8/3/2019 Advertising's 15 Basic Appeals

1/12

nffJnf9f,nf

9fnnf,ffDf9nf

fnf

ffffffffffJfnfffn

fnfffnf@fnnff

fffffnff

ffnn,fn

fffff

Dnnfffffff

nnnfnfnffnfnf

ffn

fffffff

ff

@fnffnff9,ff

,nfDf,fnnff@n

nfffffnf

fnffff

fffnfnffffnnnf

fffffnnff

fffJfnffnfffn

ff,f%ff

nffnffnff

fnfnnfn,nf

fnnfffnfnfnff

nfnfnf@n

fffnffn

fnnffnfnffffnf

Dffff

nnfnnffffffnffff

ffff

@nnfffnnfffnffJff ff

ffnfffffffff

Dffnffffnf

fffffffnff

ffff

fffnfffffnffff

ff%nfnffnf

8/3/2019 Advertising's 15 Basic Appeals

2/12

fff@fffffffnn

ffnffff

@fffffnnfff

fffffff

fffff

ffffnf@fnfnff

nff@nfnff

ffnfffn

nffffnfn

fnnnnnfffn

nnnnfffff

nfnffffn

fnfffn

,nffffffnnffnff

nffnJffn

ffff

fnnfffnfnf%fff

fnfnfnnffff

ffffnff

fffffffnf

f@fnfnnfff

fffnfffffn

fnfnf@nfffff

fnfnf,ffff

nffffn

@ffffffnfff

n@ffn@n

ffnfffnn

fnfnfnfffff

ffffffffnfn

nffnnfffff,ff

fnffffffnnf

nnffffff

nfnfffnff

@fffnf

fffnfffffffn

ffnfffnfffn

nffffnfffff

ffffnnfnf

ffff,fnf"@

nffffnf

8/3/2019 Advertising's 15 Basic Appeals

3/12

9fnff@f

ffnnfnfffff

D9nffn

nfnffnffff

nnffnfnnfn n

ffffnfffff

fffnffnnnfnf

Jfffnnffffff

ffnffffffff

fnffJfffnffffnf

fnfff

nfff

@

@ff

@

@fn

@f

@fn

@f

@n

@f

@f

@nf

@f

@fnf

@fn

9nfn

-,fff@$f

fnfJff

f

-fnfffn

nffJfffff

fnfffnfffnnf

f

@fnfnfffffffff

fnfffffnffnff

fffnffnffff

nnfnffnnfnff,

ffffnnf

fffffnf

n

8/3/2019 Advertising's 15 Basic Appeals

4/12

nff,ffnfnfnf

f9ffffffffn

nffff%fnnf

f

@fffffffn

f-ffnnfnf@nfnfffff

f

@fffnffnf

fffffnIfff

ffnffffnnI@

fffff-fff

nffffffnnf

nnff

ffffnfff

nfffnffffnffnfn

-ffnffffnffn

fffnff

fffffffnff

nffnfffnfnffnf

fffffffnf

nf

nn,fffnffff

nfnnfffffnffff

ff@ffnfffffn

ffffffffn

nnfffffn@ff

ffffffff

f@fnffffn

n@nnfn@f

,fJfnfJf

fnffff

fffffffnffn

Jffffffffffff

ffnfff9ff,ff

ffnnfffffnf

ff

8/3/2019 Advertising's 15 Basic Appeals

5/12

ffff@nf

,fnffnf,

ff,@f9

f,nnfff9nff

ffnfffff

@fnffffff@ffnffffffnff

nffff9fn

n

fffnffffff

fnnfD,ffnf

fffffnDfDfD

fnfnffnfJ

nffff@f

fnnnfnff

nfnf,fffnffffn

fnfn

nfnfffffnfff

ffnf

fnfn

-fffnffnf

nffnnnnfn

,fnnnf

nfnnnnf

fnJffff

nnnfJnnnf,ffnfn

ff,,nf"@n

nff,-fn,fffnffn

ffnffff

fJnfffff

,fnf

fnnfnff

nnffn-;fnf

nff@ffnnf

fnffnfn-fnnfnfff;ff

ffff9fnnfff

-fn@n

Jfffnfff

nfffnfJfff

f"

8/3/2019 Advertising's 15 Basic Appeals

6/12

9fnfnnnfnffnfn

fnffffnf

nffffffJ

@ffff

JJnf9f,ff

fnfffn@ffffIfnnff@fffnffffnn

nfnffnfnnfffnf

f9fnnfn,nf

nfffJf

fnfffnffnf

nnfffnfJ

nfff$fffnfnffnfnf

n@ffn@nfffnf

nffff,fnnfn

fffff

nf

nfffnfff

fnfffffn@

fnfnffffnfff

fnfnfffffffff

nfnfnnff

-f@fnfffn

fnnfnfffnf

fffffffffffffffnf

nfnfn@fffffnf

ffffnfff

fnffffnf

@nnffffnfJfffn

nnfnnnf

9fnnfnffnnffff

fnfnfff

fffffn@nff ffnffffffn

nfJf@f@ffnnf

nff

nfffnffffnf

nfffffnfff Dn

@9ffffnnf%f

f"

8/3/2019 Advertising's 15 Basic Appeals

7/12

-fn@fnff

nfnn,ffnffnn

n@nfnffffff@n@ff

fnffffnf

nfnn

@ffnf@@ffffffnnfffnffff

nf@Jnffnn

nffn9ffnf

ff,ff

fnffnfnf

nffnff

fnnnnffffff,

fnfffffff,n

fnnffffJffnff

f

nffffnfn

nnfnffffnfff

fffnffn

ff

-f@ffnfff

Ofnffnffnn,

fffJnf

fnffJnff@

f

@ffnffnf

nfffnnnJff

nfnffff@

ff-ffff

,ffffnffnf,fnf

-nnffnf

nff@ffffffff,ffnf

fffffIff

nffffffnnf

ff@fff

fnnfnff

fnfnfnffnf

nfnfnffffnnf

f"nnfffff

nfnf

8/3/2019 Advertising's 15 Basic Appeals

8/12

-f@

f@nffffff

n@nfnnf

fnffffffffff

nnfnffff

@nfnnffffnnfnf@f

ffnffffff,f@f

ffffff

f9nff

ffnfn

@fffnnfffn

nffnfnfffff

fffnfffnfnn

nfffnfffJ"f

fffffn

-f@fffnnfnff

,fnfffffnfnJ

Ifnfnffffffn

f@nnf

fffnffnf

ff,ffnff

ff

@fnf,fnnf

Jfffff@ffff

fnffJfnfffffnffnf

fff@Iff

fnffnnfnf

ffffnf

fffnnfnfffff

ffnffnf

fnfffI-f

-nffffnnn

nfnnnffff

@ffffnffffnfffnfff

n,ffffnfnf

fffnnfnfffnfn

fn"ffff,nffn

nffff,fn

ffn,ffnff

8/3/2019 Advertising's 15 Basic Appeals

9/12

fnffnffnffnff

fn,fnfff

fff

nfffffnff

nffnffnnfnf

nfffnnffnf@ffnffnffffnfnff

fffnnf

ffffnfnfn

f

-f-fffnf

Jffffffff

fnfffff

ffJffff,ff

fnfnffnffn

nnfJffffnfn

ffnfffn

fff@ffnfn"Jnf

@nfnfffff

ffnJfnffJIff

ffff,-fnnffnfn

ffff

JfnfffJn,ffffnffnfn

fffnffnnff

ffnfJfffn

nfffffff

-fnf@fffnnff

ffffffn

nfnnfnnfn

nnfnnfffffff

fff

fnffffffffff

fffffnnfffff

nfnffn

ffffnnnff@fff@fffnnnff

fnnnffnf

-fnfffffn

nffffnffffnf

fff

@fnffnnf fn

fffff

8/3/2019 Advertising's 15 Basic Appeals

10/12

ffffnff@ffnff

f9nfffnfnfff

fnfffn

"

9nf@ffnffnf

nnfnfffnffnfff@fffffnff

nfnffnfffffnff

ff;fnfff

fnf

nf ff

nfffff@fnfn

fffnff@fnf

fffnfff

nffnnfnfffnf

ffnnnnnffnf

fffnffffnnfnn

ffnf

nfnfnfffff

JffnJfnff

f"fnfffnnf

nnnfffnnff

fffffffff

nffJnfffffnfnffff

,fnnf"-fn"@ffnnn

fnfnnffn99ffffffnff

nnn@fnfnfn

ffnn,nnf

nffnffnfff

f@ffnnfffnf

ffnffffffff

nn@ffffff

fffnfffnfn

fffnfnnfnfnf

nfn@ffnnf nff

fnnfnfffnnf@

fnnf,nfffnff

9ffffff9f

nfffffff n@fn

@fnfffff

8/3/2019 Advertising's 15 Basic Appeals

11/12

ffJ@fnff

fff

@ffffffnfn

nf%fnffnf%fnf

ffn%fnf-fffff

fffffnnfnfn@fnfnffnff

fnffffffn

f

Jfffffffffnnf

nf%ffnffnf

nffnfnfnff

nn fffff

f@fffnffff

nfnfnffnf

nfffffnf

ffnffffff

fnfffffffnfn

ffff

@fffff%ffnf

fnfnfffff

@nffffffn

fffffffffnf

ffff9%ffff

%f

nffffffDf

ffnfffnff

fffnff

fnnfff nf

fnfffn%f

%ffff

JJffnfffnfnf

fffnfnnfffn

ffffffnf

nfffnnfffnfnff

@@"

ffffffffn"

nfffnfnnfnnnf

nffnffnffnn

fffnnnffnffffnf

ffnnfn

8/3/2019 Advertising's 15 Basic Appeals

12/12

nffnfnf

ffffff

ffffffnffff

ffnffnnnnfnf

fnnfnffn

fffff@nffnfnfffff

fnffnn

f-ffnfn

ffffnnnnff

nn@ffffnffff

ffn@fnfn

ffnffffnff

ffnnff,fnnf

ffffffnf

fnnfnffnnJn

ffnfffnffn

fnfnnffn

ffnfnnff

nffnJnnf

fffffffnf

fffff

nffnff@ff

fnffffffnf

@ffffnfff

ffffffffnf

nffffnffnnfnffnfnfnnf

ffnfnnfnff

ffnfnfnfnnffnf

nff