www.aidias.in

aidias™

affiliating with businesses to help them grow™

Business. Affiliation. Growth.

www.aidias.in

The “idea” behind “aidias”

The promise to manage this “funnel” better

aWARENESS

iNQUISITIVENESS

dESIRE

iNTENTION

aCQUISITION

sALES

www.aidias.in

Business is “Managing Humans”

Business

Customer

HR

www.aidias.in Business: Affiliation: Growth

USP of aidias

Understand

Strategize

Partner

aidias works as an extended team to implement its recommendations

Evaluate

www.aidias.in

The aidias promise: 4 E’s

Execution

Excellence

Expertise

Experience

Business. Affiliation. Growth.

www.aidias.in

Customer. Strategy. Implement. Results.

Business. Affiliation. Growth.

• Define primary target customer• Understand behaviour• Ascertain motivation• 24 hour day cycle of customer

• How to improve relative position of my brand• Why should he prefer my brand over others• How to deliver the brand promise• How to maximize life time value of my brand

• Do my internal processes support brand plans• Are my team members motivated to deliver• Are my team members trained to face customers• Do I have finances to meet my expectations

www.aidias.in

Areas of Expertise @ aidias

Specialized Market Research Customized Training

Growth Funding Guidance & Implementation

Corporate Identity Development & Management

Business Development Strategy

& Implementation

Business. Affiliation. Growth.

www.aidias.in

Business Development is all encompassing

@ Business Audit & Business Plans@ Validation of all business processes & recommendations for improvements

@ Creation & implementation of Standard Operating Plans (SOP)

@ Evaluation of existing business plan

@ Creation and execution of business plans for@ Brand extensions

@ New products

@ Related or unrelated diversification projects

@ Marketing, Communication, Media & Advertising@ Creation and execution of marketing plans for existing & new brands

@ Brand portfolio rationalization

@ Media benchmarking for optimum resource allocation

@ Communication efficacy measurement tools and techniques

@ Ideation and execution support for innovative marketing programs

Business. Affiliation. Growth.

www.aidias.in

Business Development is through “humans”

@ Human Resources Management & Development

@ Human Resource Optimization & organizational restructuring

@ Aligning individual goals with organizational business goals

@ KRA setting, appraisals and compensation management

@ Creation and execution of HRM policies and procedures

@ Customized Training at all levels

@ Senior management training for goal setting and vision formulation

@ Human skills development training@ Communication skills- oral, written, presentation

@ Behavioral training- leadership, team building, assertiveness, time management

@ Stress management and burn out

@ Selling skills, customer care orientation

@ H R skills development@ Interviewing & appraisal techniques

@ Total Productivity Management(TPM) training at shop floor

Business. Affiliation. Growth.

www.aidias.in

Business Development needs monies & cost control

@ Finance & Fund Management

@ Cost management and benchmarking for every major business process

@ Preparing organization for increasing valuation

@ Expert diligence for attracting investments

@ Tie up with foreign partners for knowhow and funds

@ Business migration to and from U K

@ Corporate governance and legal guidance especially international law

@ Manufacturing and Technical Intervention

@ Manufacturing process audit for identifying improvement areas

@ Shop floor level intervention for@ Reducing costs

@ Optimization of energy usage

@ Reducing manufacturing wastage

@ Improving shop floor employee productivity

Business. Affiliation. Growth.

www.aidias.in

Business Development needs sales & logistics control

@ Sales Management

@ Creation of SOP for sales processes to enable faster decision & compliance

@ Sales force number and productivity optimization

@ Creation of reporting tools and top management dashboards

@ Creation of sales aids and selling tools

@ Sales force motivation and design of incentive plans

@ Organization of innovative sales and launch conferences

@ Distribution & Logistics Management

@ Distribution benchmarking at market place

@ Cost optimization and efficiency improvement of distribution channels

@ Logistics planning to minimize sales return

@ Production planning science for inventory management

@ Information dissemination planning for control and tracking

Business. Affiliation. Growth.

www.aidias.in

Market Research is action @ aidias

@ Senior team members who actually conduct the research

@ Team has unique blend of “researchers” and “users”

@ Adept at both qualitative & quantitative research

@ Experience of virtually all industries and type of research

@ Capable of offering services in India, UK, Africa & UAE

@ Reports are not complex charts and jargons

@ Research findings converted into actionable strategies

@ Not afraid to state the “unpleasant” in the interest of brand

@ Research is demystified and made cost effective @ aidias

Business. Affiliation. Growth.

www.aidias.in

Corporate Identity attracts talent

@ Articulation of “Corporate Purpose”

@ Defining Corporate “image” & “behaviour”

@ Create corporate “identity” by recommending @ corporate “colours”,

@ “designs”,

@ “touch point behaviour”

@ Provide “strategic” as opposed to “tactical” PR

@ Provide training to senior management@ on business etiquettes

@ media relations

@ Create communication to attract bright “talent”

Business. Affiliation. Growth.

www.aidias.in

Preparing and Seeking Investment

@ Guiding the organization in preparing for investors

@ Study of processes and improvement thereof

@ Ascertaining the best method of funding for the business

@ Preparing the documents for attracting investors

@ Expert diligence is always beyond financial numbers

@ Actually identifying investors for funding

@ Interact with the investors to convince them for investments

@ Ensure protection of interest for the investor

@ Guide the organization to deliver the promises to investors

@ Identify and induct Independent Directors for the Board

Business. Affiliation. Growth.

www.aidias.in

Experts. Expertise. Experience

•Deepak Pramanik: IIT, IIM, 22 Years

•Professor Amitabha Chattopadhyay: Jadavpur, IIM, Florida, 29 Years

• Bhaskar Bhattacharysa: IIT,IIM, Harvard, 30 Years

•Indrani Sen: Presidency, Jadavpur, 37 Years

•Aparna Sinha: London University, 32 Years

•Sushmita Roy: Lady Brabourne, IISWBM, 18 Years

Marketing & Research

•Sumit Modak: IIT, Harvard, JIPM, 40 Years

•P K Bose: BHU IT, 37 Years

•Biswanath Ghosh: Jadavpur, IIM, 30 Years

•Amit Basu: CNMC, 30 Years

Technical & HR

•Anirban Mukhopadhyay: Gokhale, ACA, ICWA, 13 Years

•Linda Spedding: London University, 35 Years

• Rohit Surana: St Xaviers, ACA, ICWA, 7 Years

• Professor A K Bhattacharya: FCA, FICWA, DMA(ICA), D. Phil, 30 Years

• S R Dutta: FCA, 40 Years

Finance, Legal & Governance

www.aidias.in Business. Affiliation. Growth.

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(SINCE JANUARY 2004)

Strategy

Training

Market Research

Corporate Identity

i. TOM score increased by 5 points within 2 years

ii. Business growth exceeds Market growth

iii. Distinct improvement in Customer Service

iv. Expansion within & outside Indiav. Focused activities for NRI customers

(DEC 2009- MAR 2010)

Strategy

Training

Market Research

Corporate Identity

i. Repositioning the mallii. Monthly Sales doubled in 3 monthsiii. Conversion ratio up from 25% to 42%iv. Tie-up with fashion designer invited

for London Fashion Week

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(APRIL 2005 – FEBRUARY 2010 )

Strategy

Training

Market Research

Corporate Identity

i. Entire launch planning & executionii. 2nd largest brand in Shoppers’ Stop

within 18 monthsiii. Clear No. 2 Brand Pan India within 3

years

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(SINCE JANUARY 2005)

Strategy

Training

Market Research

Corporate Identity

i. Business turnover grows 8 times in 4 years

ii. Company valuation doubles in 1 year for PE investment

iii. Company diversification & International tie-ups handled

iv. By far the leader in vocational training

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(JULY 2008 –DECEMBER2008)

Strategy i. Ranking increased from #5 to #3ii. 100% admission quota achievediii. Able to attract better quality students

“Pearl Academy of Fashion has improvedits ranking from No 5 in 2008 to No.3 in2009 among fashion institutes in Indiajust behind NIFT, New Delhi and NID,Ahmedabad, but ahead of all other NIFTcentres.This improvement in ranking by one ofthe most prestigious newspapers in thecountry is a matter on which all of us canbe rightfully proud of. This could nothave been possible but for the hard workput in by our team besides the supportextended by well-wishers like you.”- AKG Nair, Director - Pearl Fashion

Academy

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(SINCE OCTOBER 2004)

Strategy

Training

Market Research

Corporate Identity

i. Occupancy increases from 60-81%

ii. Dependence on singular doctor reduced

iii. Expansion within & outside Bengal

iv. High degree of Customer Service & Satisfaction

(AUGUST 2008 – March 2009)

Strategy i. 80% of individual outlets breakeven

ii. Crossed 1 crore monthly turnover within 4 months

iii. Optimized expenses by closing down outstation shoppes

iv. Innovative marketing program for achieving local connect

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(JANUARY 2009 – APRIL 2009)

Strategy

Training

i. Distinctive positioning for the brand

ii. Clutter-free advertisement & communication

iii. Enhanced Customer Service through training

KPCMCH

(DECEMBER 2009 – MARCH 2010)

Strategy

Training

i. Strategy for increasing footfalls recommended & implemented

ii. Training conducted on 400 employees for improving Customer Service

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(DECEMBER 2009 – MARCH 2010)

Strategy

Market Research

i. Business plan for attracting investors

ii. Fastest achievement of 1 lac circulation mark.

iii. Streamlining of all internal processes

iv. Distinctive ad marketing strategies for higher revenues

(April 2007 – December 2008)

Strategy

Training

Market Research

i. Valuation increased from 83 crore to 150 crore in a year

ii. Unprecedented advertising growth in depressed market conditions

iii. Record circulation growth in 3 month’s time

iv. Successful geographical expansion of the brand

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(JANUARY 2004 – MARCH 2005)

Strategy

Training

i. 50% growth in revenue (Ad industry grew @ 4%)

ii. Maruti, Samsung, LG, HLL, PCC etc. became regular

iii. Rs 70 lacs generated through events

iv. Puja number fetched record revenue of Rs 42 Lacs

(JANUARY 2007)

Training i. Team rated the best by independent trade magazine

ii. Became 2nd best business magazine within 18 months“I cannot believe that these are the same people who had begun 3 days back”- G Muralidharan, VP- Mint

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(FEBRUARY 2006 – AUGUST 2007)

Strategy

Training

Market Research

Corporate Identity

i. The pioneer in Dynamic Digital Signage in India

ii. Marketing and pricing strategy copied by all

iii. Revenue of 1.6 crores in 12 months

iv. Successfully sold off to OOH Media

(JULY 2008 )

Strategy i. Business Plan with clear cut way forward for 24 months

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(SINCE APRIL 2009)

Strategy i. Exclusive partner for Dow Jones Conferences & Events in India

(SINCE DECEMBER 2006)

Training “I have attended severalinternational workshops at WAN,INMA and other forum. I have nevercome across any workshop whichcan hold the audience spellboundand prescribe solutions which canbe implemented as soon as onefinishes the session”- Sarmad Ali- MD, Print Marketing –Jang Group

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(FEBRUARY 2008 – SEPTEMBER 2008)

Strategy i. Distinct positioning for the brand

ii. Innovative packaging for buyersiii. Promotional expenses made

1/4th without compromising visibility

(SINCE AUGUST 2008)

Training i. Preferred for trainings at different levels of hierarchy

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(OCTOBER 2005 – JANUARY 2006)

Strategy

Market Research

i. West Wind was a moderate success for the company

ii. Wanted to develop property on other side of DH Road

iii. Pricing at par with Alipore for profits

iv. MR to advise not to go ahead with the project

(JANUARY 2008 – FEBRUARY 2009)

Strategy

Market Research

Corporate Identity

i. Successfully marketing small housing projects

ii. Helped organization take correct decisions for commercial properties using specialized market Research

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(AUGUST 2008- MAR 2010)

Strategy

Training

i. Entire Brand repositioning based on recommendedstrategy

ii. 2000 officers trained over 40 locations in 1 month’s time with uniform content

iii. Trained Corporate Sales team in presentation skills

iv. Distinctive positioning & Business Plan proposed

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(JULY 2008 – OCTOBER 2008)

Strategy i. Distinctive positioning & Business Plan proposed

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

( DECEMBER 2005 )

Strategy i. Marketing Plan for enrolling distribution network in Middle East prepared in 7 days’ time“You will be happy to know thatFair & Handsome has alreadygained 31% Market Share. We stillrefer back to the Marketing Planreferred by you.”– Prashant Goenka, Director & Head- International Marketing Division - Emami

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(AUGUST 2008 – OCTOBER 2008 )

Strategy i. Strategies for optimizing media spends were presented

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(OCTOBER 2008 – DECEMBER2008)

Strategy i. Strategies for a new concept of tour & travel presented & successfully marketed

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

(JANUARY 2008)

Training i. Pan India managers’ training done for improving marketingaptitude

(JUNE 2009)

Strategy i. Process recommendation for reducing turn around time for serving order

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

( October 2009 – March 2010)

Strategy i. Process audit done & recommendations made for business growth & cost optimization

ii. Prepare the company for PE investment

Report Card

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ORGANIZATION AREAS OF INTERVENTION

HIGHLIGHTS

LEXPLOSION

( Feb 2010 )

Guidance for funding

i. Strategies recommended for aggressive marketing & services

ii. Prepare the company for PE investment

Report Card