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Ambassador’s Outreach Toolkit #TweetaDream Campaign Version: 30 March 2015

Ambassador Toolkit

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Ambassador’s OutreachToolkit contains information about how to reach to target audience for #TweetaDream campaign

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  • Ambassadors Outreach Toolkit

    #TweetaDream CampaignVersion: 30 March 2015

  • http://www.ourfuture.world

    Dear Dream Activists,

    We are excited and honoured to have you on board as an ambassador for our global #TweetaDream Campaign!

    As a role model with a solid track record of success you know that you can achieve what was once thought the impossible. Equipped with dreams and the courage to chase them, you actively shape your future as well as that of a better world. We were extremely impressed by the fact how you bring in practise the words from Walt Disney:

    If you can dream it, you can do it.

    And are thereby grateful that you wish to help us ignite this believe in the hearts of 100.000+ children around the world, starting in your country!

    Together we could break the world record in having as many students simultaneously think and share their dreams for the future on International Childrens Day, June 1st 2015.

    Lets start:

    Inspiring children to dream big and follow their passion.

    Amplifying these dreams and passion enabling the leaders of today to make necessary decisions to bring our next generation to a new level; nurturing an environment of hope & courage.

    Connecting childrens dreams to empower one another; taking full advantage of our global youth network of education professionals and coaches.

    Warm Regards,

    Michiel & Team

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  • http://www.ourfuture.world

    Desmond Tutu

    When we see the face of a child, we think of the future. We think of their dreams about what

    they might become, and what they might accomplish.

  • http://www.ourfuture.world

    Table of Contents

    What are we talking about? 1. Intro: Our Future World 2. Intro: #TweetaDream Campaign 3. Intro: The Ambassador network

    Where can you find relevant material? 4. Material: The Pitch & Outreach to Schools 6. Material: Branding 7. Material: Social Media

    If you need more support. 8. Our Future World Team 9. FAQ & Facebook Ambassadors Group

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  • Our Future World - #TweetaDream

  • http://www.ourfuture.world

    Our Future World - Story

    Our Future World is an organisation aiming at inspiring, amplifying and connecting aspirations of primary & high school students across the world. Imagine if all these young people would be able to follow and act upon their passions. Then we can truly imagine to find solutions to some of the world's greatest challenges.

    As we were founding this organisation the three of us noticed the problems that the (educational) environment is not stimulating young people to dream big and additionally doesnt provide students with the room to find their passion. Additionally we observed in several continents around the world that children dont always have or get the means to unleash their inner genius. Our Future World wants to enable children to dream big enough and give those dreams the deserved attention. Because without children pursuing their dreams:

    Children wont develop their potential.

    Children wont find their passions.

    We lose out on innovators and change makers that can lift our society up to a new level.

    Our #TweetADream campaign is the first of many initiatives to give a voice to the dreams of children around the world.

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  • http://www.ourfuture.world

    #TweetaDream CampaignOn International Childrens Day, June 1st 2015, we will unite primary school & high school children from around the world to visualise and share their dreams for the future.

    In practise, we hope to encourage teachers & entire schools to organise Dream Visualisation sessions, during the month of May 2015, with their students emphasising on the key questions: What do you want to become in the future & How do you envision a brighter future.

    In order to facilitate this - a free - toolkit will be provided including success stories, tools & techniques, inspiring movies, etc. This toolkit will aim at inspiring the teachers to find their unique way of visualising the dreams of their students. We thought of drawings, videos, sculptures but everything could be possible as long as we can give it a voice through a tweet. The entire OurFutureWorld team will be available to help turning the wildest dream visualisation ideas into reality.

    The result? A big dream explosion through Twitter on June 1st.

    We would encourage schools & teachers not to wait until the 1st of June but instead take advance of applications such as Hootsuite & Buffer to schedule their visualisation-tweets or to send the visualisations by email/post towards OurFutureWorld HQ.

    With the help of a global network of ambassadors & supporters across 6 continents we aim to reach more than 100,000 Primary & High-school kids in 50+ countries.

    Are you ready to unleash the genius in our children ?

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  • http://www.ourfuture.world

    60 Days

    30 March 2015 1 May 2015 1 June 2015

    Outreach Period Buffering Period

    Kick-Off Launch Ambassadors

    Outreach Toolkit

    Launch Teachers Toolkit Launch Ambassadors

    Dream Enhancer Toolkit

    Massive Dream Tweet Day!!!

    60 Days Count-Down Will you break the world record ?

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  • http://www.ourfuture.world

    Shared responsibility

    GoalsWeek 1

    (30 March)

    Week 2(6 April)

    Week 3(13 April)

    Week 4(20 April)

    Week 5(23

    April)Month of

    May1st of June

    # Ambassadors 40 80 100 120 150 150 150

    Facebook Likes 2500 5000 7500 10.000 15.000 20.000 50.000

    # Classes Reached Out 500 1500 2500 5000 10.000 10.000+ 10.000+

    #Classes Registrated 50 250 1000 2500 5000 10.000+ 10.000+

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    We have an ambitious plan for the next 60 days, as many new ambassadors are joining us on this journey. Lets monitor ourselves to register 10.000+ classes of +-20 Children by the 1st of May 2015!

  • The Ambassador

  • http://www.ourfuture.world

    What is our network of ambassadors

    Extension of the Our Future World brand & organisation.

    Coordinator of the #TweetaDream campaign outreach in the respective country.

    Proven collaborator - because alone we cannot achieve results, we need to work as a team to achieve greatness.

    Receives an official credential letter from Our Future World to increase credibility with the society.

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    There is no I in Team.

  • http://www.ourfuture.world

    Why we chose you. You are a role model and currently setting the

    stage for a world of inspiring education.

    You and your network share our passion of empowering young people to dream big.

    You are a great example of how pursuing your dreams can unleash a positive power that can change the world for the better.

    You are passionate about giving childrens dreams all over the world a voice and connecting their vision with each other to form a global movement.

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  • http://www.ourfuture.world

    How we will support

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    1. Google Drive with supportive material.

    2. One-On-One Session: Ambassador & Our Future World Team member on a weekly basis. Goal: Monitor the outreach done in a week, additional support needed and solving problems that arise.

    3. Weekly Ambassador Team Hangout Session. Goal: Global update & current results. Lessons-learned/best practises from other regions.

  • The Pitch & Outreach Templates

  • http://www.ourfuture.world

    The following pitch can be used when explaining the campaign to friends or to use as a follow-up email.

    Link towards Pitch Document on Google drive

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    Pitching #TweetaDream

  • http://www.ourfuture.world16

    School Letter Templates #TweetaDream

    Templates are here on the Google Drive

    Different formats and languages will be added as we

    proceed.

    We appreciate feedback or requests for languages please

    send to: [email protected]

  • Branding & Social Media

  • http://www.ourfuture.world

    BrandingAs ambassadors you represent our brand, we will come across as more credible and aligned if we stick together.

    To start with we have:

    1) Set you up with an official email address, see how to set up your account. 2) We ask that you use the exact signature as stated in the doc on all outgoing communication. 3) If you would like to use our banners you can download them here. 4) If you would like to use our logo you can download it here. 5) We use this font and these colors.

    Only use #TweetaDream on twitter or Facebook

    If you have questions on what is and what is not appropriate you can always email us!

  • http://www.ourfuture.world

    FacebookIn order to succeed at sharing our campaign with schools and teachers all over the world, we need a strong social media presence. We encourage you to look at this document where you will find 10 easy steps which will set you up for success on Facebook.

    Start by liking our page, here is how to invite all your friends at once!

  • http://www.ourfuture.world

    TwitterHashtag: #TweetaDream Handle: @_ourfutureworld

    Lets turn #TweetaDream into a trending hashtag on June 1st! Some of you just started while others are more advance tweeters, so we created a document with Sample Tweets and a 5 step plan to set you up for success.

    What did you tweet today?

  • Branding & Social MediaOur Future World Team

  • http://www.ourfuture.world

    Our Future World Team

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    Main Focus Areas

    *Community manager *Ambassadors Coordinator *Lead Social Media

    *Organisation Management *Strategic partnerships & funding *Lead workshop design *Marketing

    *Non-Profit, NGO collaboration *Outreach events & networking *Lead dream research

    Email Us [email protected] [email protected] [email protected]

    General [email protected]

  • http://www.ourfuture.world

    Our Future World Team

    We are still looking to extend our team:

    1 - Front-End designer (Web, Data visualisation)

    2 - Back-End IT

    3 - Interns Community Coordinators

    Please send to [email protected] if you know somebody.

    ?

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  • http://www.ourfuture.world

    FAQ & Facebook Group

    Our power lies in our diversity and experience.

    A FAQ document is available on the google drive that will be updated on an ongoing basis.

    If you want to add a question, email [email protected].

    Additionally the #TweetaDream Ambassadors Facebook group is an unique place to start a conversation and learn from others.