N 1B1 Danielle Kristmanson – 604‑932‑8482 f604-932-8418 e [email protected] w www.origindesign.ca

Plum Promotions Inc 1338 6th Ave W Suite 103 V6H 1A7 Doris Wilson – 604‑685‑2077 e [email protected]

Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Wendy Kearns – 604‑985‑2400 f604-986-8166 e [email protected] w www.porcaro.ca

Powershifter 207 Hastings St W Suite 310 V6B 1H7 JP Holecka ................................................604‑608‑6886 e [email protected] w www.powershiftermedia.com POWERSHiFTER is an interactive agency that specializes in the creation of digital campaigns, web sites, branded content and social media marketing.

Redwood Communications & Design 4360 Agar Dr Suite 203, Richmond V7B 1A3 Doug Quiring – 604‑838‑1520 e [email protected] w www.gotoredwood.com

Rethink Communications Inc 470 Granville St Suite 700 V6C 1V5 Cory Philpott – 604‑685‑8911 f604-685-9004 e [email protected] w www.rethinkcommunications.com


ROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty – 604‑609‑7788 e [email protected] w www.romd.ca

SR Magown & Associates Ltd 999 Broadway W Suite 720 V5Z 1K5 Steve Magown – 604‑736‑3801 f604-325-5474 e [email protected] w www.magown.com

Station X 1201 Pender St W Suite 300 V6E 2V2 Richard Sharp – 604‑484‑8543 e [email protected] w www.stationx.com Branding and design, creative development, traditional advertising, digital strategy & execution, analytics & optimization.

Suburbia Advertising 1363 56 St Suite 3, Delta V4L 2P7 Virginia Boggie – 604‑943‑6414 f604-943-5516 e [email protected] w www.suburbiaadvertising.com

Suburbia Advertising 590 Beaver Lake Rd, Victoria V9E 2J7 Mary‑Lynn Bellamy‑Willms – 250‑744‑1231 f250-744-1232 e [email protected] w www.suburbiaadvertising.com

TAXI Vancouver 515 Richards St V6B 2Z5 Karen Pearce – 604‑683‑8294 f604-683-6112 e [email protected] w www.taxi.ca

TBWAVancouver 455 Granville St Suite 300 V6C 1T1 Andrea Southcott – 604‑669‑4444 f604-681-0093 e andrea.southcott@tbwa‑vancouver.com w www.tbwa‑vancouver.com

Templeton Advertising Inc 3180 58th Ave E Suite 67 V5S 3S8 Darlene Templeton – 604‑431‑8038 f604-431-9322 e [email protected]

Tugboat Media Inc 225 8th Ave W Suite 202 V5Y 1N3 Steve Gallagher – 604‑879‑9222 f604-879-9223 e [email protected] w www.tugboatmedia.com

Vizeum Canada Inc 1066 Hastings St W Suite 1205 V6E 3X1 Jim Gordon – 604‑408‑8117 f604-646-7299 e [email protected] w www.vizeum.com

Wasserman & Partners Advertising 1020 Mainland St Suite 160 V6B 2T5 Jeff Lucas – 604‑684‑1111 f604-408-7048 e jlucas@wasserman‑partners.com w www.wasserman‑partners.com

Young & Rubicam Vancouver 1100 Melville St Suite 888 V6E 4A6 Rob Jurisic – 604‑689‑3895 f604-689-3637 e [email protected] w www.yr.ca

Advertising AssociationsBC Association of Integrated Marketers 211 Columbia St Suite 102 V6A 2R5 Ron Cann – 604‑633‑0033 f604-681-4545 e [email protected] w www.bcaim.org

BC Association of Magazine Publishers 318 Homer St Suite 201 V6B 2V2 Rhona MacInnes – 604‑688‑1175 f604-687-1274 e [email protected] w www.bcmags.com

BC Human Resources Management Association 1111 Hastings St W Suite 1101 V6E 2J3 Kara Douglas – 604‑684‑7228 f604-684-3225 e [email protected] w www.bchrma.org

BC Printing & Imaging Association PO Box 75218 WRPO, White Rock V4B 5L4 Marilynn Knoch – 604‑542‑0902 f604-538-8581 e [email protected] w www.bcpia.org

Canadian Special Events Society 5790 Keith St, Burnaby V5J 3C7 Deborah Wallace – 604‑438‑3687 e [email protected] w www.cses.ca

CAPIC Canadian Association of Photographers and Illustrators in Communications – Vancouver Chapter c/o 6179 No 1 Rd Unit 5, Richmond V7C 1T4 David Rossander – 604‑232‑9784 f604-232-9785 e [email protected] w www.capic.org

International Internet Marketing Association (IIMA) Box 4018 Vancouver Main V6B 3Z4 James Laitinen – 778‑373‑8785 e [email protected] w www.iimaonline.org


International Special Events Society Vancouver Chapter 101 1001 Broadway W PO Box 166 V6H 4E4 Kathie Madden – 604‑940‑0674 e [email protected] w www.isesvancouver.com

NABS West – National Advertising Benevolent Society Box 93571 RPO Nelson Park V6E 4L7 Kimberly Davidson – 604‑261‑3087 e [email protected] w www.nabswest.org

Society of Graphic Designers of Canada BC Chapter 1399 Johnston St Room 370G V6H 3R9 – 604‑515‑5949 w www.bc.gdc.net

Trans Canada Labels 1628 Fosters Way Suite 201, Delta V3M 6S6 Noor Meherally – 604‑525‑7898 f604-525-8556 e [email protected] w www.transcanadalabels.com

Brand DevelopmentBrady Dahmer Design 1273 Clark Dr Suite 200 V5L 3K6 Brady Dahmer – 604‑737‑1637 f604-608-5659 e [email protected] w www.bradydahmer.com

Coastlines Creative Group Inc 55 Water St Suite 212 V6B 1A1 Byron Dowler – 604‑738‑6378 f604-738-6379 e [email protected] w www.coastlinescreative.com

Concerto Marketing Group Inc 220 Cambie St Suite 400 V6B 2M9 Peter Irving – 604‑684‑8933 f604-684-8934 e [email protected] w www.concertomarketing.com

Daniel Choi Design & Communications 39 Sixth St Suite 401, New Westminster V3L 0B3 Daniel Choi – 604‑526‑1836 f604-526-1856 e [email protected] w www.danielchoidesign.com

Exhibit A: Design Group 25 6th Ave E Suite 2 V5T 1J3 Cory Ripley – 604‑873‑1583 f604-873-1584 e [email protected] w www.exhibitadesigngroup.com

Hangar 18 Creative Group Inc 1737 3rd Ave W Suite 220 V6J 1K7 Lynne DeCew – 604‑737‑7111 f604-737-7166 e [email protected] w www.hangar18creative.com

Ideastream Design Catherine Worrall – 604‑874‑7664 f604-874-7669 e [email protected] w www.ideastreamdesign.com

Identica Branding and Design 1085 Homer St V6B 1J4 Charlie Easton – 604‑647‑2942 f604-669-2727 e [email protected] w www.identica.ca

Karacters Design Group 777 Hornby St Suite 1600 V6Z 2T3 Megan McCord – 604‑640‑4327 f604-640-4452 e [email protected] w www.karacters.com

Karo Group Inc 611 Alexander St Suite 308 V6A 1E1 Drew Geldart – 604‑255‑6100 f604-255-3800 e [email protected] w www.karo.com

Kinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V5J 3J1 Paula Skaper – 604‑629‑5250 f604-682-7036 e [email protected] w www.kinetixmedia.com

Parker & Associates Inc 625 Howe St Suite 1180 V6C 2T6 Patrick Parker – 604‑689‑5506 f604-688-7002 e [email protected] w www.parkerandassocs.com

Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Wendy Kearns – 604‑985‑2400 f604-986-8166 e [email protected] w www.porcaro.ca

ROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty – 604‑609‑7788 e [email protected] w www.romd.ca


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