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“Solid Identity is the Key to Success and Happiness”
September 3,2010 (17:00-18:30)p
k l Akita International UniversityDaisuke Sugiyama
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How well do you know yourself ?
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What are your good points?y g p
Can you list 10 good things about yourself?Can you list 10 good things about yourself?
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D h l?Do you have a goal?
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Do you understand Do you understand your current situation?your current situation?
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My Life as an exampleMy Life as an example
• STRONG WILLSTRONG WILL– What I do now links to my past experience
• Important to know yourself, your values, what you want to do in life
• Everything is a PROCESS
Everything falls into place when you figureEverything falls into place when you figure out who you are, like a puzzle that automatically comes together when you have the corners and the sides.
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Six Stages of My lifeSix Stages of My lifeSix Stages of My life Six Stages of My life
Daisuke SugiyamaDaisuke SugiyamaDaisuke SugiyamaDaisuke SugiyamaINTERLITERACY President /MBA
1979 0 Born in TokyoStage1 1982 1995 3 15 Bronxville New YorkStage1 1982-1995 3-15 Bronxville New YorkStage2 1995-1998 16-18 Tokyo Gakugei University Senior High SchoolStage3 1998-2002 19-22 Keio University Faculty of Policy Management
Started Creating Communications Stage4 2002-2004 23-25 Keio Business School (MBA)Stage5 2004-2007 25-27 Start up new Division (Visual Creation)S age5 00 00 5 S a up e s o ( sua C ea o )Stage6 2007-2010 27-29 Established INTERLITERACY
8IntroductionIntroduction
H I t P f S• How I met Professor Suga – Guest Speaker at Keio Business School (2004)
I i i t f T ll ’ C ff J– Inspiring story of Tully’s Coffee Japan 「PASSION」,「NO fun NO Gain」, 「Importance of Humanity」
May 2007Jan 2005Jan 2004 May 2007Jan 2005Jan 2004
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FOCUSFOCUS
“Understanding Yourself” and “Designing your Identity”
Contents1. Six Stages of my life2. Link your experience3 Understanding yourself3. Understanding yourself4. Designing your Identity5. Your life, Have fun!
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Stage 1 Stage 1 (3(3--15)15)
- New York
- Elementary Schooly
- Junior High School
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Classmates with different backgroundsClassmates with different backgroundsClassmates with different backgroundsClassmates with different backgrounds
Yonkers NY. March 1990 ( Grade 5)
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Yonkers Public School #8Yonkers Public School #8
• Spent 7years in a public school
Yonkers Public School #8Yonkers Public School #8
p y p• I am Japanese
– How Japan is described in American History– To get conscious of your nationality by getting discriminatedTo get conscious of your nationality by getting discriminated
• Establish your Identity– Must express yourself in order for people to understand you
Focusing on what you are good at
Episode No.1: “Is the cup half full or half empty?”
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Japanese School of New YorkJapanese School of New York
Th J h l i i ti t id f ll ti l l
Japanese School of New YorkJapanese School of New York
The Japanese school is an organization to provide full time equal compulsory education to Japanese children living abroad
• Entered the Japanese School of New York （6th -9th grade）– First time to learn Japanese Science and History
• Difficulty reading and writing KANJIy g g– Almost everyone had Black hair, Black eyes
• 9th grade If somebody’s got to do it might as well be me9 grade– Class Leader, Sports Festival leader
• Always wanted to be a leader who I would like to follow• Classmates were mostly followers• Classmates were mostly followers
E i d N 2 “D ’t d b i i S h l”Episode No.2: “Don’t do business in School”
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Entrepreneurial SpiritEntrepreneurial SpiritEntrepreneurial SpiritEntrepreneurial SpiritNaturally learn the entrepreneurial spirit by working at a young age
• Children can acquire a sense of responsibility through chores or part-time jobs
• You can learn “you have to earn your money” by having fun!
My Experience–Making and Selling LEMONADE at school events–Mowing the lawn, Garage sale, Baby sitting
Old-Fashioned Lemonade RecipeO p1) Juice of 6 lemons (1 cup) 2) 3/4 cup sugar or to taste 3) 4 cups cold water 4) 1 lemon, sliced 5) Ice cubes
I l it h bi l j i d ti tIn a large pitcher, combine lemon juice and sugar; stir to dissolve sugar. Add water, lemon slices, and ice cubes; stir until well blended. Serve in tall glasses over ice.
Episode No.3: “How much will satisfy you?”
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Stage 2Stage 2 (16(16--18)18)
- Back to Japan
- Identity Crisis- Identity Crisis
- High School
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Back to JapanBack to Japan (Jan 1995)(Jan 1995)
• Entered Tokyo Gakugei University Senior High School Oi i C
Back to Japan Back to Japan (Jan.1995)(Jan.1995)
Oizumi Campus– Great Hanshin-Awaji Earthquake (January)– Sarin attack on Tokyo's subways (March)Sarin attack on Tokyo s subways (March)
Identity CrisisA h i l t t diti f di i t ti d l f iA psychosocial state or condition of disorientation and role confusion occurring especially in adolescents as a result of conflicting internal and external experiences, pressures, and expectations and often producing acute anxietyproducing acute anxiety.
Am I Japanese? Am I American?
Episode No.4: The definition of a RETURNEE
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Discovering myselfDiscovering myselfDiscovering myselfDiscovering myself
• High School Teacher (Ms.Yukiko Mihara)– Excellent in Teaching Returnees Japanese and Japan History
• Every returnee has a different academic backgroundTa ght me the al e of the Japanese C lt re and Societ– Taught me the value of the Japanese Culture and Society
– Guided me to what I wanted to do in the future
• 11th grade• 11 grade– God of exams. YUSHIMA TENJIN – Bought pencil written 「Confidence comes from Effort」g p– Wanted to go to Keio University
• 12th grade– Set my goal
• Did what I had to do to go to Keio University SFC• Enjoyed studying because I set my goal• Enjoyed studying because I set my goal
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Part Time ExperiencePart Time Experience (High School①)Part Time ExperiencePart Time Experience (High School①)
Fish Store
1200 h
・16 years old (year end-new year)・17 years old(year end-new year)
• 1200 yen per hour• back-breaking work but good pay• Experienced the importance of workingp p g
Episode No.5: “Hey why don’t you work with us?”
Anaphylactic shockThe most severe type of anaphylaxis, occurs when an allergicresponse triggers a quick release from mast cells of large quantitiesf i l i l di t A h l ti h k l d t d th i
E i d N 6 “I Al t Di d ”
of immunological mediators. Anaphylactic shock can lead to death ina matter of minutes if left untreated.
Episode No.6: “I Almost Died ”abalone
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Part Time ExperiencePart Time Experience (High School②)Part Time ExperiencePart Time Experience (High School②)
ITOYOKADO woman's department18years old
• 900yen per houry p• Experienced selling ladies clothes (35-70)• Sold a lot ! • Noticed listening to consumers is very important• Standing all day long is very hard work
All part timers were paid thesame even if you sold a lot
E i d N 7 “V d T i i t ”
same even if you sold a lot
Episode No.7: “Very good Training system”
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Stage 3 Stage 3 (19(19--22)22)
- Keio University
- Video Store- Video Store
- Starting a business
Working and Studying- Working and Studying
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KEIO UNIVERSITYKEIO UNIVERSITY ShonanShonan Fujisawa CampusFujisawa Campus
• Concept
KEIO UNIVERSITYKEIO UNIVERSITY ShonanShonan Fujisawa CampusFujisawa Campus
– Borderless Education that Integrates the Arts and Sciences
「Problem Finding」 「Problem Solving」Interdisciplinary courses• Studied basics of business and different academic fields
Problem Finding」 Problem Solving」
Studied basics of business and different academic fields– Marketing, Accounting, Human Resource Management,
Business Law, Statistics, Genome– UNIX, JAVA, Website, Computer ProgrammingUNIX, JAVA, Website, Computer Programming
Think, think, think, just thinkthi k thi k thi k• Important thing was to think,think,think
• If you have the ability to think and to find problems and to make alternative solutions you can work in any fieldy y
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Part Time ExperiencePart Time Experience (University)Part Time ExperiencePart Time Experience (University)
Convenience Store (Age 19)
• Able to eat foods that expired for free• Why purchase too much food when you can’t sell?
Convenience Store (Age 19)
• Why purchase too much food when you can t sell?
Vid St A• Manager gave me the opportunity to run the store
– Sales prices increased drastically
Video Store Age (Age 19)
Sales prices increased drastically• Experienced giving orders to people
Running a video store at age 19 was a great experience
• Started to imagine running my own business
Episode No.8: Trying out the marketing strategies I learned
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Thinking of starting my businessThinking of starting my business
Experience from almost dying
Thinking of starting my businessThinking of starting my business
Experience from almost dying
You only get one lifeYou only get one life
The importance of setting your goals(short-term, long-term)
Didn’t want to go to my grave sayingMy life was boring
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Education Consulting CompanyEducation Consulting CompanyEducation Consulting CompanyEducation Consulting Company
• September 1999– Creating Communications Ltd
• Education Consulting Company (Creating Process)
S S– Started with my High School Teacher– Specialist in the field of Returnee Education
• Help returnees adjust to Japanese Education
• Did everythingGetting company phone number web site
Start Small
– Getting company phone number, web site domain, making manuals, bank accounts
– Preparing business cards, furniture, company brochures websites invitation cards etcbrochures, websites, invitation cards etc
– Noticed the importance of Financial Statement• Studied bookkeeping
– Teach English Guide high school studentsApril 2000
– Teach English, Guide high school students
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Education is not a productEducation is not a productEducation is not a productEducation is not a product
1) University Entrance Exam Passing Percentage 95.3％
• Ask students what they want to do in the future
2)Limit the number of students per year and provide PERSONAL CONTACT
• Ask students what they want to do in the future– Recommend Universities that will link to their future– Going to University is a PROCESS not a GOAL
• Support Returnees adjust to the Japanese Environment– Student coming from Hokkaido – Record academic background, family data,
birthdays and make them feel that we care about them
M k th t d t thi k!• Personal Contact is the key to supporting people• Teach the students how to study, not give
Make the students think!
answersJerry Maguire
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Working and StudyingWorking and Studying (part 1)(part 1)Working and Studying Working and Studying (part 1)(part 1)
• Working and studying was very hard– My house to University (90minutes)– University to Company (2 hours)
• Go to school in the daytimeGo to school in the daytime• Go to work after University
– Work until the last train
There were many students who started their own business during University but most students got employed
• I did not do any job hunting– When I started my first business at the age of 19, my goal was to
have my company running when my friends were going to work for
• MBA Master of Business Administration
companies when they graduate.
Master of Business Administration. An advanced university degree in business studies.
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Stage 4Stage 4 (23(23--24)24)
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Keio Business SchoolKeio Business School
• Life at Keio Business School
Keio Business SchoolKeio Business School
– Entered at the age of 22• Youngest student (average 36)
– Focused on Accounting ,Finance,Marketing
– Go straight to the office after schoolWork until 10pm go home and study until 3am
Working and Studying part 2
– Work until 10pm, go home and study until 3am.– FRISK and COFFEE was a must
Case Study
Individual Study Group Discussion Class Discussion
Case Studied over 500 Companies
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Keio Business SchoolKeio Business School
• Group and Class Discussions
Keio Business SchoolKeio Business School
– The importance of saying your opinion– Not to be afraid to make mistakes
Studied the concept of RISK• Studied the concept of RISK– Not to put all the eggs in one basket– Started my business when I was single and y g
living with my family– Professor told me “You’re young so you don’t
have any risks”a e a y s s• Master’s Thesis
– The application of Identity Education• Returnee Education is to understand yourself• The method of supporting returnees (Identity
Education) can be applied for students in Japan
Graduated and finished my 5years of working and studying
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Stage 5 Stage 5 (24(24--27)27)
- Not a student anymore
- PRESSURE
- NEGATIVE to POSITIVE
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Started to worry about OUR futureStarted to worry about OUR futureStarted to worry about OUR futureStarted to worry about OUR futurePrivate Life
1st t B i S h l• 1st year at Business School– Got married (age 22)– Very busy period but it was great timing
• Met my wife at the video store• Met my wife at the video store• 2nd year at Business School
– First son was born (age 24)My wife took a maternity leave– My wife took a maternity leave
• After I graduated Business school– My wife had to choose whether to go back
A child needs the mother the most– A child needs the mother the most– Discussed with my wife and she became a
house wife
BRING HOME THE BACONTo earn a living, especially for a family
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Negative to a PositiveNegative to a Positive• Had a dark period for about 6months
Took the time to analyze and reflect myself– Took the time to analyze and reflect myself– Started to question myself “Did my worries happen?”– My sister gave me a book to read
Mr Akihiro Nakatani (Writer)TURNING POINT• Mr. Akihiro Nakatani (Writer)
– Reading his books energized me– I stopped worrying about the small stuff– Do what I had to do with my life– A man’s got to do what a man’s got to do
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Visualizing Core ValuesVisualizing Core Values
• Started a new division VISUAL CREATION• Started a new division VISUAL CREATION– Visualize values of companies and individuals
• Understand the company’s mission , individuals identityp y , y• Support and give alternative solutions (Experience at KBS)
– Direct the Keio Business School Marketing Strategy• Had to win competitions to get work from Keio Business school• Had to win competitions to get work from Keio Business school• Working seriously more than ever
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Stage 6 Stage 6 (27(27-- ))
- INTERLITERACY
- Designing your Identity- Designing your Identity
- SHU-HA-RI
Communication Design-Communication Design
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“Interliteracy” our company’s concept
literacyinter- +
Interliteracy our company s concept
Literacy is the ability to identify,understand, interpret, create,
literacyintera prefix occurring in loanwordsfrom Latin, where it meant
communicate and compute,using materials associated withvarying contexts. (UNESCO)
“between,” “among,” “in themidst of,” mutually,”“together,”
Literacy involves a continuum oflearning to enable an individualto achieve his or her goals toto achieve his or her goals, todevelop his or her knowledgeand potential, and to participatefu l ly in the wider society.u y e de soc e y(UNESCO)
Literacy is a tool Many kinds of ○○○+literacyLiteracy is a tool. Many kinds of ○○○+literacyTo fully use the literacy as a tool one must understand their Identity
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Japanese Philosophy SHU-HA-RI（守破離）Japanese Philosophy SHU-HA-RI（守破離）
S f f• SHU-HA-RI stands for three stages of skill mastery• SHU（守）
You follow the examples given and master them completely– You follow the examples given and master them completely• HA （破）
– You add your creative touch to what you have learned and make y ythe techniques and skills your own
• RI （離）Y t k h t h l d f th– You take what you have learned even further
Th i i f d ti
SHU is the heart of knowledge transmissionThe origin of education
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Interview “ My Philosophy”Interview My Philosophy
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htt // t b / t h? FZ bQTiZ 2http://www.youtube.com/watch?v=FZubQTiZc2c
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Design Your Identity ProgramDesign Your Identity Program- Understanding yourself
- Your Own Marketingg
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To the students at AIU
• What will you be doing next year?
To the students at AIU
y g y• What about 5 years from now?• What about 10 years from now?
Do you have a dream?• Do you have a dream?• Do you have a goal?
Solid Identity isythe key to Success and Happiness
Everything falls into place when you figure out who you are, like a puzzle that automatically comes together when
h th d th idyou have the corners and the sides.
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Designing your IdentityDesigning your Identity
How would you like to spend your life?How would you like to spend your life?
Financially Rich JUSTICE Challenge Records
Help peopleExpress
FAMEHelp peopleYourself
FAME
Academic Study Interaction Build Something
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ll d k lf How well do you know yourself ?
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What are your good points?y g p
Can you list 10 good things about yourself?Can you list 10 good things about yourself?
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D h l?Do you have a goal?
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Do you understand Do you understand your current situation?your current situation?
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Goal- current situation
what you have to door what you should door what you should do
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5959
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In small towns, and big citiesWe came togetherAs democrats, republicans and independentsTo stand up and say that we areO ti lOne nation, we are one peopleAnd out time for change has come! (Cheers)
Hey! Hey! Woah! Hey! Hey!Hey! Hey! Woah! Hey! Hey!
I believe, I believe, I believeOhh I believe I believe I believeOhh I believe, I believe, I believeOhh I believe, I believe, I believeOhh I believe, I believe, I believeOhh IOhh I
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When the mountain seem to high (high, high)And you don't have the courage nor the strength to climbA d th d ' 't dAnd the road you're on won't endBut still you run, though you cannot see the finish lineAnd dark clouds are over youYour skies no longer blueYour skies no longer blueBut you marched on straight aheadSomehow you made it throughGot to the mountainGot to the mountainThey left a path for meYour victory made history and now
I believe, I believe, I believeOhh I believe, I believe, I believeOhh I believe, I believe, I believe, ,Ohh I believe, I believe, I believeOhh I
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When it felt like you were weakAnd couldn't fight no more (fight no more)On the ropes and it seemed like you was gonna run out of breath
( t f b th)(run out of breath)When the world was on your shoulderAnd the walls were in your wayYou leaped and made it overYou leaped and made it overThrough it all you kept the faithWith hope you set us free,You showed us how to dreamYou showed us how to dreamAnd now we can lift our voices and forever sing
Now's the time to look aheadNow s the time to look aheadAnd thank our heroes of the pastAnd celebrate this victory, let's raise the flag cause
I believe, I believe, I believe,Ohh I believe, I believe, I believe,Ohh I believe, I believe, I believe,, , ,Ohh I believe, I believe, I believe,Ohh I
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And when they tried to keep you downYou kept up your headNever loosing sightNever loosing sightYou believed in what was right You endured to the endWalked through the strongest windg gThe storms over and a new day beginsAnd when our hope was dyingYou bought as healingAnd now I got something, to tell my children
I believe!, I believe, I believe,Ohh I believe, I believe, I believe,Ohh I believe, I believe, I believe,Ohh I believe, I believe, I believe,
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YeahI believe!, I believe, I believe,Yeah, yeahOh I b li I b li I b liOh I believe, I believe, I believe
I believe that a change is gonna comeYes it will yes it willYes it will, yes it willSee I believe in the futureThat a change is coming to AmericaSo stand up stand up stand upSo stand up, stand up, stand upStand up, stand up, stand upLift every voice and singHey!Hey!
That the soldiers are coming home, yeahThat it won't be longThat it won t be longThat a change is gonna comeSay itI believe! Heyyyyyy
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If you set you mind, you can do itDon’t let anybody say you can’tIf you want people to believe you, believe in yourselfy p p y y
Believing is Seeing
Fear is often an illusion
http://[email protected]
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