Advertising & Sales Promotion

Lesson 2

Relate the communication process to advertising

Pay attention to barriers to communication – Personal and between companies.

Importance of Promotion in 4Ps IMC and the 6 elements in it Brief on AIDA 6 Ms of Advertising

Leaning in the Class

Advertising is multidimensional. It is a form of mass communication, a powerful marketing tool, a component of the economic system, a means of financing the mass media, a social institution, an art form, an instrument of business management, a field of employment and a profession.

The American Marketing Association, Chicago, defines advertising as “any paid form of non personal presentation of ideas, goods and services by an identified sponsor.”

To Communicate, to Persuade, to Influence and to Lead to some action is what advertising is all about.

Create Your Team

Choose a Brand Name for your Team.

Project to be submitted as internal assessment.

Group Comprising of 5 Persons.

Project Head Market Analyst Creative Analyst Media Planning

Analyst Budget &

Measurement Analyst

Select from the following:

Petrol Diesel Lubricant (2 Wheelers) Lubricants (4

Wheelers) Petrol Pump Canopy Domestic Gas Society Environment