alchemy this is who we are

resilient systems 1

resilient systems 2

In alchemy this is the symbol for gold.

Contrary to popular belief, the ultimate goal of alchemy was not to turn odd metals into gold, but rather to discover the truth, to purify & distil things into its perfect or purest form – the

absolute goal of this process was supposed to be the attainment of

knowledge, wisdom and the elixir of life.

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We cannot give you the elixir of life

But, what if we could give you the wisdom, knowledge and intellectual gold to help you create a truly powerful culture and an inspiring authentic personal brand?

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alchemy human strategy is a strategic partnership that focuses on helping people and groups to have a greater impact on their world.

We create

Resilient systems

resilient systems

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Resilience Psychological resilience is defined as an individual's ability to properly adapt to stress and adversity. Stress and adversity can come in the shape of family or relationship problems, health problems, or workplace and financial stressors, among others The ability of a substance or object to spring back into shape; elasticity The capacity to recover quickly from difficulties; toughness

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Resilient systems are all around us.

we all admire and aspire to

resilient systems.

These are but a few examples of resilient systems

as business leaders or

manager or CEO

In fact

That highly

successful

group

that dynamic team

that successful

leader business visionaries

There are other more interesting examples of resilient systems

The fact is that history and the present is filled with resilient systems

we refer to and benchmark these

systems on a daily basis.

religion

societal movements

the Renaissance

bacteria

super predators

iconic historic leaders

EMPIRES

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The big question is

this?

how do I become a truly resilient

system?

how do I turn my managers into

resilient systems?

how do I turn my company culture into something that is powerful

and resilient?

How do turn my organisation into a resilient system?

a culture that is inspirational and something that lives beyond a

values document?

patterns of resilient systems

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Repeating patterns When we analyse and look at a resilient system you see the following characteristics and repeating patterns. We have distilled these patterns into three components – Ideology, traits and impact

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ideology

impact traits

aware

accepting

dynamic

robust & hardy

optimistic

infectious

higher value shared identity

values

norms

beliefs

habits

rituals

symbols shared narrative

unity evolution ready

innovation ready

legacy potential

authentic

integrity

focused

benchmark

performance efficient

success

history

consistent

leadership aspiration

this is what we do

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We facilitate, co-create and help with the creation of human strategy, i.e. creating resilient human systems, be it individuals or groups. This means personal brand/ mastery development and internal culture development and creation. We refer to this process as the co-creation of resilient systems


Resilient Personal Systems Authentic Personal Brands

Resilient Group Systems Group or Company Culture

co-create facilitate help

distillation + awareness + insights

Conceptualisations + growth + development

+ +

This is what we do

culture eats strategy for breakfast

we are what we do. excellence, then, is not an act, but a habit

Culture will influence everything you do, how you execute, how you implement & how you succeed as a company.

There needs to be a shift away from creating “fake” created people brands towards the creation of authentic personal brands. An authentic personal brand is not a mask – it should be an echo of who the person is, and it should permeate through everything he or she does.


Peter F. Drucker Aristotle

why is this important?


Why would you want to go through this exercise? Of what value will this be to you or your organisation? What difference will it make? If you knew the answers, you will stop asking these questions and in steads ask why you have not done this before.


performance

success efficiency

resilient systems give you more

more consistently

engagement adoption behaviour

77% 95% 70%

The impact of effective employee engagement on client satisfaction, but, engagement of employees who value Employee Engagement. 69% for next percentile.

95% of all decision making is subconscious and idea adoption is severely impacted and influenced by message relevance, meaning and distinctness

70% of all company transformation drives fail because employees did not adopt new behaviours quickly or completely

HBR; The Impact of Employee Engagement on Performance, 2013

Tjaco Walvis, Branding with Brains, 2012; David Rock, How your Brain Works, 2012

Mckinsey, The 90% success recipe: Commercial transformations that beat the odds and the market, 2014


take note of these statistics?

because, 91% of respondents to a new survey say companies with a strong sense of purpose and culture also have strong financial performance. Core Beliefs and Culture Survey for Deloitte., 2013



Resilient culture

Resilient people

Company success

Personal success

This is a systemic process

how can we help you?


We have created a methodology that will help us create more resilient cultures and authentic personal brands. It is based on design thinking, sociology, group culture and Jungian Psychology based on the concept of individuation.

a. culture creation


History, Dreams &

Brand

Symbols & Rituals

Norms & Beliefs

Values

Challenges & Constraints

Shared Identity & Purpose

Ideology Manifesto

Engagement Adoption Behaviour Reinforcing

Relevance

Unconscious Conscious

Goal Activation Awareness Action

Process of [Re]Discovery and Distillation Journey of adoption, unification and culture led behaviour

Shared Goals

Habits, Rituals & Symbols

Role Action

Narrative

Shared Definition of

Culture


We take all stakeholders through a structure process of discovery and awareness

The thinking is then turned into specific actions and assets that

needs to be used to create a unified resilient culture

The outcome of this is the crystallisation

of the company culture on paper

b. authentic personal brand creation


History & Dreams

Persona

Ego

Shadow

Anima/ Animus

Self

Mandala

Verbalising Adoption Behaviour Reinforcing

Relevance

Unconscious Conscious

Goal Activation Awareness Action

Process of [Re]Discovery and Distillation Journey of growth, individuation and development

Behaviour Identity Values Purpose


We take the individual through a structure process of discovery and awareness

The thinking is then turned into specific actions and assets that needs to be used / adopted to

internalise and build the authentic personal brand

The outcome of this is the crystallisation of the personal brand building

blocks

what will we give you?


When you go through this process, for either culture creation or authentic personal brand development, at the outcome of the project we will give you the following.


key deliverables #1 knowledge and insight what is your current brand/ culture built on, what is influencing it, what is stopping it from growing?

#2 clarity and awareness What are the fundamental building blocks and drivers of your personal brand and culture?

#3 co-created actions What are the action steps you need to take to bring your culture or authentic brand to life, what do you need to do and change and implement?

#4 assets and tools What are the critical assets and tools that you need create, adopt and use to help you build your resilient system?

#5 journey and road map What is the journey and roadmap that you need to follow in order to build your resilient culture or authentic personal brand

Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly searching for new and more scientific ways to create more powerful and impactful brands that truly will add value to the lives of all stakeholders.

Andre Le Roux

072 387 2079 [email protected]

Thys de Beer

082 565 5508 [email protected]

Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the industry for over 10 years and he has recently completed his Master’s Degree researching the role of design thinking in brand strategy. Thys is an intellectual that is looking to change people’s perceptions about the power of the brand.

“I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic personal brands”

“I am a thinker and explorer and I want to see how we can build powerful culture taking our design thinking learning's and applying it to building powerful cultures”


Please Note that all information contained in this presentation is proprietary and remains the property of the owner [Andre le Roux / Thys de Beer and Alchemy Human Strategy] – all rights reserved. Information can only be shared if written consent is given by owners

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alchemy this is who we are