AMITY GLOBAL BUSINESS SCHOOL

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Module Syllabus

Course Diploma in Business Management Module Title Enterprise and Entrepreneurial Management Module Syllabus no. (if any) Year offered 2017 Start date Feb/Apr/Sep 2017 End date Jan/March/Aug 2018

Module Description The module will introduce and develop the skills and knowledge surrounding entrepreneurship and business start up. A systematic exploration of the current academic literature and its application to practical enterprise and entrepreneurial management within a real business planning context will be undertaken. The core to this module will involve developing an understanding of the key stages associated with a business start up. In addition, the module will explore the practical skills required to establish an entrepreneurial venture and the processes associated with: the management of the elements connected with business planning; for example, creativity, management and leadership, building key business relationships, financial planning, sustainability and understanding the importance of setting and achieving realistic goals. The module will be assessed through two points of assessment. The first will be an in class multiple choice test and the second will be a written report.

Outline Content Learning theories with emphasis on learning styles and approaches to study

- Definitions of enterprise and entrepreneurship - Creative thinking and creativity - Entrepreneurial management and leadership - Identifying opportunity and creating value - Business planning in context - Setting achievable business start up targets - Appropriate business models and sustainability - The importance of self-efficacy - Appropriate methods of outside financial investment

No. of teaching hours 24 Hours

Teaching Methods Lectures, tutorials, case-studies analysis, research journals and group discussion.

Assessment Methods and Weightages 3000 Word Assignment (100%)

Skills for Maximising Learning Outcomes Reading and research

Dates of examinations, major assessments and assignments Jan/March/Aug 2018

Key Text Key text Smith, R. (2009) How to Start a Successful Business, Boffins House Publishing Gibson, D. (2008) The E Factor, Enterprise HQ Supplementary Texts Ashton, R. (2007) The Entrepreneur's Book of Checklists, Prentice Hall Carter, S and Jones-Evans, D. (2006) Enterprise and Small Business: Principles, Policy and Practice, 3rd ed Financial Times, Prentice Hall. Deakins, D. and Freel, M. (2005) Entrepreneurship and Small Firms 4th

AMITY GLOBAL BUSINESS SCHOOL

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ed McGraw-Hill Timmons, J. and Spinelli, S. (2008) New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill Wickham, A. (2006) Strategic Entrepreneurship, 3rd ed. Pearson

Additional Remarks (if any) Specialist IT and e-leaning resources, e.g. Boffins software Support through 'Entrepreneur in Residence' Network and other entrepreneurial inputs

Learning Outcomes (threshold standard)

Type On successful completion of this module the student will be expected to be able to:

Knowledge and understanding

Demonstrate an understanding of the key stages in developing a plan for a business start-up, incorporating current academic theory and literature, alongside real world application.

Knowledge and understanding

Identify and assess the challenges and opportunities associated with creating a start-up business.

Intellectual, practical, affective and transferable skills

Demonstrate an understanding of the practical application of critical analysis, ongoing business evaluation and achieving set targets.

Intellectual, practical, affective and transferable skills

Understand and reflect on the impact of self-efficacy in relation to the successful entrepreneurial practitioner.

Lesson No. Learning Outcome

1 Introduction to the module: identifying and understanding key terminology. Introducing the purpose of business plans: why write it, what should it include

2 Creativity and Idea generation Creativity and Idea generation (putting the idea into practice)

3 The importance of accurate market research 4 Identifying and communicating with stakeholders 5 The importance of cash flow, break even points and financial planning

6 Business models Understanding the assignment Self-efficacy and realistic goal setting

7 The importance of building a brand

8 Identifying the challenges associated with Entrepreneurial ventures Advice on the assignment