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I gave this presentation about Advanced LinkedIn tips at PodCamp WesternMA on 2/6/10
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02/15/10
1
for Busy Professionals
Getting Results in 10 Minutes/Day
© 2010, Christine Pilch, Grow My Company
• High search engine rank• 24/7 global exposure
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• Demonstrate expertise• Raise awareness
Fi d ti b i
Use LinkedIn to:
• Find prospective business• Monitor your competition
• Review your profile every few months
• Make sure it is up to date
Profile tips
• Make sure it is up to date• Small enhancements make a big
difference
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C t i URLCustomize your URL:
Add your photo:
Avoid a so-what? Bio Brief
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Show what you can bring to the table
11-years proven expertise in identity building, naming, package design and brand building
Use o r Bio Brief to ed cate o r prospectsUse your Bio Brief to educate your prospects:
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Write a Summary that defines what you can te a Su a y t at de es at you cado for prospective employers and clients
Martin … has originated in-person and on-line networking groups which have facilitated valuable business connections among members. vdfs
He offers consulting on how to generate profitableHe offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing "the conversation of you" on the Web.
Use Specialties to highlight areas of expertise
Retirement plan sales, marketing and communications * B2B business development * Strategic planning and marketing including
p g g pthat are your strongest selling points
Strategic planning and marketing, including creative development * eMarketing * Curriculum development / training
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Using it as a business tool
• Schedule 10-minutes per day, every day • Perhaps divide the time into morning &afternoon LinkedIn visits
Using it as a business tool
Using your home page
• Monitor your connections• Remain aware
Using your home page
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Search beta resultsSearch beta results
Update your status regularly:Update your status regularly:
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Avoid non-professional status updates:Avoid non-professional status updates:
Build and update yourBuild and update yourcompany’s profile:c
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Join & participate in Groups:Join & participate in Groups:
P ti i t i AParticipate in Answers
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Using Events
Creating your Poll
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P t ti i & t ti
• Be honest• Protect your identity• Remain professional
Protecting your privacy & reputation
• Remain professional• Add value to your network
Getting Results in 10 Minutes/Day
• Monitor your home page• Use your status• Participate in Groups• Post & Answer questions
Getting Results in 10 Minutes/Day
Post & Answer questions• Use Polls• Utilize Events
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Christine [email protected]
413.537.2474Linkedin.com/in/ChristinePilch
Twitter.com/ChristinePilchFacebook.com/GrowMyCompany
© 2010 Christine Pilch, Grow My Company