7
5 Magic Ways To Strengthen Affiliate Relationship This guide will give you five magic ingredients to build and control the relationship in your affiliate marketing strategy.

[Affiliate] 5 magic ways to strengthen affiliate marketing relationship

Embed Size (px)

Citation preview

Page 1: [Affiliate] 5 magic ways to strengthen affiliate marketing relationship

5 Magic Ways To Strengthen Affiliate Relationship This guide will give you five magic ingredients to build and control the relationship in your

affiliate marketing strategy.

Page 2: [Affiliate] 5 magic ways to strengthen affiliate marketing relationship

2 5 Magic ways to strengthen Affiliate Relationship

1. Take charge of testing

Before affiliates start sending traffic

to your site, it’s important to test how well

your site performs in converting visitors

into customers. This will help you

foreseen the future situation.

Each affiliate has different traffic

sources, such as email lists, Facebook

advertising, banner ads on high-traffic

websites, or search engine advertising,

which leads to the fact that the conversion

rates may be different for each traffic

source. For example, you may see that

visitors come from Facebook ads are

more likely to become your customers in

comparison with other sources.

→ You should take charge of

testing conversions from Web

traffic and then share the results

with affiliates. By this way, you will

improve conversion rates and build

affiliate loyalty in the long term.

Page 3: [Affiliate] 5 magic ways to strengthen affiliate marketing relationship

3 5 Magic ways to strengthen Affiliate Relationship

2. Empower Affiliates

The statistics have proved that when affiliates are given good tools like

attractive banners, the likelihood of a successful promotion increases

dramatically.

As a results, you should definitely take control by creating tools

and resources for affiliates to use. Specifically, You can provide

affiliates with well-designed tools including analytics and

marketing materials that allow them to increase a promotion’s

effectiveness.

Don’t provide them with only a text link or banners which don’t

generate much excitement. You should diversify your tools with

different methods such as affiliating through emails or coupon

codes.

Page 4: [Affiliate] 5 magic ways to strengthen affiliate marketing relationship

4 5 Magic ways to strengthen Affiliate Relationship

3. Hone in on the target.

One case study have shown

that when a product owner

provided his affiliates with clear

information on the exact

demographic to target (urban

males, aged 29 to 59, with

income over $65,000 and

interested in cars), the affiliates

were able to target that

demographic with laser-like focus

and generate significant sales

numbers.

→ Arguably, you’re in the best

position to understand the

market and its demographics,

and providing this information in

clear, understandable terms. So

you should describe your target

buyers and their motivations

clearly to affiliates to helps

them better target their

promotions.

Page 5: [Affiliate] 5 magic ways to strengthen affiliate marketing relationship

5 5 Magic ways to strengthen Affiliate Relationship

4. Never stop testing

The fact that your product has launched and is doing well doesn’t mean the

time for testing is over. Products get fatigued, and marketing messages become

overexposed.

→ Be sure to continually

refresh and reinvigorate your

messaging, taking care to test

the sales page each time.

Making even small tweaks

including the font, background

color, and color of the buy

buttons. Those can significantly

increase your conversions.

Page 6: [Affiliate] 5 magic ways to strengthen affiliate marketing relationship

6 5 Magic ways to strengthen Affiliate Relationship

5. Chat up Affiliates

Affiliates have valuable, actionable intelligence on what does well and why.

They can provide need-to-know information on the status of buying trends.

→ Exchange to your referrals more and increase interaction with

them to find out what they need from you is crucial at all times to

succeed. Remember that all feedback from affiliates may be a

good reference helping you improve your system.