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SOCIAL
MEDIA
MARKETING
2
American Pop Clients and Campaigns
3
ldquoNothing influences people more than arecommendation from a trusted friendrdquo
- Mark Zuckerberg
American Pop was founded in 2009 under the idea of focusing on the social part of social media We view Social Media as a platform that facilitates engagement This has been refined into Influencer Engagement The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
We would love the chance to work with you and show you what a great partner American Pop can be
Why American Pop and Influencer Engagement
4
American Poprsquos primary goal is to spread awareness in a way that compels consumers to engage
and spread our message within their sphere of influence in social media
INFLUENCERS
Engagement Channels that Influencers Use
The diagram at right shows the most
common channels for cross-promotion and
how information is shared among them
bull Contact typically originates on Blogs then
extends as influencers share to their
preferred networks
bull Content is easily re-posted on Facebook
Pinterest Twitter Instagram and many
other social networks
Influencer Sampling Programs
Large Scale Influencer Engagement
Content DistributionPlacement
Our Services
Community Management
Experiential Amplification Through Social
Twitter Parties
Facebook Sweeps Tab
Facebook Sweeps Tab
bull Here are examples from a
sweeps that we ran for Hunter
Fans just recently
bull Achieving Maximum
Engagement
bull Keep it simple
bull On Point
bull Incentivize Sharing
bull Facebook
bull Twitter
bull Instagram
bull CGC to speak back to
brand
bull Promote via Influencers
bull Gather Emails
bull Over 17K Entries in just
10 days
bull 69775 VPM
bull 4671 Total Engagements
bull 3207 Giveaway Entries
bull 1136 Reactions
bull 328 Comments
Overview
bull Make it engaging
bull Enlist help of charismatic and influential bloggers as co-hosts
bull Know your audience
Tactics and Goals
bull Hashtag Legacy
bull Coupon Seeding
bull Product Giveaways
bull Fan Chatter amp Engagement
bull Using surprise Celebrities makes it even more engaging
bull Peer-to-Peer Product Recommendations via Micro-Sweeps
Results
bull Large-Scale Impressions
bull Increase Twitter Followers
bull Consumer Engagement with Brand
bull Coupon Seeding in Relevant Environment
bull Hashtag Seeding
Twitter Parties
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
2
American Pop Clients and Campaigns
3
ldquoNothing influences people more than arecommendation from a trusted friendrdquo
- Mark Zuckerberg
American Pop was founded in 2009 under the idea of focusing on the social part of social media We view Social Media as a platform that facilitates engagement This has been refined into Influencer Engagement The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
We would love the chance to work with you and show you what a great partner American Pop can be
Why American Pop and Influencer Engagement
4
American Poprsquos primary goal is to spread awareness in a way that compels consumers to engage
and spread our message within their sphere of influence in social media
INFLUENCERS
Engagement Channels that Influencers Use
The diagram at right shows the most
common channels for cross-promotion and
how information is shared among them
bull Contact typically originates on Blogs then
extends as influencers share to their
preferred networks
bull Content is easily re-posted on Facebook
Pinterest Twitter Instagram and many
other social networks
Influencer Sampling Programs
Large Scale Influencer Engagement
Content DistributionPlacement
Our Services
Community Management
Experiential Amplification Through Social
Twitter Parties
Facebook Sweeps Tab
Facebook Sweeps Tab
bull Here are examples from a
sweeps that we ran for Hunter
Fans just recently
bull Achieving Maximum
Engagement
bull Keep it simple
bull On Point
bull Incentivize Sharing
bull Facebook
bull Twitter
bull Instagram
bull CGC to speak back to
brand
bull Promote via Influencers
bull Gather Emails
bull Over 17K Entries in just
10 days
bull 69775 VPM
bull 4671 Total Engagements
bull 3207 Giveaway Entries
bull 1136 Reactions
bull 328 Comments
Overview
bull Make it engaging
bull Enlist help of charismatic and influential bloggers as co-hosts
bull Know your audience
Tactics and Goals
bull Hashtag Legacy
bull Coupon Seeding
bull Product Giveaways
bull Fan Chatter amp Engagement
bull Using surprise Celebrities makes it even more engaging
bull Peer-to-Peer Product Recommendations via Micro-Sweeps
Results
bull Large-Scale Impressions
bull Increase Twitter Followers
bull Consumer Engagement with Brand
bull Coupon Seeding in Relevant Environment
bull Hashtag Seeding
Twitter Parties
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
3
ldquoNothing influences people more than arecommendation from a trusted friendrdquo
- Mark Zuckerberg
American Pop was founded in 2009 under the idea of focusing on the social part of social media We view Social Media as a platform that facilitates engagement This has been refined into Influencer Engagement The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
We would love the chance to work with you and show you what a great partner American Pop can be
Why American Pop and Influencer Engagement
4
American Poprsquos primary goal is to spread awareness in a way that compels consumers to engage
and spread our message within their sphere of influence in social media
INFLUENCERS
Engagement Channels that Influencers Use
The diagram at right shows the most
common channels for cross-promotion and
how information is shared among them
bull Contact typically originates on Blogs then
extends as influencers share to their
preferred networks
bull Content is easily re-posted on Facebook
Pinterest Twitter Instagram and many
other social networks
Influencer Sampling Programs
Large Scale Influencer Engagement
Content DistributionPlacement
Our Services
Community Management
Experiential Amplification Through Social
Twitter Parties
Facebook Sweeps Tab
Facebook Sweeps Tab
bull Here are examples from a
sweeps that we ran for Hunter
Fans just recently
bull Achieving Maximum
Engagement
bull Keep it simple
bull On Point
bull Incentivize Sharing
bull Facebook
bull Twitter
bull Instagram
bull CGC to speak back to
brand
bull Promote via Influencers
bull Gather Emails
bull Over 17K Entries in just
10 days
bull 69775 VPM
bull 4671 Total Engagements
bull 3207 Giveaway Entries
bull 1136 Reactions
bull 328 Comments
Overview
bull Make it engaging
bull Enlist help of charismatic and influential bloggers as co-hosts
bull Know your audience
Tactics and Goals
bull Hashtag Legacy
bull Coupon Seeding
bull Product Giveaways
bull Fan Chatter amp Engagement
bull Using surprise Celebrities makes it even more engaging
bull Peer-to-Peer Product Recommendations via Micro-Sweeps
Results
bull Large-Scale Impressions
bull Increase Twitter Followers
bull Consumer Engagement with Brand
bull Coupon Seeding in Relevant Environment
bull Hashtag Seeding
Twitter Parties
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
4
American Poprsquos primary goal is to spread awareness in a way that compels consumers to engage
and spread our message within their sphere of influence in social media
INFLUENCERS
Engagement Channels that Influencers Use
The diagram at right shows the most
common channels for cross-promotion and
how information is shared among them
bull Contact typically originates on Blogs then
extends as influencers share to their
preferred networks
bull Content is easily re-posted on Facebook
Pinterest Twitter Instagram and many
other social networks
Influencer Sampling Programs
Large Scale Influencer Engagement
Content DistributionPlacement
Our Services
Community Management
Experiential Amplification Through Social
Twitter Parties
Facebook Sweeps Tab
Facebook Sweeps Tab
bull Here are examples from a
sweeps that we ran for Hunter
Fans just recently
bull Achieving Maximum
Engagement
bull Keep it simple
bull On Point
bull Incentivize Sharing
bull Facebook
bull Twitter
bull Instagram
bull CGC to speak back to
brand
bull Promote via Influencers
bull Gather Emails
bull Over 17K Entries in just
10 days
bull 69775 VPM
bull 4671 Total Engagements
bull 3207 Giveaway Entries
bull 1136 Reactions
bull 328 Comments
Overview
bull Make it engaging
bull Enlist help of charismatic and influential bloggers as co-hosts
bull Know your audience
Tactics and Goals
bull Hashtag Legacy
bull Coupon Seeding
bull Product Giveaways
bull Fan Chatter amp Engagement
bull Using surprise Celebrities makes it even more engaging
bull Peer-to-Peer Product Recommendations via Micro-Sweeps
Results
bull Large-Scale Impressions
bull Increase Twitter Followers
bull Consumer Engagement with Brand
bull Coupon Seeding in Relevant Environment
bull Hashtag Seeding
Twitter Parties
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
Influencer Sampling Programs
Large Scale Influencer Engagement
Content DistributionPlacement
Our Services
Community Management
Experiential Amplification Through Social
Twitter Parties
Facebook Sweeps Tab
Facebook Sweeps Tab
bull Here are examples from a
sweeps that we ran for Hunter
Fans just recently
bull Achieving Maximum
Engagement
bull Keep it simple
bull On Point
bull Incentivize Sharing
bull Facebook
bull Twitter
bull Instagram
bull CGC to speak back to
brand
bull Promote via Influencers
bull Gather Emails
bull Over 17K Entries in just
10 days
bull 69775 VPM
bull 4671 Total Engagements
bull 3207 Giveaway Entries
bull 1136 Reactions
bull 328 Comments
Overview
bull Make it engaging
bull Enlist help of charismatic and influential bloggers as co-hosts
bull Know your audience
Tactics and Goals
bull Hashtag Legacy
bull Coupon Seeding
bull Product Giveaways
bull Fan Chatter amp Engagement
bull Using surprise Celebrities makes it even more engaging
bull Peer-to-Peer Product Recommendations via Micro-Sweeps
Results
bull Large-Scale Impressions
bull Increase Twitter Followers
bull Consumer Engagement with Brand
bull Coupon Seeding in Relevant Environment
bull Hashtag Seeding
Twitter Parties
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
Facebook Sweeps Tab
Facebook Sweeps Tab
bull Here are examples from a
sweeps that we ran for Hunter
Fans just recently
bull Achieving Maximum
Engagement
bull Keep it simple
bull On Point
bull Incentivize Sharing
bull Facebook
bull Twitter
bull Instagram
bull CGC to speak back to
brand
bull Promote via Influencers
bull Gather Emails
bull Over 17K Entries in just
10 days
bull 69775 VPM
bull 4671 Total Engagements
bull 3207 Giveaway Entries
bull 1136 Reactions
bull 328 Comments
Overview
bull Make it engaging
bull Enlist help of charismatic and influential bloggers as co-hosts
bull Know your audience
Tactics and Goals
bull Hashtag Legacy
bull Coupon Seeding
bull Product Giveaways
bull Fan Chatter amp Engagement
bull Using surprise Celebrities makes it even more engaging
bull Peer-to-Peer Product Recommendations via Micro-Sweeps
Results
bull Large-Scale Impressions
bull Increase Twitter Followers
bull Consumer Engagement with Brand
bull Coupon Seeding in Relevant Environment
bull Hashtag Seeding
Twitter Parties
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
Overview
bull Make it engaging
bull Enlist help of charismatic and influential bloggers as co-hosts
bull Know your audience
Tactics and Goals
bull Hashtag Legacy
bull Coupon Seeding
bull Product Giveaways
bull Fan Chatter amp Engagement
bull Using surprise Celebrities makes it even more engaging
bull Peer-to-Peer Product Recommendations via Micro-Sweeps
Results
bull Large-Scale Impressions
bull Increase Twitter Followers
bull Consumer Engagement with Brand
bull Coupon Seeding in Relevant Environment
bull Hashtag Seeding
Twitter Parties
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
We created this infographic on behalf of Cracker Jack brand to be used in official press release Infographic highlighted the brands 120 year anniversary and it being the ldquoAll-American Treatrdquo over many generations
httpboulderlocavorecom201307the-best-homemade-cracker-jack-an-all-american-giveawayhtml
We promote via Influencers entertainment sites contests apps paid placement etc
Infographics
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
9
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories
There is no ldquoUniversal Numberrdquo that points to word of mouth success
Our reporting tells a story and builds a case for success sustained return on engagement and ROI
Within reports we include cumulative data reflecting our quantity of outreach volume of
campaign posts unique reach and impressions created ndash both per channel and as an overall
total Data is collected via QuantcastCompete Radian6 and other available sources
In addition to statistical reporting we include screen shots of placement and data to illustrate
how campaign information was passed along from our ambassadors throughout blogs
Twitter forums and social networking channels
TOTAL COVERAGE POSTS IMPRESSIONS ENGAGEMENT
BLOGS 35 9249442 302
TWITTER 1294 8736147 na
FACEBOOK 32 454072 1088
TOTAL 1361 18439661 1390
RESPONSE SENTIMENT
Positive 41 8200
Neutral 6 1200
Polite Decline 3 600
Total 50 10000
Influence 41839
Twitter Metrics
Total Tweets 1294
Cumulative
Impressions 8736147
Average Followers 6751
Most Followers 437314
Target
Breakdown
Placeme
nt
Impression
s
Comment
s
Entertainment 14 4559912 100
RapHip Hop 17 4329546 87
Urban Culture 2 151706 114
City News 1 139376 0
Music 1 68902 1
TOTAL 35 9249442 302
Influence 845105
Reporting
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
10
Case Studies
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
CampaignHotel For The Holidays
TargetMoms Travel Enthusiasts
Campaign DurationFour Weeks
Objective
bullTest campaign to amplify the ldquoHotel For The Holidaysrdquo message via Influencers
bullCreate large scale Social Media Impressions through just 10 Influencers
Strategy
We vetted 10 Influencers to spread the word about the Wyndham ldquoHotel For The
Holidaysrdquo during and just after the ChristmasNew Yearrsquos Holiday
Blogger Reviews
bull Gave Bloggers Wyndham Rewards Points to book hotels and review the experience
Hotel Room Giveaways
bull We gave bloggers extra points to host giveaways with their audience
bull Asked some bloggers to host their giveaways on Twitter
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 67 million campaign impressions
bull 14 targeted blog placements (geo-targeted)
bull Over 1300 Tweets
bull Glowing blogger recommendations with pictures
Case Study
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
CampaignCircle K Need My Polar Pop Cup
Instagram Contest
TargetMillennials Men and Women Moms
Campaign Duration4Weeks
Objective
bullSpread the word about the Circle K Need My Polar Pop Cup Instagram Contest
bullSpark sharing of PolarPopCup and facilitate chatter about Circle K Polar Pops
bullGeo-Targeted primarily to Ohio Markets
Strategy
This campaign was targeted at specific Ohio DMArsquos and our job was to spread the word of the
overall Instagram Contest to targeted consumers
Influencer Reviews and Content Creation
bull We gave Influencers gift cards to try the product
bull We encouraged Influencers to enter their own Pic of them with the product and share with their
audience
Influencer Giveaways
bull We gave Influencers gift cards to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaways are to facilitate sharing of PolarPopCup
bull They are designed to make the overall campaign very engaging
Results
bull Created 63+ million campaign impressions to
targeted to specific DMArsquos
bull 27K Placements
bull 75K Engagements
bull Compelling User Generated Content
bull 70k+ Entries to Influencer Hosted Micro-Sweeps
ClientCentro
Case Study ndash HashtagContent Contest
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
Objectivesbull Create large scale buzz about the Wiz Khalifa
Under The Influence of Music Tour
bull Sell Tickets
Client
CampaignWiz Khalifa Under The Influence of
Music Tour
TargetHip Hop Fans General
Entertainment Electronic
Music
Campaign DurationOne Month
Results
bull 106MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull Twitter Impressions alone were
25MM+
bull 20+ Blog Posts and 300+ Tweets
recommending the tour
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment Hip Hop as well as influential Electronic Music Bloggers
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull American Pop suggested that ticket giveaways involve Twitter ensuring widened virality
160330 TWITTER
FOLLOWERS
httpswwwfacebookcompermalinkphpstory_fbid=10151374372052750ampid=23292787749
Case Study
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
ClientLas Vegas
CampaignDJ Spinoff
TargetNightlife Enthusiasts DJrsquos
Electronica and Music Fans
Campaign Duration12 Weeks
Objective
bullTell a compelling story of why Las Vegas nightlife is second to none
bullConnect with DJrsquos and their fans
bullScale up coverage with each phase
Strategy
This campaign consisted of three phases with coverage to scale up with each phase and in the
final phase tell the story of Las Vegas Nightlife
Recruit DJrsquos
bull High quality DJrsquos were asked to join the contest to remix the same song and show off their skills
bull Submissions judged by celebrity judges such as Little John and LMFAO
Push Voting
bull Empower DJrsquos to promote themselves
bull Reach out to a scaled up list to push voting
Promote Final Spinoff Event
bull Largest scale outreach
bull Get key influential bloggers to attend event and help tell the story of how Las Vegas nightlife is
the best
Results
bull Created 97+ million campaign impressions
bull 2100+ targeted blog placements (geo-targeted)
bull Twitter was dominated by the DJrsquos and their fans ndash organic pass-along extremely high
bull Enthusiastic blogger coverage with pictures
AgencyRampR Partners
Case Study
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
Objectivesbull Create large scale buzz about the 2014 Essence
Festival 20th Anniversary
bull Sell Tickets
Client
Campaign2014 Essence Festival
TargetAA Lifestyle RampB Pop Hip
Hop Fans General
Entertainment Fashion
Campaign DurationOne Month
Results
bull 11MM+ direct impressions from
Blogs Twitter Tumblr Instagram and
bull 32MM+ Twitter Impressions
bull 61MM+ Blog Impressions
Strategies and Tactics
bull Strategic Influencer Outreach
bull Secured earned coverage with bloggers who write about general entertainment RampB Hip Hop as well as fans of acts such as Prince
bull High Influence Bloggers were offered tickets for giveaways to their readers
bull Twitter Sweeps
bull Incentivized followers to share
The giveaway on Allie is Wired (398000 UVPM)
asked readers to tweet as a means of entry
generating 31 total tweets with over 14MM
impressions earned by way of second-order
followers ndash the most impressions earned of any
Twitter giveaway held for our campaign
11555 Followers
Case Study
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
CampaignThe Fan Fan Sweepstakes amp
Influencer Engagement
TargetMoms Home Deacutecor Home Design
Campaign DurationFour Weeks
Objective
bullDrive Engagement with the Hunter Facebook Page via Sweeps Tab
bullCreate large scale Social Media Impressions through Reviews
Strategy
We enlisted 10 Influencers to help us achieve our goals This campaign had two basic
layers
Fan Fan Sweeps
bull We built a Facebook Sweeps Tab on the Hunter Facebook Page
bull We asked 10 Influencers to promote via Twitter primarily
Influencer Product Reviews
bull We gave 10 Influencers Hunter Ceiling Fans to install and review
bull We gave Influencers extra product to host ldquoMicro-Sweepsrdquo with their audience
bull The giveaway are designed to incentivize their audience to share Hashtags Links etc
Results
bull Created 93+ million impressions
bull 17K Sweeps Entries in 10 days
bull 39K Tweets
bull High Quality Blog Coverage
Case Study
26409
Followers
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
CampaignSnack Nutritiously with Sunbelt Bakery
Targetbull Health Conscious Consumers
bull Foodies
bull Moms
Campaign DurationSix Weeks
Objectivebull Create online buzz and Peer-to-Peer Recommendations of Sunbelt Bakery products
bull Leverage audience engagement to spread the word
Strategybull Storytelling ndash general brand awareness (ldquothe story of a healthy and delicious snack choicerdquo)
bull Influencer Sampling and Reviews ndash Peer-to-Peer and Content Generation
bull Micro-sweeps ndash Influencer-created giveaways with incentivized sharing
We gave influencers the materials to tell a compelling brand story allowing Sunbelt
Bakeryrsquos ldquoBakery-fresh taste and qualityrdquo USP to speak for itself ndash
bull Created 126+ Million Impressions (Projected 33 Million)
bull Exponential Twitter Impressions earned (105+ Million)
bull 53K Engagements (blog comments Facebook ldquolikesrdquo and other audience interactions)
bull 40351 UVPM
bull 984 Total Engagements
Case Study
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
ClientRegis ndash Cool Cuts 4 Kids
CampaignSummer Haircuts
TargetMoms
Campaign DurationFour Weeks
Objective
bullCreate geo-targeted buzz about Cool Cuts 4 Kids salons within the blogosphere
bullGenerate personal blogger recommendations and promote the summer discount coupon
to Moms
Strategy
Cool Cuts 4 Kids wanted to reach out to bloggers and groups on Facebook to spread the
word about their child-targeted salons We utilized a tiered approach tailoring outreach by
engagement channel and urging high influence bloggers to visit the salon with their kids
Coupon Code Giveaways
bull Coupon Codes were distributed via blogger outreach Twitter pass-along and Facebook
engagement
Blogger Reviews
bull We invited high influence bloggers to visit salons with their children and encouraged
them to review the experience take pictures etc
Measured Coverage
bull We measured the coverage we sparked using CompeteQuantcast Radian6 and
logging posts and views We also logged sentiment how certain assets performed
highlights of coverage etc
Results
bull Created 53+ million campaign impressions
bull 90+ targeted blog placements (geo-targeted)
bull 80 of coupons redeemed were from our outreach
bull Glowing blogger recommendations with pictures
Agency
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
Large Scale
Influencer
Engagement
Results
bull Millions of direct impressions
from Blogs Twitter Tumblr
Instagram and Facebook
bull Large Scale Sharing
bull Seed Blogs Instagram Facebook
Tumblr Twitter with Peer to Peer
Recommendations Links Assets
bull Brand Engagement
Large Scale Promotion Involving
bull Influencer Engagement
bull ReviewsPreviews
bull Story Telling
bull Twitter Parties
American Pop was founded in 2009 under the idea of focusing on the social part of social media The top line view is that a brand message will get amplified through all viable social channels by Influencers Our edge over other competitors include
bull We deliver on-targethigh value impressions with compelling content creationbull We build lasting relationships between brands and their target consumers bull Our vetting process ensures brand safetybull We are nimble enough to adapt to changes in any environment
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
Jonathan Hall - Partner
jonathanAmericanPopDigitalcom
(818) 840-1031
1207 W Magnolia Blvd Ste D
Burbank CA 91506
2020
![Arte pop [pop art]](https://img.pdfslide.net/doc/110x75/558d408ad8b42aa44f8b4706/arte-pop-pop-art.jpg)
