Beyond Advertising Agency

What you dream is what you get

‘zaZen’

Company Background

• CEO- Frank M.Rinderknecht • 1977: Launch of Rinspeed garage.• 1979: First time on Geneva International

Motor Show• 1983: Launch of First Porch 939• 1990: Move offices to Zurich• 2006: ‘World Premiere Geneva Motor Show’

Video

Main Features

Design: Materials used for one- piece

transparent hardtop. Lighting system of the car. Transparent Seats

NO!NO!NO! YES!YES!YES!

Not just transparent!!!

Main Features Technology: • Top Speed - 293 km/h. • Engine - 6 Cylinders Boxer Engine from

Porsche 997 Carrera S. • Types of fuel - Gasoline's, Nature gas. • Gears - 6

• Tyres and wheels - Dunlop and Rinspeed.

Brand Concept

• Passion for drive • Make people realize that imagination and dream can come true

•

S T P• Segmentation Main for the UK’s market

• Targeting Age group between 30-45

• Positioning Through print and electronic media.

Why zaZen will be successful?

• Innovative car design and technology

• Reliable customer service

• Eco friendly

Conclusion

Every dream can come true!!

Reference: http://www.rinspeed.ch/

http://www.rinspeed.com/pages/content/frames_e.htm

http://www.rinspeed.com/pages/cars/zazen/pre-zazen.htm

http://blog.itzero.com/?action_viewthread_tid_95836.html

Thank you Any question?