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Album Cover Analysis - Demi Lovato, Confident This is the album cover for Demi Lovato’s 2015 album ‘Confident’. The cover presents as a medium full shot of Demi, from a slightly lower angle. The use of a medium full shot has been done to showcase her figure without taking away the intimacy of a mid shot. The slightly lower angle of the shot gives her a sense of power and importance, which goes hand in hand with the title of the album, ‘Confident’. Her body is posed in an open fashion, with her head turned to the side. By doing this, she invites the audience to see her body without it seeming overly sexual. Instead, her head turned to the side shows us that she has confidence in her body, she knows that she looks good. However, the cover conforms to Laura Mulvey's, a feminist film theorist, Male Gaze theory. She suggested that the audience views all women from a heterosexual male’s view point, that through the eyes of a camera, we see women as sexual beings.

Album Cover Analysis

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My analysis of Demi Lovato's album cover for CONFIDENT.

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Page 1: Album Cover Analysis

!!!!!!!!!!Album Cover Analysis - Demi Lovato, Confident !This is the album cover for Demi Lovato’s 2015 album ‘Confident’. The cover presents as a medium full shot of Demi, from a slightly lower angle. The use of a medium full shot has been done to showcase her figure without taking away the intimacy of a mid shot. The slightly lower angle of the shot gives her a sense of power and importance, which goes hand in hand with the title of the album, ‘Confident’. !Her body is posed in an open fashion, with her head turned to the side. By doing this, she invites the audience to see her body without it seeming overly sexual. Instead, her head turned to the side shows us that she has confidence in her body, she knows that she looks good. !However, the cover conforms to Laura Mulvey's, a feminist film theorist, Male Gaze theory. She suggested that the audience views all women from a heterosexual male’s view point, that through the eyes of a camera, we see women as sexual beings.

Page 2: Album Cover Analysis

This cover conforms to this theory as although Demi is clearly accepting the fact she is being viewed in this way, the audience is still viewing her through the eyes of a heterosexual male. !The cover does however subvert from Betty Freidan’s Feminine Mystique theory. She suggested that women are (and are happy to be) portrayed as housewives and mothers in the media, while the men are seen as dangerous and outrageous. This album cover clearly subverts from this idea however, using costume code and body language to do so. !Her costume in the shot is small, black and wild looking - not at all like the ‘housewife’ look that Freidan had suggested. It instead gives off the idea of wildness and danger, that Demi is carefree and powerful as well as aesthetically pleasing and able to be viewed sexually. The striking black of her clothing against the pure white of the background emphasises this powerful image further, as it stands out against the backdrop and so your eyes immediately go to her. !Her body language itself gives of the idea of power and confidence, as she has her stance open and her head turned to the side. This subversion from Freidan’s theory is something that is common among female artists and women in general in the modern world, and will only continue in the post-modern woman, who will portray the role of both a mother, a worker and a powerful woman. !The genre of the cover is somewhat ambiguous, as there is no direct signifiers to aid the audience in understanding it. The black colours are usually associated with heavier music of rock and metal, however the costume code is that of a R&B and pop. The actual genre of this album is in fact a mix of pop and rock, so the signifiers are presented in a mixed fashion.