Interim Unit Assessment Record
Btec National Diploma Creative Media Production (Television & Film)
Learner Name: George Hales
Unit No: 30 Unit Title: Advertisement Production for TV
Assignments contributing to this assessment: Advertisement Production for TV
Assignment Nos: Media 30
Assessment of this unit will be based on the work you do for this assignment. However, if you have produced any other work which demonstrates a higher level of achievement in relation to any of the grading criteria, that work will be taken into account in awarding your final grade for the unit.
Grading Criteria Date achieved
Evidence submitted Assessor comments
Describe structures and techniques of television advertisements with some appropriate use of subject terminology
Essay, fears and weaknesses work.
Please upload fears and weaknesses and essay work onto your eportfolio I had to search your tumblr to mark it.
Thorough and using terminology of advertising and media analysis but lack sufficient audience reference for more. This is easily resolved in redraft George and should allow you to move to the Merit at least, do it well and the D is probable.
M1 Explain structures and techniques of television
advertisements with reference to detailed illustrative examples and with generally correct use of subject terminology
D1 Comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly
P2 Originate and develop an idea for a television advertisement working within appropriate conventions and with some assistance
M2 Originate and develop an idea for a television advertisement showing some imagination and with only occasional assistance
D2 Originate and develop an idea for a television advertisement showing creativity and flair and working independently to professional expectations
In terms of eportfolio advice documents would look more professional if they were held on issuu or slideshare and embedded rather than just as downloadable docs.
2 Presentations and planning illustrate a range of ideas prior to deciding to develop one independently. His pre production planning and research are excellent.
P3 Produce a television advertisement working within
appropriate conventions and with some assistance.
M3 Produce a television advertisement to a good technical standard showing some imagination with only occasional assistance.
D3 Produce a television advertisement to a technical quality that reflects near- professional standards showing creativity and flair and working independently to professional expectations
See website address above containing 1st cut and final cut of commercial.
Georges commercial targets additional audience in terms of age, is founded on effective research, using appropriate persuasive strategies. The product itself is extremely well shot and edited.
P4 Comment on own television advertisement production work with some appropriate use of subject terminology.
M4 Explain own television advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.
D4 Critically evaluate own
television advertisement production work in the context of professional practice, with elucidated examples and consistently using subject terminology correctly.
General comments and suggestions for further development:
George strand 1 still needs significant work you need to filter target audience throughout this work to really hit the D and redraft your essay so your writing is more technically accurate and precise. More targeted use of audience and persuasive language there would also allow you to hit the D. I look forward to the showcase so we can complete the review of this project.
Assessor signature and date: June 2011
Learners notes: need to add more technically accurate words
Learners signature and date: George Hales June 2011
Internal verifiers notes:
IVs signature and date: