Ambition Festival

MARKETING

KEY QUESTIONS

• What are we trying to achieve?

• Who are we targeting, where are they and what channels are best suited to reaching them?

• Where should we focus our spending? What should our messages look like?

What do we want to achieve

• Ticket sales

• Audiences at free shows

• Web hits and social media followers

• Awareness of Croydon as a place where things are happening

Who is our audience

• Existing Croydon audiences

• Croydon audiences who currently go elsewhere

• Regional potential audiences

• General public (raising Croydon’s profile)

Channels and approximate budget

• OUTDOOR MEDIA

– £15,000

• ONLINE ADVERTISING (incl. social media)

– £8,000

• PRINT & DISTRIBUTION

– £8,000

OUTDOOR MEDIA

Bus supersides

Tram posters

Exterion costs

48-sheet poster

Rail 4-sheet

Rail 6-sheet

Rail digital 6-sheet

Phone boxes

JCDecaux costs

• Roadside Paper or HD 48 Sheet -£500 per site per 2 weeks

• Roadside 6 Sheets - £325 per site per 2 weeks

• Street Talk phone boxes - £150 per site per 2 weeks

• Rail 4 Sheets - £200 per site per 2 weeks

• Rail 6 Sheet - £500 per site per 2 weeks

• Rail digital 6 sheet - £750 per site per 2 weeks

Banners on existing furniture and poles

Using our street furniture

Railing banners

Lamp post flags

Lamp post banners – town centre

• There are currently approximately 35 lamppost banner sites, and I have set out below details of the costing for you to use these sites:

• Lamppost changeover rate @ £149 per double sided banner

• This is a totally managed service including all printing, removing the existing banners and installing the new banners, and is based on a minimum of 10 banners.

• As discussed if required we are able to look at installing new lamppost sites too for you, and this is approximately £264 per double sided banner, but is subject to necessary consents.

Cinema advertising - Primesite

POSTERS• 06&506 £250 per 2 weeks• 048 £400 per 2 weeks • 096 £1200 per 2 weeksDCM these are washroom panels located in the toilets of the cinemas either on the back of doors or on the walls above sinks/hand dryers/mirrors. These are normally £50.To get coverage in all cinemas I could do 11 x 6 sheets and 35 washroom panels for £2800 for 2 weeks. If you took all of this for 4-6 weeks additional discount could be given (The rate card for this for 2 weeks should be £4500)

To add any additional roadside sites I will do a rate of • 06&506 £175 per 2 weeks• 048 £325 per 2 weeks • 096 £800 per 2 weeks

ONLINE MEDIA

Facebook

Facebook stats

Facebook boosted posts

Twitter

Twitter ads

YouTube

Example web ads

Gig graphics

Listings poster

Croydon Advertiser – local audience. Use media partnership to negotiate discount and place in other affiliated titles in

North Surry

Croydon Guardian - local audience and secure editorial exposure

London24 – News site

E-festivals – UK’s largest festival website

Festival Calendar (has been good referral site for Ambitionfest.com web pages)

Ratecard – festival calendar

MOJO magazine website

Ratecard - Mojo

• Billboard: £20

• Leader £10

• Mpu £15

• Dpmu - £30

• Advanced HPTO (Skin, DMPU, Billboard) £350 per day ( 2 day min)

• HPTO: (skin, mpu, leader) £300 per day (2 day min)

Uncut magazine website

UNCUT – CPM rates

Banner/ Leaderboard• £15Skyscraper • £15MPU• £18Double MPU• £23Billboard • £23

Time Out - London’s main listings site

Rate card - TimeOut

Visit London.com - high visibility on search engines

REACH – Visit London

RATECARD – Visit London

View London (offers editorial and social media)

Rate card – View London

• Package 1 - £800:• 100,000 panel-ad impressions• 100,000 leaderboard/MPU impressions• Package 2 - £500:• 100,000 leaderboard/MPU impressions

• Package 3 - £400:• 50,000 panel-ad impressions• 50,000 leaderboard/MPU impression• Package 4 - £300:• 100,000 panel-ad impressions

All in London – good mobile site offer

Rate Card – All in London

What’s on in London – monthly rates

Rate card – What’s on in London

LondonGigs.net

RATECARD Londongigs.net

• RATE CARD INFO

• LondonGigs.net website advertising rate card MARCH 2015

Advertising runs on the right hand column front page and is repeated on all other pages

• £20 top spot (200 x 300 pixels)

• £15 second from top spot

• £10 third from top spot

• Adverts will run on the website for one month or until the day of your event if the event happens sooner than one month.

• All payment is in advance, easiest way is via Paypal. Artwork to be supplied by you (or we have an designer who can put together a very nice web-flyer for you to use here and all over the web, for a small fee)

• Headline Banner Space

• Advertising also runs across the headline banner and repeated on all other pages

• £35 for half space

• £60 for full space

• Prices are per month

• BLOCK BOOKINGS

• Promoters (or bands), rather than taking just one advert for one show, you can block book space and rotate and change your advert for a new one as you put together new bills and gigs. Book a spot and make it yours for up to six months. Block book any spot for four months or more and get one extra month of space for free. For example block book the top spot for four months for just £80.00 and get a fifth month free.

Gigs and Festivals

Ratecard – gigs and festivals

• mastheads 960x250 rate card £20 per 000

• Leaders 728x90 rate card £10 per 000

• MPUs 300x250 rate card £11 per 000

• double mpu 300x600 rate card £15 per 000

RATE CARD - Guardian

London24 rates and options

Example budget

Listings sites

LISTINGS SITES

Listings sites

Listings sites

Listings sites

Listings sites

Web - SEO

PRINT MEDIA

Student festival guide

London festival guide (Archant)

Local paper advertising rates

UNCUT – print rates (mag)

• Whole page display -£1500+Vat

• Half page display -£849+Vat

• Quarter page display -£498+Vat

Q/Mojo print rates (mag)

• Page: £3000

• ½ page: £1600

• ¼ page: £800

• 1/8th (lives only) £550

Festival programme & flyers

Guerilla Ads?