Welcome to...

...the Woods

Contents

1/2 Greetings!

3/4 accessories

5/6 urbanjacks

7/8 lostinthewoods

9/10 wayfinding

11/12 ourlook-type

13/14 naturalgraphics

15/16 rockin’plaid

17/18 plaidforever

19/20 stationary

21/22 winterset

23/24 summerset

25/26 wildweb

27/28 nycsubwayad

29/30 woodscampaign

31/32 bridgedduality

33/34 goodbyeplaid

WelcomeUrbanite!Confused by the sweet smell and all the bright green? The smell is called “fresh air,” meaning it’s (relatively) pollution free, and the green actually comes from trees! You may have noticed we are a different breed here in the wildnerness of upstate New York. Welcome to Albany.

Albany, one of the original thirteen colonies, is a valley nestled deep within the wild wild woods. It’s here that civilization and wilderness have found perfect harmony. Perhaps that’s why the Urban Lumberjack has called Albany home for centuries. Rugged and cultured, our Urban Jack’s are phenomenal at foreaging for survival while discussing global politics. Educated and untamed we’re a fierce kind of people.

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HomeoftheUrbanLumberjack

Albany

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TheUrbanJack:AnExplorationAn Urban Lumberjack is easy to confuse with a plaid wearing hipster; however, there are a several obvious differences. The most noticable is their affinity for nature. Unlike a hipster wanna-be, the Urban Lumberjack is genuinely comfortable in both urban and natural environments. The next distinguishable quality would be their infinite kindness. Urban Lumberjacks are actually the most gentle breed of Jack. Their sensitivity comes from two distinct sources: urbanism and nature. Cities and the built environment have provided long-term exposure to contemporary culture, making these musical-loving creatures sing and dance away your pain, while mother nature has taught them to respect all living things - from the powerful grizzly to the beautiful butterfly. Urban Jacks are adventurous and tender souls for whom plaid isn’t a trend,it’s a lifestyle.

It’s important to note: Urban Jacks are located across the globe but are most commonly found in upstate New York. Our beautiful city of Albany is known to be one of their favorite urban/natural environments. Some even go as far to call Albany a “Mecca” for these modern day Paul Bunyans. Whether or not Albany is really a pilgrimage site for these outdoorsmen, one thing is for sure, Urban Jack’s can be found in an abundance here.

urbanlumberjacksasseeninoneoftheirbuiltenvironment:fromlefttoright,1.gregorycamperinSoHo2.keithbirchinbrooklyn

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Albany

LostintheWoodsOne of the most popular is a 160 mile bike ride from NYC that is a little over 14 hours long. A scenic and dramatic ride, it’s sure to get your adventurous heart racing. For those less inclined to travel via velocipede, it’s also possible to get here by car. Motorists come

Whether you’re a tourist or an Urban Jack, looking to make a pilgrimage, Albany can be a hard to find, especially if you’ve never made the hike. Albany is a valley nestled safely within the Appalachian Mountains. There are several ways to get to Albany.

Australia! Albany appeals to culturally diverse tourists who come mainly to oogle at our Urban Jacks. Their international appeal has caused quite a unique global phenomenon with admirers scattered across the world.

from all over the continental United States taking the reliable and safe I-87 N. Attached is a set of driving directions from Brooklyn, to Albany. Of course we also welcome the winged visitor. Our airport greets guests from all over Europe, Asia, Africa and

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ABCDEFGHIJKLMNOPQRSTUVQXYZabcdefghijklmnopqrstuvwxyz!@#$%^&*()1234567890

Aa

Typefaces

ABCDEFGHIJKLMNOPQRSTUVQXYZabcdefghijklmnopqrstuvwxyz!@#$%^&*()1234567890

AaABCDEFGHIJKLMNOPQRSTUVQXYZabcdefghijklmnopqrstuvwxyz!@#$%^&*()1234567890

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Mr.Eaves/Univers/AdobeCaslonThe typefaces chosen for Albany’s logo, stationary, and body copy are best described as functional, traditional, sleek and sturdy. These typefaces embody Albany’s rich roots in American history, represent our untamed wilderness and stand for the sleekness of our culturally rich city center.

AaMr. Eaves

R 255G 000B 000

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Icons,Patterns&Images

Graphics

L’AxeFinesse:astandardaccessoryfortheurbanjack

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yetanotherurbanjack,spottedinhismostnaturalenvironment

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StationaryBusinessCards/LetterheadsAlbany’s stationary and business cards were designed for the plaid lifestyle. Winter, Spring, Summer or Fall, plaid is always appropriate because of its versatility in patterning and color. This flexibility allowed for seasonal stationary: a Fall / Winter line to cozy up with and a Spring /Summer pattern that is lighter and breathable.

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Website

AlbanyHOME CONTACT US ABOUT VISITORS EVENTS MEMBERS

NEW

YORK

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Welcome to the Woods

29oFToday in the Woods

As you have probably noticed, the majority of

upstate New York, Albany in particular, is filled with

plaid-wearing lumberjacks. We are proud of our

Dutch heritage and expert wilderness skills. Answer

the call of the wild and visit us to find out more

about the lumberjack way of life. You might even

find yourself in nature.

Today’s Plaid

Designed by @Bigmamabear

Home of the Gentle Jacks

Click here to make your own plaid pattern and enter to win a weeks worth of fire wood!

58 days 14 hours 6 min 46 sec

Countdown toTulip Festival

® ALBANY CONVENTION & BUSINESS BUREAU

FAQ’s SUPPORT CONTACT US

UntamedInternetWilderness

AlbanyHOME CONTACT US ABOUT VISITORS EVENTS MEMBERS

NEW

YORK

< <

Welcome to the Woods

29oFToday in the Woods

As you have probably noticed, the majority of

upstate New York, Albany in particular, is filled with

plaid-wearing lumberjacks. We are proud of our

Dutch heritage and expert wilderness skills. Answer

the call of the wild and visit us to find out more

about the lumberjack way of life. You might even

find yourself in nature.

Today’s Plaid

Designed by @Bigmamabear

Home of the Gentle Jacks

Click here to make your own plaid pattern and enter to win a weeks worth of fire wood!

58 days 14 hours 6 min 46 sec

Countdown toTulip Festival

® ALBANY CONVENTION & BUSINESS BUREAU

FAQ’s SUPPORT CONTACT US

picturedabove&left:thealbanycountytouristandconventionbureau’shomepage

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SignageNYCSubwayAdverstisementAlbany’s most famous ad-campaign recently debuted in New York City’s subway stations. It featured a treebark texture, which wrapped on two sides of the supporting iron beams, creating the illusion of tree trunks. When the daily commuter got off their subway train, they would be facing the side of the beams covered in “bark,” making it seem as if they were lost in the woods. The other sides of the beams were covered with white signange the read, “Albany,” in our Mr. Eaves Bold Italic logo font.

This campaign was meant to bring bits of nature back into one of our densest cities. The hope was that the duality of these two elements, natural and man-made, would appeal to those interested in existing in both environments.

We found that the New Yorkers most eager to respond were located in SoHo and Brooklyn. These artsy plaid loving NY trendsetters couldn’t wait to get to know the wild. Their disconnect with the woods left them feeling incompelete and empty inside. Many of them took to Albany for weeks and months at a time - some still haven’t left (it’s been almost a year).

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