Advertising Guidelines · 2002-06-14 · Advertising Guidelines Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod

Advertising Guidelines

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www.quantum.com

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Subheadline: Humanist 777 Bold

URL/Call to action: Humanist 777 Bold

Body copy Humanist 777 B

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Elements

Headline: Humanist 777 BlackReverses out of Headline Bar

QUANTUM BLUE

PMS:2727 C

C: 91%M: 51%Y: 0%K: 0%

R: 66G: 93B: 161

HEX:425DA1

SECONDARY COLORS

PMS:129 C

C: 0%M: 4%Y: 70%K: 0%

R: 248G: 217B: 60

HEX:F8D93C

PMS:Reflex Blue

C: 100%M: 80%Y: 0%K: 0%

R: 14G: 32B: 127

HEX:0E207F

PMS:576 C

C: 65%M: 25%Y: 90%K: 0%

R: 106G: 151B: 51

HEX:6A9733

PMS:485 C

C: 0%M: 100%Y: 100%K: 0%

R: 234G: 59B: 15

HEX:EA3B0F

PMS:716 C

C: 0%M: 50%Y: 100%K: 0%

R: 245G: 140B: 0

HEX:F58C00

PMS:577 C

C: 20%M: 0%Y: 40%K: 5%

R: 194G: 214B: 150

HEX:C2D696

PMS:2725 C

C: 60%M: 55%Y: 0%K: 0%

R: 116G: 88B: 175

HEX:7458AF

ADDITIONAL CORPORATE COLORS

PMS:124 C

C: 0%M: 25%Y: 100%K: 0%

R: 255G: 189B: 0

HEX:FFBD00

PMS:278 C

C: 40%M: 15%Y: 0%K: 0%

R: 160G: 183B: 242

HEX:A0B7F2

Our primary corporate color, Quantum blue, should be used for the logotype whenever it appears in color. Quantum blue should also be used as much as possible for headline bars, subheadlines and URLs

Additional corporate colors should accompany Quantum blue whenever possible.

In instances when Quantum Blue does not work well with a selected photograph's background color, additional corporate colors, or secondary colors may be used for headline bars, subheadlines, URLs and headline bar Q shapes.

www.quantum.com

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Elements (Continued)

Required Layout Elements:

Logo: Please refer to the Kit of Parts: Logotype section of the Quantum Brand Builder website for use and clearspace guidelines. Outer Keyline: 1/32" (.03125) inside of live area measurement.

Photo: Photography may be full color, black and white, or product focused.Refer to the photography art direction guidelines below.

Headline bar: The headline bar and “Q” pattern should be considered a single unit.The header bar can move higher or lower vertically to allow for additional body copy content. Always use the headline bar and Q pattern lockup shown here when creating advertising communications.

Copy: Subheadline and URL should match headline bar color. Body copy is always reproduced in 100% Black. Refer to the Kit of Parts: Typography section of the Quantum Brand Builder website for more information.

ABOUT APPLYING COLOR TO ADVERTISING ELEMENTS:When applying color to Advertising layouts begin by selecting photography, then choose a color that contrasts the photograph's background. Use this color for the headline bar, subheadlines and URLs. Use this color for the Q shape that overlaps the headline bar. Select a light or dark variation of this color, and a third complementary color for the remaining Q shapes.

ART DIRECTION GUIDELINES FOR NEW AND STOCK PHOTOGRAPHY:Scenes in color photographs should be abstract representations of the workplace that highlight people accessing and managing data. Instead of showing workers in an actual office, use spare sets and minimal props to represent an active work setting. Create scenes where access to data and information is integral to the work activities depicted. Use products and equipment as secondary props to set the scene. The idea is to focus on the benefits of technology, rather than the technology itself. Photos should always show a person accessing data. Styling should be contemporary but conservative. Avoid shots that closely resemble fashion or lifestyle photography. Make sure that each shot includes ample background area in a single color.

“Clean” Layout “Information Rich” Layout Selecting a layout style:

Whenever possible, opt to use the “clean” layoutstyle, as it is most effective in consistent communicationof the Quantum brand image.

Base layout style selection on the type of publication, strategicmessaging (such as brand communications) and retail communications.

Layout Styles

1.888.343.7627 • www.quantum.com


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www.quantum.com














www.quantum.com


Element Positioning

Outer Keyline: 1/32" (.03125) inside of live area measurement.

Photo crops at the bottom should be centered with the headline bar as shown on layout grids.

Headline: Center vertically in headline bar. Headline type spec: Humanist 777 Black;18pt - 24pt is preferred type size, as appropriate for headlines.Type should reverse to white when used on dark colors.

Position subhead and body copy as shown on layout grids.Subhead type spec: Humanist 777 Bold;10pt - 14pt is preferred type size.Bodycopy typs spec: Humanist 777 Roman;7pt/11pt leading - 11pt/24pt leading is preferred type size.

Product shot and logo center vertically in left module. Refer to the Kit of Parts: Logotype section of the Quantum Brand Builder website for logo use and clear space requirements.

URL: Baselines with logo



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www.quantum.com

www.quantum.com

Step 1: a. Select template.

Place final approved headline copy in the headline bar

Step 2: a. Flow in and adjust final copy.b. Replace photography.c. Apply color to headline bar, Q shapes and type.

Place final approved headline copy in the headline bar

www.quantum.com

Step 3: a. Select lower edge of photo mask, headline and headline bar.b. Adjust placement upward to accommodate copy.c. Adjust copy placement, photo etc..

Adjusting Layout

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Standard Bleed Page

Bleed: 8 1/2 x 11 1/4

Trim: 7 3/4 x 10 1/2

Live: 7 x 9 3/4

Tabloid Bleed Page

Bleed: 10 5/8 x 13 1/4

Trim: 10 3/8 x 12

Live: 9 1/2 x 11 1/4

Typical Advertising Sizes & Layout Formats (Vertical Page)













www.quantum.com














www.quantum.com


Standard Bleed Spread

Bleed: 17 1/4 x 11 3/4

Trim: 15 1/2 x 10 1/2

Live: 14 x 9 3/4

www.quantum.com

Typical Advertising Sizes & Layout Formats (Standard Bleed Spread)



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Tabloid Bleed Spread

Bleed: 21 1/8 x 13 1/4

Trim: 20 3/4 x 12

Live: 19 3/4 x 11 1/4

www.quantum.com

Typical Advertising Sizes & Layout Formats (Tabloid Bleed Spread)


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“Clean” Layout “Information Rich” Layout

Using the Layout GridAll page layouts are based on a proportional grid as shown to the left.When creating page layouts, base your layout on these grids.

Single Page Layout Grid







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www.quantum.com

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www.quantum.com

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Spread Layout Grid

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X

Thank you for helping us present a consistent image across all Quantum communications!

Documents

Advertising Guidelines · 2002-06-14 · Advertising Guidelines Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod