12
02/15/10 1 for Busy Professionals Getting Results in 10 Minutes/Day © 2010, Christine Pilch, Grow My Company High search engine rank 24/7 global exposure

Advanced LinkedIn - Getting Results in 10 Minutes/Day

Embed Size (px)

DESCRIPTION

I gave this presentation about Advanced LinkedIn tips at PodCamp WesternMA on 2/6/10

Citation preview

Page 1: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

1

for Busy Professionals

Getting Results in 10 Minutes/Day

© 2010, Christine Pilch, Grow My Company

• High search engine rank• 24/7 global exposure

Page 2: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

2

• Demonstrate expertise• Raise awareness

Fi d ti b i

Use LinkedIn to:

• Find prospective business• Monitor your competition

• Review your profile every few months

• Make sure it is up to date

Profile tips

• Make sure it is up to date• Small enhancements make a big

difference

Page 3: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

3

C t i URLCustomize your URL:

Add your photo:

Avoid a so-what? Bio Brief

Page 4: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

4

Show what you can bring to the table

11-years proven expertise in identity building, naming, package design and brand building

Use o r Bio Brief to ed cate o r prospectsUse your Bio Brief to educate your prospects:

Page 5: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

5

Write a Summary that defines what you can te a Su a y t at de es at you cado for prospective employers and clients

Martin … has originated in-person and on-line networking groups which have facilitated valuable business connections among members. vdfs

He offers consulting on how to generate profitableHe offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing "the conversation of you" on the Web.

Use Specialties to highlight areas of expertise

Retirement plan sales, marketing and communications * B2B business development * Strategic planning and marketing including

p g g pthat are your strongest selling points

Strategic planning and marketing, including creative development * eMarketing * Curriculum development / training

Page 6: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

6

Using it as a business tool

• Schedule 10-minutes per day, every day • Perhaps divide the time into morning &afternoon LinkedIn visits

Using it as a business tool

Using your home page

• Monitor your connections• Remain aware

Using your home page

Page 7: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

7

Search beta resultsSearch beta results

Update your status regularly:Update your status regularly:

Page 8: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

8

Avoid non-professional status updates:Avoid non-professional status updates:

Build and update yourBuild and update yourcompany’s profile:c

Page 9: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

9

Join & participate in Groups:Join & participate in Groups:

P ti i t i AParticipate in Answers

Page 10: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

10

Using Events

Creating your Poll

Page 11: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

11

P t ti i & t ti

• Be honest• Protect your identity• Remain professional

Protecting your privacy & reputation

• Remain professional• Add value to your network

Getting Results in 10 Minutes/Day

• Monitor your home page• Use your status• Participate in Groups• Post & Answer questions

Getting Results in 10 Minutes/Day

Post & Answer questions• Use Polls• Utilize Events

Page 12: Advanced LinkedIn - Getting Results in 10 Minutes/Day

02/15/10

12

Christine [email protected]

413.537.2474Linkedin.com/in/ChristinePilch

Twitter.com/ChristinePilchFacebook.com/GrowMyCompany

© 2010 Christine Pilch, Grow My Company