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Affiliate Marketing & Adsense. What is Affiliate Marketing?. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Four main players: - PowerPoint PPT Presentation
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Presented by Karen PorterUM School of Business Administration& ImpactOnlineMarketing.com
Affiliate Marketing & Adsense
ImpactOnlineMarketing.com
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Four main players: Retailer (or brand being sold) Network (where products are sold – Commission
Junction, Amazon, etc.) Publishers (the affiliate) 3rd Party Vendors (affiliate management agencties, etc.)
ImpactOnlineMarketing.com
Facts About Affiliate Programs
Brings in more sales than would otherwise occur by using affiliate’s contacts, followers, fans, etc.
Affiliate programs of two main types: Individual – stand-alone aff program for one company Networks – handles affiliate products and payments for
many companies / brands Percentage paid varies by products / service sold
E-Goods typically 25% - 75% with 50% being average Physical goods typically 4% - 10% with 6-7% average
ImpactOnlineMarketing.com
Levels of Payment
One level payout is standard Some companies offer two tier payouts
Example: First level affiliates receive 25% Second tier affiliates receive 25% also, but their “sponsor”
receives 10% of that. (This system tends to expand the affiliate network.)
Two level (tier) payout is perceived by some to be multi-level marketing (MLM) May limit how affiliates get paid – PayPal can NOT be used to
pay out on two tier affiliate programsImpactOnlineMarketing.com
Major Network Players
Amazon.com Offers affiliate commissions on its own products as well as
on most sold as part o Amazon’s network Payouts range from 4% - 10% based on type of product,
as well a sales volume of the affiliate (4-6% is the norm) Note: some states excluded
Commission Junction Promotes numerous individual brands Must apply to Commission Junction first May also require acceptance by individual brands Payout varies by brand (mostly 4 – 8% physical goods, up to
25% other) ImpactOnlineMarketing.com
Major Network Players (cont)
Other Large Networks Linkshare.com OneNetworkDirect.com ShareASale.com
Clickbank.com - Largest e-Product Affiliate Program eBooks Software Training Programs Payout typically 50% -- may be higher
ImpactOnlineMarketing.com
Using Affiliate Links
Use your unique links or banner ads coded to you Recommended that you “cloak” links
Wordpress – Pretty Link Lite plugin
ImpactOnlineMarketing.com
Successful Affiliates
Develop quality content around affiliate topics Do NOT put up “junk sites” that are ONLY for the
purposes of getting affiliate commissions This worked 2-3 years ago – does not work now
Know best practices for positioning products No sell, sell, sell – best to describe pros and cons both
Cloak their affiliate links Mark links as “no-follow” Build lists!
ImpactOnlineMarketing.com
Setting Up an Affiliate Program
Decide on one level or two (or more) payout Select your network OR choose affiliate software Determine how you want to pay your affiliates
By check (usually set at higher pay amount / may be fees By PayPal (easy and efficient with good tracking)
Determine when you will pay affiliates 1st of month? 15th? When certain sales achieved?
Determine how often you will pay affiliates Monthly? Quarterly? etc.
ImpactOnlineMarketing.com
Popular Affiliate Software
ImpactOnlineMarketing.com
Promoting Your Affiliate Program
Promote on your website and blog Promote to your social networks Promote to your LIST!
Lists are where the money is made Promote your program in affiliate directories
http://www.associateprograms.com/directory/ Fiverr –
http:impactonlinemarketing.com/fiverr-aff-directories
ImpactOnlineMarketing.com
Googe Adsense
Google’s program to share advertising revenue
in return for you (publisher) allowing their ads on your website / blog
- The flip side of AdWords ads (network ads)
- Go to Google.com/adsense to apply Brand new sites may need to be online for a while
prior to being accepted Need to confirm you are a “serious” site vs. spammy one
If possible, apply with an established account and then add new sites to the account
ImpactOnlineMarketing.com
Googe Adsense – How it Works
Select the types of ads you wish to show on your website or blog
Insert Adsense code where ads are desired Google serves up the ads to display
Generally they display highly relevant ads Google splits the revenue with you (60% to you,
40% to Google) Payment made monthly or when threshold met Direct deposit into your bank account
ImpactOnlineMarketing.com
Adsense Ad Blocks
Select the types of ads you wish to show on your website or blog
Insert Adsense code on page wherever where ads are desired Top of copy Mid copy Bottom of copy Sidebar
Examples of Adsense text ad layouts: https://support.google.com/adsense/answer/185665?hl=en
ImpactOnlineMarketing.com
Adsense Reporting
Good stats reported daily, weekly, monthly, etc.
ImpactOnlineMarketing.com
Successful Adsense Marketers
Develop quality content around popular topics Do NOT put up “junk sites” that are ONLY for the
purposes of getting Adsense commissions This worked 2-3 years ago – does not work now
Research topics that have high Adwords cost Use Google Keyword Planner to check this out
Select topics where there are good related ads See what is being advertised on Google
Drive traffic to their sites!ImpactOnlineMarketing.com
Adsense “Must Know” Guidelines
Never, ever, EVER click on Adsense links on your own sites – this is “click fraud”
Never, ever, EVER have friends click on Adsense links more than once in a blue moon – more “click fraud”
Abuse will get your site BANNED from Adsense (and perhaps banned from Google)
ImpactOnlineMarketing.com
Questions?
Visit our class page here: http://ImpactOnlineMarketing.com/sell-money
Karen Porter 406-529-8931 [email protected]
ImpactOnlineMarketing.com