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Marketing Plan IMC
Mungle-Comic Book
By
Shinde Ameet Narayan (IBA Greater Noida)
Comic expected to grow into a US$13 trillion global industry
The Indian comic book industry is under Rs 100 crore but it is expected to swell into a Rs 400 crore industry in a decades time
India today is home to sales of 5 million English comic books annually and together with all the vernacular languages the figure would cross 30 million
Market Summary
In US sales of graphic novels grew by 45 last year
In UK the market has doubled since 2003
Much of the growth in both territories has come from the emergence of comics out of Asia
70 of comic book sales will emanate from Asia in the next one decade and majority of the sales will be from India and China
India has untapped 550 million strong youth market
Market Summary
Market Summary
The Indian animation industry has only emerged as a significant industry in the last five years
Two Key Factors
Increasing consumption of print and broadcast content in the domestic market
The development of an outsourced animation services industry servicing the global market
Traditionally animation content in India has focused on characters from Indian mythology but today overseas content is increasingly important
The outsourced services segment currently accountsfor 80 of the industry
Market Summary
Indian film and television animation industry
US$350 million (2006) and will achieve annual growth of 25 pa through to 2010 The comicsindustry is estimated to be worth US$20-25 million Future growth will be driven by
1048599 Growth in the outsourced animation services market1048599 Increased demand for both multimedia and print animation content in India1048599 Entry of foreign players (leading to improved product and higher cover prices)
Market size and growth
Create a ldquoMungleManialdquo
How
Promotion Plan
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Comic expected to grow into a US$13 trillion global industry
The Indian comic book industry is under Rs 100 crore but it is expected to swell into a Rs 400 crore industry in a decades time
India today is home to sales of 5 million English comic books annually and together with all the vernacular languages the figure would cross 30 million
Market Summary
In US sales of graphic novels grew by 45 last year
In UK the market has doubled since 2003
Much of the growth in both territories has come from the emergence of comics out of Asia
70 of comic book sales will emanate from Asia in the next one decade and majority of the sales will be from India and China
India has untapped 550 million strong youth market
Market Summary
Market Summary
The Indian animation industry has only emerged as a significant industry in the last five years
Two Key Factors
Increasing consumption of print and broadcast content in the domestic market
The development of an outsourced animation services industry servicing the global market
Traditionally animation content in India has focused on characters from Indian mythology but today overseas content is increasingly important
The outsourced services segment currently accountsfor 80 of the industry
Market Summary
Indian film and television animation industry
US$350 million (2006) and will achieve annual growth of 25 pa through to 2010 The comicsindustry is estimated to be worth US$20-25 million Future growth will be driven by
1048599 Growth in the outsourced animation services market1048599 Increased demand for both multimedia and print animation content in India1048599 Entry of foreign players (leading to improved product and higher cover prices)
Market size and growth
Create a ldquoMungleManialdquo
How
Promotion Plan
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
In US sales of graphic novels grew by 45 last year
In UK the market has doubled since 2003
Much of the growth in both territories has come from the emergence of comics out of Asia
70 of comic book sales will emanate from Asia in the next one decade and majority of the sales will be from India and China
India has untapped 550 million strong youth market
Market Summary
Market Summary
The Indian animation industry has only emerged as a significant industry in the last five years
Two Key Factors
Increasing consumption of print and broadcast content in the domestic market
The development of an outsourced animation services industry servicing the global market
Traditionally animation content in India has focused on characters from Indian mythology but today overseas content is increasingly important
The outsourced services segment currently accountsfor 80 of the industry
Market Summary
Indian film and television animation industry
US$350 million (2006) and will achieve annual growth of 25 pa through to 2010 The comicsindustry is estimated to be worth US$20-25 million Future growth will be driven by
1048599 Growth in the outsourced animation services market1048599 Increased demand for both multimedia and print animation content in India1048599 Entry of foreign players (leading to improved product and higher cover prices)
Market size and growth
Create a ldquoMungleManialdquo
How
Promotion Plan
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Market Summary
The Indian animation industry has only emerged as a significant industry in the last five years
Two Key Factors
Increasing consumption of print and broadcast content in the domestic market
The development of an outsourced animation services industry servicing the global market
Traditionally animation content in India has focused on characters from Indian mythology but today overseas content is increasingly important
The outsourced services segment currently accountsfor 80 of the industry
Market Summary
Indian film and television animation industry
US$350 million (2006) and will achieve annual growth of 25 pa through to 2010 The comicsindustry is estimated to be worth US$20-25 million Future growth will be driven by
1048599 Growth in the outsourced animation services market1048599 Increased demand for both multimedia and print animation content in India1048599 Entry of foreign players (leading to improved product and higher cover prices)
Market size and growth
Create a ldquoMungleManialdquo
How
Promotion Plan
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Traditionally animation content in India has focused on characters from Indian mythology but today overseas content is increasingly important
The outsourced services segment currently accountsfor 80 of the industry
Market Summary
Indian film and television animation industry
US$350 million (2006) and will achieve annual growth of 25 pa through to 2010 The comicsindustry is estimated to be worth US$20-25 million Future growth will be driven by
1048599 Growth in the outsourced animation services market1048599 Increased demand for both multimedia and print animation content in India1048599 Entry of foreign players (leading to improved product and higher cover prices)
Market size and growth
Create a ldquoMungleManialdquo
How
Promotion Plan
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Indian film and television animation industry
US$350 million (2006) and will achieve annual growth of 25 pa through to 2010 The comicsindustry is estimated to be worth US$20-25 million Future growth will be driven by
1048599 Growth in the outsourced animation services market1048599 Increased demand for both multimedia and print animation content in India1048599 Entry of foreign players (leading to improved product and higher cover prices)
Market size and growth
Create a ldquoMungleManialdquo
How
Promotion Plan
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Create a ldquoMungleManialdquo
How
Promotion Plan
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
ldquoMungleManiardquo
By using 360 degree communication
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Contests
Campaign
Seminars in schools
Parle G
Cadbury
Provide Mungle Sticker free with each
Complain
Lifebuoy Jr-With Mungle Branded Packs
First Launch Animated seriesmovie before comic
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Teasers Campaignhelliplike Hoardings
Free Stickers with Parle G Biscuits and Chocolate
Free Stickers with information of each character provided with each Cadbury (any famous) chocolate
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Adoption Of School
Scholarship Programme
Animated series of Mungle which focus on creating learning and improving their intelligence among the children
Animated series also includes school curriculum so schools also promote this
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
Digital contents should make available on the web-site (Mungle website)
Online order facility- for ordering hardcopy of comic and cddvds (Customer can order it by using SMS also)
Website should have facility of downloading
PDF- Mungle Comic
MMSAVI Flash Filesmp3-For Animated content
Secure Transaction Certificate
Direct Selling(Channel-0-)
Pop-Up ads
Blog Site
bull Thank You
bull Thank You
