1

INDUSTRIAL PROFILE

After liberalization of the economy in 1992, the Government of India has been quite supportive of

industry in general, taking many steps over the years for the conducive growth of business. These measures

favouring economic growth, are being continuously taken by the Indian Government, irrespective of the

change in power. The Government of India is endeavouring to achieve GDP growth of more than 7% in the

next 10 years. It is quite possible that plastics could grow at 14%, based on historical performance.

The Petrochemical Department of the Government of India is in the process of setting up a development

council to promote the development of downstream sectors in India. This clearly illustrates that the

Government of India is quite positive and supportive to new investments in India. In fact, many foreign

entrepreneurs have been able to set up 100% owned companies in India in the plastics processing and

machinery industry sectors. Foreign equity participation in the petrochemical industry has been increased to

a 51% stake (a majority stake). However, the polymer manufacturers and other downstream industries are

free to set up projects 100% on their own equity.

Established in 1970, the Gujarat State Plastic Manufacturers’ Association (GSPMA) is one of the leading

plastic manufacturers associations in the country, representing Plastic Industry at State as well as Central

level. At present, total membership strength of the Association stands at around 2000. GSPMA is also one of

the founder members of the PLASTINDIA FOUNDATION, an apex body engaged in the research &

development in the Plastic Industry throughout the country and dedicated to national progress through

plastics.

GSPMA is working for the cause of Plastic Industry since last more than three decades. GSPMA has

been engaged in the promotion of image of Gujarat based units in the country and has been functioning as a

major link between the Industry & the Government.

GSPMA is frequently organizing technical seminars/ workshops on various subjects from time to time to

update the knowledge of the members. As per our tradition, we are also organizing our Annual Seminar on

key issue of the industry every year on national level.

GSPMA had organized national level plastics exhibition/seminar namely, PLEXPO in the year 1979,

1995, 2004 & 2007. These events are considered to be the landmark in the history of GSPMA. The next

exhibition will be taking place in the year 2010.

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We also participate in the national/international plastics exhibition from time to time. Till the date,

GSPMA had participated in PLASTINDIA’90, PLASTINDIA’94, PLASTINDIA’97 & PLASTINDIA

2000, PLASTINDIA 2003, PLASTINDIA 2006 an International Plastics Exhibition held at New Delhi,

PLASTIVISION’92, PLASTIVISION’95, PLASTIVISION’98, PLASTIVISION 2001, PLASTIVISION

2004 & PLASTIVISION 2007, national level plastics exhibitions held at Mumbai, Also GSPMA has taken

part in the plastics exhibition held in the various parts of the country like Kolkata, Hyderabad, Pune, Indore,

etc.

GSPMA is also publishing its own magazine namely, PLASTIC SANDESH on bio-monthly basis. This

is the house journal of the Association, which covers important articles & information regarding Plastic

Industry over and above its regular features. GSPMA is publishing Directory every year to commemorate

the annual event covering very useful information pertaining to Plastic Industry. Both the publications are

having wide circulation amongst members and plastic community.

GSPMA is also closely & actively associated with the following institutions in the country. :

Gujarat Chamber of Commerce & Industry

Gujarat State Small Industries Federation

All India Plastic Manufacturers Association

All India Federation of Plastic Industries

Indian Plastics Institute

Indian Plastics Federation

All India Flat Tape Mfrs. Association

Central Institute of Plastic Engineering & & Technology (CIPET)

The Plastics Export Promotion Council

Federation of Associations of Small Scale Industries of India (FASSI)

Small Industries Service Institute

Industrial Extension Bureau (INDEXTb)

Gujarat State Export Corporation Ltd.

And many more

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GSPMA is also performing its social responsibilities in natural calamities by extending help to the

victims.

GSPMA is planning to distribute awards to entrepreneurs for innovation, exports, etc. We will also

announce scholarships/awards to the toppers in plastics engineering to promote technical education, which

will ultimately useful to the industry.

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5

COMPANY PROFILE

NAME: - Rajvi Extrusion Pvt. Ltd.

ADDRESS: - Block No: 441, Plot No: .6 l A, Mahatma Ind, Estate

Bambhora Patia, N.H. No. 8, Kim – Pipodra-374110,

Dist. Surat (guj), India

HEAD OFFICE: - 103, Ridhhi Apartment, Kalakunj Society,

Varachha

Road, Dist. Surat-395 006 (guj.), India.

PRODUCT NAME: - Solid foam PVC profile and making of door, window

And furniture.

OWNER OF COMPANY: - Mr. Mukeshbhai T. Donda. & Mr.Ashokbhai T. Donda.

ESTABLISHING YEAR: - 2000 Year, DATE: 4\6\2000

PRODUCT: - 14 Products.

TOTAL EMPLOYEE: - 30 Employee.

AUDITORS: - Jitubhai D. Singala.

MARKET CONDITION:- Local, National.

STARTING INVESTMENT: - 4800000.

BANKE NAME: - Bank of India.

TOTAL AREA: - 4800 sq. Ft.

TEL-NO: - 982578358079.

FAX: - +91 2621 234442.

E-MAIL ADDRESS: - info@rajvipvcply.com

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WEB ADDRESS: - www.rajvipvcply.com

Introduction

• Rajvi Extrusion is manufacturing pvc solid profile foam in India.

• It’s total area is 4800 sq.ft.

• It was established at 4th June 2010 with investment of 48,00,000.

• Mr. Mukeshbhai Donda is owner of the company.

• It manufacturing fourteen(14) types of P.V.C. solid foam.

• It’s market in local, national .

• Rajvi Extrusion is small scale business unit. It’s investment in plant & machinery is 2 crore.

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Mr. Mukeshbhai T. Donda who is the founder of this such a big organization the Rajvi

Extrusion Pvt. Ltd. story began in 2000. Mr Mukeshbhai primary education complete in small village in

nari at Bhavnagar. And after the completion of standard 8, he jumped in diamond business for some

time. But he leaves this business because he wants to do something extra. And he situated in Surat and start

first time in Surat furniture shop but in this he did not satisfy.

Then, he established Rajvi Extrusion Pvt. Ltd. on 4 th June , 2000 with a small industry at a stable

near Pipodara at Surat. The initial capital of Rajvi Extrusion Pvt. Ltd. was Rs. 48,00,000 his own

capital and not borrowed from Relatives and Friends. At that time company had only 4 employee

with handled and produced 7 to 8 different types of products. Rajvi Extrusion Pvt. Ltd. get certificate

for manufacturing in 2002. Mr. Mukeshbhai hardly struggle in manufacturing of PVC profile and they have

suffered loss in starting year.

Today Rajvi Extrusion Pvt. Ltd. introduce new and attractive profile using in the making of

furniture like Door, Windows, Kitchens, Cabinets, Wall finishing, Ceiling etc. This profile first time

introduce in market. The company sold the product in different state in India like Delhi, Hyderabad,

Pune, Bangalore, Ranchi and other city in India. The company is not sale the product only in India

but also in foreign like Dubai, North America, Germany and so on. This content shows that the

development of unit.

Rajvi Extrusion Pvt. Ltd. have latest German technology machinery and company have large

industry area and company have also several branch offices and authorized dealership.

Today, Rajvi Extrusion Pvt. Ltd. is the largest producers of the different types of pvc solid foam

profile in the country. During its history there was a continues development of the unit. Due to

this the company is able to reach at a very good condition. That is why it recognizes in India and

Foreign.

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HISTORY AND DEVELOPMENT

MANUFACTURING PRODUCT

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Company policy and overview

Our Company was established in 2000 and our production capacity of Rajvi Extrusion Pvt. Ltd.s is 500

MT per annum and specialized fabrication & finishing facilities are established to execute large turnkey

projects for interior work and develop value added furniture & building products.

Creating market awareness is the biggest task for this new developing concept. Our design team interacts

with specifies like architects, interior designer, builders and corporate bodies and develop innovative

solutions to creative ideas for different applications. We are trying to conserve scarce natural resources and

invite suggestions and help from enterprising people to augment our efforts in this mammoth task.

Latest technology developed in Italy only in early '90s is incorporated keeping in mind developing trends

and high quality requirements. Precision extrusion dies for variety sections imported from Italy provide

premium elegant finish and accurate cell structure with integral skin meeting designer's needs. Research and

Development as well as testing facilities keeps the technology continuously upgraded at par with

international standards.

Choosing the right company for your home improvement project is one of the most important decisions

you’ll make when thinking about adding a new conservatory or having replacement windows and doors

fitted. It’s not just about the price, quality and value for money of the products themselves. It’s also about

choosing a supplier with the right experience, who can give you good advice, using professional and

qualified staffs that make sure you are truly delighted with the finished installation.

And wouldn’t it be nice if the people you deal with are friendly and reliable. Even better if those who

carry out the work at your property treat your home with respect...and if they make any mess, tidy up

afterwards! We believe all these things are essential in your deliberations. That’s why we’ve dedicated this

part of the website to introduce you to Rajvi Extrusion Pvt. Ltd. We hope you enjoy finding out more about

us...

Rajvi Extrusion Pvt. Ltd. is rightly proud that almost half of all the business we complete during the

course of the year is the direct result of a recommendation by our own customers. Satisfied customers are

willing to pass on the names of family and friends who are interested in our range of products. They do this

because they are highly delighted with the quality, value and excellent service they have received from

everyone at Rajvi Extrusion Pvt. Ltd. We know this is true, because we get letters every day expressing total

satisfaction, and because we go out of our way to ask customers if they were happy with their experience of

dealing with Rajvi Extrusion Pvt. Ltd..

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11

Organization StructureManaging Director

H.R.Manager

ProductionManager

MarketingManager

FinanceManager

Supervisor (2)

Operator (6)Workers (21)

Accountant (1)

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MANAGE + MEN + TMANAGE + MEN + T

INTRODUCTION

The knowledge, skill, creative, ability, talents & attitudes of its employees are known as HUMAN

RESOURCES OF AN ENTERPRISE.

Human Resource Management is management function concerned with hiring, motivating and

maintaining people in an organization. Human Resource is a capital for any company. It is body of

organization structure. It is a live factor for production in every company. It is a concerned with

Success of any company or an industry depends upon the efficiency depends upon the efficiency of

the work which is based on the workers. In all the factors of production namely man, material,

money and machinery. Man is the most important and powerful factor of the personnel management.

Personnel management is a function of management which mean.

It means to manage men tactfully because human beings are the most valuable assets of the

company. Human Resource Management is the new name of the personnel. Personnel management is

concerned with planning, organizing, directing and controlling the functions of the business enterprise

for the achievement of the goal. It helps to achieve maximum out – put at minimum cost.

Personnel management deals with managing the problems of personnel like recruitment &

selection, training & development, salary & wage administration, etc. So, we can say that personnel

management is based on this sentence. “Mind your men & Men will mind all other things.”

In Rajvi Extrusion Pvt. Ltd., there is a separate personnel department. This unit handles all the

affairs related to human resource i.e. the procurement of employees, their recruitment, selection and

induction, training them, planning all this done by personnel department. In this company, Mr.

Mukeshbhai T. Donda (M.D.) has the authority of taking the final decisions relating to the

personnel department.

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RECRUITMENT, SELECTION AND INDUCTION

Recruitment means to attract to the qualified to perform the job. Selection means interview the

potential candidate of the job and then we will select best out of them. Recruitment and selection

are the operating functions of the personnel department. Recruitment of a worker and his selection

are very important as these employees represent the company.

Rajvi Extrusion Pvt. Ltd. has best recruitment system. The system is divided into several steps

and as the result of long and complex process, recruitment and selection process.

RECRUITMENT

Recruitment refers to the process of identifying and attracting job seekers so as to build a pool

of qualified job applicants. It is the first contact that a company makes with potential employees. It

is through recruitment that many individuals will to know a company, and eventually decide whether

they wish to work for it. Recruitment is understood as a process of searching for and obtaining

application for jobs, from among whom the right people can be selected.

When employee retired

When employee is dismissed

When employee is given promotion or transfer

There are three methods of recruitment define as under;

1. DIRECT METHOD

It includes sending travelling recruits to educational and professional institutions, employee’s

contacts with public, and manned exhibits

2. INDIRECT METHOD

This method involves mostly advertising in newspaper, on the radio, in trade and professional

journals, technical magazines and brochures.

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3. THIRD PARTY METHOD

It includes the use of commercial or private employment agencies, state agencies placement

offices of schools and professional associations, recruiting firms, management insulting firms,

indoctrination seminars for college professors, and friends and relatives.

Rajvi Extrusion Pvt. Ltd. Recruitment process for the office staff is different from the workers for

the staff members, this company use indirect method for recruitment which means advertise in news

paper for its requirements regarding office staff. But recruitment to the workers, company use third

party method which means workers are hired from internal sources of the company i.e. the relative

and friends of the present employees etc.

RECRUITMENT PROCESS

1. Planning for personnel requirement

-Esteem of the number of employees required in how many departments

-Forecast the requirement as per the necessary

2.Empoyement requisitions (requirement)

-Quality should be scruitanized to filp the place

-Quality required are decide.

3.contract with sources of labour supply

-wild the contract wild either choice available.

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RECRUITMENT SOURCES

Two types of recruitment sources

1. Internal sources.

-Reference

2.External Sources.

-Agencies

-Gate recruitment

-Walk - in

SELECTION

After the recruitment process then selection process is started. Selection is a long process,

commencing, from the preliminary interview of the applicants and ending with the contact of

employment. Selection is the process of picking individuals with requisite qualification and

competence to fill jobs in the organisation.

In Rajvi Extrusion Pvt. Ltd. the (MD) holds the interview himself, for the selection of the right

candidate. The main stress is given to the experience of the applicant. If any staff member fits the

required category he is selected and then he joins as an apprentice for three months and if

successful he is finally joins the company. And the company hires any worker only if he has

experience in the same department or if he has technical knowledge of it

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INDUCTION

Induction is the welcome process for the new employee who is selected for the job, must be

introduced into the organization. The purpose of introduction is to educate the employee and provide

orientation on the process, rules and regulations, products, etc.

In Rajvi Extrusion Pvt. Ltd., When employee is recruited he is given few days to view the unit

and prepare the note of the work once the employee is selected, he is given general information

about company’s rules and regulations, time-keeping system, products and also introduced with

organization staff and given all the details about his job. Then selection procedure is completely

over.

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TRAINING AND DEVELOPMENT

Training & Development refers to the imparting of specific skills, abilities and knowledge to an

employee. Training & Development provide a necessary knowledge and skills to perform his job

effectively. Many times, organization also provides to old employees to adjust in a changed situation.

Training is one of very important sector where the director give attention as the company is job

oriented and workers coming are unskilled they have to be trained and solve each and every things

so that in future they do not have to face any kind of problems concerned about machine or any

department. In past, when the unit was newly established, it face one main problem was that there

was no skilled labours available so at that time it was very necessary to train them in use of

machine and give them full information about the machine.

Training is of two types, on the Job and off the job. Rajvi Extrusion Pvt. Ltd. uses only on the

job training method. In this;

Experience

Apprenticeship

Coaching

Job instruction

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PROMOTION AND TRANSFER POLICY

PROMOTION POLICY

Promotion and transfer of the employee is the major factor affecting in the work of employee’s

promotion means to increase post of the employee. Not only has this but also increased the duties

and responsibilities of the employees. Promotion means an improvement in pay, prestige, position

and responsibilities of an employee within organization.

Promotion requirements arises by:

Resignation

Death of any employees

Termination

Vacancy for new position

In many company, promotion is based on either seniority or qualification. But In Rajvi Extrusion

Pvt. Ltd. promotion is given by neither on the base of seniority or qualification. Rajvi Extrusion Pvt.

Ltd. policy is quit different from others. The required feature for promotion is capacity and

willingness.

TRANSFER POLICY

Transfer is a movement of employees from one position to other. Usually, involving and marked change

in the duties, responsibilities skill needed or compensation. Transfer involves a change in the job without

change in position, pay and responsibilities. Transfers are frequent but not promotion.

In Rajvi Extrusion Pvt. Ltd. There is no transfer in the unit as it is only one production site, so there is no

question of transferring employees sometimes employees are transferred internally i.e. from one department

to other. This is also when adjustments are to be done regarding the running of some equipment or to adjust

the employee who are on leave or are absent.

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There are five types of compensation.

1.Basic wages & salary:-

Wages represent hourly rates of pay & salary refers to the monthly rate of

pay irrespective of the no. of hours put in by employee.Wages & salary are subject to annual

increments.

2.Incentives:-

Also Called “payments by results”.Incentives are paid in addition to wages &

salaries. incentives depend upon productivity, sales, profit or cost reduction efforts.

3.Fringe Benefits:-

This includes such employee benefits as p.f. gratuaity, medical care,

hospitalisation, accident relief, health & group insurance, canteen uniform & etc.

4.Perquisites:-

These are allowed to executives & include company car, club membership paid holidays,

furnished house & etc. Perquisites are offered to retain components executives.

5.Non – monetary Benefits:-

These include challenging job responsibilities recognition of merit,

growth prospects, competent supervision comfortable working conditions & flexitime.

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COMPENSATION

EMPLOYEE SERVICES AND WELFARE ACTIVITIES

The secrete is success of Rajvi Extrusion Pvt. Ltd. Is excellent team spirit &confidence of the

employee? Employees are the most important part of the business to maintain the efficiency of this

asset it is necessary to provide them certain facilities in the operated plant like,

Provides the medical aid to the workers

Proper maintenance of machines and protect the employees from hazards

Safety posters containing a safety reasons to protect employees from unexpected

situation

Two times tea/coffee during tea break

They are also guided by how one can leave his or her bad habits

Various programs for guiding them on the cleanliness

Also provide vehicles facility and magazine, news paper and insurance facility

In short workers and staff members who are working in the industry are very happy given by

the owners and owners always they to make their best efforts for the welfare of the industry and

the worker.

In Rajvi Extrusion Pvt. Ltd., they are providing bonus on festivals, health treatment, clothes,

various other required things and most important is that they behave with them family member

which is very helpful for good relationship between manager and employee.

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JOB DESCRIPTION

Job description is a list of specific job duties, responsibilities responding relationship working

condition and supervisory responsibilities. It is concerned with job itself and not with work. Job

description includes both functional and organizational work. Job description is an important

document which is basically descriptive in nature and contains statement of job analysis. It provides

both job organization information and financial information. It helps the scope of job activities,

major responsibilities and positioning of the job in the organization.

Generally, the job description contents the following information,

Job title, code number, department or division

Job content in terms of activities or task performed

Job responsibilities

working condition and hazards

Social environment prevailing at the work place

Machine tools and equipment

Extent of supervision given and received

Relationship with other jobs

This is all information collected in the Rajvi Extrusion Pvt. Ltd. the description for management

level or lover level.

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PERSONNEL RECORDS

A personal record is a one type of card, which provides totals information about the employee. It

is an evidence for future reference or use. In other words we can say that It is an identity of an

employee. Though an employee leaves the job, personnel record cards is kept by company for

records.

There are several columns in the cards and each column is useful for getting various

information.

Personal record cards contains

Name of the employee

Address of the employee

Family background

Telephone No

Age

Qualification

Skill

Languages known

Hobby

Date of birth

Award received

In which department he has to work, etc.

Rajvi Extrusion Pvt. Ltd. keep personal record in the computer and book. This is all information

collected in the company because this is useful when selection, promotion, or some man power

decision, increase salary.

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The time – keeping system is one of the important functions of an organization. This is for

regulating incoming and outgoing of employees. In this unit one separate department of time

keeping is kept for his own workers and not for contract based workers. The office of time keeping

is placed near the front door. The time officer also maintains the register for wage and salary.

The unit has accepted the signature system of time keeping. The signature system exists for the

staff members and card system for its workers who are unskilled.

In Rajvi Extrusion Pvt. Ltd., 2 Shift running and there supervisor Mr. Devendrabhai Kansara they

control whole system. In the time of staff member 10:00 am to 8:00 pm and time of worker 8:00

am to 8:00 pm and the company running 24 hours.

Process of employee in to enter of company 30 Minuit allowed to employee for coming and

late 2 and 3 hours then cut the half day salary. For lunch time give to the employee 1 hours and

for take holiday permission of manager is necessary.

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Shift A :- 8:00 am to

8:00 pm

TIME KEEPING SYSTEM

AWARDS AND ACHIEVEMENT

Vision for any company is business expanding business which brings the company at high level

and accepting the new opportunity for development of business. Following are the Rajvi Extrusion Pvt.

Ltd. Achievement.

Rajvi Extrusion Pvt. Ltd. Work in reliance industry Ltd. At Jamnagar. Rajvi Extrusion Pvt. Ltd.

First time work in there. He is complete the project properly.

They also participated in “STHAPATYA-2010” and got 2nd rank out of 200 stalls and got certificate of

ICEA.

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26

MANUFACTURING PROCESS

Activities of Production Department

Production Management includes all the activities right from the procuring of row materials and other

inputs to their conversion into marketing output.

There are various activities of the production department in the Rajvi Extrusion Pvt. Ltd., which are

below here in short.

Product Selection and Design

Process Selection and Planning

Location of Plant and Facilities

Material Handling

Capacity of Planning

Production Planning and Control

Purchasing and Inventory Control

Quality Control

Maintenance and Replacement of Machinery

Cost Reduction and Control

Incentives and Extra Benefits

So, there are different eleven types of activities of the production department in the Rajvi Extrusion Pvt.

Ltd.

Rajvi Extrusion Pvt. Ltd. Is producing mainly 14 types of profile. In this all profile use in raw materials

are same but use. These all the profile in the different types of making pvc furniture like this door,

window, loft, cabin, partition, kitchen, ceiling, wall paneling.

Raw material usefor manufacturing, Pvc Regin, Processing add, Lubricant , Stabilizer, Cesium Carbonate,

Veckes, Impact modifier,Plaster beach (use for colors)

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PROCESS

Manufacturing process is an important factor affecting to the profitability of the unit. Each and

every company have their extraordinary manufacturing process. The company’s manufacturing process is

very easy. This firm is used more machinery compare with workers.

1. PURCHASING OF RAW MATERIAL

2. MIXING PROCESS

3. HEATING AND COOLING PROCESS

4. DESIGN PROCESS

5. FINISHED GOODS

6. PACKAGING

1. PURCHASING OF RAW MATERIAL

Raw materials are fundamental requirement for the production of any product or commodities.

The product efficiency is depended upon the availability of raw materials. In the manufacturing

process of the company only workers and machinery are not enough but Raw material also

necessary for the production of the PVC Solid foam Profile.

In the production of the Pvc solid foam profile, different Raw materials are used. In Rajvi

Extrusion Pvt. Ltd., the main Raw material is Pvc Regin and chemical (In the Raw material they

are mixing of Lubricant, stabilizer, calcium carbonate, vex, pigment, blowing agent etc.). The

company purchase Pvc Regin from Reliance industries Ltd. at Kandhar unit and all chemical import

from Roman & Hards co. At Germany.

This is the first and important step of the manufacturing process because without Raw material

we cannot do anything.

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2. MIXING PROCESS

This is the second step of manufacturing Pvc solid foam profile. Raw materials do not

automatically become finished goods. It must be mixed in specific machine through specific process.

Mixing is an important stage in the production process because if there is any mistake in mixing

therefore product may be destroyed.

In the mixing process Pvc Regin and chemicals are mixed. In which 25 Kg Pvc Regin and 5 Kg

chemical are mixing. In Rajvi Extrusion mixing process is totally machine oriented. After mixing

whole mixing Raw material goes Pvc execution Machine .

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3. HEATING AND COOLING PROCESS

After mixing the Raw material goes into semi finished goods, the next step is to make them

finished. This step is Heating & Cooling process. In this steps mixing Raw material goes in Cooling

& Heating plant for Heating and Cooling of Raw materials. In this process first give the Heating

to the mixing raw material, after give Heating the Cooling process is come. Both process are

different but both done in same plant.

4. DESIGN PROCESS

This step is very important compare with other step because in this step the design process will

come. After done Heating & Cooling to make design of a product. The design is essential because

design depends upon the different different consumers. The design given by Rajvi Extrusion Pvt. Ltd.

in various mode or shapes that the consumer’s need and wants.

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5. FINISHED GOODS

After collective of Raw materials, Mixing of Raw materials, Heating and Cooling process,

Design, then the finished goods are done. In this steps products are ready to sales in the market.

Product’s quality, colour, durability etc. Are completely done well in these steps.

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6. PACKAGING

Product packaging made by workers from a particular tap, this tap made from the proper plastic.

After plastic packing the finished goods are packed in a beautiful and attractive paper covers. And

at the last, the product store in the warehouse till the product is not sold.

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QUALITY STANDARDS

In this competitive era if you want to retain your consumer in the market, you have to maintain

good quality of your product. For this purpose, quality policy is important. The company follows

certificate is as under which is allowed by the government.

Plant location is mainly selection on these areas where the business should well establish for maximum

utilize of economy and effectiveness. It is an important decision in long term.Rajvi Extrusion Pvt. Ltd.

plant is located at no far from the city and not near to the city. It is located in industrial zone of Pipodara in

this area they get benefits from the government and electricity, water, roads, communication channels.

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Material Handling System

Raw Material

Rajvi Extrusion Pvt. Ltd. uses the raw material to make a product like plastics/billets. Every product has

a different raw material. Rajvi Extrusion Pvt. Ltd.Use raw material given below:

Plastics/billets

Different PVC and Chemicals are raw material comes different place

Trolley

• The company is using big trolley for the handling the boxes of the finished products.

• Company is using delivery van for the delivering the finished product to the shopkeepers.

• In the production department hand craft is use for the Handling raw material.

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FACTORY LOCATION

• Availability of raw-material.

• Availability of transportation services.

• Availability of warehousing services.

• Least government regulation & taxes.

• Cheap labor availability.

• Heap power supply.

• Government concession & grants

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• Plant layout

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M 5F.G

Machin 1R.M. M 2

Mixing

M 4Design

M 3Heating & cooling

WarehouseOffice

Recycling machine

Enter

SCRAP & WASTE MANAGEMENT

In Rajvi Extrusion the management of scrap and waste is done in appropriate manner.

Rajvi Extrusion Produces Two Types Product, Hollow & Solid PVC. In Which Solid PVC Waste Is Not

Used Any Types of Recycle Process. But In Case Of Hollow PVC The Wastage Material Can Be Re-Used

By Pelletizing Machine.

In last the pieces are not used in any activities they are sold as scrap. The price of PVC scrap is rs.20 per

kg.

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38

Introduction

Financial Management is a study about the process of procuring the financial resources and its

judicious use of financial resources with a view of maximizing the value of the firm and there by

the value of the owners. i.e. equity share holders in a company are maximized financial decision is

an area of financial decision making harmonizing individual motives and enterprise goals

Money is life blood of business. Money is an arm or leg, either you use it or lose it; this

shows the significance of finance. In Sanskrit it is said ‘Arthsachiva’ which means finance region

supreme. Firm mainly undertakes three important activities, finance, marketing and production. In

order to per for all this function firm requires finance.

Finance Management is concerned with the financial problems of the business organization. It

means rising of adequate funds at a minimum cost and using them effectively. Finance management

is concerned with the financial problems of the business organization. It is concerned with the

problem of raising finance, to establish, expand and modernize of business unit, providing fixed and

working capital problem of income etc.

The finance department of Rajvi Extrusion Pvt. Ltd. deals with the finance very carefully. In this

unit handles the finance department Mr. Mukeshbhai T Donda, and with help of some other people.

He handles and tries to solve all the financial problems occurring in the company and also takes

decisions regarding all financial requirements. He also plans about the working capital, fixed assets,

current assets accounts cash and bank and all other points regarding finance. All the decisions

regarding the future are taken very carefully.

39

STRUCTURE OF FINANCE

The structure of finance department differs from firm to firm. The finance department is located

in the head office of the unit. The chart of finance department of Rajvi Extrusion Pvt. Ltd. is as

follows,

FINANCIAL PLANNING

Financial planning is primarily a statement estimating the amount of capital and determining its

composition. Financial planning is planning about the financial requiring and its availability.

Financial planning is very necessary for smooth running of the business. Financial planning is

business concerted with planning of finance required by the business i.e. amount of fund required by

business. How these funds are to be procured and making optimum utilization of this fund, thus

financial planning means to plan and decide in advance the basic purpose of financial planning is to

make user adequate fund are raised at the minimum cost and they are effectively used.

In Rajvi Extrusion Pvt. Ltd., Financial planning is done by Mr. Mukeshbhai T Donda, he handles

majority of financial matters of the unit and takes all the financial decision like purchasing fund

goods transportation expenses, employee salary, wages, advertise expenses etc. in the unit.

The unit basically concerned with 3 types of planning

Short term planning: - For 15 days to one month

Meddle term planning: - For one month to three months

Long term planning: - More than one year

Short term plans are made for less than one year in order to achieve the long term goals of

business and the long term planning is done to achieve the long term goals of the business. A long

term financial plan represents a blue-print of what a firm proposes to do in future

Rajvi Extrusion Pvt. Ltd. pay the all expenses from bank of India. The company prepared cash

inflow and cash out flows statement. The company miscellaneous expenses they payment day to

day.

40

CAPITAL STRUCTURE:

Capital structure means the composition of capital. Capital structure refers to the make of

capitalization. In broader since capital structure including various types of shares, issued debentures,

reserves, loans, and retained earnings.

So the capital structure should be balanced liquid economically strength & simple. Capital

structure refers to the composition of capital i.e. the combination or mix of sources from which the

long-term funds required by business are to be procured or raised, the structure of these resources

of capital is called “capital structure.” The capital planning is key to the goal of profit maximization

cost of capital.

The starting investment define as under;

Accounting Policies:-

Method of accounting:

The company follows mercantile systems of accounting as mentioned in the

companies act, 1956.

41

Starting investment 48 00 000

Owner capital 48 00 000

Loan from Bank & Relatives 10,00,000

Sales Turn over (Per Year) 1,05,00,000

Fixed assets:

All fixed assets are recorded at cost of acquisition including installation cost wherever

applicable excluding motivate amount.

Depreciation:

It is being provided according to the companies act 1956 considering written

down value method using single shift working in respect of plant and machinery. In respect of

other assets depreciation is provided according to rates prescribed in schedule IV of the

company’s act 1956 in case of addition during the year. Depreciation is provided of the

prorate basis.

Inventories:

Inventories are valued at the cost or net realizable value whichever is lower.

Income and expenses recognition:

Income and expenses are accounted for an accrual basis.

Miscellaneous expenditure:

Miscellaneous expenses are amortized over a period of 10 years.

Capital structure during the

year (amount in Rs. Thousands)

Public issue ----

Nil

Bonus issue ----

Nil

Rights issue ----

Nil

Private placement ----

Nil

42

WORKING CAPITAL

The goal of working capital is to manages the firm current assets and liability in such as a way

that a satisfactory level of working capital is maintained. This is so because if the firm cannot

maintain a satisfactory level of working capital it is likely to because insolvency and may even be

force to bankruptcy.

Generally, the term working capital refers to that part of capital which is not tied up in fixed

assets but is used to meet the day to day requirements of business. It is invested in current assets

like cash, stock, bills receivable, debtors etc. This type of capital is used to make payments for

purchase of raw materials, wages and to meet other expenses till goods are sold and money is

collected against it. The stocks are maintained continuously to meet demand for the product and

some money is tied up in the credit sales. Capital is used for these purposes is called working

capital.

Management of working capital refers to management of current assets. In other words, capital

management involves deciding upon the amount and composition of current assets. And how to

finance these assets i.e. cash, receivable and inventories as well as current liabilities.

Working capital refers to the capital require for day to day operation of business such as

purchasing of raw material, salaries, wages, other expenses of working capital would be converted

into cash easily and utilized for day to day activities.

43

Working capital is that which is held to meet day to day requirements of business, which

changes from day to day, and which is converted in to cash continuously. The risk element is low

in it. Working capital is also known as current capital, circulating capital and floating capital. Some

people call it variable capital also.

Rajvi Extrusion Pvt. maintain the current assets like Debtors, Bank balance, Cash, Stock, etc. and

current liability like Creditors, Bills Payables etc. working capital management is day to day use in

the Rajvi Extrusion Pvt.. It is pay wage/salary, rent, for monthly.

The working capital consists of three phases. This is define as under;

1. Inventory management

2. Management of receivable

3. Cash & bank management

INVENTORY MANAGEMENT

Rajvi Extrusion Pvt. Ltd. has invested more than 20% of total current assets in inventory.

Inventory may be in the form of raw material, work in progress, finished goods.

It is fact that shortage of raw material effect & shortage of finished good effect market demand

finished good effect market demand condition. But Rajvi Extrusion Pvt. has certain techniques for

maintain inventory at proper level.

MANAGEMENT OF RECEIVABLES

Receivable or book debt is created by the trade and arise out of credit transaction. The sale of

goods on credit is an essential part of modern competitive business. In fact credit sales treat as

marketing tool to aid the sales.

It is very essential for every company to see that the collection from customers are made

effectively. For this purpose, Rajvi Extrusion Pvt. have adopted selective credit policy, so It does not

grant credit to every customer but only those whose financial position is good and payments are

favourable. Generally A company grant a credit of short time period, so company's collection

efforts are minimum, thus company have got very favourable condition in granting trade credit.

44

CASH & BANK MANAGEMENT

Cash & bank management is one of the key areas of working capital management. A part from

the fact that it is the most liquid currrent assets. It is a very crucial asset in the day to day

operations of a business firm.

Cash is the common denominator to which all current assets can be reduced because the other

major liquid assets that is receivable & inventory get eventually converted into cash

A firm is well advised to hold adequate cash balances but should avoid excessive balances and

shortage of cash. so cash budgeting is a device to help a firm to plan and control the use of cash.

therefore, the major aspect of cash & bank management is to keep a proper cash & bank balances.

In Rajvi Extrusion Pvt. Ltd., cash and bank management is done by the Mr. Ashokbhai T. Donda

Providing funds to different department

Rajvi Extrusion Pvt. Ltd. industry providing funds to different departments in their budgeting

programme.

8% to 10% for marketing department

20% to 30% for capital budgeting

2.5% to 4% for employee welfare

50% to 55% for wages & salary

Circulation of current assets

Current liabilities are the debts of the firm that have to be paid during the current accounting period or

within a year. These include:

Creditors for goods

purchased

Outstanding expenses

Short term borrowings

45

Advances received against

sales

Taxes and dividend payable

Other liabilities maturing

within a year

Statement of Working Capital

Particulars 2008

Current assets

Inventories

Sundry debtors

Cash on hand

Bank account

Loans and advance

325843.00

265562.24

1006635.00

394109.93

----

A: total current assets 1992150.17

Current liabilities

46

Creditors

Advance for goods

Provisions

Other liabilities

527172.74

297100.00

544870.00

55000.00

B:total current liabilities 1424142.74

Working capital =(A-B) 568007.43

47

Balance Sheet as on date 31/03/20011

(Account Year: - 2010 – 2011)

Particulars (Name of Account) Liabilities Assets

Partners/Prop. Capital 55,54,326.26 -----

Secured Loans 32,11,252.35 -----

Unsecured Loans 4,15,626.18 -----

48

CashRawmaterial

inventory

Work in progress

Finished goods

Receivable

Sundry Creditors (Suppliers) 59,27,172.74 2,68,343.62

Other Liabilities

Sale tax A/C (Previous) 47,561.00 -----

Other Account 3,20,000.00 -----

Fixed Assets

Machinery A/C ----- 1,99,000.68

To lamp A/C ----- 7,041.66

Computer Printer A/C ----- 10,317.16

Motor Cycle (bike) A/C ----- 3,752.29

Air Condition A/C ----- 45,694.68

Fax Machinery A/C ----- 2,292.13

Television A/C ----- 4,175.83

Computer A/C ----- 64,427.50

Civil Exp. A/C ----- 31,785.00

Motor Car A/C ----- 11,65,948.81

Advance Given to Employees 17,500.00 -----

Sundry Debtors (Customers) 2,65,563.24 8,953.81

Cash Account

Cash Book ----- 11,10,186.66

49

Bank Account

Dena Bank ----- 3,94,109.93

Current Assets

Closing Stock A/C (B/A) ----- 28,45,211.21

Electric Item A/C ----- 51,624.61

Packing Stock A/C ----- 6,01,277.00

Grand Total of Balance Sheet 1,57,59,000.77 1,57,59,000.77

Ratio Analysis

Financial Analysis is the process of identifying the financial strengths and weaknesses the firm

by properly establishing relationship between the items of the balance sheet and profit and loss

account. In Financial Analysis a Ratio is used or an index or yard stick for evaluating the financial

position and performance of a firm. The relationship between two accounting figure expressed

mathematically is known as financial ratio. To measure the profitability of any firm it is necessary

to know the profitability ratios of that firm. The different profitability ratios of that firm. The different

profitability ratios for “Rajvi Extrusion Pvt.Ltd.” are given as under :-

50

METHODS OF RATIO ANALYSIS :-

[1] CURRENT RATIO:-

CURRENT ASSETS

= --------------------------------

CURRENT LIABILITIES

34, 98,112.82

= -----------------

59, 27,172.74

= 0.59: 1

[2] LIQUID RATIO / ACID TEST RATIO:-

CURRENT ASSETS - STOCK

= -------------------------------------------

CURRENT LIABILITIES – B.O.D.

34, 98,112.82 – 28, 45,211.21

51

= ------------------------------------

59, 27,172.74 – 000

= 0.11: 1

[3] PROPRIETORS RATIO:-

PROPRIETORS FUND

= -------------------------------

TOTAL ASSETS

55, 54,326.26

= ---------------------

1, 57, 59,000.77

= 0.35: 1

[4] DEBTOR’S RATIO:-

DEBTOR

= ------------------------------------- × 365

TOTAL CREDIT SALES

2, 65,563.24

52

= -------------------- × 365

2, 87, 81,702.00

= 3.37 DAYS

[5] DEBT EQUITY RATIO:-

LONG TERM LIABILITIES

= --------------------------------

OWNER’S FUND

36, 26,878.53

= ------------------

55, 54,326.26

= 0.65: 1

[6] CREDITORS TURNOVER RATIO:-

SUNDRY CREDITOR

= --------------------------------------------- × 365

AVERAGE CREDIT PURCHASE

59, 27,172.74

= ------------------ × 365

53

2, 52, 00,392.00

= 86 DAYS

[7] STOCK TURN OVER RATIO:-

COST OF GOOD SOLD [C.O.G.S]

= --------------------------------------

AVERAGE INVENTORY

2, 35, 99,877.81

= ------------------

20, 44,954.11

= 12 DAYS

[8] TOTAL ASSETS TURN OVER RATIO:-

TOTAL SALES

= -----------------------

TOTAL ASSETS

2, 87, 81,702.00

= -----------------------

1, 57, 59,000.77

54

= 1 .83

[9] GROSS PROFIT RATIO:-

GROSS PROFIT

= ---------------------------- × 100

SALES

68, 44,209.19

= --------------------- × 100

2, 87, 81,702.00

= 23.77

[10] NET PROFIT RATIO:-

NET PROFIT

= ---------------------------- × 100

SALES

14, 73,986.44

= --------------------- × 100

2, 87, 81,702.00

55

= 5.12 %

56

LEVERAGE ANALYSIS

Leverage is used for getting hire work done by putting lesser effort i.e. mechanical advantage is

achieved. For example, leverage helps us in lifting heavy objects which may not be otherwise possible.

Leverage has been defined as, “The mechanical advantage gained by the use of levers”. There are two types

of leverage

1) Operating leverage.

2) Financial leverage.

The leverage associated with investment activities are called operating leverage. While the leverage

associated with financial activities are called financial leverage, while we are basically concerned with

financial leverage for the purpose of the finical decision. Operating leverage is to serve as a background to

the understanding of financial leverage because the types of leverage are closely related with each other.

Operating leverage is determined by the relationship between the firm sales revenues and its earring

before interest and taxes. The earring before taxes is also generally called as operating profits. Financial

leverage represents the relationship between the firm earring before interest and taxes and the earning

available for ordinary share holders.

The operating costs of a firm full into 3 categories.

1) Fixed costs

2) Variable costs

3) Semi-fixed or semi variable

Fixed costs which may be defined as those which do not vary with sales volume, Variable cost, which

vary directly with sales volume, Semi-variable or semi-fixed costs which are partly fixed and partly variable.

57

CAPITAL BUDGETING

Capital budgeting is pertaining to long term assets. The assets which are in operation or the assets

which yield over a period of time, usually a exceeding one year. Capital budgeting may be defined

as decision making process by which an organization evaluates the major investment proposal

keeping due consideration for the

Amount available for investment

Amount that can be acquired from different sources

Amount needed for investment

The cost of raising fund

Future cash inflows

In Rajvi Extrusion Pvt.Ltd. is minted by accounting operator with discussion MD of company.

Rajvi Extrusion Pvt.Ltd. Capital budgeting position is perfectly strength. The company is making new

plant for producing pvc hollo regid profile. In this plant investment is almost 45 lacs.

FIXED ASSETS:

Fixed assets are those which remains in there business for long time i.e. More than one year.

These assets are very costly & expensive.

In the Rajvi Extrusion Pvt.Ltd. management of fixed assets is very important as need for the

financial management. The company has adopted straight line method depreciation for its fixed

assets. Rajvi Extrusion Pvt.Ltd. 1.25 Crore invest in the land and building.

If any plant has requirement of fixed assets then Mr. Mukeshbhai takes the decision about to give

fixed assets. The decision about the fixed assets requires good care & also good planning because it

involves very large investment. Fixed assets of Rajvi Extrusion Pvt.Ltd. Are stated at cost net of modvat,

less depreciation.

58

59

Marketing means the art of selling product. Marketing involve the steps such as;

Advertising

Sales promotion

Publicity

Marketing research

Distribution etc…

Thus marketing is the activity which starts before production commence and end with consumer’s

satisfaction. It is that place of business activity through which human being can satisfy there wants

by the exchange of goods & services. The goal of marketing is to create customer satisfaction. Thus

marketing call upon everyone in the organization the “think customer’’ and to do all they can to

help, create & superior customer value & satisfaction.

Marketing is the performance of business activities that direct the flow of goods & services from the

producers to consumer. Marketing management serves as the back bond in the world of commerce where the

customer is Supremes.

Marketing is not just selling but it is something more than selling. It is the process of management of

marketing programs for accomplishing the organizational goals and objective. The process of management

includes set of managerial functions known as planning, implementation and control of programs to achieve

their determine objective.

Rajvi Extrusion Pvt. Ltd. is a small scale organization having various departed & maximize sales,

earn profits and improve product quality and most of all to satisfy their consumer. A whole activity

of marketing of is handled by head office at surat and also allow dealership in other villages and

cities. Like Bhavnagar, Ahmadabad, Delhi, Ranchi, Banglore, etc.

60

Marketing Structure

Sales promotion

Sales promotion is a vital intergradient of the promotion mix. It is a vital link between personal

selling and advertising which back-up the pre-selling and stimulates the impulse by the purpose of

sales promotion is to attract new customers to reward loyal and to increase the repurchase rates of

occasional users.

It is important activity being performed by the marketing department of Rajvi Extrusion Pvt. Ltd.to

increase sales volume. It used some criteria for sales promotion Discount

After sales service

Publicity

Liberal payment terms of Rajvi Extrusion Pvt. Ltd.

Rajvi Extrusion Pvt. Ltd. also provide ideal scheme to dealers who sale maximum product. And

also provide gift to dealers. they give the discount for new dealer 15-20% and old dealer 25-30%.

Rajvi Extrusion Pvt. Ltd. give extra efforts to consumer, wholesaler, and retailer, like banner,

pamphlets, sample, etc.

Rajvi Extrusion Pvt. Ltd. increase in sale through sales promotion in last year define as under;

During the year, coast of raw-material in the market were very high which has affected cost of

production of profile but to maintain the margin, the company has adopted cost effective measure

in production, packing, inventory control, better distribution etc

61

Production coast: - 1.30 Crore.

Sales volume: - 1.46 Crore.

Profit: - 16 Lacs.

Advertisement

Advertisement is very important factor for marketing the product. Advertisement is needed for direct

successive communication to target buyers and public. It gives public aware about the new product and

existing product. Rajvi Extrusion Pvt. Ltd. provides many types of literature for the advertising such

as,

T.v

News paper

Magazine like yellow page

Demonstration

Pamphlet

Banner

It is the face to face communication. As the major consumer of the Rajvi Extrusion Pvt. Ltd.

Productions are for the customers. So the sales representative should convenience their leader first and

then the other customers will follow him.

It also provides many types of literature for the advertising purpose. Such as,

Product poster

At the proper time with effective message in right amount of money

Set of the literature for students in education.

62

Distribution channel

The distribution channels are the means through which the product move from the purchaser or

manufacturer to ultimate consumer. It is an internal part of marketing & its function is to distribute,

spread out as disseminate.

In Rajvi Extrusion Pvt. Ltd. depending upon the market situation and area potentially, zonal

manager decides which distribution channel is adopted. Rajvi Extrusion Pvt. Ltd. produced various

types of products. They used common distribution channel.

In Rajvi Extrusion Pvt. Ltd., product are first send to distributed agency and they send it to whole

seller. Rajvi Extrusion Pvt. Ltd. have many distributer agency in various city like in Surat, Bhavnagar,

Ahemdabad, Delhi, Jetpure, Banglore, Ranchi, etc.

Rajvi Extrusion Pvt. Ltd. distribute the product in specific amount to the dealer and after that it

is reached to the retailers.

In Rajvi Extrusion Pvt. Ltd. their main product is solid foam pvc profile it is a regular better.

That is why Rajvi Extrusion Pvt. Ltd. has selected it product and types of markets and it has better

marketing channels system.

company’s Agencies & Show rooms are set up in whole over the India for selling the

products. The various place where the company’s Agencies & Show rooms are as follows,

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Company (production unit)

Distributed agency

Retailer

Consumer

Surat:- Riddhi Plasti wood & Jay Plasti wood

Bhavnagar:- Bhavani Aluminum

Ahmadabad:- Shreeji Plast Mart

Jetpur:- Anukul Plasti Wood

Faridabad:- Fiber Wage Technology

Hyderabad: - C. Ravindra & Co.

Darbhanga:- Bhavani Profile

Hariyana:- Shri Ram Doors

Baroda:- Maruti Sales Corporation

Pune:- Kalapi Plai

Rajula:- Kach Vala Traders

Ankleshwar: - C. B. Mistri & Co.

64

MARKET SEGMENTATION

The needs and wants of all the customers for the goods and services are not always same. For

the need of basic necessity goods, there can be same market, but mostly for other products and

services, their demands are different with different type of customers. So if any company wants to

produce any goods and services, it has to think about market segmentation that in which type of

market it has introduced its products. Marketing segmentation refers to the dividing the marketing in

to distinct groups of the buyers on the bases of their needs, purchasing power, geographical location

buying attitude and buying practice.

Market segment is the sub dividing of a market into homogenous subsets of consumers where

any subsets may conceivably be selected as a market target to be reached with a distinct marketing

mix.

The market for the Rajvi Extrusion Pvt. Ltd. is very wide production. Company is already sales in

other state such a wild spread market. The firm has adopted the policy of segmenting the market of

the basic of two ways.

People oriented views.

Product oriented views.

65

PRICING POLICY

Price is the amount of money for acquiring a product. Before adopting a pricing policy the company

sets rising adjectives. Major pricing adjectives are;

Investment in net sales,

Maximize profits,

Increasing sales,

Hold and gain a target market share,

Stabilize prices,

To meet competitors price.

Along with pricing objective pricing policy is also influence by the factory like demand for the

product, competitors reactions, strategies planed for other marketing mix elements & cost of the

product. In Rajvi Extrusion Pvt. Ltd. competitive bid pricing policy is practiced. In the competitive bid

pricing decision are not listen on the basis of pricing of decision undertaken by the competitors

regarding the increase decrease in the prices.

Generally, pricing policy plays an important role in all promotion of the product of the

company. Some it becomes essential to maintain price in such a way that it does not creates much

difficulties.

Rajvi Extrusion Pvt. Ltd. frames its pricing policy by keeping of competitor’s price of the

product, price fluctuation of raw material and standards of customers in view.

Rajvi Extrusion Pvt. Ltd. fixes the policy as per the rules of governments. However the company

do not follow demand as a main determinant of its product. Even if it has high demand, it charges

low policy with a view to provide maximum satisfaction to the consumer.

66

Marketing accountability also means that marketers can more precisely estimate the effects of

different marketing investments. Marketing-Mix analyses data from a variety of sources such as

retailer scanner data, company shipment data pricing, media and promotion spending data, to

understand more precisely the effects of specific marketing activities.

Marketing-Mix helps to isolate effects, it is less effective at assessing how different marketing

elements work in combination.

Marketing-Mix basically consists of Four Aspects.

Product

Price

Promotion

Place

PRODUCT

A product is the other important aspect of marketing. Here the products that the unit manufactures

are only mentioned, which need to be marketed with proper planning & foresight.

Rajvi Extrusion Pvt. Ltd. manufacturing two type product are as under;

PVC solid foam profile.

67

PRODUCT MIX

PVC hollo rigid profile.

These two type of profile, in this Rajvi Extrusion Pvt. Ltd. Manufacturing various type of design

product. This is various type of design product use in fabricating pvc furniture. These profile use in

fabricate very easily.

PRICE

The price of various products differs from other. The maximum retail prices of the various items

produced by the unit. Price is not just a number on a tag or an item. Price is all around us. The

price of various products differs from other.

Rajvi Extrusion Pvt. Ltd. comparisons in price, sales, and quality of product is higher than the

competitors.

PROMOTION

Promotion is considered to be the main aspect of marketing promotion consists of advertisement

sales promotion, direct marketing etc. It refers to the method or strategy chosen to promote the

sales of product.

Promotion refers to marketing activities used to communicate positive, persuasive information

about an organization. Its products and activities directly or indirectly exchange in target market.

68

Rajvi Extrusion Pvt. Ltd. has chosen the way if advertisement to promote the sales of its products

and also gift articles provide to retailers, in the competition time decreasing price of a product,

improve the quality and quantity.

PLACE

Place is another important aspect in marketing it refers to the place where these products are to

be marketed for its sales. The products produced by Rajvi Extrusion Pvt. Ltd. Are sold in Gujarat and in

other state.

69

RESEARCH AND DEVELOPMENT

Marketing research is the systemic design collection analysis & reporting of data & finding relevant

to a specific marketing situation, facing the company.

The scope of marketing research stretches from the identification of consumers wants and needs

to the evaluation of consumer satisfaction. It includes research in respect of consumer, product,

sales, distribution channels, advertising, pricing and physical distribution. The purpose of this

research is together facts about market and the forces operating therein, like competitors and

government. Marketing research as the systematic design, collection, analysis, and reporting of data

and findings relevant to a specific marketing situation facing the company. Marketing research is

now about a $ 16.5 billion industry globally.

The areas of market research broadly include:

Determining the size of both current and potential market.

Assessing the market trends.

Ascertaining the strengths and weakness of competitors marketing strategies.

Demand & sales fore casting.

Rajvi Extrusion Pvt. Ltd. has the work of marketing research is done in the manufacturing unit. It

has not market research centre but they are doing market research on the basis such as Changes in

quality, design, preferences of the consumer are being taking place with no time so it is the duty

of marketing manager to study and carry on research programs to get conformity and preferences

from the final consumer.

70

PRODUCT PLANNING

In marketing, product planning is the process of determining line of product, which can secure

maximum net realization from the intended market. Here, the company should generate the type of

the product & for that it involve the following steps;

Idea generation

Screening

Business analysis

Product development

Commercialization

Rajvi Extrusion Pvt. Ltd. has got some important advantages for its good product planning

Timely availability of the product to the consumer

Maintenance of quality

Helps in reducing the coast of production

Minimum wastage of material

Rajvi Extrusion Pvt. Ltd. Mostly work in long planning. Whenever the new company demand

manufacture different type of profile. at that time the company makes new planning because the

company mostly works on the bases of order. Like in this year reliance ind. at Jamnagar in the work

done by the Rajvi Extrusion Pvt. Ltd. in that reliance give hand rail shape and company

manufacturing the new profile and supply in the reliance ind.

71

PACKING AND LABELING

Packaging is one of the important characteristic for product, identification and safety. Packaging

means to provide primary or basic security to the product. While packaging means the secondary

aspect which is needed when one have to manage transportation in bulk. Packaging is as all the

activities of designing and producing container for a product. To achieving the marketing objective

for the brand and satisfy the desires of consumers, the aesthetic and functional components of

packaging must be chosen correctly.

Product level may be a simple tag attached to a product or an elaborately designed graphic that

is part of the package. The label might carry only the brand name or a great deal of information.

Product label may be either descriptive, information, grade descriptive or a combination of this. A

descriptive label is one that describes the ingredients of the package or the ingredients of the

product. While informative label may include descriptive material but it informs primarily is made

and how to use it for best results.

Rajvi Extrusion Pvt. Ltd. is using plastic paper and plastic bag packaging and on the packaging

company used symbol and label. In the label companies used information related to the profile in

the packing.

72

STORAGE AND TRANSPORTATION

STORAGE

Its own place in distribution of goods that creates time utility by adjusting supply and demand

reserving product and obtaining most favorable demand and market price plans and policy regarding

the product are to be design and implemented regarding storage facility of a company today storage

involve four function in distribution the good that is reserving the goods, and checking the incoming

goods, transfer the warehouse, selecting. It means taking a goods to conform to the order reserve

and finally floating the goods as per order specification in case of out going goods.

Storage most importance part in any type of manufacturing unit. Rajvi Extrusion Pvt. Ltd. have

wide and better storage facility this is active production unit.

73

TRANSPORTATION

Transportation is very important function. Today many transport company available for transport

the goods. Rajvi Extrusion Pvt. Ltd. the profile transport in various agencies, cities, state only through

transportation company.

74

SWOT ANALYSIS

The SWOT analysis of The Rajvi Extrusion Pvt. Ltd. as under where ‘S’ means Strength, ‘W’

means Weakness, ‘O’ means Opportunities and ‘T’ means Threats, so now we shall briefly study

about SWOT analysis for The Akshar profile Pvt Ltd.

S- Strength:-

The staff member of the concern is well experienced & trained enough.

The company is providing training to the new employees.

The company has good brand image.

The turnover of men power in The Rajvi Extrusion Pvt. Ltd. company is very less &

staff members are well satisfied with the facilities given to them.

The profit of The Rajvi Extrusion Pvt. Ltd. is increasing rate.

W-Weakness:-

• Product is not recyclable.

• In the rain season PVC material’s wastage is increase

O-Opportunity:-

The Rajvi Extrusion Pvt. Ltd. has many opportunities for its expansion it can expand its

branches at new industrial area. So that they attract more customers and that will be more

benefited to the company.

The Rajvi Extrusion Pvt. Ltd. has good market potential so that it can enhance or expand its

business in future in different country.

75

T-Threats:-

If there will any union, it will cause problem for the Company.

If there will any political pressure on the industrial sector it will lead to decrease in productivity

& efficiency.

If there will launching any new machinery with the facilities more than our product have, it will

binders the progress of the our product as a result it affects the progress of the company too.

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CONCLUSIONS

After completing our two months of summer training in Rajvi Extrusion Pvt. Ltd. industry, which was a

golden opportunity provided to us by the university and Rajvi Extrusion Pvt. Ltd. Industry to visit each

department of the company and get practical experience and knowledge in the fields of marketing, HR,

production and finance which helped us to prepare the project. Hence after preparing the project we got

knowledge about the management and over all handling of the company.

The preparation of the project was been made easier due to the co-operation of owner and staff members

and by providing each and every detail of the company and the opportunity to face the real business

environment. We are also grateful to Rajvi Extrusion Pvt. Ltd. Industry for their co-operation in preparing

the project.

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Suggestion

1. In my study I also found that, some workers are working in the company so establish more workers in company.

2. I also found that, more raw materials are wastage.

3. Rajvi Extrusion has no any other branches in Surat so they have to establish more branches.

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Bibliography

Reference book

• Marketing Management: Philip Kotler

• Financial Management: Bhagvati & Pillai

• Production Management: Ashwathapa

• Personal Management: B.S.Shah

Website

• WWW.rajvipvcply.com

• WWW.Google.com/pvc

• WWW.Google.com/furniture

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