Advertising Executive or Advertising Agent or Advertising Sales

8/6/2019 Advertising Executive or Advertising Agent or Advertising Sales

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EXECUTIVE PROFILE

Creative radio marketing professional offering 15 years of experience with a proven track record of success from initial concept through project completion, Client relationships. High-energy, results-oriented leader recognized for initiative, flexibility, and enthusiastically meeting deadlines. Excellent negotiating, closing and communication skills.Directed daily operations within the department including marketing, sales, an

d customer relations. Designed and managed radio marketing programs including promotional strategies, brand integrity, and marketing collateral. Implemented newcustomer service protocols. Participated in trade shows and special events.

o Increased sales by 500% within 3-year time frame due to strategic business acumen.o Supervised and trained employees in daily job responsibilities.o Executed budget management responsibilities successfully.o Played a key role in the establishment of International Marketing Department.o Spearheaded business development functions through branding and marketing partnerships.o Identified advertising markets utilizing demographic surveys, which significantly increased exposure in untapped markets.QUALIFICATION PROFILE

o Highly accomplished Marketing Director with extensive experience in marketing,sales, business development, strategic planning, project management, and clientrelationship management.o Significantly increased client retention within highly competitive markets dueto sound relationship building abilities.o Adept in diverse areas of marketing including program management and events management.o Consistently surpassed sales objectives and optimized revenue potential.o Proven success in directing daily operations within multi-million dollar organizations.o Comprehensive background in human resources functions including recruiting, hiring, training, and evaluating performance.

o Proficient knowledge of accounting, budget management, and financial reporting.

CAREER ACHIEVEMENTS* Brainstormed with Ford Motor Companies top marketing managers out of DearbornMichigan to develop innovative marketing strategies for the re-take of lost Truck shares in all major Texas markets.* Conducted strategic marketing analysis to determine Consumer buying habits , cost of reach.Then analyzed the comparative effectiveness of Radio and Internetadvertising strategies to determine the most effective strategy for executing astrategic state wide campaign .* Strengthened ties with local community leaders through outreach programs whilereinforcing brand recognition in target areas.Expanded advertising strategy to

other major markets, realizing a phenomenal 47% growth in sales.* Developed innovative promotions and positive media relations to increase brandand product awareness and interest in rural texas markets. Consumer awareness increased 78% in a 6 month-period. Managed a cross-functional team through the planning, development and strategic targeting and to a historical and succsessfulfinish.

The 6 month campaign generated over $32M in sales.


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QUALIFICATION HIGHLIGHTS

* Account Development and Management * Consultative Sales Management* Customer Needs Assessment * National / Local CustomerRelations* New Product Introduction * Account/Customer Retention* Territory Management and Prospecting * Key Account Development* Contract Negotiations 122% closing ratio * Supervision and Training

Ad Layout/Design Campaign Planning and ExecutionAdvertising Campaigns Account Development and ManagementBrand Loyalty and Corporate Image Strategic PlanningBudget Management Strategic CounselCampaign Management Problem SolvingComputer Networking / Programming Client DataBase ManagmentCollections 97% all in ratio Web Site Management

EXPERIENCE HIGHLIGHTS

General Sales Manager - 2009 to 2010KVTT 1110-AM , Dallas , TXConverted a non-com station(91.7fm) into a for profit station (1110AM) overseesthe creative team to help develop the agency's creative product for clients. This team includes copywriters and designers. i also worked closly with all AcountExecutives to make sure the client's needs are being met and the creative goalsare on track. I also developed every aspect of an ad campaign based on the client's marketing plan, conceptualize those ideas for clients, assign projects to staff and verify the client's deadlines are being met. A CD generally gets the gl

ory when a campaign is a success and takes the blame when it's a failure.oversees the creative team to help develop the agency's creative product for clients. This team includes copywriters and designers. I alOworks with Account Executivesto make sure the client's needs are being met and the creative goals are on track. CDs also develop every aspect of an ad campaign based on the client's marketing plan, conceptualize those ideas for clients, assign projects to staff and verify the client's deadlines are being met. A CD generally gets the glory when a campaign is a success and takes the blame when it's a failure.ated a new Sales Dept. Mentored and trained Department heads untill they felt comfortable with thetransition from non-com to for- profit opperations and proceedures. Trained ne

w sales reps in the art of selling National & Local Clients, along with Agency orders ( crash course) Our 1st month the sales department of (2) including myselfBrought in $72,000.00. The last month (March) we broke 100k ( $101,000.00 )

*Organized launch celebration and roll out events to generate Client & Listener interest in the "New" month old KVTT 1110-AM and it's programming.

* Trained staff of (2) office professionals in propper affidaveds, billing, and invoicing clients and Agencies to present accurate, consistent, and detailed statement information.

* Worked closley with the promotions Director in posistioning and Marketing theRadio station in the local community by particapating in local functions and eve


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EDUCATION AND CREDENTIALSB.S., Computer Science - 1999Hartford University, Hartford ConnedicutGPA: 3.8, Major GPA: 3.7

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Advertising Executive or Advertising Agent or Advertising Sales