Advertising Media Kit of Hong Kong International Airport · Advertising Media Kit of Hong Kong International Airport JCDecaux Transport (Updated as on April 2009)

Advertising Media Kit ofAdvertising Media Kit ofHong Kong International AirportHong Kong International Airport

JCDecaux Transport(Updated as on April 2009)

WorldWorld’’s Leading Airport s Leading Airport -- HKIAHKIA

1st: London, GB (LHR)5th: Frankfurt, DE (FRA) 2nd: Paris, FR (CDG)

4th: Hong Kong, CN (HKG)

3rd: Amsterdam, NL (AMS)

Top 5 by Passenger Throughput 2008

Source: Airport Council International (Last Update on Mar 2009)

4th busiest international airportReach 50% of the world’s populationconnected within 5 hours flying time from HK Close to 90 airlines flying more than150 destinations including around 40 cities in mainland China

The WorldThe World’’s Best Airports Best Airport

World’s Best Airport – UK aviation research institution Skytrax, 2001-2005, 2007-2008

World’s Best Airportamong facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards, 2006-2007

Best Airport –Travel trade publisher TTG, 2002, 2004-2008

Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007

Best Airport in China – Magazine Business TravellerChina, 2006-2008

HKIA in Asia HKIA in Asia

Ranking Top 5 by Passenger Throughput 2008

Singapore, SG (SIN)3

Bangkok, TH (BKK)5

Dubai, AE (DXB)2

Tokyo, JP (NRT)4

Hong Kong, CN (HKG)1

Source: Airport Council International (Last Update on Mar 2009)

The busiest airport in Asia Pacific

Hong Kong is recognized as a major hub in Asia• a major gateway to / from China

Overview of Overview of Hong Kong International AirportHong Kong International Airport

Terminal 1

Golf Course

Hong Kong Skycity Marriott

Hotel

SkyPierAsiaWorld-Expo

Terminal 2

HKIA TowerWorld Trade Centre

Map of Hong Kong International Airport Map of Hong Kong International Airport (HKIA) (HKIA)

7/F:

Landside: Departure Check-in Area

Airside: Immigration; Shopping & Dining Area

6/F:

Departure Duty Free Area;

Departure Concourses

5/F:

Landside: Arrival Greeting Hall

Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area

6/F:

Entertainment Area; Food Court

5/F:

Check-in & Retail Area

3/F:

Departure Immigration; Arrival Couch Lounge Area

Strengths of HKIA AdvertisingStrengths of HKIA Advertising

Prime Location in the WorldMajor business and financial centreA hub in Asia & as the major gateway to/from ChinaCentre point to approach elite air passengers

High Traffic with Outstanding Passenger Profile

Annual passengers throughput has reached 48.6 million in 2008A good mix of international and Chinese travelersOver 50% are professionals / managers / business executives

Positive Feedback68% passengers are aware of HKIA ad80% perceive HKIA ad as impactful67% prefer advertise at restricted area

Variety of Advertising FormatGood variety of advertising formats to suit different advertising purposesDevelopment on digital productsto meet market trend

Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen

Advertising Format in HKIA Advertising Format in HKIA –– Lightbox NetworksLightbox Networks

Lightbox Network • Check-in 12-Sheet Network• Baggage Reclaim Focus

Network• All Arrival Frequency

Network • All Departure Frequency

Network • Total Journey Network • Arrival Greeting Network • Business Traveler Network • T1 & T2 Connection Network

………and More

All Arrival Frequency NetworkAll Arrival Frequency Network

All Departure NetworkAll Departure Network

Advertising Format in HKIA Advertising Format in HKIA –– Lightbox NetworksLightbox Networks

Lightbox Network

• Key Benefits

Baggage Reclaim Focus NetworkBaggage Reclaim Focus Network

CheckCheck--in 12in 12--sheet Networksheet Network

Up to 100% coverage of arriving and departing passengers

Guarantee exposure due to repetitive presence

Advertising Format in HKIA Advertising Format in HKIA –– Banner NetworksBanner Networks

ChanelChanelEstee Lauder Estee Lauder –– CheckCheck--in in Ceiling Banner NetworkCeiling Banner Network

Premium

• Key Benefits

Advertising Format in HKIA Advertising Format in HKIA –– Banner NetworksBanner Networks

AudemarsAudemars PiguetPiguet –– Arrival Central Arrival Central Concourse Banner NetworkConcourse Banner Network

Allianz Allianz –– CheckCheck--in in Banner NetworkBanner Network

Up to 100% coverage of arriving and departing passengers

Various formats to suit your needs

Advertising Format in HKIA Advertising Format in HKIA ––PremiumPremium

Prada Prada –– Bulkhead Column Mounted LightboxBulkhead Column Mounted Lightbox


BvlgariBvlgari -- Column Lightbox Column Lightbox

HSBC HSBC -- Lightbox on Glass WallLightbox on Glass Wall


Allianz Allianz -- FrontlitFrontlit BillboardBillboard


Premium

• Key Benefits

Estee Lauder Estee Lauder –– Primary IconPrimary Icon

Tiffany Tiffany –– Secondary Icon & Lightbox on Secondary Icon & Lightbox on Glass Balustrade Glass Balustrade


Giant in size offers high visual impact

Effective brand building tool

Advertising Format in HKIA Advertising Format in HKIA –– Digital MediaDigital Media

UBS UBS –– Digital Business NetworkDigital Business Network

Digital Media

• Key Benefits

Advertising Format in HKIA Advertising Format in HKIA –– Digital MediaDigital Media

Chow Tai Chow Tai FookFook –– Digital Duty Free NetworkDigital Duty Free Network

Innovated technology to stimulate attention and increase impact

Multiple displays to showcase range of new product features

Strategic locations to capture quality audiences

Advertising Format in HKIA Advertising Format in HKIA –– Motion and Interactive MediaMotion and Interactive Media

Omega Omega --Arrival LED TV with LightboxArrival LED TV with Lightbox

Advertising Format in HKIA Advertising Format in HKIA –– Motion and Interactive MediaMotion and Interactive Media

Visa Visa –– Multimedia WallMultimedia Wall

PolyUPolyU –– Internet LoungeInternet Lounge

Motion and Interactive Media

• Key Benefits Innovative formats to

maximize advertising creativity

Engage target customers to enhance effective communication

Advertising Format in HKIA Advertising Format in HKIA –– Exhibition SiteExhibition Site

Clinique Clinique –– Exhibition SiteExhibition Site

Advertising Format in HKIA Advertising Format in HKIA –– Exhibition SiteExhibition Site

Exhibition Site

• Key Benefits

LancomeLancome –– Exhibition SiteExhibition Site

Marriott Marriott –– Exhibition SiteExhibition Site

Effective two-way communication can be achieved by face-to-face interaction

Strategic locations to target customers

Advertising Format in HKIA Advertising Format in HKIA –– SpecialsSpecials

Cathay Pacific Cathay Pacific –– Glass Lift WrapGlass Lift Wrap


RBS RBS –– AirbridgeAirbridge Interior WrapInterior Wrap

Samsung Samsung –– TV SponsorshipTV Sponsorship


LancomeLancome –– Binnacle WrapBinnacle Wrap

HSBC HSBC –– Wrap on Glass Balustrade Wrap on Glass Balustrade


Visa Visa –– Poster on WallPoster on Wall

MasterCard MasterCard –– Baggage TrolleyBaggage Trolley


Asia Miles Asia Miles –– Wrap on Glass Balustrade Wrap on Glass Balustrade

Specials

• Key Benefits

Global Sources Global Sources –– Automatic People Mover AdvertisingAutomatic People Mover Advertising


Impressive and acts as alternatives to traditional formats

Stimulate brand awareness

Advertising Format in HKIA Advertising Format in HKIA –– New Innovative FormatsNew Innovative Formats

Mega Glass Balustrade LightboxMega Glass Balustrade Lightbox

Subject to final approval by Airport Authority

Mockup PhotoMockup Photo

Advertising Format in HKIA Advertising Format in HKIA –– New Innovative FormatsNew Innovative Formats

Flagpole NetworkFlagpole Network

Power PolePower Pole

Advertiser Brand: American ExpressFormat: 3D Display and Carousel WrapLocation: Arrival Baggage Reclaim Area

2008 Outstanding Campaign 2008 Outstanding Campaign ShowcaseShowcase

Advertiser Brand: American ExpressFormat: Free Standing Lightbox, Column Banner, Digital PanelsLocation: Departure and Arrival Area


Advertiser Brand: ESTEE LAUDERFormat: Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia WallLocation: Departure Check-in and Duty Free Area, Main Road to the Airport


The JCDecaux Group The JCDecaux Group

No.1 worldwide for street furniture advertising

1st in Asia airport advertising – 7 airports

No. 1 worldwide for airport advertising with concessions in 141 airports

No. 1 worldwide in transport advertising

Thank YouThank You

For inquiries, please contactJCDecaux Transport - Airport Advertising TeamTel : (852) 2111 0111 / (852) 2862 7240Fax: (852) 2110 1407 Email: [email protected]

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Advertising Media Kit of Hong Kong International Airport · Advertising Media Kit of Hong Kong International Airport JCDecaux Transport (Updated as on April 2009)