Alianza Presentation

Nicaragua’s Finest Coffee Nicaragua’s Finest Coffee

Cafetalera Castellon, a company with more than 60 years of experience producing, roasting, and exporting the finest Nicaraguan coffee.

COMPANY BACKGROUND

It’s a tradition that leaps in our time!!!

Nicaragua’s Finest Coffee

Our Mission:

Satisfy our customer’s expectations, and produce the finest Nicaraguan coffee with the highest quality control and environmental sustainability at competitive prices with the most advanced technology and highly skilled human resources.

Our Vision:

“Cafetalera Castellon must be a competitive international company leader in the coffee market with the highest and most qualified human resources to satisfy our international customers and Nicaraguan society.”

Company Background Nicaragua’s Finest Coffee

We work vertically integrated, controlling our coffee quality, beginning at plantation, wet mill, dry mill, roasting and packaging.

Vertical Integration= Total Quality Control

Company Background Nicaragua’s Finest Coffee

Sowing

Harvesting

Drying

Roasting

Sorting

FROM OUR PLANTATIONS TO YOUR FULL SATISFACTION Nicaragua’s Finest Coffee

Our estates La Viola and San Martin are located at the ridges of Peñas Blancas second highest mountains in Nicaragua, at an average of 1,150 meters above the sea level. Our environmental conditions are ideal to grow high quality coffee that has a great aroma, body and acidity. We preserve our environment in order to protect natural resources, which contributes to our coffee crop development.

We only produce 100% Washed Arabica Coffee; Premium quality coffee!!!

Our Coffee Estates

Sowing


Social Responsibility

All our employees are granted with fair salaries and a benefits package that includes: •Food and recreational areas •Free health services •Safe Work Place •Free Room and Board,

Throughout our production chain, we are committed to help Nicaraguan social and economic development by our concern on our employees’ welfare in both rural and industrialized areas.

We hire more than 1300 workers in all our installations during our harvest season.

Sowing


Social Responsibility

We contribute to our social development by forbidding any kind of child labor and promoting education. For this reason, our workers’ children attend to our school in La Viola.

Sowing


Harvesting

During the harvesting process, only perfectly ripe cherries are selected by our highly skilled and trained workers.

Sowing Our rigorous quality control starts with our sowing stage, continues with harvesting and is carried on until our product reaches final consumers.


Drying

Our advanced technology allows to save water, time, energy, and human effort.

Sort

In order to keep uniform coffee characteristics, coffee is sun-dried.


Drying

Sort

Our final process at our dry mill is to sort our beans manually by specially trained workers. This process guarantees quality and ensures that our coffee is ready to be roasted.


Our Master cupper tastes the coffee beans in order to identify special characteristics and make a profile based on our customer specific need.

Roasting Coffee Roasting


Roasting Coffee Roasting

Coffee is roasted with high end technology equipment and, specialized workers that guarantee our clients their order will be fulfilled with all their requirements.


Our Offer

•Coffee Quality •Roast Level •Grinding Level •Packaging (Color, Design) •Size Variations •Amount of Units per Box •Boxes per container •Shipping Instructions based on Customer requirement.

Our product is completely flexible to our Customer’s needs based on the following:


Foil gusseted bags in different colors with one way degassing valve, Bricks, Stand Up pouch or any specific packaging our prestigious customer request.

For our organic coffee, we use Jute, a natural material to make our bags, a fabric made of Rime.

Packaging Offer

A complete concept package Designed as our Nica’s Package were we sell all the identity of our Nicaraguan Coffee: Hand Picked, environmentally friendly, hand sorted, Shade grown, and highly skilled workers.


Our high quality brands: Nica’s, Alianza Coffee, and Del Cafetal are well known by their distinctive characteristics: flavor, acidity, sweetness, body, strength, fragrance and other properties, and regarded as gourmet coffee. Due to our Innovation and hard work we have been awarded by the National Export Commission in Nicaragua. We are also registered under the FDA (Food and Drugs Administration) to export to the United States. 14598763742

Our Brands Nicaragua’s Finest Coffee

Alianza Coffee Alianza Coffee is our special product designed exclusively for the export market and demanding consumers happy. Alliance is harvested in the northern and central Nicaragua Segovia where the weather can take fine features such as acidity and nice body and creamy chocolate and consistent which makes it a very nice coffee.


Del Cafetal Del Cafetal is a product targeted to a more widespread and where the attributes is not a fundamental factor for consumption. This product is grown in central Nicaragua and features softer rate.


Reconocimientos por Exportación

Private Brands such as El Mejor Espresso, Mission Ground, and Fiesta Mountain have been sold at an international level. Their coffee was grown in our plantations, roasted at our installations, and packed by our people.

Private Brands Nicaragua’s Finest Coffee

Blends Offer

Blends Breakfast

French Roast

House Blend

Organic Coffee

And any specific blend that

customer may request.


Blends Offer

Flavored Coffee

Vanilla

Chocolate

Caramel

Hazelnut Cream

Kahlua

And any specific flavor our prestigious customer may request.


Based on our customers’ specifications our roast levels could be.

Roasting Offer Nicaragua’s Finest Coffee

•Light Roast: a product defined by its fruit taste with excellent balance, with good fragrance, aroma, acidity and body. •Medium Roast: a high consistency coffee, good strength, body, balance with a creamy chocolate flavor and a very good sweetness. •French Roast: A strong coffee with chocolate flavor and excellent body, medium acidity and also could de sold as Espresso.

•Direct Trade between Grower-Roaster and Customer

•Multiple Packages Options

•Shipping based on orders

•High Quality 100% Washed Arabica Coffee

•Lower Cost

•Higher Price Margin Utility

•Promote Labor in our third-world country

•Work together on social responsibility

•Tradition and Experience

Why Our Customer’s should buy from us? Nicaragua’s Finest Coffee

Why you should buy from us? Nicaragua’s Finest Coffee

Tradition and Experience

Promote Labor in our third-world country

• Control Quality Management in our roasting, grinding, and packaging processes Highly skilled and trained workers: Hand Picked and hand sorted coffee

• Vertically integrated commercialization from the producer and retailer

• Customer relationship • Tradition and experience • Flexibility and Customer’s loyalty • Competitive prices

Why you should buy from us? Nicaragua’s Finest Coffee

THANK YOU!

We guarantee Total Quality Control as

Your supplier.


Documents

Alianza Presentation