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5 Magic Ways To Strengthen Affiliate Relationship This guide will give you five magic ingredients to build and control the relationship in your
affiliate marketing strategy.
2 5 Magic ways to strengthen Affiliate Relationship
1. Take charge of testing
Before affiliates start sending traffic
to your site, it’s important to test how well
your site performs in converting visitors
into customers. This will help you
foreseen the future situation.
Each affiliate has different traffic
sources, such as email lists, Facebook
advertising, banner ads on high-traffic
websites, or search engine advertising,
which leads to the fact that the conversion
rates may be different for each traffic
source. For example, you may see that
visitors come from Facebook ads are
more likely to become your customers in
comparison with other sources.
→ You should take charge of
testing conversions from Web
traffic and then share the results
with affiliates. By this way, you will
improve conversion rates and build
affiliate loyalty in the long term.
3 5 Magic ways to strengthen Affiliate Relationship
2. Empower Affiliates
The statistics have proved that when affiliates are given good tools like
attractive banners, the likelihood of a successful promotion increases
dramatically.
As a results, you should definitely take control by creating tools
and resources for affiliates to use. Specifically, You can provide
affiliates with well-designed tools including analytics and
marketing materials that allow them to increase a promotion’s
effectiveness.
Don’t provide them with only a text link or banners which don’t
generate much excitement. You should diversify your tools with
different methods such as affiliating through emails or coupon
codes.
4 5 Magic ways to strengthen Affiliate Relationship
3. Hone in on the target.
One case study have shown
that when a product owner
provided his affiliates with clear
information on the exact
demographic to target (urban
males, aged 29 to 59, with
income over $65,000 and
interested in cars), the affiliates
were able to target that
demographic with laser-like focus
and generate significant sales
numbers.
→ Arguably, you’re in the best
position to understand the
market and its demographics,
and providing this information in
clear, understandable terms. So
you should describe your target
buyers and their motivations
clearly to affiliates to helps
them better target their
promotions.
5 5 Magic ways to strengthen Affiliate Relationship
4. Never stop testing
The fact that your product has launched and is doing well doesn’t mean the
time for testing is over. Products get fatigued, and marketing messages become
overexposed.
→ Be sure to continually
refresh and reinvigorate your
messaging, taking care to test
the sales page each time.
Making even small tweaks
including the font, background
color, and color of the buy
buttons. Those can significantly
increase your conversions.
6 5 Magic ways to strengthen Affiliate Relationship
5. Chat up Affiliates
Affiliates have valuable, actionable intelligence on what does well and why.
They can provide need-to-know information on the status of buying trends.
→ Exchange to your referrals more and increase interaction with
them to find out what they need from you is crucial at all times to
succeed. Remember that all feedback from affiliates may be a
good reference helping you improve your system.
Title of the book
BUILD & MANAGE YOUR OWN AFFILIATE PROGRAM WITH MAGESTORE
“Best Magento Affiliate Extension for any
online store” with:
VIEW FEATURES
Or view demo here