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Advertising Sales Journalism Yearbook Newspaper

Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

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Page 1: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Advertising SalesAdvertising Sales

JournalismYearbook

Newspaper

JournalismYearbook

Newspaper

Page 2: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

REQUIREMENTSREQUIREMENTS

Journalism students: one ad, either publication

Quest staff: 8 blocks minimum

North Star staff: 4 ads/year

Journalism students: one ad, either publication

Quest staff: 8 blocks minimum

North Star staff: 4 ads/year

Page 3: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

DUE DATE/POINT VALUEDUE DATE/POINT VALUE

MONDAY, NOVEMBER 1, 2011OR BEFORE

Jrn: 50 points/first MPQuest: 80 points/first MP

Newspaper: 40 points/overall appraisal

MONDAY, NOVEMBER 1, 2011OR BEFORE

Jrn: 50 points/first MPQuest: 80 points/first MP

Newspaper: 40 points/overall appraisal

Page 4: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

SALES TARGETSSALES TARGETS

YEARBOOK: Businesses or senior parents!

NEWSPAPER: Businesses ONLY (no proud parent ads included here)

Note: brainstorm a list of possible buyers!

YEARBOOK: Businesses or senior parents!

NEWSPAPER: Businesses ONLY (no proud parent ads included here)

Note: brainstorm a list of possible buyers!

Page 5: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

What to bring?What to bring?

The publication(s) for examples

Ad contract(s) Yearbook ad template

sheet Ad manual booklet

The publication(s) for examples

Ad contract(s) Yearbook ad template

sheet Ad manual booklet

Page 6: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Approaching a business (or parent)

Approaching a business (or parent)

Ask for the manager/parent, first! Introduce yourself, school Look neat, professional, speak up

(be confident, don’t mumble, look ‘em in the eye!)

Explain your goal/give them info(see page four of ad manual for ideas)

Ask for the manager/parent, first! Introduce yourself, school Look neat, professional, speak up

(be confident, don’t mumble, look ‘em in the eye!)

Explain your goal/give them info(see page four of ad manual for ideas)

Page 7: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Tips & TricksTips & Tricks

Set an appointment with the manager or parent

After the meeting, keep checking back with phone calls

Write your name on the bottom of the ad form (esp. if you leave it)

Set an appointment with the manager or parent

After the meeting, keep checking back with phone calls

Write your name on the bottom of the ad form (esp. if you leave it)

Page 8: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Avoid. . .Avoid. . . Do

not go to the mall, unless you work at a store and know the manager

Don’t bother with national chains (unless you know the franchise owner)

Do not go to the mall, unless you work at a store and know the manager

Don’t bother with national chains (unless you know the franchise owner)

Page 9: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

The ad contractsThe ad contracts Fill out all

info in the top section

Fill out all info in the top section

Page 10: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

The ad contractsThe ad contracts

Choose which issues & size

(North Star)

Choose which issues & size

(North Star)

Page 11: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

The ad contractsThe ad contracts

Ad copy is set or we design it?

Ad copy is set or we design it?

Page 12: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

The ad contractsThe ad contracts

Pay now or billed after issue is out?

Pay now or billed after issue is out?

North Star PREPAY discounts: if they buy 3 issues, they can get a 5 % discount; if they buy 7 issues, they will get a 10 % discount.

Page 13: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

The ad contractsThe ad contracts

Again, fill in all contact info

Again, fill in all contact info

Page 14: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

The ad contractsThe ad contracts

Help them to choose proper size for ad

Method of payment?

Help them to choose proper size for ad

Method of payment?

Page 15: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

The ad contractsThe ad contracts

Space to design ad here

They can design on another sheet or type it up, too

Space to design ad here

They can design on another sheet or type it up, too

Page 16: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

To Do:To Do: After a sale, follow up to collect info

• paper clip the ad stuff, rather than staple or tape!

Answer questions about photos/logos

(see page 5/frequently asked qs) GIVE ADVERTISER THE BACK COPY! Meet the deadline!

After a sale, follow up to collect info• paper clip the ad stuff, rather than staple or tape!

Answer questions about photos/logos

(see page 5/frequently asked qs) GIVE ADVERTISER THE BACK COPY! Meet the deadline!

Page 17: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Where can you go?Where can you go?

Area/local businesses Past advertisers School vendors Nail, hair salons, dress/tux shops,

limo services, florists Colleges, recruiters Local family-owned restaurants

Area/local businesses Past advertisers School vendors Nail, hair salons, dress/tux shops,

limo services, florists Colleges, recruiters Local family-owned restaurants

Page 18: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

START EARLY!START EARLY!

There will be approximately 250 of you selling advertising over the next two months!

DON’T PROCRASTINATE!! Report your ad sale so we can keep a

running list in the classroom (and others don’t go to the same place/person)!

There will be approximately 250 of you selling advertising over the next two months!

DON’T PROCRASTINATE!! Report your ad sale so we can keep a

running list in the classroom (and others don’t go to the same place/person)!

Page 19: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Real Print AdsReal Print Ads

“A book will never let you down.”

“A book will never let you down.”

Page 20: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Real Print Ads

Real Print Ads

Page 21: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Real Print Ads

Real Print Ads

Page 22: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Real Print AdsReal Print Ads

Page 23: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Real Print AdsReal Print Ads

Page 24: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Real Print AdsReal Print Ads

Page 25: Advertising Sales Journalism Yearbook Newspaper Journalism Yearbook Newspaper

Real Print AdsReal Print Ads