FALL-WINTER 2014CATALOG of BOOKS

978-0-8144-1546-7

978-0-8144-3207-5

978-0-8144-1403-3

978-0-8144-7364-1

978-0-8144-1775-1

978-0-8144-1783-6978-0-8144-1348-7 978-0-8144-1538-2

978-0-8144-3273-0

978-0-8144-3177-1

978-0-8144-2030-0978-0-8144-7282-8

978-0-8144-3324-9 978-0-8144-0162-0978-0-8144-1748-5

978-0-8144-1624-2

B E S T S E L L E R S F R OM AMAC OM

978-0-8144-3286-0978-0-8144-7301-6

978-0-8144-7201-9

978-0-8144-1342-5

AMACOM, a division of American Management Association,publishes books on business, management, career growth,current events, technology, personal finance, real estate,and self-help. AMACOM books help readers enhance theirpersonal and pro fes sional growth and reach into the futureto understand emerging trends and cutting-edge thinking.

1

FALL-WINTER 2014CATALOG of BOOKS

New Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

Backlist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

Title Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33

Sales Representatives, International Distributors,

and Amacom Sales Office Contacts . . . . . . . . . . . . . . . .35

Order Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Ordering Information . . . . . . . . . . . . . . . .inside back cover

Primal TeamsHarnessing the Power of Emotions to Fuel Extraordinary PerformanceJackie Barretta

Emotion, more than anything else, spells the difference between stellar andmediocre team performance. Fear, anger, frustration, and other negative feelings,can en danger a groups dynamic. But positive emotions have the power to transform itinto a high-performance engine, where everyone operates at their peak. Their mindssharpen. They find creative solutions. They get great results.

Thanks to discoveries in neuroscience and psychology, we now know that emotionsoperate independently from our logical minds. They cant be reasoned away. Theymust be dealt with directly. Drawing on the latest research, Primal Teams shows howany one can control potentially damaging emotions, while triggering the kind ofpassion and energy that supercharge performance. Illustrated with compellingexamples, this groundbreaking guide reveals how to:Transform fear and negativity Energize primal emotional systems Activateinsight and intuition Foster emotional bonds and team spirit Connect theteam to a deeper purpose And more

Emotions determine whether a group works with energy and enthusiasm or just goesthrough the motions. With the array of insights and practical tools in this book,anyone can inspire an unprecedented level of performance.

JACKIE BARRETTA (Portland, OR) is a Founding Partner of Nura Group, a consulting firm dedi -cated to enhancing team innovation and performance. Her work with primal emotions inteams has won her widespread recognition and dozens of prestigious awards.

What sets the very best teams apart . . .

The Truth Doesnt Have to Hurt How to Use Criticism to Strengthen Relationships, Improve Performance, and Promote ChangeDeb Bright, Ph.D.

Nobody likes criticism. Handled poorly, it too often stings and breeds resent mentand most of us try to avoid it at all costs.But criticismcrafted carefully and communicated skillfullypromotes trust andrespect, motivates individuals, and serves as a catalyst for change. It has the abilityto turbocharge workplaces and careers. If that sounds far-fetched, its because fewunderstand how to properly give and receive the kind of critical feedback that bringspositive results. The Truth Doesnt Have to Hurt rejuvenates this powerful but neglect -ed art form. Executives, managers, team leadersanyone who needs to temperpraise with a dose of realitywill learn to:Deliver the truth and have it taken as helpful Create an atmosphere ofacceptance Avoid mistakes that sabotage an exchange Control how theyreceive criticism so they benefiteven if its badly presented

Ignoring problems or always saying nice things will only maintain the status quo.This research-backed book delivers proven techniques and tools for motivating peo -ple and triggering improvementswiftly and painlessly.

DEB BRIGHT, PH.D., (Tucson, AZ) is founder and president of Bright Enterprises, Inc., aconsulting firm devoted to enhancing performance. Her impressive roster of clients includesRaytheon, Marriott, Disney, GE, Chase, Morgan Stanley, and other premier organizations.

Dont run from criticism. Own it!

NEW TITLES

2

OCTOBER 2014 Business / CommunicationPaperback 6 x 9 256 pages

978-0-8144-3481-9U.S. $17.95

No audio rights.

OCTOBER 2014 Management / TeamsHardcover 61/8 x 91/4 240 pages

978-0-8144-3441-3U.S. $24.95

National print campaign

Dual-market campaign to business and religious media

National radio campaign

Online campaign

Coop advertising available

Lead with Humility12 Leadership Lessons from Pope Francis

Jeffrey A. Krames

When Fortune announced its list of the Worlds GreatestLeaders, the top spot was awardednot to a captain ofindustrybut to the new pontiff.

In the year since his election, Pope Francis earned that accoladeand more. He has achieved the remarkable: breathed lifeinto an aging institution, reinvigorated a global base, and creat -ed real hope for the future.

How did a man who spent his life laboring in slums far fromthe Vatican manage to do this and so quickly? The answer liesin his humilityand the simple principles that spring from it.

Lead with Humility explores 12 of these principles and showshow leaders and managers can adapt them for the workplacewith equally impressive results. They include:

Dont stand over your employeessit down with them Avoid insularity Dont judgeassess Take care ofpeople, not lobbies Go where you are needed Temperideology with pragmatism Dont changereinvent! The boldest course can be the most prudent And more

Pope Franciss ability to inspire the world is unprecedented inmodern times. Lead with Humility reveals the power of hismeth ods, and helps anyone lead with grace and greaterauthenticity.

JEFFREY A. KRAMES (Chicago, IL) is the bestselling author of TheRumsfeld Way, The Welch Way, Jack Welch and The 4 Es ofLeadership, and other popular business books. He has been pub -lished in The New York Times, The Wall Street Journal, Barrons,Financial Times, Chicago Tribune, and Los Angeles Times andbeen interviewed by Fox News, CNBC, MSNBC, CNN, A&EsBiography, the BBC, and other major media outlets.

Inspiring ideas for a world in need of true leaders.

NEW TITLES

3

SEPTEMBER 2014 Leadership

Hardcover 55/8 x 81/2 144 pages

978-0-8144-4911-0

U.S. $14.00

Think AgileHow Smart Entrepreneurs Adapt in Order to SucceedTaffy Williams

Funding falls apart. A similar product is unveiled by a more established company. Akey employee jumps ship to work for a competitor. These are the unexpectedobstacles that derail even the most promising new ventures. Entrepreneurs de ter -mined to keep up with todays constantly changing business environment need tostay nimble enough to shift their strategies, products, and services on a dime. Yetmany fail to master this essential new mindset: agility.

Featuring real-life case studies and invaluable tools, Think Agile helps entrepre neursassess their level of flexibilityand learn to be open-minded and option-orientedin key areas including: Funding sources Launch timetables Planning Repurposing everything fromproducts to people to names And more

When entrepreneurs lock themselves into one strategy, one product, one distri bu tionmethodand one way of thinking about their businessthey limit their potential,and lower their chances of capitalizing on economic, industry, or market changes.Think Agile is an indispensable guide to an undeniably essential new skill.

TAFFY WILLIAMS (Concord, NC) has been a successful entrepreneur and advisor to entre pre -neurs for over 30 years. The founder and president of Colonial Technology DevelopmentCompany, which assists start-ups in technology commercialization, he writes the popularStartup Blog, as well as articles for Examiner.com.

Successful entrepreneurs are able to shift gears at a moments notice.

Behind Every Good DecisionHow Anyone Can Use Business Analytics to Turn Data into Profitable InsightPiyanka Jain and Puneet Sharma

There is a costly misconception in business todaythat the only data that mat tersis BIG data, and that complex tools and data scientists are required to extract anypractical information. Nothing could be further from the truth.

In Behind Every Good Decision, authors and analytics experts Piyanka Jain andPuneet Sharma demonstrate how professionals at any level can take the infor ma -tion at their dis pos al and leverage it to make better decisions. The authors stream - lined frame work demystifies the process of business analytics and helps anyonemove from data to decisions in just five stepsusing only Excel as a tool. Readerswill learn how to:Clarify the business question Lay out a hypothesis-driven plan Pull relevantdata Convert it to insights Make decisions that make an impact

Packed with examples and exercises, this refreshingly accessible book explains thefour fundamental analytic techniques that can help solve a surprising 80% of allbusiness problems. Business analytics isnt rocket scienceits a simple problem-solving tool that can help companies increase revenue, decrease costs, improveproducts, and delight customers. And who doesnt want to do that?

PIYANKA JAIN (Sunnyvale, CA) is President and CEO of Aryng, a management consultingcompany focused on analytics for business impact. PUNEET SHARMA (Sunnyvale, CA) is VPof Analytics, Growth Hacking, and User Research at Move Inc.

Use data to make a real difference in your organization.

NEW TITLES

4

NOVEMBER 2014 ManagementHardcover 61/8 x 91/4 256 pages

978-0-8144-4921-9U.S. $27.95

NOVEMBER 2014 EntrepreneurshipHardcover 61/8 x 91/4 224 pages

978-0-8144-3430-7U.S. $23.00

National print campaign

Business radio campaign

Online campaign

Coop advertising available

AnticipateThe Art of Leading by Looking Ahead

Rob-Jan de Jong

Business schools, leadership gurus, and strategy guides agreeleaders must have a vision. But the sad truth is that mostdont . . . or at least not one that compels, inspires, and ener -gizes their people. How can something so essential be prac -ticed so little in real life?

Vision may sound like a rare quality, unattainable by all excepta select fewbut nothing could be further from the truth. Any -one can expand their visionary capacity. You just need to learnhow. In Anticipate, strategy and leadership expert Rob-Jan deJong explains that to develop vision you must sharpen two keyskills. The first is the ability to see things earlyspotting thefirst hints of change on the horizon. The second is the power toconnect the dotsturning those clues into a gripping storyabout the future of your organization and industry.

Packed with stories and practices, Anticipate provides proventech niques for looking ahead and exploring many plausiblefuturesincluding the authors trademarked FuturePrimingprocess, which helps distinguish signal from noise. You willdiscover how to:

Tap into your imagination and open yourself to the uncon -ventional Become better at seeing things early Frame thebig-picture view that provides direction for the future Com -municate your vision in a way that engages others and pro -vokes action And more

When you anticipate change before your competitors, you cre -ate enormous strategic advantage. Thats what visionaries do . . .and now so can you.

ROB-JAN DE JONG (Amsterdam, The Netherlands) is one of five facultymembers in Whar tons flagship executive program Global StrategicLeadership. A sought-after international consultant, he helps leadersand com pa nies anticipate the future and arrive at winning stra tegies.His clients include Philips, ING, HCL, Dannon, and other toporgani za tions..

Youre not leading your organization anywhere . . .unless youre leading it into the future.

NEW TITLES

5

JANUARY 2015 Business / Leadership

Hardcover 6 1/8 x 9 1/4 288 pages

978-0-8144-4907-3

U.S. $27.95

Parenting with a StoryReal-Life Lessons in Character for Parents and Children to SharePaul Smith

Tell a young person what to doplay fair, be yourself, stick to the task at handand most will tune you out. But show them how choices and consequences playout in the real world, with real people, and the impact will be far more profound.

Parenting with a Story gathers 101 narratives from people around the world and fromall walks of life, reflecting unexpected moments of clarity about who they are andhow they should treat others. The lessons illuminate the power of characterintegrity, curiosity, creativity, grit, kindness, patience, gratitude, and moreto prepareus for anything.

Sometimes heart-wrenching, sometimes funny, always compelling, these stories im -part wisdom and help steer choices about:Resisting peer pressure Remaining open-minded Being humble Makingcourageous decisions Standing by their word Bouncing back from failure Showing compassion Picking friends wisely And more

Stories help shape who we are and who we aspire to become. Share these, discussthem, and watch your child grow into the adult youll be proud of.

PAUL SMITH (Mason, OH) is a dedicated father of two and an expert trainer in leadershipand storytelling techniques. As the author of the popular Lead with a Story (978-0-8144-2030-0), he has seen his work featured in The Wall Street Journal, Time, Forbes, TheWashington Post, Success, and Investors Business Daily, among others.

Teach them what mattersone story at a time.

Teenagers 101What a Top Teacher Wishes You Knew About Helping Your Kid SucceedRebecca Deurlein, Ed.D.

As a parent, you want to see your teen succeed in school and in lifeand you doyour best to help. But how do you know what will make a difference? Maybe itstime to listen to a teacher.

Day in and day out, teachers watch kids interact with peers, make decisions, deal withdifficulty, accept or deflect responsibility . . . Teachers are our eyes and earsand theresa lot they wish we knew.

In Teenagers 101, veteran high school teacher Rebecca Deurlein examines how we cansupport our teens as they cope with the challenges of the modern world. In an age ofinstant gratification, how do they learn to work hard? How do they become self-reliant when Mom and Dad are quick to step in? How do they make the transitionfrom kids to adults? Speaking as an educator and a parent herself, Deurlein offerspractical strategies for getting teens to:Be self-motivated Take responsibility for learning Puzzle through problems Become their own advocate Present themselves well And more

Packed with engaging anecdotes and backed by years of experience, Teenagers 101 is acrash course on the skills teenagers everywhere need to thrive in college and beyond.

REBECCA DEURLEIN, ED.D. (Houston, TX) has taught in school systems around the country. Shehas a doctoral degree in educational leadership and has raised two children of her own.

Time for a parent-teacher conference. The topic: teenagers.

NEW TITLES

6

NOVEMBER 2014 ParentingPaperback 6 x 9 256 pages

978-0-8144-3465-9U.S. $16.00

NOVEMBER 2014 ParentingPaperback 6 x 9 272 pages

978-0-8144-3357-7U.S. $16.00

National print campaign

National radio campaign

National syndicated article placement

Online campaign

Coop advertising available

Home for DinnerMixing Food, Fun, and Conversation

for a Happier Family and Healthier Kids Anne K. Fishel,Ph.D., cofounder of The Family Dinner ProjectForeword by Michael Thompson, Ph.D., author of Raising Cain

Sports, activities, long hours, and commuteswith so muchto do, dinner has been bumped to the back burner. But research shows that family dinners offer more than justnutrition. Studies have tied shared meals to increased resili -ency and self-esteem in children, higher academic achieve ment,a healthier relationship to food, and even reduced risk of substance abuse and eating disorders.

Written by a Harvard Medical School professor and mother,Home for Dinner makes a passionate and informed plea to putmealtime back at the center of family life and supplies com pel -ling evidence and realistic tips for getting even the busiest offamilies back to the table. Chock full of stories, new research,recipes, and friendly advice, the book explains how to:

Whip up quick, healthy, and tasty dinners Get kids to lend ahand (without any grief) Adapt meals to the needs of every -onefrom toddlers to teens Inspire picky eaters to explorenew foods Keep dinnertime conversation stimu lating Addan element of fun Reduce tension at the table Exploreother cultures and spark curiosity about the world And more

Mealtime is a place to unwind and reconnect, far from the pres -sures of school and work. As the author notes, family therapycan be helpful, but regular dinner is transformative.

ANNE K. FISHEL, PH.D., (Boston, MA) is the director of the Family andCouples Therapy Program at Massachusetts General Hospital andan associate clinical professor of psychology at the Harvard MedicalSchool. As cofounder of The Family Dinner Project, she has beeninter viewed by ABC News, NPR, The Washington Post, TheNew York Times, The Christian Science Monitor, and othermajor media. She writes the popular blog Digital Family forPsychology Today.

Kids need more than food. Theyre starving for family dinners.

NEW TITLES

7

JANUARY 2015 Parenting

Paperback 6 x 9 240 pages

978-0-8144-3370-6

U.S. $16.00

EvergreenCultivate the Enduring Customer Loyalty That Keeps Your Business Thriving Noah Fleming Foreword by Alan Weiss, author of Million Dollar Consulting

Loyal customers are the beating heart of every great business. So why do so manycom panies act like adrenalin junkies, chasing after new customers at the expenseof creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an on -going revenue drain, as one-time customers fail to return. A better solution is to shiftresources from attracting new customers to engaging the basethe path to stablegrowth, season after season. The books entertaining stories and action steps revealhow anyone can:Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications Invert the expectations gap that can drive customers away

From Internet startups and mom-and-pop businesses to multinational giants, strongcompanies are rooted in customer retention. Evergreen helps anyone merge high-techtools with the personal touch to forge lasting bonds and steady profits.

NOAH FLEMING (Kingsville, ON) is a strategic marketing expert and CEO of Fleming Consult -ing & Co. He has provided coaching and consulting services for thousands of business owners,execut ives, and individuals, and is an expert blogger for FastCompany and guest blogger forThe Globe and Mails Report on Business.

Getting new customers is a thrill. Keeping them builds a business.

The Ten Golden Rules of Leadership Classical Wisdom for Modern LeadersM. A. Soupios and Panos Mourdoukoutas.

Skills and experience might land you a leadership position, but they dont makeyou a true leader. Leadership comes from insideand the greatest leaders first question themselvesbefore they tackle the world around them. To aid in this critical interrogation, TheTen Golden Rules of Leadership explores ideas from Aristotle, Heraclitus, Soph o cles,Hesiod, and other great thinkers, including:Know thyself Do not waste energy on things you cannot change Nurture com - munity Always embrace the truth Let competition reveal talent Live life by a higher code Understand that character is destiny

Then it shows you how to take each ideaalong with what youve learned aboutyourselfand apply it to the challenges of the modern workplace. As Aristotle tu -tor ed Alexander the Great, you too will learn what it takes to conquer all.

M. A. SOUPIOS, PH,D., (East Northport, NY) is professor of political philosophy at Long IslandUni ver sity, where he has taught for more than 30 years. He holds eight graduate degreesinclud ing four earned doctorates. PANOS MOURDOUKOUTASS, PH,D., (Plainview, NY) is professorof eco nomics at Long Island University. A regular contributor to Forbes.com, he has beenpublished in Barrons, The New York Times, The Japan Times, Newsday, and otherpublications. Togeth er, they are authors of The Ten Golden Rules: Ancient Wisdom fromthe Greek Philosophers on Living the Good Life.

Leadership truths that stand the test of time.

NEW TITLES

8

NOVEMBER 2014 LeadershipHardcover 53/4 x 73/4 144 pages

978-0-8144-3467-3U.S. $15.95

JANUARY 2015 Business / MarketingHardcover 61/8 x 91/4 288 pages

978-0-8144-3443-7U.S. $26.00

FEBRUARY 2015 Entrepreneurshp

Hardcover 6 1/8 x 9 1/4 192 pages

978-0-8144-3478-9

U.S. $21.95

National print campaign

Business radio campaign

Online campaign

Coop advertising available

Fail Fast or Win BigThe Start-Up Plan for Starting Now

Bernhard Schroeder

Entrepreneurs have long been taught that to be successful,they need to spend months perfecting a business plan andfinding investors before they can finally launch their business.But with the marketplace changing at lightning speed, thisnotion is not only outdatedits costly.

Theres no point to building a business in a bubble. Todays en -tre preneurs must embrace the idea of failing fast. They needto connect with real customers and determine quickly whe thertheir idea is worth pursuing, needs new direction, or should beabandoned altogether. Fail Fast or Win Big shows entrepreneurshow to:

Create a rapid prototype of their product or service Dev -elop a business model instead of a business plan Test itrepeatedly with customers so they can spot failure early Continue to refine the model based on customer inter ac -tions Leverage their network and resources in order to run lean

The longer it takes to launch a company, the more changesthere will have been in the market place. Featuring real-lifeexam ples of entrepreneurs who set out to fail fast and ended upwinning big, this ground breaking guide reveals how the rightkind of risk can really pay off.

BERNHARD SCHROEDER (Del Mar, CA) is a director at the prestigiousLavin Entrepreneurship Center at San Diego State University.Previously a senior partner at CKS Partners, the worlds largest inte -grated marketing communications agency, he has served as a market -ing and brand expert for successful start-ups such as Amazon andYahoo as well as Fortune 100 firms such as Apple, Nike, Kelloggs,GM, and American Express.

Dont fear failure. Fear the missed opportunity.

NEW TITLES

9

NEW TITLES

10

Creativity & Problem SolvingBrian Tracy

The crucial element separating an exceptional career froma lackluster one is the ability to devise innovative solu -tions to work challenges. With research showing the directrelationship between ideas and profitability, creative think -ing skills are vital to professional advancement.

As one of the worlds premiere success experts, Brian Tracyknows that creativity can be developed with practice and afew helpful tools. This concise book reveals 21 proven, prac - tical techniques readers can use to immediately begin gen -er ating a stream of productive ideas, including how to:Stimulate the three primary triggers to creativity Inspirea creative mindset in staff through recognition, rewards,and environment Use methods such as Brainstorming,Zero-Based Thinking, Nominal Group Technique, andLateral Thinking to solve problems, improve systems,devise new products, and come up with fresh, excitingmarketing angles Ask focused questions to generateelegant solutions Understand the difference betweenmechanical and adaptive thinking Rigorously evaluatenew ideas . . . without shutting down the creative impulse

Containing mind-stimulating exercises and down-to-earthstrategies, this career-changing book helps anyone tap intothe root source of their own intuitive genius.

OCTOBER 2014 Business Self-Help HC 41/2 x 61/2 112 pages978-0-8144-3316-4 U.S. $9.95

Sales SuccessBrian Tracy

Eighty percent of all sales are made by just twenty percentof sales people. Whats surprising to discover is that thosetop pro fessionals perform only a bit better than their peers incertain critical areas. By excelling in these capabilities, youcan earn money faster, have more success, and gain greatercareer satis faction than you ever thought possible.

In this compact and convenient guide, sales trainer extraor -dinaire Brian Tracy reveals how anyone can get that win ningedge. He shares 21 tried-and-true techniques to:Set clear goalsand achieve them Develop a sense ofurgency and make every minute count Stay motivated Know your products inside and out Analyze yourcompetition Identify competitive advantage Developyour sales strategy Find and quickly qualify prospects Create rapport early and build trust Understand thethree keys to persuasion Master the elements of aneffective presentation Use the power of suggestion Establish megacredibility Overcome the six majorobjections Ask for action Advance your career byfollowing up

Packed with proven strategies and priceless insights, thishandy little book will help you take your sales game tounprece dent ed new heights.

JANUARY 2015 Sales HC 41/2 x 61/2 112 pages978-0-8144-4919-6 U.S. $9.95

No German or Russian translation rights. No audio rights.

POCKET-SIZED, BUT POWERFUL . . . THE BRIAN TRACY SUCCESS LIBRARY.

NEW TITLES

11

POCKET-SIZED, BUT POWERFUL . . . THE BRIAN TRACY SUCCESS LIBRARY.

BRIAN TRACY (Solana Beach, CA) is the Chairman and CEO ofBrian Tracy International, a company special i zing in the training and

develop ment of indi vid uals and orga ni zations. One of the top business

speakers and authorities in the world today, he has consulted for more

than 1,000 companies and addressed more than 5,000,000 people in

5,000 talks and seminars throughout the United States and more

than 60 countries worldwide. He has written 55 books and produced

more than 500 audio and video learning programs on management,

motivation, and personal success.

978-0-8144-3318-8

978-0-8144-3419-2 978-0-8144-3421-5

978-0-8144-3311-9

978-0-8144-3314-0

978-0-8144-3341-6

978-0-8144-3343-0

Accounting for the NumberphobicA Survival Guide for Small Business OwnersDawn Fotopulos

Why do so many business owners dread looking at the numbers? They makeexcusesThey dont have timeThats what the accountant is for....But thesimple truth is that no one else will ever be as invested in their company as theyareand they need to take control.

As a small-business owner, financial statements are your most important toolsandif you dont know how to read them and understand their implications, you cannotpossibly steer your business successfully. Accounting for the Numberphobic de mys tifiesyour companys financial dashboard: the Net Income Statement, Cash Flow State -ment, and Balance Sheet. The book explains in plain English how each mea sure mentreflects the overall health of your businessand impacts your decisions. You willdiscover:How your Net Income Statement is the key to growing your profits How toidentify the break-even point that means your business is self-sustaining Real-world advice on measuring and increasing cash flow What the Balance Sheetreveals about your companys worth And more

Illustrated with case studies and packed with practical action steps, this indispen s -able guide will put your business on the path to profitability in no time.

DAWN FOTOPULOS (New York, NY), is founder of Best Small Biz Help.com, an award-winningblog and resource site for small-businesspeople. A former banker, she is currently an Asso -ci ate Professor of Business at The Kings College in Manhattan.

Lions, tigers, and numbers! Oh my!

Sell Your Business for an Outrageous PriceAn Insiders Guide to Getting More Than You Ever Thought PossibleKevin Short

Too many businesses sell for far less than they should! After pouring time, ener gy,and money into their company, owners deserve to squeeze every last dol lar theycan from that hard-earned investment. Sell Your Business for an Outrageous Price isthe playbook they need to win big at the closing table. Readers will discover how to: Prepare their companies and themselves for sale Recognize the best time to goto market Minimize their risk Identify, attract, and motivate deep-pocketedbuyers Determine their companys competitive advantage and leverage it forthe best offer Find a transaction advisor with the skills and experience to guidethem through the M&A jungle Ascertain whether the advisor has what it takesto get top dollar Maintain confidentiality Foil buyers attempts to underminesale price And much more

Featuring real-life case studies and an appendix of indispensable toolsincludingdue diligence lists, sample nondisclosure agreements, a sales readiness assess ment,and a sample engagement letterthis insightful guide reveals how anyone can geta positively outrageous price for their company.

KEVIN SHORT (St. Louis, MO) is the Managing Partner and CEO of Clayton Capital Partners,a leading middle market M&A advisory firm. Over the past 25 years, he has orchestrated over150 purchase/sale transactions of mid-sized businesses with an aggregate value of more than$1 billion.

Why settle for a good offer...when you can get a great one?

NEW TITLES

12

SEPTEMBER 2014Small Business & Entrepreneurship

Hardcover 61/8 x 91/4 240 pages978-0-8144-3471-0

U.S. $21.95

SEPTEMBER 2014Small Business / Finance

Paperback 6 x 9 272 pages978-0-8144-3432-1

U.S. $19.95

National print campaign

Coop advertising available

The Crowdfunding HandbookUsing Equity Funding Portals to Raise Money

for Your Small Business or Start-Up

Cliff Ennico

Ever wish your company could raise capital the Kickstarterway? Equity crowdfunding is finally here, opening newfund ing avenues for small businesses and start-ups.

In April 2012, President Obama signed the Jumpstart OurBusiness Startupsor JOBSAct into law. This ground break -ing legislation empowers privately-owned companies to raisecapital from investors without going through the rigorousIPO and private placement processes. When the SEC handsdown the last regulations, the floodgates will open and com -panies will be free to compete for funding.

Small business and legal expert Cliff Ennico has followed theequity crowdfunding story since its inception. Now, in TheCrowdfunding Handbook, he explains the JOBS Act and trans -lates the regulations into a clear set of dos and donts for entre -preneurs and small-business owners looking to get in earlyand do things right.

Need help pricing your securities? Pitching a project to the pub -lic? Choosing between funding platforms? Figuring out dis -closure documents and reporting requirements?

This book delivers targeted answerswhether crowdfundingis your best bet, picking the right legal entity, selecting typesof securities to offer, reaching the most promising investors,keeping crowds under control, and more.

IPOs are expensive, and venture capital nearly impossible toattract. Crowdfunding is changing the game for private com -panies . . . and this book will lead the way.

CLIFF ENNICO (Fairfield, CT), a former Wall Street lawyer, is a lead ingexpert on the legal and financial issues of entrepreneurial com panies.Previously the host of PBSs MoneyHunt, he now writes the nation -ally syndicated Succeeding in Your Business column as well as alegal Q&A column for Entrepreneur.

Securities crowdfunding got the green light now go!

NEW TITLES

13

JANUARY 2015

Small Business & Entrepreneurship

Paperback 73/8 x 9 1/4 288 pages

978-0-8144-3360-7

U.S. $19.95

Stress Less. Achieve More.Simple Ways to Turn Pressure into a Positive Force in Your Life Aimee Bernstein

With greater workplace demands comes greater stressand its taking a toll onour productivity and well-being.The standard recommendations are to exercise, meditate, eat better. But who hastime for yoga poses amid nonstop meetings and pressing deadlines? Stress reduc tionbecomes one more thing to do!

Executive coach and psychotherapist Aimee Bernstein offers a more effective and real -istic approach: embrace the pressure. See it as an energy source. Tap into its flow toaccom plish more while feeling calm and centered. Its a counterintuitive message thatfrenzied professionals can actually use.

Stress Less. Achieve More. delivers relief for the overwhelmed. Part training manual, partspiritual guide, the book uncovers a total mental/physical/emotional formula to:Stop reacting defensively Retrain natural responses to stress triggers Resolveconflicts harmoniously Energize fatigued teammates Relax in difficult situations

In todays overbooked world, pressure is almost impossible to avoid. But with thetips, techniques, and exercises in Stress Less. Achieve More., you can turn it into yourallyand thrive under even the most demanding circum stances.

AIMEE BERNSTEIN (Miami, FL), president of Open Mind Adventures, is a change accelerator andcoach focused on leadership and personal development. Her clients have included executivesfrom Dolce & Gabanna, The Ritz Carlton, Microsoft, NASA, Intel, and others.

Stop FIGHTING all the pressure and learn to USE it.

The Elements of Rsum StyleSECOND EDITIONEssential Rules for Writing Rsums and Cover Letters That WorkScott Bennett

It's amazing the misinformation found in most rsum books! Scott Bennett hashired hundreds of people in a variety of industries, and he knows firsthand whatkind of rsum sparks an employers interestand which ones fail. In The Elementsof Rsum Style, he warns against popular tricks that tend to backfireand insteadshows readers how to craft clear, compelling, targeted rsums and cover letters thatactually work.

In this new edition, readers see that whether its on paper or online, the rules arethe same: use clear, dynamic languageand keep it short and focused. Now cov er -ing so cial media, the online application process, and more, this indispensableguide provides:More than 1,400 action words, statements, and position descriptions that help sellyour skills and experience Hundreds of words, phrases, and vague claims to avoid Advice for handling employment gaps, job-hopping, and requests for salary historyand requirements Sample rsums, response letter, inquiry letter, informa tionalinterview request letter, references, and more Surprising tips for acing the interview

Competition is intense no matter what your field, but this candid books time-testedtools will make you stand outand help get you the job you deserve!

SCOTT BENNETT (New Haven, CT) has reviewed more than 100,000 rsums, conducted thou -sands of interviews, and hired hundreds of employees in organizations both large and small.

Required reading for EVERY job seeker.

NEW TITLES

14

SEPTEMBER 2014 Career / RsumsPaperback 51/2 x 81/4 160 pages

Previous Edition: 978-0-8144-7280-4978-0-8144-3393-5

U.S. $9.95

JANUARY 2015 Business Self-HelpPaperback 6 x 9 256 pages

978-0-8144-3383-6U.S. $17.95

Strategic ConnectionsThe New Face of Networking in a Collaborative World Anne Baber, Lynne Waymon, Andr Alphonso, and Jim Wylde

Todays organizations are collaborative. With old command-and-control methodsreplaced by openness and transparency, networking has become an essentialprofessional skillexpected of everyone, at every level.

Unveiling eight indispensable competencies for the new Network-Oriented Workforce,Strategic Connections provides practical advice for building better, more produc tive busi -ness relationships. Readers will discover how to:Commit to a positive, proactive networking mindset Align networking activitieswith individual and organizational objectives Leverage their contacts by organiz -ing them into strategic groups Earn trusta prerequisite for collaboration Boosttheir social acumen and increase their likeability Master conversational skills anddeepen interactions Employ storytelling to make communications memorable Use networking to deliver value to the company

Thanks to technology, new contacts are only a click away. But the level of connec tionand collaboration required for real success demands advanced face-to-face relation -ship-building skills. This book gives you the tools you need to meet goals, executestrategies, foster innovation, and make yourself invaluable to your organi za tion.

ANNE BABER and LYNNE WAYMON cofounded Contacts Count, an international training firm, 24years ago. They are the authors of Make Your Contacts Count (978-0-8144-7402-0).ANDR ALPHONSO manages Contacts Count in Australia and India. JIM WYLDE is a PrincipalConsultant and Certified Trainer with the firm.

Take networking to the next level.

The Hidden LeaderDiscover and Develop Greatness within Your Company Scott K. Edinger and Laurie SainForeword by James M. Kouzes and Barry Z. Posner

Think you can spot the leaders in your company? Dont assume that you caniden tify them by their positions. What about those employees who consistentlystep up: the field agent who solves a previously intractable problem; the servicerep who thinks outside the box and creates unshakeable customer loyalty. Theseare more than good employees. . . these are hidden leaders. . . and they are criti -cal to an organi zations long-term success.

Managers today need to make the most of all their resourcesand The Hidden Leadershows them how to recognize and cultivate these talented but under utilized em -ployees, who:Demonstrate integrity Lead through authentic relationships Focus on results Work from clear customer purpose Fulfill the value promise of the company

Supported by real-world examples of hidden leaders in actionand QR codes readerscan scan for instant access to online assessmentsthe book helps man a gers discoverthese secret saviors and enable them to deliver even greater value to customers.

SCOTT K. EDINGER (Tampa, FL), founder of Edinger Consulting Group, is recognized as an ex -pert in helping organizations achieve measurable business results. Coauthor of The InspiringLeader, he blogs for Harvard Business Review and Forbes. LAURIE SAIN (Lander, WY) helpsbusinesses devel op strategic goals and maximize their innovation, productivity, and creativity.

Identify the unsung heroes that can take your business to new heights

NEW TITLES

15

JANUARY 2015 Business / CareerHardcover 61/8 x 91/4 256 pages978-0-8144-3496-3U.S. $21.95

FEBRUARY 2015Management / LeadershipHardcover 61/8 x 91/4 240 pages978-0-8144-3399-7U.S. $24.95

Amp Up Your SalesPowerful Strategies That Move Customers to Make Fast, Favorable DecisionsAndy Paul

Salespeople today face a fast-paced and increasingly crowded marketplace wheremean ingful product differentiation has all but disappeared. To compete suc -cess fully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Salesshows anyone how to become the trusted sales professional who consistently winsnew business.

Customers are overloaded with information, overwhelmed by options, and short ontimeso the salesperson who is always responsive and completely focused on value,is the one who will stand out from the crowd and get the sale. Combining leading-edge research with field experience, the book shows readers how to:Maximize the value of their selling Accelerate responsiveness to build trust and credibility Earn valuable selling time with customers Shape the buyersvision Integrate persuasive stories into their sales process Build lasting rela -tionships through follow-up and customer service

Insightful and practical, the book arms salespeople with a powerful set of strate giesthey can use to spur buyers to say yes!

ANDY PAUL (San Diego, CA) is the CEO and founder of Zero-Time Selling, Inc., and a lead ingexpert on selling with speed. He has more than 30 years of sales experience in com paniesranging from raw startups to Fortune 1000s.

Accelerate the buying processand gain customers for life.

Selling Above and Below the LineConvince the C-Suite. Win Over Management. Secure the Sale.William Skip Miller

Cost, service, functionalitygood salespeople know the value propositions thatspeak to frontline managers. But theres another crucial player in the buyingdecision, with an entirely different set of criteria.

Top-level executives evaluate proposals from an above the line perspective: ROI,time saved, risk lowered, productivity improved. Sales professionals that appeal toboth achieve spectacular results.

In Selling Above and Below the Line, master sales trainer Skip Miller shows how tosimul ta ne ously sell the technical and financial fit of any product or servicea strategyused by Google, Apple, Cisco WebEx, and other powerhouses. Readers learn to:Create energy by including executives early in the sales process Ask the rightquestions and pinpoint big-picture financial needs Keep below the line man -agers from feeling bypassed Uncover value propositions that target each set ofdecision-makers

Too often, sales that seemed locked in will stall or go dark. Learn to sell above andbelow the line, and keep the process moving swiftly toward successful, lucrative deals.

WILLIAM SKIP MILLER (Los Gatos, CA) is president of M3 Learning, a leading sales devel op -ment firm whose clients include Apple, Google, Cisco, Oracle, Teva, Tableau, UGG, and othertop companies. He is the author of ProActive Selling (978-0-8144-3192-4), and ProActiveSales Management (978-0-8144-1456-9).

Sell all the decision-makers . . . and seal the deal.

NEW TITLES

16

FEBRUARY 2015 SalesPaperback 6 x 9 240 pages

978-0-8144-3483-3U.S. $18.95

NOVEMBER 2014 SalesPaperback 6 x 9 240 pages

978-0-8144-3487-1U.S. $17.95

TargetedHow Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Mike Smith

Far from the catchy television spots and sleek magazine spreads are the compar -atively modest ads that pop up on websites and in Internet searches. But dont befooledonline advertising is exploding. Growing at a compound annual rate near20%, it is now the second-largest advertising channel in the United States.

Part history, part guidebook, part prediction for the future, Targeted tells the storyof the companies, individuals, and innovations driving this revolution. It takesreaders behind the scenesexamining the growth of digital advertising, its enor -mous potential, and the technologies that are changing the game forever. Leading theway is real-time bidding, which offers advertisers unprecedented preci sion intargeting ads and measuring their effectiveness.

From keyword micro-markets and ad serving systems to aggregated virtual audi -ences and new business models, Targeted is sweeping in scope and stripped of tech -nical complexity. It is an essential resource for anyone interested in finding andcon necting with customers in the vast and shifting Internet universe.

MIKE SMITH (Scotch Plains, NJ) is a vice president at Hearst Magazines Digital Media,respon sible for the platforms that support the creation and delivery of online advertising.Previously president of Forbes.com, he is a recognized thought leader in digital publishing.

A split second is all it takes to reach the right consumers.

Brand AidSECOND EDITIONA Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Brad VanAuken

Branding is more than a great logo. A brand is the essence of an organizationitsDNAimpacting its continual success. It is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to this trusted guide totroubleshoot their branding problems. Written by an acknowledged expert with 30years of experience building world-class brands, Brand Aid covers topics ranging fromresearch and positioning to brand equity management and architecture strategy.

Bringing together illuminating case studies, best practices, and the latest research, thisedition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation 5 elements that trigger brandinsistence Turning brand strategy into advertising Online branding Private labelbrands Creating category of one brands Social responsibility, sustaina bility,and storytelling 60 nontraditional marketing techniques Metrics And more

A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the idealresource for anyone responsible for building their organizations brand.

BRAD VANAUKEN (Honeoye Falls, NY) is the president and founder of BrandForward, Inc.,and former director of brand management and marketing for Hallmark Cards.

If you want your company to become the next Nike, Disney, or Absolut,this is the one book you want to read. And then read again! Bookviews

NEW TITLES

17

NOVEMBER 2014 AdvertisingHardcover 61/8 x 91/4 240 pages978-0-8144-3499-4U.S. $24.95No audio rights.

DECEMBER 2014 MarketingHardcover 61/8 x 91/4 352 pagesPrevious Edition: 978-0-8144-0681-6978-0-8144-3473-4U.S. $29.95

The Scorecard SolutionMeasure What Matters and Drive Sustainable GrowthDan E. King

Simply making the numbers is no longer enough to remain competitive. In todayshigh-pressure environment, organizations need to overachieve. That level of suc -cess requires a clear and objective view of the businessbecause even the mostcourageous leader cant steer a ship in the dark.

Is the enterprise Agile? Resilient? Vulnerable? Or Lagging? The Scorecard Solution pro -vides the answer. The book introduces a data-centric toolthe OrganizationalProwess Scorecardthat precisely measures the capabilities needed for sustain ablegrowth. Analyzing the dimensions of talent, strategy, and execution produces abaseline score, and shines a light on the performance gaps that hold a business back.With the facts in hand, readers then learn how to:Position the organization to meet ambitious goals Bring strategies to lifethrough an execution framework Design a dashboard to track progress and flag problems Foster a winning culture And more

Organizations that maintain the status quo will be left in the dust. The ScorecardSolu tion helps companies chart a course for rapid changeand outperform thecompetition every time.

DAN E. KING (Atlanta, GA) is Founding Principal of CloseReach Consulting. Using his proprie -tary Organizational Prowess model, he helps senior management teams create strategic clarityand execute with speed and precision.

Because you cant fix what you cant see.

The Successful Virtual ClassroomHow to Design and Facilitate Interactive and Engaging Live Online LearningDarlene Christopher

Virtual training gives learning professionals unprecedented flexibility, making itpossible to reach participants globally and unite physically dispersed teams. Butdesigners and facilitators must adapt their programs and delivery styles in order to beeffec tive in this new medium. The Successful Virtual Classroom goes beyond intro duc -ing the technology, to offer trainers proven techniques tailored specifically to engagelive online audiences.

Packed with easy-to-use tools, checklists, and worksheetsas well as case studiesfrom Oracle, UPS, and morethe book introduces the PREP model for planning,rehearsing, executing, and then conducting a post mortem following the trainingevent. Readers will learn how to: Make the most of virtual classroom features such as content and screen sharing,annotation tools, polls, and breakout rooms Weave chat responses into thediscussion Compensate for the absence of body language Monitor feedback Engage individuals with different learning styles Encourage audience contri -bution Meet the unique needs of global participants And more

Featuring icebreakers and interactive exercises designed for an online envi ronment, thisbook helps readers create programs that truly drive learner engagement.

DARLENE CHRISTOPHER (Washington, DC) is a Regional Knowledge & Learning Officer at theWorld Bank. She has been designing and delivering virtual training programs for global audi -ences for over ten years.

Engaging learners online...in real time.

NEW TITLES

18

OCTOBER 2014 TrainingPaperback 73/8 x 91/4 224 pages

978-0-8144-3428-4U.S. $39.95

JANUARY 2015 Business StrategyHardcover 61/8 x 91/4 288 pages

978-0-8144-3492-5U.S. $29.95

Fundamentals of Enterprise Risk ManagementSECOND EDITIONHow Top Companies Assess Risk, Manage Exposure, and Seize OpportunityJohn J. Hampton

One thing that will never change about the business world is the presence of risk.But risk management has changed dramatically since the 2008 financial crisis. . . and new developments in technology and communications demand up-to-the-minute approaches for defending against threatsand seizing opportunities.

Extensively updated, the second edition of Fundamentals of Enterprise Risk Man age -ment examines the latest technologies such as Riskonnect and High Tech ElectronicPlatform (HTEP), and helps readers recognize both internal and external expo sures,understand crucial concepts such as risk mapping and risk identi fi ca tion, and alignrisk opportunities with their organizations business model.

Packed with practical exercises and fresh case studies from organizations such as IBM,Microsoft, Apple, JPMorgan Chase, and Sonyas well as new material on topicsincluding the new role of Risk Owner, cutting-edge collaboration methods, and theupside of riskthis critical guide provides readers with the tools and informationthey need to keep their organizations as blissfully risk-free as possible.

JOHN J. HAMPTON (Litchfield, CT) is a professor of business at St. Peters University, and form erEx ec utive Director of the Risk and Insurance Management Society (RIMS). A respectedspeaker, he regularly ad dresses professional audiences on technologies that comprise thecutting edge of risk man age ment.

Any business is risky. This book shows you how to keep those risks under control.

Export/Import Procedures and DocumentationFIFTH EDITIONDonna L. Bade

The details of international business are growing more complex by the dayandeven the most seasoned professionals can find themselves in need of guidance.This comprehensive answer book supplies readers with a clear view of the entireexport/import process, explaining the ins and outs of shipping and insurance; pay -ment mechanisms; distributors vs. agents; customs and export control require ments;and transportation issues.

Featuring dozens of sample contracts, procedures, checklists, and ready-to-use formsExport/Import Procedures and Documentation is an authoritative voice in the ever-changing, often confusing world of international laws and regulations. The revisedfifth edition contains new and expanded information on topics including: Corporate oversight and compliance Valuation The Export Control Reform Act Licensing re quire ments and exceptions International Commerce Trade Termi nol -o gy The shifting definition of Country of Origin Specialized exporting andimporting And more

Thorough and accessible, this trusted resource provides readers with the tools theyneed to manage supply chain dynamics around the world, and keep everything orga -nized, up-to-date, and above board each step of the way.

DONNA L. BADE is a managing partner of the Chicago office of the interna tion al trade law firm,Sandler, Travis & Rosenberg, P.A. She is past President of the Chicago Brok ers & FreightForwarders Association, and of the Customs Committee of the Chicago Bar Associa tion.

The go-to guide for export/import professionalsnow extensively updated!

NEW TITLES

19

DECEMBER 2014 Business StrategyHardcover 61/8 x 91/4 320 pagesPrevious Edition: 978-0-8144-1492-7978-0-8144-4903-5U.S. $79.95

FEBRUARY 2015 International BusinessHardcover 81/2 x 11 640 pagesPrevious Edition: 978-0-8144-1550-4978-0-8144-3475-8U.S. $85.00Short Discount

SELECTED BACKLIST

20

BUSINESS SELF-HELP11 Laws of Likability, The Relationship Networking . . . Because People Do Business with People They Like Michelle Tillis Lederman 978-0-8144-1637-2 / PB / $16.95

Crunch Point The Secret to Succeeding When It Matters Most Brian Tracy 978-0-8144-7371-9 / HC / $17.95

EQ Difference, The A Powerful Plan for Putting Emotional Intelligence to Work Adele B. Lynn 978-0-8144-0844-5 / PB / $16.00

Etiquette Edge, The The Unspoken Rules for Business Success Beverly Langford 978-0-8144-7242-2 / PB / $14.95

Focal Point A Proven System to Simplify Your Life,Double Your Productivity, and Achieve All Your Goals Brian Tracy 978-0-8144-7278-1 / PB / $15.00

I Hear You Repair Communication Breakdowns,Negotiate Successfully, and BuildConsensus . . . in Three Simple Steps Donny Ebenstein 978-0-8144-3219-8 / HC / $24.95

Increase Your Influence at Work Richard A. Luecke and Perry McIntosh 978-0-8144-1601-3 / PB / $14.00

It Factor, The Be the One People Like, Listen to, and Remember Mark Wiskup 978-0-8144-7437-2 / PB / $14.95

Joy of Retirement, The Finding Happiness, Freedom, and the Life Youve Always Wanted David C. Borchard and Patricia A. Donohoe 978-0-8144-8056-4 / PB / $16.95

Laws of Charisma, The How to Captivate, Inspire, and Influence for Maximum Success Kurt W. Mortensen 978-0-8144-1591-7 / HC / $21.95

Managing Brand You 7 Steps to Creating Your Most Successful Self Jerry S. Wilson and Ira Blumenthal 978-0-8144-1068-4 / HC / $21.95

Operation Excellence Succeeding in Business and Life the U.S. Military Way Mark Bender 978-0-8144-0822-3 / HC / $24.95

PEOPLE STYLES AT WORK...AND BEYOND Making Bad Relationships Good and Good Relationships Better SECOND EDITIONRobert Bolton and Dorothy Grover Bolton 978-0-8144-1342-5 / PB / $19.95

Power of a Positive Attitude, The Discovering the Key to Success Roger Fritz 978-0-8144-1013-4 / HC / $15.00

POWER OF PRESENCE, THE Unlock Your Potential to Influence and Engage Others Kristi Hedges 978-0-8144-1773-7 / HC / $22.00

POWERFUL PHRASES FOR DEALING WITH DIFFICULT PEOPLE Over 325 Ready-to-Use Words and Phrases for Working with Challenging Personalities Renee Evenson 978-0-8144-3298-3 / PB / $10.95

Reinvention How to Make the Rest of Your Life the Best of Your Life Brian Tracy 978-0-8144-1346-3 / HC / $21.95

Secret to Peak Productivity, The A Simple Guide to Reaching Your Personal Best Tamara Myles 978-0-8144-3385-0 / PB / $16.00

SUCCESS UNDER STRESS Powerful Tools for Staying Calm,Confident, and Productive When the Pressures On Sharon Melnick 978-0-8144-3212-9 / PB / $17.95

TIME MANAGEMENT (THE BRIAN TRACY SUCCESS LIBRARY) Brian Tracy 978-0-8144-3343-0 / HC / $9.95

Time Power A Proven System for Getting More Done in Less Time Than You Ever Thought Possible Brian Tracy 978-0-8144-7470-9 / PB / $16.00

Time Trap, The The Classic Book on Time Management FOURTH EDITIONAlec Mackenzie and Pat Nickerson 978-0-8144-1338-8 / PB / $18.95

BUSINESSSTRATEGYData Crush How the Information Tidal Wave is Driving New Business Opportunities Christopher Surdak 978-0-8144-3374-4 / HC / $27.95

CAREER201 Knockout Answers to Tough Interview Questions The Ultimate Guide to Handling the New Competency-Based Interview Style Linda Matias 978-0-8144-1500-9 / PB / $13.95

Acing the Interview How to Ask and Answer the QuestionsThat Will Get You the Job Tony Beshara 978-0-8144-0161-3 / PB / $16.95

ADMINISTRATIVE ASSISTANTSAND SECRETARYS HANDBOOK FIFTH EDITIONJames Stroman, Kevin Wilson and Jennifer Wauson 978-0-8144-3352-2 / HC / $34.95

Black Faces in White Places 10 Game-Changing Strategies to Achieve Success and Find Greatness Randal Pinkett, Jeffrey Robinson and Philana Patterson 978-0-8144-1680-8 / HC / $24.95

CAREER MATCH Connecting Who You Are with What Youll Love to Do Shoya Zichy and Ann Bidou 978-0-8144-7364-1 / PB / $15.00

Cracking the New Job Market The 7 Rules for Getting Hired in Any Economy R. William Holland 978-0-8144-1734-8 / PB / $17.95

FBI Career Guide, The Inside Information on Getting Chosen forand Succeeding in One of the Toughest,Most Prestigious Jobs in the World Joseph W. Koletar 978-0-8144-7317-7 / PB / $15.00

How to Land a Top-Paying Federal Job Your Complete Guide to Opportunities,Internships, Resumes and Cover Letters,Networking, Interviews, Salaries,Promotions, and More! SECOND EDITIONLily Madeleine Whiteman 978-0-8144-2022-5 / PB / $24.95

How to Make It Big as a Consultant FOURTH EDITIONWilliam A. Cohen 978-0-8144-1032-5 / PB / $18.95

I Got My Dream Job and So Can You 7 Steps to Creating Your Ideal Career After College Pete Leibman 978-0-8144-2020-1 / PB / $15.95

Insiders Guide to Building aSuccessful Consulting Practice, An Bruce L. Katcher and Adam Snyder 978-0-8144-1436-1 / PB / $18.95

SELECTED BACKLIST

21

Job Search Checklist, The Everything You Need to Know to Get Back to Work After a Layoff Damian Birkel 978-0-8144-3291-4 / PB / $16.00

Job Search Solution, The The Ultimate System for Finding a Great Job Now! SECOND EDITIONTony Beshara 978-0-8144-1799-7 / PB / $16.95

Make Your Contacts Count Networking Know-How for Business and Career Success SECOND EDITIONAnne Baber and Lynne Waymon 978-0-8144-7402-0 / PB / $14.95

Managing Your Government Career Success Strategies That Work Stewart Liff 978-0-8144-1099-8 / PB / $19.95

Own Your Future How to Think Like an Entrepreneur andThrive in an Unpredictable Economy Paul B. Brown 978-0-8144-3409-3 / HC / $22.00

Personality Power Discover Your Unique Profileand Unlock Your Potential forBreakthrough Success Shoya Zichy 978-0-8144-2123-9 / PB / $16.95

Portable Mentor, The Your Anywhere, Anytime Career Coach and Problem Solver Cy Charney 978-0-8144-7212-5 / PB / $18.95

POWERFUL PHRASES FORSUCCESSFUL INTERVIEWS Over 400 Ready-to-Use Words and Phrases That Will Get You the Job You Want Tony Beshara 978-0-8144-3354-6 / PB / $10.95

STILETTO NETWORK Inside the Womens Power Circles ThatAre Changing the Face of Business Pamela Ryckman 978-0-8144-3253-2 / HC / $22.95

This Is How to Get Your Next Job An Inside Look at What Employers Really Want Andrea Kay 978-0-8144-3221-1 / PB / $16.00

Trajectory 7 Career Strategies to Take You fromWhere You Are to Where You Want to Be David L. Van Rooy 978-0-8144-3390-4 / PB / $16.00

UNBEATABLE RESUMES Americas Top Recruiter Reveals WhatREALLY Gets You Hired Tony Beshara 978-0-8144-1762-1 / PB / $16.95

Who Says Its a Mans World The Girls Guide to Corporate Domination Emily Bennington 978-0-8144-3187-0 / HC / $21.95

COMMUNICATIONAMA Handbook of Business Documents, The Guidelines and Sample Documents that Make Business Writing Easy Kevin Wilson and Jennifer Wauson 978-0-8144-1769-0 / PB / $19.95

AMA Handbook of Business Letters FOURTH EDITIONJeffrey L. Seglin and Edward Coleman 978-0-8144-2012-6 / HC / $29.95

AMA Handbook of Business Writing, The The Ultimate Guide to Style, Grammar, Punctuation, Usage,Construction, and Formatting Kevin Wilson and Jennifer Wauson 978-0-8144-1589-4 / HC / $34.95

How to Tell Anyone Anything Breakthrough Techniques for HandlingDifficult Conversations at Work Richard S. Gallagher 978-0-8144-1015-8 / PB / $14.95

How to Write Fast Under Pressure Philip Vassallo 978-0-8144-1485-9 / PB / $18.95

JUST LISTEN Discover the Secret to Getting Through to Absolutely Anyone Mark Goulston 978-0-8144-1403-3 / HC / $24.95

Language of Success, The Tom Sant 978-0-8144-7473-0 / PB / $15.00

LEAD WITH A STORY A Guide to Crafting Business NarrativesThat Captivate, Convince, and Inspire Paul Smith 978-0-8144-2030-0 / HC / $24.95

Lost Art of the Great Speech, The How to Write OneHow to Deliver It Richard Dowis 978-0-8144-7054-1 / PB / $14.95

Persuasive Business Proposals Writing to Win More Customers, Clients, and Contracts THIRD EDITIONTom Sant 978-0-8144-1785-0 / PB / $19.95

Powerful Proposals How to Give Your Business the Winning Edge Terry R. Bacon and David G. Pugh 978-0-8144-7232-3 / HC / $24.95

Punctuation at Work Simple Principles for Achieving Clarity and Good Style Richard Lauchman 978-0-8144-1494-1 / PB / $13.95

Real Influence Persuade Without Pushing and Gain Without Giving In Mark Goulston and Dr. John Ullmen 978-0-8144-2015-7 / HC / $24.95

Speak to Win How to Present with Power in Any Situation Brian Tracy 978-0-8144-0157-6 / HC / $19.95

Supercommunicator Explaining the Complicated So Anyone Can Understand Frank J. Pietrucha 978-0-8144-3368-3 / PB / $17.95

Well Said! Presentations and Conversations That Get Results Darlene Price 978-0-8144-1787-4 / HC / $21.95

Whoever Tells the Best Story Wins How to Use Your Own Stories toCommunicate with Power and Impact Annette Simmons 978-0-8144-0914-5 / HC / $22.00

COMPUTERS,NETWORKING& I.T.Power of Convergence, The Linking Business Strategies and Technology Decisions to Create Sustainable Success Faisal Hoque 978-0-8144-1695-2 / HC / $27.95

Think Bigger Developing a Successful Big DataStrategy for Your Business Mark van Rijmenam 978-0-8144-3415-4 / HC / $27.95

CURRENT EVENTSLooks Why They Matter More Than You Ever Imagined Gordon Patzer 978-0-8144-8054-0 / HC / $23.00

Reclaiming the Sky 9/11 and the Untold Story of the Menand Women Who Kept America Flying Tom Murphy 978-0-8144-0909-1 / HC / $21.95

TITLES IN RED ARE OUR BESTSELLERS

SELECTED BACKLIST

22

CUSTOMERSERVICE101 Activities for Delivering Knock Your Socks Off Service Ann Thomas and Jill Applegate 978-0-8144-1444-6 / PB / $34.95

Customer Experience 3.0 High-Profit Strategies in the Age of Techno Service John A. Goodman 978-0-8144-3388-1 / HC / $24.95

Customer Service Survival Kit, The What to Say to Defuse Even the Worst Customer Situations Richard S. Gallagher 978-0-8144-3183-2 / PB / $17.95

Customer Service Training 101 Quick and Easy Techniques That Get Great Results SECOND EDITIONRenee Evenson 978-0-8144-1641-9 / PB / $22.95

DELIGHT YOUR CUSTOMERS 7 Simple Ways to Raise Your CustomerService from Ordinary to Extraordinary Steve Curtin 978-0-8144-3280-8 / PB / $17.95

DELIVERING KNOCK YOUR SOCKS OFF SERVICE FIFTH EDITIONPerformance Research Associates 978-0-8144-1755-3 / PB / $18.95

EXCEPTIONAL SERVICE,EXCEPTIONAL PROFIT The Secrets of Building a Five-StarCustomer Service Organization Leonardo Inghilleri and Micah Solomon 978-0-8144-1538-2 / HC / $21.95

High-Tech, High-Touch Customer Service Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon 978-0-8144-1790-4 / HC / $23.00

Kindness Revolution, The The Company-wide Culture Shift ThatInspires Phenomenal Customer Service Ed Horrell 978-0-8144-7307-8 / HC / $23.00

Managing Knock Your Socks Off Service THIRD EDITIONChip R. Bell and Ron Zemke 978-0-8144-3204-4 / PB / $18.95

Powerful Phrases for EffectiveCustomer Service Over 700 Ready-to-Use Phrases andScripts That Really Get Results Renee Evenson 978-0-8144-2032-4 / PB / $15.00

SECRET SERVICE Hidden Systems That DeliverUnforgettable Customer Service John R. DiJulius 978-0-8144-7171-5 / PB / $17.95

Service Failure The Real Reasons Employees Struggle With Customer Service and What You Can Do About It Jeff Toister 978-0-8144-3199-3 / PB / $17.95

Strategic Customer Service Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John A. Goodman 978-0-8144-1333-3 / HC / $24.95

EDUCATIONWhy Boys Fail Saving Our Sons from an EducationalSystem Thats Leaving Them Behind Richard Whitmire 978-0-8144-2017-1 / PB / $15.95

FINANCE &ACCOUNTINGAMA Handbook of Due Diligence, The REVISED AND UPDATED EDITIONWilliam M. Crilly and Andrew J. Sherman 978-0-8144-1382-1 / HC / $295.00 Short Discount

AMA Handbook of Financial Risk Management, The John J. Hampton 978-0-8144-1744-7 / HC / $75.00

Blueprint for Corporate Governance, A Strategy, Accountability, and thePreservation of Shareholder Value Fred R. Kaen 978-0-8144-0586-4 / HC / $29.95

Board of Directors and Audit Committee Guide to Fiduciary Responsibilities, The Ten Critical Steps to Protecting Yourself and Your Organization Sheila Moran and Ronald Kral 978-0-8144-3166-5 / HC / $34.95

ESSENTIALS OF FINANCE AND ACCOUNTING FORNONFINANCIAL MANAGERS, THESECOND EDITIONEdward Fields 978-0-8144-1624-2 / PB / $19.95

Mergers and Acquisitions from A to Z THIRD EDITIONAndrew J. Sherman 978-0-8144-1383-8 / HC / $35.00

Million-Dollar Financial Advisor, The Powerful Lessons and Proven Strategies from Top Producers David J. Mullen 978-0-8144-1472-9 / HC / $30.00

Million-Dollar Financial Services Practice, The A Proven System for Becoming a Top Producer SECOND EDITIONDavid J. Mullen 978-0-8144-3173-3 / HC / $30.00

Nonprofit Fundraising Solution, The Powerful Revenue Strategies to Take You to the Next Level Laurence A. Pagnoni 978-0-8144-3296-9 / PB / $19.95

Raising Capital Get the Money You Need to Grow Your Business THIRD EDITIONAndrew J. Sherman 978-0-8144-1703-4 / HC / $34.95

Successful Acquisitions A Proven Plan for Strategic Growth David Braun 978-0-8144-3265-5 / HC / $29.95

GENERAL BUSINESSBeyond the Lean Revolution Achieving Successful and SustainableEnterprise Transformation Deborah J. Nightingale and Jayakanth Srinivasan 978-0-8144-1709-6 / HC / $34.95

Business Confidential Lessons for Corporate Success from Inside the CIA Peter Earnest and Maryann Karinch 978-0-8144-1448-4 / HC / $24.95

Celebration of Fools An Inside Look at the Rise and Fall of JCPenney Bill Hare 978-0-8144-7159-3 / HC / $24.95

Coolfarming Turn Your Great Idea into the Next Big Thing Peter Gloor 978-0-8144-1386-9 / HC / $29.95

Coolhunting Chasing Down the Next Big Thing Peter Gloor and Scott Cooper 978-0-8144-7386-3 / HC / $24.95

Cultural Intelligence Difference, The Master the One Skill You Cant DoWithout in Todays Global Economy David Livermore. 978-0-8144-1706-5 / HC / $22.00

SELECTED BACKLIST

23

Elements of Power, The Lessons on Leadership and Influence Terry R. Bacon 978-0-8144-1511-5 / HC / $27.95

Franchising & Licensing Two Powerful Ways to Grow Your Business in Any Economy FOURTH EDITIONAndrew J. Sherman 978-0-8144-1556-6 / HC / $45.00

Future Savvy Identifying Trends to Make BetterDecisions, Manage Uncertainty, and Profit from Change Adam Gordon 978-0-8144-0912-1 / HC / $24.95

Investing in a Sustainable World Why GREEN Is the New Color of Money on Wall Street Matthew J. Kiernan 978-0-8144-1092-9 / HC / $27.95

New Corporate Facts of Life, The Rethink Your Business to TransformTodays Challenges Into Tomorrows Profits Diana Rivenburgh 978-0-8144-3304-1 / HC / $27.95

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market Mark Thompson and Brian Tracy 978-0-8144-1697-6 / HC / $24.95

OtherWise The Wisdom You Need to Succeed in a Diverse and Divisive World Dick Martin 978-0-8144-1752-2 / HC / $24.95

Power of Reputation, The Strengthen the Asset That Will Make or Break Your Career Chris Komisarjevsky 978-0-8144-1797-3 / HC / $22.00

Seven Secrets for Negotiating with Government How to Deal with Local, State, National, or Foreign Governmentsand Come Out Ahead Jeswald W. Salacuse 978-0-8144-0908-4 / HC / $24.95

World Gone Social, A How Companies Must Adapt to Survive Ted Coine and Mark Babbitt 978-0-8144-3326-3 / HC / $24.95

HEALTH & FITNESSFitness After 40 How to Stay Strong at Any Age Vonda Wright and Ruth Winter 978-0-8144-0994-7 / PB / $17.95

Surviving the Cancer System An Empowering Guide to Taking Control of Your Care Mark Fesen 978-0-8144-1356-2 / PB / $18.95

HISTORYAmerican Entrepreneur The Fascinating Stories of the People Who Defined Business in the United States Larry Schweikart and Lynne Pierson Doti978-0-8144-1411-8 / HC / $29.95

Deadly Blue Battle Stories of the U.S. Air ForceSpecial Operations Command Fred Pushies 978-0-8144-1360-9 / HC / $24.95

HUMANRESOURCESAuditing Your Human Resources Department A Step-by-Step Guide to Assessing the Key Areas of Your Program SECOND EDITIONJohn H. McConnell 978-0-8144-1661-7 / HC / $79.95

Fair, Square & Legal Safe Hiring, Managing & Firing Practicesto Keep You & Your Company Out of Court FOURTH EDITIONDonald H. Weiss 978-0-8144-0813-1 / HC / $35.00

Field Tested Recruiting, Managing, and Retaining Veterans Emily King 978-0-8144-1779-9 / HC / $29.95

Handbook for Strategic HR Best Practices in OrganizationDevelopment from the OD Network John Vogelsang Maya Townsend, MattMinahan, David Jamieson, Judy Vogel,Annie Viets, Cathy Royal and Lynne Valek 978-0-8144-3249-5 / HC / $60.00

HR Answer Book, The An Indispensable Guide for Managers and Human Resources Professionals SECOND EDITIONShawn Smith and Rebecca Mazin 978-0-8144-1717-1 / HC / $24.95

HR from the Heart Inspiring Stories and Strategies for Building the People Side of Great Business Libby Sartain and Martha I. Finney 978-0-8144-0756-1 / HC / $24.95

Lean but Agile Rethink Workforce Planning and Gain a True Competitive Edge William J. Rothwell, Jim Graber, Ph.D. and Neil McCormick 978-0-8144-1777-5 / HC / $45.00

New HR Analytics, The Predicting the Economic Value of YourCompanys Human Capital Investments Dr. Jac Fitz-enz 978-0-8144-1643-3 / HC / $29.95

Perfectly Able How to Attract and Hire Talented People with Disabilities Jim Hasse 978-0-8144-1564-1 / HC / $27.95

Performance Appraisal Tool Kit, The Redesigning Your Performance ReviewTemplate to Drive Individual andOrganizational Change Paul Falcone and Winston Tan 978-0-8144-3263-1 / PB / $21.95

Positioned Strategic Workforce Planning That Getsthe Right Person in the Right Job Dan L. Ward and Rob Tripp 978-0-8144-3247-1 / HC / $32.95

Recruiting, Interviewing, Selecting & Orienting New Employees FIFTH EDITIONDiane Arthur 978-0-8144-2024-9 / HC / $49.95 Short Discount

Roadmap to Strategic HR Turning a Great Idea into a Business Reality Ralph Christensen 978-0-8144-0867-4 / HC / $29.95

ROI of Human Capital, The Measuring the Economic Value of Employee Performance SECOND EDITIONDr. Jac Fitz-enz 978-0-8144-1332-6 / HC / $29.95

Talent Leadership A Proven Method for Identifying andDeveloping High-Potential Employees John Mattone 978-0-8144-3239-6 / HC / $34.95

Transforming Performance Measurement Rethinking the Way We Measure and Drive Organizational Success Dean R. Spitzer, Ph.D. 978-0-8144-0891-9 / HC / $29.95

Writing Effective Policies and Procedures A Step-by-Step Resource for Clear Communication Nancy J. Campbell 978-0-8144-7960-5 / Combbound / $60.00Short Discount

TITLES IN RED ARE OUR BESTSELLERS

SELECTED BACKLIST

24

INTERNATIONALBUSINESSChocolate Fortunes The Battle for the Hearts, Minds, and Wallets of Chinas Consumers Lawrence L. Allen 978-0-8144-1432-3 / HC / $27.95

In the Shadow of the Dragon The Global Expansion of ChineseCompaniesand How It Will Change Business Forever Winter Nie and William Dowell 978-0-8144-3170-2 / HC / $27.95

Mastering Import & Export Management SECOND EDITIONThomas A. Cook, Rennie Alston and Kelly Raia 978-0-8144-2026-3 / HC / $85.00

New Korea, The An Inside Look at South Koreas Economic Rise Myung Oak Kim and Sam Jaffe 978-0-8144-1489-7 / HC / $24.95

INTERNET & E-COMMERCECLICK MILLIONAIRES Work Less, Live More with an Internet Business You Love Scott Fox 978-0-8144-3191-7 / HC / $22.00

e-Riches 2.0 Next-Generation Marketing Strategies for Making Millions Online Scott Fox 978-0-8144-1462-0 / HC / $25.00

eBay Sellers Tax and Legal Answer Book, The Everything You Need to Know to Keep the Government Off Your Back and Out of Your Wallet Cliff Ennico 978-0-8144-7425-9 / PB / $19.95

Internet Riches The Simple Money-Making Secrets of Online Millionaires Scott Fox 978-0-8144-0995-4 / PB / $17.95 978-0-8144-7356-6 / HC / $22.00

LEADERSHIPAMA Handbook of Leadership, The Marshall Goldsmith, John Baldoni and Sarah McArthur 978-0-8144-1513-9 / HC / $29.95

How the Best Leaders Lead Proven Secrets to Getting the Most Out of Yourself and Others Brian Tracy 978-0-8144-1434-7 / HC / $24.95

Idea Agent Leadership that Liberates Creativity and Accelerates Innovation Lina M. Echeverria 978-0-8144-3217-4 / HC / $27.95

Intelligent Leadership What You Need to Know to Unlock Your Full Potential John Mattone 978-0-8144-3237-2 / HC / $27.95

Lead by Example 50 Ways Great Leaders Inspire Results John Baldoni 978-0-8144-1294-7 / HC / $21.95

Lead with Purpose Giving Your Organization a Reason to Believe in Itself John Baldoni 978-0-8144-1738-6 / HC / $23.00

Lead Your Boss The Subtle Art of Managing Up John Baldoni 978-0-8144-1505-4 / HC / $21.95

Leaders Guide to Speaking with Presence, The How to Project Confidence, Conviction, and Authority John Baldoni 978-0-8144-3379-9 / PB / $6.95

LEADERS POCKET GUIDE, THE 101 Indispensable Tools, Tips, and Techniques for Any Situation John Baldoni 978-0-8144-3231-0 / HC / $19.95

LEADERSHIP (THE BRIAN TRACY SUCCESS LIBRARY) Brian Tracy 978-0-8144-3341-6 / HC / $9.95

Leadership 2030 The Six Megatrends You Need to Understand to Lead Your Company into the Future Georg Vielmetter and Yvonne Sell 978-0-8144-3275-4 / HC / $27.95

LEADING AT THE EDGE Leadership Lessons from theExtraordinary Saga of ShackletonsAntarctic Expedition SECOND EDITIONDennis N.T. Perkins 978-0-8144-3194-8 / PB / $15.00 978-0-8144-0543-7 / HC / $24.95

Leading with Cultural Intelligence The New Secret to Success David Livermore 978-0-8144-1487-3 / HC / $24.95

Leading with Kindness How Good People Consistently Get Superior Results William F. Baker and Michael OMalley978-0-8144-0156-9 / HC / $24.95

Little Book of LeadershipDevelopment, The 50 Ways to Bring Out the Leader in Every Employee Scott J. Allen and Mitchell Kusy 978-0-8144-1754-6 / HC / $19.95

Preparing for Leadership What It Takes to Take the Lead Donna J. Dennis and Debbie Meola 978-0-8144-1452-1 / PB / $17.95

MANAGEMENT7 Hidden Reasons Employees Leave, The How to Recognize the Subtle Signs and Act Before Its Too Late SECOND EDITIONLeigh Branham 978-0-8144-1758-4 / HC / $24.95

96 GREAT INTERVIEW QUESTIONSTO ASK BEFORE YOU HIRE SECOND EDITIONPaul Falcone 978-0-8144-1351-7 / PB / $17.95

101 SAMPLE WRITE-UPS FORDOCUMENTING EMPLOYEEPERFORMANCE PROBLEMS A Guide to Progressive Discipline & Termination SECOND EDITIONPaul Falcone 978-0-8144-1546-7 / PB / $35.00

978-0-8144-1548-1Combbound / $49.95 / Short Discount

101 TOUGH CONVERSATIONS TO HAVE WITH EMPLOYEES A Managers Guide to Addressing Performance, Conduct, and Discipline Challenges Paul Falcone 978-0-8144-1348-7 / PB / $18.95

2600 PHRASES FOR EFFECTIVEPERFORMANCE REVIEWS Ready-to-Use Words and Phrases that Really Get Results Paul Falcone 978-0-8144-7282-8 / PB / $10.95

2600 PHRASES FOR SETTINGEFFECTIVE PERFORMANCE GOALS Ready-to-Use Phrases that Really Get Results Paul Falcone 978-0-8144-1775-1 / PB / $11.95

SELECTED BACKLIST

25

AMA Business Boot Camp Management and LeadershipFundamentals That Will See YouSuccessfully Through Your Career Edward Reilly 978-0-8144-2001-0 / HC / $25.00

AMA Dictionary of Business and Management, The George Thomas Kurian 978-0-8144-2028-7 / HC / $24.95

AMA Guide to Management Development, The Daniel R. Tobin and Margaret Pettingell 978-0-8144-0899-5 / HC / $34.95

Becoming an Exceptional Executive Coach Use Your Knowledge, Experience, and Intuition to Help Leaders Excel Michael Frisch, Robert Lee, Karen L. Metzger, Jeremy Robinson, and Judy Rosemarin 978-0-8144-1687-7 / HC / $34.95

Bench Strength Developing the Depth and Versatility ofYour Organizations Leadership Talent Dr. Robert W. Barner 978-0-8144-0884-1 / HC / $29.95

Building a House for Diversity How a Fable About a Giraffe & an Elephant Offers New Strategies for Todays Workforce R. Roosevelt Thomas and Marjorie I. Woodruff 978-0-8144-0463-8 / HC / $27.95

Coaching Connection, The A Managers Guide to DevelopingIndividual Potential in the Context of the Organization John Hoover and Paul Gorrell 978-0-8144-1414-9 / HC / $29.95

Complete Guide to Hiring and FiringGovernment Employees, The Stewart Liff 978-0-8144-1450-7 / HC / $24.95

Critical Thinking Toolkit, The Spark Your Teams Creativity with 35 Problem Solving Activities Dr. Marlene Caroselli 978-0-8144-1740-9 / PB / $34.95

DELEGATION & SUPERVISION (THE BRIAN TRACY SUCCESS LIBRARY) Brian Tracy 978-0-8144-3314-0 / HC / $9.95

Designing Dynamic Organizations A Hands-on Guide for Leaders at All Levels Jay Galbraith, Diane Downey and Amy Kates 978-0-8144-7119-7 / PB / $29.95

Discipline Without Punishment The Proven Strategy That Turns ProblemEmployees into Superior Performers SECOND EDITIONDick Grote 978-0-8144-7330-6 / PB / $19.95

Effective Succession Planning Ensuring Leadership Continuity and Building Talent from Within FOURTH EDITIONWilliam J. Rothwell 978-0-8144-1416-3 / HC / $65.00 Short Discount

Enemy of Engagement, The Put an End to Workplace Frustrationand Get the Most from Your Employees Mark Royal and Tom Agnew 978-0-8144-1795-9 / HC / $25.95

Engaging Government Employees Motivate and Inspire Your People to Achieve Superior Performance Robert J. Lavigna 978-0-8144-3279-2 / HC / $24.95

EQ Interview, The Finding Employees with High Emotional Intelligence Adele B. Lynn 978-0-8144-0941-1 / PB / $16.00

Facilitators Fieldbook, The THIRD EDITIONTom Justice and David W. Jamieson 978-0-8144-2008-9 / PB / $45.00

FIRST-TIME MANAGER, THE SIXTH EDITIONLoren B. Belker, Jim McCormick and Gary S. Topchik 978-0-8144-1783-6 / PB / $17.95

Full Engagement! Inspire, Motivate, and Bring Out the Best in Your People Brian Tracy 978-0-8144-1689-1 / HC / $22.00

Generations at Work Managing the Clash of Boomers, GenXers, and Gen Yers in the Workplace SECOND EDITIONRon Zemke, Claire Raines and Bob Filipczak 978-0-8144-3233-4 / PB / $17.95

Generations, Inc. From Boomers to LinkstersManagingthe Friction Between Generations at Work Meagan Johnson and Larry Johnson 978-0-8144-1573-3 / PB / $16.95

Get Weird! 101 Innovative Ways to Make YourCompany a Great Place to Work John Putzier 978-0-8144-7114-2 / PB / $17.95

Getting to Innovation How Asking the Right QuestionsGenerates the Great Ideas Your Company Needs Arthur B. VanGundy 978-0-8144-0898-8 / HC / $29.95

HIGH-IMPACT INTERVIEW QUESTIONS 701 Behavior-Based Questions to Find the Right Person for Every Job Victoria A. Hoevemeyer 978-0-8144-7301-6 / PB / $17.95

Improving the Performance of Government Employees A Managers Guide Stewart Liff 978-0-8144-1622-8 / HC / $27.95

Innovation Killer, The How What We Know Limits What We Can Imagine and What SmartCompanies Are Doing About It Cynthia Barton Rabe 978-0-8144-0883-4 / HC / $26.00

Into the Storm Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race Dennis N.T. Perkins 978-0-8144-3198-6 / HC / $24.95

Keeping Employees Accountable for Results Quick Tips for Busy Managers Brian Cole Miller 978-0-8144-7320-7 / PB / $17.95

Keeping the People Who Keep You in Business 24 Ways to Hang On to Your Most Valuable Talent Leigh Branham 978-0-8144-0597-0 / HC / $27.95

Management (The Brian Tracy Success Library) Brian Tracy 978-0-8144-3419-2 / HC / $9.95

Management 500, The A High-Octane Formula for Business Success Dan Coughlin 978-0-8144-1423-1 / HC / $22.00

Management? Its Not What You Think! Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel 978-0-8144-1684-6 / HC / $22.00

Manager 3.0 A Millennials Guide to Rewriting the Rules of Management Brad Karsh and Courtney Templin 978-0-8144-3289-1 / PB / $17.95

Managers Guide to Coaching, A Simple and Effective Ways to Get the Best From Your Employees Anne Loehr and Brian Emerson 978-0-8144-0982-4 / PB / $16.95

Managers Guide to HR, The Hiring, Firing, Performance Evaluations, Documentation, Benefits,and Everything Else You Need to Know SECOND EDITIONMax Muller 978-0-8144-3302-7 / HC / $24.95

TITLES IN RED ARE OUR BESTSELLERS

SELECTED BACKLIST

26

Managers Guide to Virtual Teams, A Yael Zofi 978-0-8144-1659-4 / HC / $27.95

Managing Government Employees How to Motivate Your People, Deal with Difficult Issues, and Achieve Tangible Results Stewart Liff 978-0-8144-0887-2 / HC / $24.95

MOTIVATION (THE BRIAN TRACY SUCCESS LIBRARY) Brian Tracy 978-0-8144-3311-9 / HC / $9.95

NEW MANAGERS TOOL KIT, THE 21 Things You Need to Know to Hit the Ground Running Don Grimme and Sheryl Grimme 978-0-8144-1306-7 / PB / $16.95

New Supervisors Survival Manual, The William A. Salmon 978-0-8144-7027-5 / PB / $18.95

No More Pointless Meetings Breakthrough Sessions That WillRevolutionize the Way You Work Martin Murphy 978-0-8144-3168-9 / PB / $17.95

PRACTICAL DRUCKER, THE Applying the Wisdom of the WorldsGreatest Management Thinker William A. Cohen. 978-0-8144-3349-2 / HC / $25.00

Productive Performance Appraisals SECOND EDITIONPaul Falcone and Randi T. Sachs 978-0-8144-7422-8 / PB / $10.00

Quick Brainstorming Activities for Busy Managers 50 Exercises to Spark Your TeamsCreativity and Get Results Fast Brian Cole Miller 978-0-8144-1792-8 / PB / $18.95

Quick Emotional IntelligenceActivities for Busy Managers 50 Team Exercises That Get Results in Just 15 Minutes Adele B. Lynn 978-0-8144-0895-7 / PB / $17.95

Quick Meeting Openers for Busy Managers More Than 50 Icebreakers, Energizers, and Other Creative Activities That Get Results Brian Cole Miller 978-0-8144-0933-6 / PB / $17.95

Redefining Operational Excellence New Strategies for MaximizingPerformance and Profits Across the Organization Andrew Miller 978-0-8144-3397-3 / HC / $27.95

Star Factor, The Discover What Your Top Performers Do Differentlyand Inspire a New Level of Greatness in All William Seidman and Richard Grbavac 978-0-8144-3320-1 / HC / $25.00

TRUE ALIGNMENT Linking Company Culture with CustomerNeeds for Extraordinary Results Edgar Papke 978-0-8144-3336-2 / HC / $29.95

What Keeps Leaders Up at Night Recognizing and Resolving Your Most Troubling Management Issues Nicole Lipkin 978-0-8144-3211-2 / HC / $21.95

Wiki Management A Revolutionary New Model for a RapidlyChanging and Collaborative World Rod Collins 978-0-8144-3308-9 / HC / $25.00

Winning Factor, The Inspire Gold-Medal Performance in Your Employees Peter Jensen 978-0-8144-3175-7 / HC / $24.95

MARKETING,ADVERTISING & PR According to Kotler The Worlds Foremost Authority onMarketing Answers Your Questions Philip Kotler 978-0-8144-7295-8 / PB / $17.95

AMA Handbook of Public Relations, The Robert L. Dilenschneider 978-0-8144-1525-2 / HC / $35.00

BE A DIRECT SELLING SUPERSTAR Achieve Financial Freedom for Yourselfand Others as a Direct Sales Leader Mary Christensen 978-0-8144-3207-5 / PB / $16.00

Be a Network Marketing Superstar The One Book You Need to Make MoreMoney Than You Ever Thought Possible Mary Christensen and Wayne Christensen 978-0-8144-7431-0 / PB / $15.00

BE A PARTY PLAN SUPERSTAR Build a $100,000-a-Year Direct Selling Business from Home Mary Christensen 978-0-8144-1651-8 / PB / $17.95

BE A RECRUITING SUPERSTAR The Fast Track to Network Marketing Millions Mary Christensen 978-0-8144-0163-7 / PB / $16.00

Brand Real How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Laurence Vincent 978-0-8144-1676-1 / HC / $25.00

DO IT! MARKETING 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition David Newman 978-0-8144-3286-0 / HC / $19.95

Dont Think Pink What Really Makes Women Buy and How to Increase Your Share of This Crucial Market Lisa Johnson and Andrea Learned 978-0-8144-0815-5 / HC / $23.00

Experience Effect, The Engage Your Customers with a Consistentand Memorable Brand Experience Jim Joseph 978-0-8144-1554-2 / HC / $24.95

GET CLIENTS NOW! A 28-Day Marketing Program forProfessionals, Consultants, and Coaches THIRD EDITIONC. J. Hayden 978-0-8144-3245-7 / PB / $19.95

Going Social Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Jeremy Goldman 978-0-8144-3255-6 / PB / $19.95

Its Not the Size of the Data Its How You Use It Smarter Marketing with Analytics and Dashboards Koen Pauwels 978-0-8144-3395-9 / HC / $29.95

Marketing (The Brian Tracy Success Library) Brian Tracy 978-0-8144-3421-5 / HC / $9.95

Marketing Plan, The How to Prepare and Implement It FOURTH EDITIONWilliam M. Luther 978-0-8144-1693-8 / PB / $21.95

MARKETING TO MILLENNIALS Reach the Largest and Most InfluentialGeneration of Consumers Ever Jeff Fromm and Christie Garton 978-0-8144-3322-5 / HC / $24.95

New Rules of Lead Generation, The Proven Strategies to Maximize Marketing ROI David T. Scott 978-0-8144-3261-7 / HC / $24.95

Rainmakers Toolkit, The Power Strategies for Finding, Keeping,and Growing Profitable Clients Harry Mills 978-0-8144-7216-3 / HC / $22.00

Secrets of the Marketing Masters What the Best Marketers Do And Why It Works Dick Martin 978-0-8144-0943-5 / HC / $24.00

SELECTED BACKLIST

27

Secrets of Word-of-Mouth Marketing, The How to Trigger Exponential Sales Through Runaway Word of Mouth SECOND EDITIONGeorge Silverman 978-0-8144-1668-6 / PB / $17.95

Truth The New Rules for Marketing in a Skeptical World Lynn B. Upshaw 978-0-8144-7376-4 / HC / $24.95

Web Copy That Sells The Revolutionary Formula for Creating Killer Copy That Grabs TheirAttention and Compels Them to Buy THIRD EDITIONMaria Veloso 978-0-8144-3251-8 / PB / $21.95

MEMOIRLive From Jordan Letters Home From My Journey Through the Middle East Benjamin Orbach 978-0-8144-7427-3 / HC / $22.00

NEGOTIATION& PERSUASIONBlack Belt Negotiating Become a Master Negotiator UsingPowerful Lessons from the Martial Arts Michael Lee and Sensei Grant Tabuchi 978-0-8144-7461-7 / PB / $15.00

Elements of Influence The Art of Getting Others to Follow Your Lead Terry R. Bacon 978-0-8144-1732-4 / HC / $26.00

How to Become a Better Negotiator SECOND EDITIONRichard A. Luecke and James G. Patterson 978-0-8144-0047-0 / PB / $12.00

Maximum Influence The 12 Universal Laws of Power Persuasion SECOND EDITIONKurt W. Mortensen 978-0-8144-3209-9 / PB / $17.95

NEGOTIATION (THE BRIAN TRACY SUCC